Transformation of Marketing at the Ohio Art Company (A)

2012 ◽  
pp. 1-6
Author(s):  
Dustin Moon ◽  
Rajkumar Venkatesan ◽  
Paul W. Farris
Keyword(s):  
Causal Relationship ◽  
Market Research ◽  
Field Experiments ◽  
General Level ◽  
First Year ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Marketing Analytics ◽  
Second Year ◽  
Return On Marketing

This case is intended to be part of a first-year MBA marketing course or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. It provides students with two real advertising experiments and the challenges involved in executing them. It allows for discussion of the need for advertising experiments, and, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments provide an opportunity for discussion about the problems with establishing a causal relationship between advertising and sales.

Advertising Experiments at the Ohio Art Company

2017 ◽  
pp. 1-12
Author(s):  
Paul W. Farris ◽  
Rajkumar Venkatesan
Keyword(s):  
Causal Relationship ◽  
Market Research ◽  
Field Experiments ◽  
General Level ◽  
First Year ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Marketing Analytics ◽  
Second Year ◽  
Return On Marketing

This case is intended to be part of a first-year MBA marketing course, or a second-year elective in advertising, integrated marketing communications, market research, or marketing analytics. The case provides students with examples of two real advertising experiments and the challenges involved in executing the experiments. It allows for a discussion of the need for advertising experiments, and also, at a more general level, the need to measure the return on marketing. Biases surrounding the field experiments allow for a discussion of the problems with establishing a causal relationship between advertising and sales.

INTEGRATED MARKETING COMMUNICATIONS IN THE FUNCTION OF BAZAARS’ PROMOTION

2021 ◽  
pp. 363-374
Author(s):  
NEDELJKO PRDIĆ ◽  
SARA KOSTIĆ
Keyword(s):  
Market Research ◽  
Social Role ◽  
Marketing Research ◽  
Marketing Communications ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Research Results ◽  
The Future ◽  
Market Approach ◽  
Agriculture Products

Bazaars are important topic in historical and also modern market approach, as one of the basic marketing channals for sale of agriculture products. Perception of bazaar markets in the future is not real without usage of integrated marketing communications in comuniaction with costumers. IMC enable for bazaars to make an efficient contact with consumers and other public, for the purpise of fullfiling busines aims of bazaars on market. Research results show that the efficiency of bussines is manifested in tactical integrated marketing communications. By experience method and methods of marketing research, we came to conclusion that integrated marketing communications may promote bazaars on the market using sinergy of different instruments. The conclusion is that IMK are much cheaper in comparison to mass comunications and ti is possible to promote bazaars on the market and stress their social role, using IMK.

scholarly journals Effectiveness of the Biological Control of Garlic (Allium sativum L.)

2016 ◽  
Vol 19 (s1) ◽  
pp. 15-17
Author(s):  
Jacek Nawrocki ◽  
Anna Pogodzińska
Keyword(s):  
Biological Control ◽  
Health Status ◽  
Root Rot ◽  
Bacillus Amyloliquefaciens ◽  
Allium Sativum ◽  
Field Experiments ◽  
First Year ◽  
Trichoderma Asperellum ◽  
Pythium Oligandrum ◽  
Second Year

Abstract In two-year field experiments (2014 and 2015), the effect of used preparations on health status of leaves and roots and bulbs on two cultivars of garlic: ‘Arkus’ and ‘Garpek’ was studied. During investigations: Polyversum WP (Pythium oligandrum), Trifender WP (Trichoderma asperellum) and RhizoVital 42 (Bacillus amyloliquefaciens) and standard fungicide Topsin M 500 SC (tiophanate methyl) were used. Unprotected plants presented control. The obtained results showed that in the first year of the studies, all the tested formulations effectively protected the roots and bulbs of garlic against rot, except RhizoVital 42 for ‘Arkus’ variety and Trifender WP for cultivar ‘Garpek’. In 2015, all tested preparations, without exception, limited root rot and the rot of basal part of bulbs both cultivars of garlic. The applied biological preparations had no significant effect on health of the leaves of garlic in 2014 and in 2015 for cultivar ‘Garpek’, while in the second year of studies, all the tested formulations effectively limited the dieback of leaves of the garlic cultivar ‘Arkus’.

scholarly journals Response of the Most Promising Wheat Genotypes with Different Nitrogen Levels

2017 ◽  
Vol 4 (4) ◽  
pp. 489-497
Author(s):  
N. Rawal ◽  
D. Chalise ◽  
N. Khatri
Keyword(s):  
Grain Yield ◽  
Field Experiments ◽  
Limiting Factor ◽  
First Year ◽  
Wheat Genotypes ◽  
Ecological Zones ◽  
Nitrogen Levels ◽  
Silty Loam ◽  
Second Year ◽  
Plot Design

