Challenges of Moksh Organization: an epitome of humanity

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Nikhil K. Mehta ◽  
Shubham Chourasia ◽  
Aswini Devadas
Keyword(s):  
Social Psychology ◽  
Business Communication ◽  
Prima Facie ◽  
Content Type ◽  
Secondary Sources ◽  
Social Stereotypes ◽  
Academic Level ◽  
The Social ◽  
Dead Bodies ◽  
Social Leadership

Theoretical basis This case uses concepts from Korten’s strategies of development-oriented four generations of non-government organizations (NGOs) and social psychology such as stereotypes, prejudices and actions to explain the social phenomenon. In furtherance, the case presents Aristotle’s approach to creating a message for masses that include use of ethos, pathos and logos. Stood’s (2017) narrative, engagement and technology (NET) model of social leadership was used to analyse the characteristics of social leaders. Research methodology Prima facie the case was developed from primary sources i.e. interviewing with Ashish Thakur. Literature from secondary sources was obtained to make teaching notes. List of references is presented towards the end that depicts the use of textbooks, research papers, websites and blogs. This case was tested in the classroom with MBA students learning business communication. Case overview/synopsis The case dealt with the challenges of an NGO that included conducting respectful last rites of unclaimed dead bodies. As the NGO grew, Ashish Thakur, the initiator of Moksh started facing resource management challenges, namely, volunteer induction, fundraising and managing non-human resources. These issues are deeply embedded in several social stereotypes about dead bodies. Learning covers strategies of four generations of NGO development, a NET model of social leadership, breaking social stereotypes related to dead bodies and last rites (necrophobia), designing social communication and opportunity to assess faulty rationalizations and do critical thinking around the socio-religious practices. Complexity academic level This case is intended to be used for the students of the social leadership or social entrepreneurship, social psychology, business communication or communication skills, organizational behaviour, advertising and social media.

Primary sources, simulations and peanut butter and jelly

2020 ◽  
Vol 15 (3) ◽  
pp. 311-319
Author(s):  
Melissa A. Chapman ◽  
Miguel Gomez
Keyword(s):  
Social Studies ◽  
Peanut Butter ◽  
Primary Sources ◽  
Historical Inquiry ◽  
Content Type ◽  
Secondary Sources ◽  
Simulation Step ◽  
The Social ◽  
Hands On ◽  
Classroom Simulation

PurposeThis paper seeks to provide instructional methods for using simulations to teach primary and secondary sources within a social studies classroom. Classroom simulations provide students with authentic opportunities to engage in meaningful learning experiences that are both hands-on in nature and promote the use of critical thinking.Design/methodology/approachThis paper opted to describe an approach to teach students about primary and secondary sources through a classroom simulation. Step-by-step instruction was provided via an included table, so that readers can recreate the lesson in their own classrooms.FindingsThis paper offers insights about how simulations can be used to provide students an authentic experience with primary and secondary sources. These experiences include opportunities to critically think about the benefits and limitations that both primary and secondary sources offer students while engaging in historical inquiry.Practical implicationsThis paper is designed for teachers to utilize and replicate in their own social studies classrooms.Originality/valueThis paper recognizes the important role that primary and secondary sources have in the social studies classroom. Through an original approach, using simulations, the authors present a unique perspective on how to teach about primary and secondary sources in a manner that supports historical inquiry.

Coming together after a tragedy: how the S.S. Eastland disaster of 1915 affected welfare capitalism and helped shape the Hawthorne studies

2020 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Jeff Muldoon ◽  
Yaron J. Zoller
Keyword(s):  
Crisis Management ◽  
Traumatic Event ◽  
Historical Study ◽  
Welfare Capitalism ◽  
Content Type ◽  
Secondary Sources ◽  
The Social ◽  
Plant Site ◽  
Western Electric

Purpose This paper aims to conduct a historical study using both primary (archival data) and secondary sources to evaluate the social conditions of the community of employees at Hawthorne Works between 1907 and 1933. Design/methodology/approach This paper evaluates the historical and social context of the 1915 Eastland disaster, specifically, the effects of the Eastland disaster on the community and the company to improve understanding of the contextual background and conditions which influenced the Hawthorne studies. This will also serve as a case study of crisis management. Findings The findings of the paper argue that the Eastland disaster likely contributed to the expansion of welfare capitalism practices by Western Electric in the 1920s–1930s and established the social and communal conditions which made the Hawthorne studies (1924–1933) possible. Originality/value Rather than evaluating the Hawthorne studies themselves, this paper focuses on social factors which made the Hawthorne Works plant site and the community serving it an ideal locale to host the famous studies as part of Western Electric’s practice of welfare capitalism and a distraction from the traumatic event which scarred the community and urged the Western Electric company to react. This study also provides an early example of crisis management.

