The effect of message framings and green practices on customers’ attitudes and behavior intentions toward green restaurants

2019 ◽  
Vol 31 (6) ◽  
pp. 2270-2296 ◽  
Author(s):  
Yang Xu ◽  
EunHa Jeong
Keyword(s):  
Message Framing ◽  
Communication Strategy ◽  
Green Communication ◽  
Content Type ◽  
Advertising Message ◽  
Behavior Intentions ◽  
Green Practices ◽  
Different Types ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose This study identifies an effective communication strategy for promoting restaurants’ green efforts to customers by using different types of green advertisement messages. This study aims to investigate the relative persuasiveness of attribute-based versus benefit-based appeal messages in green restaurant advertisements and their matching effect with different types of green practices in the restaurant (environment-focused green practices vs food-focused green practices) and with different types of restaurants (fine dining vs fast casual dining) on customers’ attitude and visiting intention toward green restaurants. Furthermore, the study examines a moderating effect of restaurant types to assess whether the matching effects between types of messages and types of green practices work differently within the different types of restaurants. Design/methodology/approach A 2 (attribute-based vs benefit-based messages) × 2 (food-focused vs environment-focused green practices) × 2 (fast casual vs fine dining restaurants) between-subject experimental design was used to test the proposed hypotheses. An online scenario-based survey was developed and distributed to online panel members in the USA. Ultimately, 363 responses were used for data analyses. ANOVA and t-test were conducted to analyze the data. Findings The results indicate that benefit-based messages are generally more persuasive than attribute-based messages in green restaurant advertisements. For restaurants with food-focused green practices, an advertising message emphasizing the benefit of food-focused green practices (benefit-based message) would be more effective than an advertising message describing their tangible efforts to show the greenness of the restaurant (attribute-based message). For fine dining restaurants, a green advertisement with benefit-based information would be more persuasive than attribute-based information. This study further showed that the aforementioned interaction effect between types of green practices and types of messages was salient for fine dining restaurants. Originality/value This research is one of the few studies in restaurant management to examine the green communication effectiveness in terms of the types of green practices and the types of advertising message framing. By comparing the relative persuasiveness of green advertisements on consumers’ attitudes and behavior intentions, this study provides suggestions for restaurant professionals to make effective green communication strategies based on the type of green practices the restaurant primarily uses and the type of restaurant the manager is operating.

Using Binding Communication to Promote Conservation Among Hotel Guests

2015 ◽  
Vol 74 (3) ◽  
pp. 169-175 ◽  
Author(s):  
Lohyd Terrier ◽  
Benedicte Marfaing
Keyword(s):  
Low Cost ◽  
Communication Strategies ◽  
Communication Strategy ◽  
Communication Model ◽  
Classical Communication ◽  
Persuasive Message ◽  
Sustainable Behavior ◽  
And Behavior ◽  
Attitudes And Behavior

This research applies the binding communication model to the sustainable communication strategies implemented in most hotels. The binding communication model links a persuasive message with the implementation of a low-cost commitment to strengthen the link between the attitudes and behavior of those receiving the message. We compared the effectiveness of a classical communication strategy (n = 86) with that of a binding communication strategy (n = 101) to encourage guests to choose sustainable behavior. Our results show that using the binding communication strategy generates significantly more sustainable behavior in guests than using the classical communication strategy. We discuss our results and suggest future avenues of research.

The Effects of Unfulfilled Preferential Treatment and Review Dispersion on Airbnb Guests’ Attitudes and Behavior

2021 ◽  
pp. 109634802110669
Author(s):  
Xiaoyun Zheng ◽  
Lu Zhang ◽  
Nathan Line ◽  
Wei Wei
Keyword(s):  
Attribution Theory ◽  
Unintended Consequences ◽  
Preferential Treatment ◽  
Negative Attitudes ◽  
Consumer Evaluations ◽  
Different Types ◽  
Dispersion Condition ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Low Dispersion