Field experiments were conducted during winter seasons of 2013 and 2014 on the alkaline and silty loam soils of NWRP, Bhairahawa to study the interaction of the most promising wheat genotypes with different nitrogen levels under different agro-ecological zones and recommend the appropriate dose of nitrogen for newly released varieties. The experiment was laid out in split plot design: four nitrogen levels (0, 50, 100 and 150 kg/ha) as a whole plot and six wheat genotypes (BL 3623, BL 3629, BL 3872, NL 1008, NL 1055 and Vijay) as a sub-plot which were replicated three times. There was significant effect of varieties and nitrogen levels on plant height, number of spikes, thousand grain weight and grain yield in both the years. In first year, the highest grain yield of 3.35 t/ha was obtained from the application of nitrogen @ 150 kg/ha with the genotype BL 3872 which is followed by the genotypes BL 3623 (3.15 ton/ha) and NL 1055 (3.05 ton/ha). Similarly in second year, the genotype NL 1055 gave the highest grain yield of 4.01 ton/ha followed by genotypes BL 3629 (3.83 ton/ha) and BL 3623 (3.81 ton/ha) from the application of nitrogen @ 150 kg/ha. Based on two years results, it can be concluded that N was a limiting factor in the productivity of wheat. Nitrogen @ 150 kg per ha produced higher yield and yield attributing characters. Similarly, the wheat genotypes NL 1055, BL 3629, BL 3623 and BL 3872 were superior among the genotypes.

scholarly journals KAJIAN DAN DESAIN TOURISM MARKETING di NEGERI OMA ; PROFIL DAN PEMETAAN (PENELITIAN TERAPAN TAHUN I)

2021 ◽  
Vol 11 (3) ◽  
pp. 412
Author(s):  
Maudy M Tanihatu ◽  
Marie C Tahalele ◽  
Imelda Talahatu ◽  
Ricardo M Simarmata ◽  
Dian Utami Sutiksno
Keyword(s):  
Service Sector ◽  
Applied Research ◽  
Easy Access ◽  
First Year ◽  
Tourist Attraction ◽  
Integrated Marketing Communications ◽  
Integrated Marketing ◽  
Tourism Marketing ◽  
Tourism Sector ◽  
Tourism Potential

The tourism sector is a service sector that contributes significantly financially to the country's economy. Maluku province has tourism potential. Including a tourist attraction in Oma village, one of the villages in Central Maluku district, Ambon City, Maluku Province. This research is a multi-year study (4 years) and aims to: 1. create a profile and mapping of tourist objects, 2. create easy access and facilities, 3. implement integrated marketing communications and digitization of tourism marketing and 4. collaborate on tourism marketing in Oma village with Maluku tourism & investment industry. For the first year of research, the research objective is number 1, which is to create a profile and mapping of tourist objects in Oma's Country. This type of research is applied research and qualitative methods.

Effect of potassium fertilization of pyrethrum (Tanacetum cinerariifolium) on yield, pyrethrins concentration in dry achenes and potassium concentration in soil and plant tissues

1994 ◽  
Vol 45 (3) ◽  
pp. 647 ◽  
Author(s):  
AA Salardini ◽  
KSR Chapman ◽  
RJ Holloway
Keyword(s):  
Field Experiments ◽  
Sandy Loam ◽  
Northern Region ◽  
Control Treatment ◽  
Yield Response ◽  
First Year ◽  
Clay Loam ◽  
Maximum Increase ◽  
Tanacetum Cinerariifolium ◽  
Second Year

Pyrethrum (Tanacetum cinerariifolium), a small perennial plant, has been commercially grown for production of pyrethrins (Py) in Tasmania since 1983. Two field experiments were conducted on clay loam and sandy clay loam krasnozem soils at Harford and North Motton in the northern region and a two-year experiment on an alluvial sandy loam at Ouse in the southern region of Tasmania to study its potassium (K) requirements. Potassium, at rates up to 200 kg K ha-1, was band-placed at planting (basal K) of pyrethrum splits. At Ouse in the spring of the following year up to 100 kg K ha-1 was side-dressed in the subplots. No achene yield response was observed at Harford with the soil Colwell K (Kc) of 80 mg K kg-1 and North Motton (Kc = 132), but at Ouse (Kc = 50) in the first year a maximum increase of 86% in the achene yield was attained at 50 kg K ha-1. In the second year at Ouse, the achene yield response occurred with residual basal K up to the 200 kg ha-1 rate, where the achene yield was 3.9-fold greater than the control. In addition to the increase gained from the residual K in the second year, 50 kg side-dressed K ha-1 increased the achene yield by a maximum of 50%. Basal K did not have any effect on the Py concentration of the first year crops, but it increased the Py concentration in the second year crop at Ouse. Side-dressed K also increased the Py concentration. The Py yield at the highest rate of 200 kg basal and 25 kg side-dressed K ha-1 was more than 6.5-fold that in the control treatment. The Kc and the concentration of K in apical tissues were correlated to the rates of applied K, achene yield and Py yield, and their potential as techniques to predict pyrethrum response to K application is discussed.

