Fashion brand green demarketing: Effects on customer attitudes and behavior intentions

2018 ◽  
Vol 9 (4) ◽  
pp. 364-378 ◽  
Author(s):  
Shina Kim ◽  
Eunju Ko ◽  
Sang Jin Kim
Keyword(s):  
Fashion Brand ◽  
Behavior Intentions ◽  
Customer Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

scholarly journals Evaluation of a Dutch Educational “Driving While Intoxicated (DWI)” Prevention Program for Driving Schools

1995 ◽  
Vol 25 (4) ◽  
pp. 379-393 ◽  
Author(s):  
Robin E. Kayser ◽  
Gerard M. Schippers ◽  
Cees P. F. Van Der Staak
Keyword(s):  
Prevention Program ◽  
Control Group ◽  
Traditional Curriculum ◽  
School Students ◽  
Behavior Intention ◽  
Behavior Intentions ◽  
One Year ◽  
And Behavior ◽  
Attitudes And Behavior

A DWI prevention program for driving schools consisting of a videotape, slides, a textbook, and a manual was developed and evaluated. Effects of the program on knowledge, attitude, behavior intention, and self-reported DWI behavior were measured by means of a pretest, posttest, one-year follow-up evaluation design. Two-hundred and eight driving school students followed the program and participated in all three measurements. A control group of 228 pupils followed a traditional curriculum without the DWI program and also participated in all three measurements. Principal findings were that knowledge improved, attitudes and behavior intentions were already positive at pretest, DWI was equally reported by both groups, and there was a positive effect on riding with an intoxicated driver.

Information Security Policy Compliance Culture

2021 ◽  
Vol 17 (4) ◽  
pp. 75-91
Author(s):  
Eric Amankwa ◽  
Marianne Loock ◽  
Elmarie Kritzinger
Keyword(s):  
Information Security ◽  
Security Policy ◽  
Information Security Policy ◽  
Security Breaches ◽  
Effective Strategies ◽  
Behavior Intentions ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Information Security Policy Compliance ◽  
Security Policy Compliance

Information security policy (ISP) noncompliance is a growing problem that accounts for a significant number of security breaches in organizations. Existing strategies for changing employees' behavior intentions towards compliance have not been effective. It is therefore imperative to identify other effective strategies to address the problem. This article investigates the effect accountability constructs on employees' attitudes and behavior intentions towards establishing ISP compliance as a culture. In addition, the authors validate a testable research model for predicting employees' compliance behavior intentions in a field survey involving 313 employees from selected Ghanaian companies. The overall effect showed that measures of accountability significantly influenced employees' attitudes and behavior intentions to ISP compliance while the establishment of ISP compliance culture largely depended on the existence of a conducive information security culture and positive employee behavior intentions.

How experiences with trading a company’s stock influence customer attitudes and purchasing behavior

2015 ◽  
Vol 33 (7) ◽  
pp. 963-992 ◽  
Author(s):  
Arvid O. I. Hoffmann ◽  
Dana Ketteler
Keyword(s):  
Structural Equation ◽  
Least Squares Method ◽  
Equation Modeling ◽  
Future Research ◽  
Content Type ◽  
Attitudes And Behaviors ◽  
And Behaviors ◽  
Customer Attitudes ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose – The purpose of this paper is to investigate the potential spill-over effects from negative (and positive) experiences with trading a company’s stock on shareowner-customers’ emotions and subsequent customer attitudes and behavior. Design/methodology/approach – A conceptual framework that links selling a stock for a loss (or gain), emotions, and customer attitudes and behaviors is developed. The framework is tested with data from a sample of Dutch investors that is analyzed with structural equation modeling through the partial least squares method in SmartPLS. Findings – Selling a stock for a loss vs selling a stock for a gain have different effects on shareowner-customers’ attitudes and behavior toward the company. Losses induce negative emotions which in turn result in lower satisfaction and behavioral loyalty as well as in increased propensity to complain about the company. Investment gains, however, result in more positive emotions which then lead to increased preference of the company whose stocks were traded over its competitors and increased engagement in positive word-of-mouth (WOM). Research limitations/implications – The study is focussed on shareowner-customers’ experiences with stocks of companies active in the consumer industry. Future research could address whether the results generalize to other industries. Practical implications – The findings emphasize the importance of a close collaboration between the marketing and investor relation departments. Complaints of shareowner-customers should be taken seriously and incentives to stimulate repurchases as well as those that encourage positive WOM engagement are recommended. Originality/value – This is the first study to examine possible negative spill-over effects from experiences obtained during stock trading on shareowner-customers’ attitudes and behaviors toward the stock’s company.