A case of the blues: depression screenings in a community pharmacy

2019 ◽  
Vol 16 (1) ◽  
pp. 34-50
Author(s):  
Matthew J. Mazzei ◽  
John A. Galdo
Keyword(s):  
Community Pharmacy ◽  
Stakeholder Analysis ◽  
Healthcare Services ◽  
The State ◽  
Healthcare Sector ◽  
Community Pharmacies ◽  
Community Practice ◽  
Content Type ◽  
Secondary Sources ◽  
Academic Level

Theoretical basis This case builds on elements of project management (PM) – specifically project initiation – including the development of a project charter and stakeholder analysis. Research methodology The case was developed from secondary sources as well as first-hand knowledge of the project by one of the authors. This author was on faculty at a private university in the southeastern USA, teaching numerous courses in the pharmacy curriculum while also serving as the Community Practice Residency Director for community pharmacies around the state. While connecting with these organizations, additional revenue requirements and complementary services were frequent topics of attention, leading to a grant to assist pharmacies in building out such services. Through this grant, the author engaged in consultations with community pharmacies around the state, including the pharmacy highlighted via this case. Pseudonyms have been used for the business, and all individuals associated with it, to maintain anonymity. Secondary sources used for additional research include industry reports and related websites. Case overview/synopsis Richard has owned and operated a community pharmacy, Our Family Farmacy (OFF), for years. A changing industry climate has forced Richard to diversify the products and services he provides. In addition to the distribution of medicine and front-end sales of consumer goods, Richard is seeking to expand into a larger spectrum of healthcare services. After researching several different types of services, and after dealing with related personal family circumstances, Richard decided that OFF should begin their expansion by offering depression screening services. He turned initiation of the project over to his pharmacy intern, Caitlin. Complexity academic level This compact case is geared toward undergraduate- and graduate-level students taking courses in general management and, more specifically, PM. This case might also be used by students with a career focus in the healthcare sector, and could of particular interest for students in a pharmacy program. Classroom application should encompass discussions on the project initiation process group, particularly with the processes regarding the project charter deliverable and the identification and assessment of project stakeholders.

Reconciling COVID-19 pandemic budget deficits through furloughs and salary reductions

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Minnette A. Bumpus
Keyword(s):  
Organizational Behavior ◽  
The State ◽  
Faculty Members ◽  
Budget Deficits ◽  
Content Type ◽  
Secondary Sources ◽  
News Reports ◽  
Academic Level ◽  
The Right ◽  
The University

Theoretical basis The primary topics, in this case, align well with social processes relative to communication and decision-making, and with individual processes relative to fairness in the workplace. Research methodology The case was developed from secondary sources. The secondary sources included news reports, and university sources (i.e. e-mails, announcements, reports, town hall meetings). This descriptive case has been classroom tested in an undergraduate organizational behavior course. Case overview/synopsis On September 10, 2020, the president of Bowie State University, Dr Aminta H. Breaux, announced that the university needed to “take a number of steps, including a temporary salary reduction plan, to close the FY21 funding gap and position the university for continued budget challenges” (Exhibit 1) triggered by the economic impact of COVID-19 on the state of Maryland. Some of the faculty members’ reactions to this announcement included shock and disappointment. Reflecting on what led to the state appropriation reductions, why would faculty members be shocked by President Breaux’s announcement of temporary salary reductions? Did President Breaux make the right decision, and was it communicated appropriately? Complexity academic level This descriptive case is most appropriate for undergraduate level organizational behavior courses.