Influence of Horsenettle (Solanum carolinense) on Snapbean (Phaseolus vulgaris)

Weed Science ◽  
1990 ◽  
Vol 38 (3) ◽  
pp. 220-223 ◽  
Author(s):  
J. Ray Frank
Keyword(s):  
Phaseolus Vulgaris ◽  
Field Experiments ◽  
First Year ◽  
Row Spacing ◽  
Solanum Carolinense ◽  
Fruit Number ◽  
Second Year

Field experiments were conducted in 1987 and 1988 at Frederick, MD, to determine established horsenettle (Solanum carolinenseL.) interference with snapbean. Horsenettle grown for 3 yr prior to planting snapbeans reduced yield 65% in 1987 and 48% in 1988. Horsenettle established for 1 yr reduced snapbean yield 20 and 18% in 1987 and 1988, respectively. As the distance of the snapbean row from the horsenettle row increased, there was less effect on the yield of snapbean. In 1987, snapbean yield in rows 15, 30, or 60 cm from horsenettle was reduced 43, 29, and 15%, respectively, while during 1988 in the same plots snapbean yields were reduced 38, 26, and 11%. Eight horsenettle planted in a 4.6-m row the first year and 16 horsenettle per row for the second year reduced snapbean yield 36 and 55% respectively. Horsenettle fruit number was 16% lower the first year and 45% lower the second year when snapbeans were grown at a 15-cm row spacing instead of a 60-cm row spacing.

Perennial sowthistle control with sequential herbicide treatments applied under minimum and zero tillage systems

1998 ◽  
Vol 78 (3) ◽  
pp. 505-511 ◽  
Author(s):  
A. L. Darwent ◽  
K. N. Harker ◽  
G. W. Clayton
Keyword(s):  
Field Experiments ◽  
Initial Density ◽  
First Year ◽  
Zero Tillage ◽  
Hordeum Vulgare L ◽  
Tillage Systems ◽  
Minimum Tillage ◽  
Herbicide Treatments ◽  
Second Year ◽  
Sonchus Arvensis

Perennial sowthistle (Sonchus arvensis L.) control under minimum and zero tillage systems, and following several sequential in-crop herbicide treatments applied in a crop rotation of canola (Brassica rapa L.) followed by 3 yr of barley (Hordeum vulgare L.), was evaluated in two field experiments near Grande Prairie, Alberta. Under zero tillage, in-crop applications of clopyralid at 0.1 to 0.3 kg active ingredient (a.i.) ha−1 to canola, followed by annual in-crop applications of clopyralid at 0.15 kg a.i. ha−1 plus MCPA at 0.42 kg a.i ha−1 to barley in the next 2 yr, reduced perennial sowthistle from a mean initial density of 3.9 shoots m−2 to ≤0.5 shoots m−2 in the fourth year. Glyphosate at 0.45 kg acid equivalent (a.e.) ha−1 plus dicamba at 0.14 kg a.i. ha−1 was applied annually before seeding barley in these plots. In the second experiment, the same herbicide treatments, except for an additional preseeding application of glyphosate at 0.9 kg a.e. ha−1 in the first year, reduced perennial sowthistle density from 9.2 shoots m−2 to ≤0.1 shoots m−2 Increasing the rate of clopyralid in the first year resulted in decreases in perennial sowthistle density in the second and third years following application but not in the fourth year. In unweeded zero tillage check plots of the two experiments, perennial sowthistle increased to 41.8 and 36.0 shoots m–2, respectively, over the same period. Applying metsulfuron at 0.0045 kg a.i. ha–1 in the second year and dicamba plus the potassium salt of MCPA (1:4) at 0.54 kg a.i. ha−1 in the third year, in place of clopyralid plus MCPA, produced similar reductions in perennial sowthistle density. Under minimum tillage, where tillage was limited to a single preseeding discing before seeding and a single mid-to-late October deep tillage cultivation, reductions in perennial sowthistle density following in-crop applications of clopyralid in the first year and clopyralid plus MCPA in the next 2 yr were similar to those following application of the same in-crop herbicides under zero tillage. However, in minimum tillage plots where metsulfuron and dicamba plus MCPA were applied in the second and third years, perennial sowthistle density was not reduced or declined at a slower rate than in other sprayed plots. Canola and barley yields increased as a result of reductions in perennial sowthistle density. Key words: Perennial sowthistle, Sonchus arvensis L., tillage, clopyralid, metsulfuron, dicamba

scholarly journals Flower Abscission and Induction in North American Ginseng with Ethephon