The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants

2019 ◽  
Vol 31 (6) ◽  
pp. 2270-2296 ◽  
Author(s):  
Yang Xu ◽  
EunHa Jeong
Keyword(s):  
Message Framing ◽  
Communication Strategy ◽  
Green Communication ◽  
Content Type ◽  
Advertising Message ◽  
Behavior Intentions ◽  
Green Practices ◽  
Different Types ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intention toward green restaurants. Furthermore, the study examines a moderating effect of restaurant types to assess whether the matching effects between types of messages and types of green practices work differently within the different types of restaurants. Design/methodology/approach A 2 (attribute-based vs benefit-based messages) × 2 (food-focused vs environment-focused green practices) × 2 (fast casual vs fine dining restaurants) between-subject experimental design was used to test the proposed hypotheses. An online scenario-based survey was developed and distributed to online panel members in the USA. Ultimately, 363 responses were used for data analyses. ANOVA and t-test were conducted to analyze the data. Findings The results indicate that benefit-based messages are generally more persuasive than attribute-based messages in green restaurant advertisements. For restaurants with food-focused green practices, an advertising message emphasizing the benefit of food-focused green practices (benefit-based message) would be more effective than an advertising message describing their tangible efforts to show the greenness of the restaurant (attribute-based message). For fine dining restaurants, a green advertisement with benefit-based information would be more persuasive than attribute-based information. This study further showed that the aforementioned interaction effect between types of green practices and types of messages was salient for fine dining restaurants. Originality/value This research is one of the few studies in restaurant management to examine the green communication effectiveness in terms of the types of green practices and the types of advertising message framing. By comparing the relative persuasiveness of green advertisements on consumers’ attitudes and behavior intentions, this study provides suggestions for restaurant professionals to make effective green communication strategies based on the type of green practices the restaurant primarily uses and the type of restaurant the manager is operating.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

Risk Attitudes and Behavior Among Norwegian Adolescents

2005 ◽  
Vol 10 (1) ◽  
pp. 25-38 ◽  
Author(s):  
Hilde Iversen ◽  
Torbjørn Rundmo ◽  
Hroar Klempe
Keyword(s):  
Public Health ◽  
Traffic Safety ◽  
Behavior Modification ◽  
Health Programs ◽  
Risk Attitudes ◽  
Community Based ◽  
Public Health Programs ◽  
The Core ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. The core aim of the present study is to compare the effects of a safety campaign and a behavior modification program on traffic safety. As is the case in community-based health promotion, the present study's approach of the attitude campaign was based on active participation of the group of recipients. One of the reasons why many attitude campaigns conducted previously have failed may be that they have been society-based public health programs. Both the interventions were carried out simultaneously among students aged 18-19 years in two Norwegian high schools (n = 342). At the first high school the intervention was behavior modification, at the second school a community-based attitude campaign was carried out. Baseline and posttest data on attitudes toward traffic safety and self-reported risk behavior were collected. The results showed that there was a significant total effect of the interventions although the effect depended on the type of intervention. There were significant differences in attitude and behavior only in the sample where the attitude campaign was carried out and no significant changes were found in the group of recipients of behavior modification.

If I Had Something to Add, I Would

2020 ◽  
Vol 19 (2) ◽  
pp. 86-96
Author(s):  
Isaac A. Lindquist ◽  
Emily E. Adams ◽  
Joseph A. Allen
Keyword(s):  
Job Attitudes ◽  
Negative Effects ◽  
Meeting Effectiveness ◽  
And Behavior ◽  
Attitudes And Behavior

Abstract. Most employees participate in workplace meetings, and their experiences in meetings can vary greatly, which can lead to positive or negative effects on both job attitudes and behavior. In this study, we examined the effect that a meeting attendee’s competence in the meeting topic had on their participation in the meeting and their perception of meeting effectiveness. Results indicated those with higher levels of competence in the meeting topic were more likely to participate and through participation found their meeting more effective; this relationship was stronger when employee dissent in the meetings was high. Leaders should ensure that those who are present in a meeting are competent in the topic of the meeting and encourage them to participate.

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