A makeover for Dudley’s Q+

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Caroline Glackin ◽  
Suzanne Altobello
Keyword(s):  
Undergraduate Students ◽  
Minority Business ◽  
Brand Strategy ◽  
Direct Selling ◽  
Communication Preferences ◽  
Content Type ◽  
Entrepreneurial Marketing ◽  
Secondary Sources ◽  
Academic Level ◽  
Brand Perception

Theoretical basis The Dudley Beauty case illustrates a contemporary branding, management and marketing challenge facing many companies that are 50 plus years old. Movahhed (2016) highlights the six elements to consider during brand strategy: the target audience, the brand promise, brand perception (past, current and future), brand values, brand voice and brand positioning. The times have changed with changing macroenvironmental factors including political, economic, sociological, technological, legal and other environmental (PESTLE) changes that affect a business but which the business does not directly control. Research methodology The case is based upon an interview with Dudley Beauty CEO and President Ursula Dudley Oglesby and secondary sources. Case overview/synopsis The “A Makeover for Dudley’s Q+” case explores the challenges of a second-generation textured hair care and personal care company in the direct selling channel as it faces an aging market and changing business and economic environment. A Black-owned company, begun in 1967 by her parents, Dudley Beauty is led by the founders’ daughter, Harvard College and Harvard Law School-educated, Ursula Dudley Oglesby. At over 50 years old, the company has continually created new textured hair products and has high brand awareness among older Black consumers but has not adequately addressed changing hair trends and shifting communication preferences of younger consumers. The company is at a critical point needing to reach a younger, larger market to survive. The business situation supports marketing, management, strategy, and/or entrepreneurship undergraduate students in understanding how macroenvironmental forces and internal structures affect businesses. Complexity academic level This case is intended primarily for use by undergraduates in a variety of courses. It is suitable for courses in Principles of Marketing, Entrepreneurial Marketing, general Entrepreneurship and Marketing Strategy courses covering topics such as direct selling, the role of environmental factors in business, rebranding efforts using digital and social media marketing and women/minority business owners.

Can Chipotle compete by delivering “food with integrity”?

2019 ◽  
Vol 15 (4) ◽  
pp. 233-252
Author(s):  
Pauline Assenza ◽  
Michael S. Lewis
Keyword(s):  
Food Contamination ◽  
Strategic Choices ◽  
Content Type ◽  
Secondary Sources ◽  
Academic Level ◽  
First Case ◽  
Strategy Process ◽  
Key Points ◽  
Contamination Events

Research methodology The case data were obtained from secondary sources including academic, newspaper and periodical sources. Case overview/synopsis The Founder of Chipotle Mexican Grill, CEO Steve Ells, was a restaurant innovator credited with creating the fast-casual experience. He believed that food, sourced and prepared responsibly, could help “cultivate a better world.” Unfortunately, he had to step down after a continuing series of food contamination events drove away both investors and customers. In 2018, new CEO Brian Niccol was brought in from Taco Bell to reposition the brand and regain confidence. Was it possible to continue with Chipotle’s mission of “food with integrity” or was another strategy necessary? Complexity academic level This case was prepared for an undergraduate strategy course. It can be used to illustrate all the key points in Chapter 1 of a traditional undergraduate strategy textbook. This case would be best placed in the first weeks of the course, as a first case to introduce to students the idea of strategy as a process that continuously assesses and revises strategic directions and decisions. It introduces a discussion of the role of mission, vision and values as part of the strategy process, and addresses the responsibility of leadership to do an ongoing evaluation of a firm’s strategic choices.

Effect of Ponzi schemes on a country: the case of Ghana

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Umar Mohammed
Keyword(s):  
World Bank ◽  
Design Methodology ◽  
Content Type ◽  
Secondary Sources ◽  
Quantitative And Qualitative Research ◽  
Company Limited ◽  
The Social ◽  
Finance Company ◽  
Regulatory Bodies ◽  
Financial Regulatory

Purpose This paper aims to examine the nature and operations of the two main Ponzi schemes (DKM Diamond Micro Finance Company and Menzgold Company Limited). It explores how such dubious schemes were able to circumvent financial regulatory bodies and their impact on the social, political and economic spheres of Ghana. Design/methodology/approach The paper adopts both quantitative and qualitative research approaches and relies on secondary sources of data from the Bank of Ghana, World Bank and textbooks, etc. Findings It was found out that inadequate supervisory role by financial regulators was a factor that made these schemes thrive in Ghana which had dire consequences on the socio-economic of the country. Originality/value This is the first paper that explores the major Ponzi schemes in Ghana.