In sharing accommodation business such as Airbnb, while the provision of personalized amenities and services may seem like good business, hosts should be aware of the potential unintended consequences when they are not able to deliver what they promise. The present research examines how expectation gaps created by guest reviews interact with different types of preferential services to subsequently affect consumer behavior in the peer-to-peer accommodation economy. Grounded in attribution theory, this study offers new insights on customer responses to unfulfilled preferential treatment. The results suggest that in the condition of utilitarian services (e.g., airport transportation), participants in the low dispersion condition exhibited more negative attitudes, a lower level of repurchase intention, and a decreased willingness to write an online review. Conversely, in the condition of hedonic services (e.g., perform a talent show), expectation discrepancy did not result in different consumer evaluations across the dispersion conditions.

Young adults and wine consumption a qualitative application of the theory of planned behavior

2014 ◽  
Vol 116 (5) ◽  
pp. 832-848 ◽  
Author(s):  
Ana Patrícia Silva ◽  
Isabel Figueiredo ◽  
Tim Hogg ◽  
Miguel Sottomayor
Keyword(s):  
Young Adults ◽  
Young People ◽  
Theory Of Planned Behavior ◽  
Planned Behavior ◽  
Theoretical Framework ◽  
Subjective Norms ◽  
Content Type ◽  
Wine Consumption ◽  
And Behavior ◽  
Attitudes And Behavior

Purpose – The aim of this study is to identify perceptions, attitudes and behavior of young adults concerning wine consumption, using the “theory of planned behavior” as a theoretical framework. Design/methodology/approach – The aim of this study is to identify perceptions, attitudes and behavior of young adults concerning wine consumption, using the “theory of planned behavior” as a theoretical framework. Findings – The major findings are that attitudes and subjective norms are, apparently, the components with most influence on behavior of young people in relation to wine consumption. For the consumers group, attitudes seem to be the most crucial component, especially the “interest in alcohol”. They drink it in special occasions for sociability and to disinhibit. Regarding the non-consumers group, the main attitude is “dislike taste”. Also the subjective norms, are very present, especially parents, society, friends and publicity, in consumers group. The non-consumers have the perception of greater parental induction to not consume wine. No significant differences were found between gender or educational system. Research limitations/implications – Concerning the results, a limited, convenience sample, was employed and this is assumedly an exploratory study. Therefore the results cannot be considered to represent a broad section of the groups studied. Still sample related, only Portuguese young adults students were studied. Social implications – This research can contribute not only for the knowledge relating to Portugal as a wine consuming environment but also to the general area of attitudes and perceptions of young people towards moderate wine consumption. As today young adults, novice or potential wine consumers will be the next generation of wine consumers, it can be beneficial for wine marketers to focus on this target population aiming at exploring further their engagement with wine. Originality/value – This research has an originally approach to wine consumption by young adults once it focus and explore the non-problematic behavior of young adults about wine consumption. The results of this study can contribute to the development of targeted advertising and publicity of the wine industry, in order to promote moderate wine consumption among young adults.

Greening the campus intentions: a study of the University of the Aegean non-academic staff

2017 ◽  
Vol 18 (4) ◽  
pp. 520-532 ◽  
Author(s):  
Chrysanthi Bellou ◽  
Vassiliki Petreniti ◽  
Constantina Skanavis
Keyword(s):  
Environmental Sustainability ◽  
Academic Staff ◽  
Active Participation ◽  
Content Type ◽  
And Behavior ◽  
The University ◽  
Attitudes And Behavior ◽  
E Mail ◽  
At Home

Purpose This study aims to focus on the University of Aegean’s non-academic staff’s environmental sustainability attitudes and behavior both at work and at home, their perceptions for sustainability enforcement and their active participation skills. Design/methodology/approach The research participants were the 101 non-academic staff working at the Xenia Hill campus in Lesvos island. The instrument used in this study was a questionnaire consisting of 45 questions, which was sent via e-mail during the summer of 2014. Findings The analysis of the results brings light on the environmental profile of the University’s non-academic staff on their intentions for greening their campus and the barriers that obstruct their attempts to promote sustainability at the University. Originality/value The paper provides useful insights which allow a better understanding of the role of non-academic staff’s environmental sustainability attitudes and behavior both at work and at home, their perceptions for sustainability enforcement and their active participation skills.

