Fine-grained object retrieval has attracted extensive research focus recently. Its state-of-the-art schemesare typically based upon convolutional neural network (CNN) features. Despite the extensive progress, two issues remain open. On one hand, the deep features are coarsely extracted at image level rather than precisely at object level, which are interrupted by background clutters. On the other hand, training CNN features with a standard triplet loss is time consuming and incapable to learn discriminative features. In this paper, we present a novel fine-grained object retrieval scheme that conquers these issues in a unified framework. Firstly, we introduce a novel centralized ranking loss (CRL), which achieves a very efficient (1,000times training speedup comparing to the triplet loss) and discriminative feature learning by a ?centralized? global pooling. Secondly, a weakly supervised attractive feature extraction is proposed, which segments object contours with top-down saliency. Consequently, the contours are integrated into the CNN response map to precisely extract features ?within? the target object. Interestingly, we have discovered that the combination of CRL and weakly supervised learning can reinforce each other. We evaluate the performance ofthe proposed scheme on widely-used benchmarks including CUB200-2011 and CARS196. We havereported significant gains over the state-of-the-art schemes, e.g., 5.4% over SCDA [Wei et al., 2017]on CARS196, and 3.7% on CUB200-2011.