Social entrepreneurship with vedic wisdom

2017 ◽  
Vol 13 (4) ◽  
pp. 528-545
Author(s):  
Pankaj Madan
Keyword(s):  
Social Entrepreneurship ◽  
Low Cost ◽  
Small Time ◽  
Social Entrepreneur ◽  
Content Type ◽  
Social Mission ◽  
Secondary Sources ◽  
Ancient Science ◽  
The Social ◽  
Mental Treatment

Synopsis The case illustrates the social entrepreneurial journey of Ramdev who developed Patanjali Yogpeeth as a successful enterprise that provides low-cost physical and mental treatment through the ancient science of yoga. The case provides a perspective on the reasons for the success of Patanjali as a social brand in such a small time scale and also addresses the controversies associated with it. Research methodology Using secondary sources, the study describes the philosophy, infrastructure, innovations, marketing and promotional practices of the organization. It also seeks answers to the challenges faced by the social entrepreneur to fulfill his social mission. Relevant courses and levels The case is best suited for courses on entrepreneurship, social entrepreneurship and marketing of non-profit organization in both MBA and executive programs. Students who have an interest in starting their own venture or social enterprise will find it more relevant and interesting.

Norilsk Nickel: the longest corporate war in a leading Russian company

2019 ◽  
Vol 15 (3) ◽  
pp. 199-226
Author(s):  
Olga Kandinskaia ◽  
Alla Dementieva ◽  
Olga Khotyasheva
Keyword(s):  
Corporate Governance ◽  
Business Strategy ◽  
Conflicts Of Interest ◽  
Precious Metals ◽  
Business Environment ◽  
Russian Company ◽  
Content Type ◽  
Secondary Sources ◽  
Academic Level ◽  
Foreign Media

Theoretical basis In any company, there are conflicts of interest and different opinions on the business strategy. However, a well-established system of corporate governance allows us to minimise those conflicts and enables most disagreements to be solved in a civilised way. The case provides an opportunity to examine the specifics of corporate conflicts in Russia and improves decision-making skills with a view to increase business efficiency. Research methodology This descriptive case was written using the secondary sources from the Russian and foreign media, as well as other publicly available information about Norilsk Nickel. No information was disguised in any way. Case overview/synopsis This case study is a story of a dramatic corporate conflict at the Russian company Norilsk Nickel, one of the world’s leading producers of precious metals. In 2008–2012, the company went through a painful conflict between the majority shareholders (oligarchs Mr Potanin and Mr Deripaska) for the control over the business. The case of Norilsk Nickel was indeed a crucial case for Russia which helped define the “rules of the game”. In 2019, however, the situation looked prone to the escalation of the old conflict. The fact that from 2018 both oligarchs were under the US sanctions added further tensions. Complexity academic level This case is most appropriate for courses in corporate governance, business ethics and doing business in Russia at the undergraduate or graduate level. There is a sufficient number of extenuating circumstances to make for a good discussion of strategic and tactical factors in this type of a corporate governance decision analysis. The complexity of the case is a perfect illustration of the Russian business environment: it is never easy in the Russian business environment to figure out what is important and what is not.

Do profitability and authenticity co-exist? A model of sales promotion stereotype content and its perception differences among groups

2020 ◽  
Vol 3 (3) ◽  
pp. 333-363
Author(s):  
Changbao Lu ◽  
Hang Li ◽  
Taoran Xu
Keyword(s):  
Design Methodology ◽  
Two Dimensions ◽  
Sales Promotion ◽  
Content Type ◽  
Stereotype Content Model ◽  
Social Stereotypes ◽  
Content Model ◽  
Stereotype Content ◽  
The Social ◽  
Marketing Activities

PurposeAlmost every consumer has many experiences of sales promotion and different stereotypes of it. The purpose of this paper is to investigate the model of sales promotion stereotype content (model of SPSC) and its perception differences among groups.Design/methodology/approachDrawing on the methods testifying stereotype content model and mixed stereotype proposed by Fiske et al. (2002), the authors decomposed the SPSC model into two dimensions, namely, the profitability and authenticity of sales promotion, and developed a multidimensional scale for profitability and authenticity. Then a survey that examined 765 participants was conducted to test the reliability of profitability and authenticity as the two primary dimensions of the model of SPSC and perception differences among consumer groups.FindingsThe model which consists of two dimensions, authenticity and profitability, was shown to be reliable and valid. Furthermore, the authors find that the profitability and the authenticity reflect consumers' evaluation (perception) of an enterprise's intention and its ability to enact the intention of sales promotion. In addition, mixed stereotypes of promotion can also explain consumers' entanglement when making promotion decisions.Originality/valueThis paper fills the gap in the existing literature of which the single dimension stereotype of sales promotion by the model of SPSC. In addition, the results show that consumers' stereotype of promotion varied in demographics and psychographic characteristics. Furthermore, this paper provides a basis for exploring the social stereotypes of specific things and related marketing activities.

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