scholarly journals Social Media and E-Commerce: A Theoretical Study of Factors Affecting Consumer Behavior of Social Media Buyers

2021 ◽  
pp. 71-76
Author(s):  
Dr. Kavita Chauhan ◽  
Faiz Rehman Abbasi
Keyword(s):  
Social Media ◽  
Theoretical Study ◽  
Computer Interface ◽  
Factors Affecting ◽  
Social Media Networks ◽  
Retail Business ◽  
Different Types ◽  
Mobile Channels ◽  
And Behavior ◽  
Attitudes And Behavior

This research studies the factors that impact the behavior of the consumers of social media buyers. The retail business has changed radically over the most recent two decades, at first with the landing of computer-interface shopping and, more recently, with the emerging of mobile channels and social media stages. It is hard for e-commerce or e-retail companies to identify and influence the variables that drive consumers' attitudes and behavior. Different types of media affect people's conclusions, significantly depending on how much time they spend on such media. Facebook and Twitter are two examples of relatively older types of social media in correlation with newer social media networks, for example, Instagram. Furthermore, people use each type of social media for different purposes and based on their individual preferences.

scholarly journals Exploring Relationship Among Customer Dissatisfaction, Complaints, And Loyalty In The Virtualized Environment: Roles Of Advanced Services

2014 ◽  
Vol 12 (11) ◽  
pp. 1343 ◽  
Author(s):  
Yoon C. Cho
Keyword(s):  
Product Category ◽  
Purchase Behavior ◽  
Complaining Behavior ◽  
Different Types ◽  
Customer Dissatisfaction ◽  
Repeat Purchase ◽  
And Behavior ◽  
Attitudes And Behavior ◽  
Repeat Purchase Behavior ◽  
A Company

Various studies support how satisfied customers become loyal customers by investigating attitudes and behavior, while fewer studies have examined links among dissatisfaction, complaints, and loyalty, particularly in the virtualized environment. By applying justice dimension, the purpose of this study is to explore i) how different types of justice affect customer dissatisfaction; ii) how the level of customer dissatisfaction affects willingness to complain/complaining behavior; iii) how willingness to complain/complaining behavior affects repeat purchase behavior based on how complaints are resolved by a company; and iv) how repeat purchase behavior affects loyalty. Proposed relationships are investigated with effects of advanced services (i.e., 2Is, Interactivity and Individualization) and product category that are applied in the virtualized environment. By applying various statistical analyses, this study provides managerial and theoretical implications and offers suggestions to e-businesses.

Impact of human capital strategies on employee attitudes and behavior: a view of internal and external labor markets

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Min-Shi Liu ◽  
Nien-Chi Liu
Keyword(s):  
Human Capital ◽  
Human Resource Management ◽  
Human Resource ◽  
Organizational Support ◽  
Employee Attitudes ◽  
Strategic Human Resource Management ◽  
Content Type ◽  
Acquisition Strategies ◽  
And Behavior ◽  
Attitudes And Behavior

PurposeAccording to human capital theory, companies derive economic value from the knowledge, skills and abilities (KSAs) of their employees. Research conducted by strategic human resource management has focused on how investment in human capital can create a competitive advantage for an organization. The purpose of the paper is, therefore, to investigate how the choice of different human capital acquisition strategies – “make or buy” – can influence employee attitudes and behavior.Design/methodology/approachThis study explores the relationship between internal and external human capital strategies and employee’s attitudes and behavior in Taiwan's IC (integrated circuit) design industry. The cross-sectional dataset derives from a sample of 49 human resource departments and 497 employees from 25 different IC design companies.FindingsThe findings indicate that the decisions made on human capital strategies have an important influence on employee’s attitude and behavior. The results also show that a climate of trust and perceived organizational support is a cross-level mechanism for both human capital strategy and employees' attitudes and behavior.Originality/valueThere has been little research on the cross-level analysis of human capital acquisition strategies that can influence employee’s attitudes and behavior. This study verified that internal and external human capital strategies do affect employees' individual perceptions of organizational support via the organizational-level climate of trust, which in turn influences employees' attitudes and behavior. This cross-level mechanism indeed will facilitate new insights into the nature of strategic human resource management.