HortScience ◽  
2005 ◽  
Vol 40 (1) ◽  
pp. 138-141 ◽  
Author(s):  
Andrea E. Fiebig ◽  
J.T.A. Proctor ◽  
D.P. Murr ◽  
R.D. Reeleder
Keyword(s):  
North American ◽  
Field Experiments ◽  
American Ginseng ◽  
Tween 20 ◽  
First Year ◽  
Root Weight ◽  
Traditional Practice ◽  
Second Year ◽  
Carry Over ◽  
Carry Over Effect

Field experiments over 2 years were used to determine the effect of ethephon on: plant growth, weight of berries, proportion of red, green and immature berries, and root weight (economic yield) of 3-year-old north american ginseng plants (Panax quinquefolius L.). Ethephon sprays applied during bloom that thoroughly wetted the foliage and inflorescences immediately induced crop canopy descent (epinasty) exposing inflorescences and subsequently reducing plant height. Within a week the desired inflorescence and peduncle browning and flower drop took place. In each of four experiments ethephon, over the range 500 to 4000 mg·L-1, reduced berry weight and percent red berries, and increased the percent immature berries linearly. However, the responses to ethephon were variable. The highest concentration of 4000 mg·L-1 ethephon caused similar results in both years to the traditional practice of hand removal of inflorescences, but foliar reddening and some defoliation were observed. Buffering ethephon sprays at pH 2.6, 4.0, 5.0, and 6.0 gave similar results. The surfactant Tween 20 did not increase the effectiveness of the sprays. Generally, multiple applications of ethephon at lower concentrations were no more effective than comparable single higher concentration sprays. Carry-over effect of ethephon in the second year included crop stunting, an increase in root weight, and berry weights and berry color proportions similar to those plants on which hand removal was carried out in the first year. Chemical names used: 2-chloroethyl phosphonic acid (ethephon).

scholarly journals Influence of selection on economically valuable characters of plant-microbial populations of red fescue

2020 ◽  
Vol 21 (6) ◽  
pp. 680-687
Author(s):  
N. Yu. Malysheva ◽  
T. B. Nagiev ◽  
N. V. Kovaleva ◽  
L. L. Malyshev
Keyword(s):  
Field Experiments ◽  
Microbial Populations ◽  
First Year ◽  
Red Fescue ◽  
Second Year ◽  
Sowing Experiment ◽  
Bacterial Preparations ◽  
High Seed Yield ◽  
Term Field

Ecologization of agricultural production and at the same time increasing of its efficiency is possible through the use of bacterial preparations. In long-term field experiments of 2016-2019 valuable characters of plant-microbial populations of red fescue (Festuca rubra L) variety Severnaya 82 of lawn and pasture use were studied after re-inoculation of seeds, obtained from the parent populations, which were also developed after inoculation with rhizosphere microorganisms on the basis of preparations of Mobiline 880, Azorizin 8, Azorizin 6, Flavobacterin, Agrofil and Rizoagrin. In the sowing experiment of 2016, plants of the first year of growth from the population with Mobilin 880 significantly exceeded in height (82 cm) the control plants without seed inoculation (77 cm, LSD05 = 3.5). In the experiment of 2017, the plants of all created plant-microbial populations of the second year of growth exceeded in height (48-50 см) the control variant plants (45 cm, LSD05 = 2.3). According to the yield of green mass in the 2016 experiment, populations of red fescue with Mobilin 880 and Rhizoagrin were distinguished (by 1.1 t/ha with yield in the control of 0.80 t/ha, LSD05 =0.23). The prolongation of the effect of Flavobacteria in the experiment has not been observed. Plant-microbial populations with Azorizin 8 and Mobilin 808 proved to be promision according to the character of high seed yield: in the third generation, they had higher seed productivity (0.144 и 0.152 t/ha, respectively) compared to the control without inoculation (0.076 t/ha, LSD05 = 0.064). To create highly productive plant-microbial populations of red fescue seeds, it is necessary to search among highly productive parent populations inoculated with associative symbionts, followed by inoculation of daughter populations with the same bacterial preparations.

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