Role of Personality in Response to Fear Appeal Advertisements on Oral Hygiene

2015 ◽  
Vol 4 (3) ◽  
Author(s):  
S. Ajit ◽  
V. Joseph Paul Raj
Keyword(s):  
Oral Hygiene ◽  
Significant Relationship ◽  
Fear Appeal ◽  
Personality Variables ◽  
Different Types ◽  
Marketing Activities ◽  
Bad Breath ◽  
And Behavior ◽  
Attitudes And Behavior

In this world of extremely fragmented markets, there is a need to recognize the importance of understanding customers to achieve effectiveness of marketing activities. It is logical that different people have different and unique responses for different types of advertisements according to their characteristics and they may react most positively when exposed to advertisements that match their personality. Fear appeal ads, as a tactic of persuasion, influence such attitudes and behavior of customers. The purpose of this study is to investigate whether different personality traits influence the responses to fear appeal advertisements. The present study uses five individual differences personality variables like openness to experience, conscientiousness, extraversion, agreeability, and neuroticism/stability to study the responses to fear appeal advertisements on oral hygiene. The results show that there is a significant relationship between agreeableness, extraversion and seriousness towards gingivitis and bad breath whereas there is a significant relationship between openness and seriousness towards tooth decay.

Design and behavior science in government-to-citizens cognitive-communication: a study towards an inclusive framework

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sohail Raza Chohan ◽  
Guangwei Hu ◽  
Asad Ullah Khan ◽  
Ahmad Tisman Pasha ◽  
Muhammad Atif Sheikh
Keyword(s):  
Perceived Risk ◽  
Design Science ◽  
Virtual Agents ◽  
Communication Model ◽  
Content Type ◽  
The Public ◽  
Behavior Intentions ◽  
Behavior Science ◽  
The Government ◽  
And Behavior

Purpose The purpose of this paper is to describe the application of design and behavior science collectively in refining the government to citizens’ (G2C) cognitive-communication by using artificial intelligence (AI) artifacts. It investigates the citizens’ behavior intention to use AI cognitive-communication channels in e-government services. Design/methodology/approach This study reveals the potential of unification in design and behavior science paradigms when integrated into AI artifacts in measuring the constructive outcome of proposed architecture that embraces the perceived risk and trust in citizens’ usage behavior intentions. To evaluate the practical relevance of design science paradigm, action research was incorporated by developing an app as an exemplified scenario. Findings The weaknesses of traditional G2C channel communication obliterated by AI virtual agents. This study proposes a five-layer architecture model created with citizens-centered design highlighting the improved relevance for G2C cognitive-communication. The behavior model supports citizens’ usage behavior intentions through trust as a positive attribute and negative attribute as a perceived risk. Research limitations/implications This study contributes to the knowledge of design science paradigm particularly to AI-based cognitive G2C communication. The architecture serves for deploying virtual agents to automate the public officials for decision-making processes. The authors have constructed a cognitive-communication model and have examined the relationships among the extents of cognitive-communication model. This channel has the potential to significantly transform G2C cognitive and intelligent communication. Practical implications This cognitive-communication channel has the potential to significantly transform the communication between government and citizens. Such a model can be an interest of developers, researchers and government policymakers in a holistic approach drawn from theory and methods of both design and behavior science to create a successful communication scenario. Social implications Advances in technology are not without social implications. The study results can dramatically improve the efficiencies of government workplaces and can augment the human working. It will help to reduce the government services discriminations among the citizens and contribute to society through social inclusion. Originality/value This study addresses the duality in information system research by first defining the theoretical framework for G2C cognitive-communication architecture and then developing a research model drawn upon a citizens’ service usage behavioral theory. It will also contribute to providing important perceptions of AI practices in the public sector.

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