DIRECT SALE AS ONE OF THE ORGANIZATIONAL FORMS OF LOCAL FOOD SYSTEMS. THE SPATIAL CONCENTRATION OF DIRECT SALE ENTITIES IN POLAND

Direct selling is one of the most common local activities in the agri-food sector. Contemporary trends in the production and consumption of food indicate a duality of food systems, in which the concept of industrialization of the agri-food sector is simultaneously developing together with a concept of local food systems. In this article, it was noticed that the direct sale of agri-food products is in a line with the contemporary trends in the agri-food sector, and that it is important to analyze its spatial patterns. Taking into account the spatial concentration of direct selling entities, it has been proved that their distribution is random and does not show clustering patterns.

PEMANFAATAN INSTAGRAM SEBAGAI MEDIA KOMUNIKASI PEMASARAN ONLINE (ANALISIS SWOT AKUN INSTAGRAM @OLALA.CLOSETS)

Olala.closets sebagai salah satu produsen penghasil produk pakaian remaja dan dewasa yang bertempat di Indramayu telah mengalami peningkatan dalam penjualan dengan memanfaatkan media sosial Instagram. Instagram ternyata memiliki berbagai fitur menarik yang bisa diakses oleh siapapun saat berselancar mencari informasi mengenai pakaian atau baju yang sedang trend di kalangan anak remaja dan remaja. Penelitian ini bertujuan untuk mengetahui bagaimana implementasi Olala.closet dalam melakukan Advertising, Sales Promotion, Personal Selling, Public Relation, Direct Selling dalam pemanfaatan Instagram sebagai komunikasi pemasaran online untuk menentukan strategi pemasaran usaha Online Shop Olala.closets melalui analisis SWOT. Penelitian ini merupakan penelitian kualitatif dengan menggunakan objek penelitian ini adalah Online Shop @olala.closets. Subjek penelitian ini adalah Owner perusahaan, Admin, dan konsumen. Data penelitian diperoleh melalui observasi, wawancara, dan dokumentasi. Hasil penelitian menunjukan bahwa analisis lingkungan internal yaitu memiliki kekuatan antara lain model baju tidak ketinggalan jaman, dalam satu tahun mempunyai store, harga produk yang terjangkau, strategi pemasaran melalui media sosial, promosi yang dilakukan dengan baik, mengutamakan kualitas produk. Sedangkan kelemahannya produk tidak sepenuhnya di produksi sendiri, banyak pesaing dengan penjualan yang sama, mahal-nya biaya pengiriman, kualitas pelayanan di instagram belum optimal, kemudian pada kondisi eksternal, peluang yang dimiliki yaitu meningkatnya pengguna instagram, gaya hidup masyarakat yang konsumtif, menjalin kerjasama dengan berbagai pihak, mengikuti event, sedangkan ancaman yang dihadapi yaitu, mudahnya berbisnis online, kualitas dan pelayan pesaing lebih baik, promosi penjualan pesaing lebih baik. Strategi yang dapat diterapkan yaitu dengan meningkatkan strategi pemasaran dengan menggunakan jasa selebgram ibu kota, mempertahankan kerjasama dengan berbagai pihak, meningkatkan promosi diskon, menjaga kualitas produk, selalu mengikuti bazar, meningkatkan kualitas pelayanan, menerapkan harga yang kompetitif.Kata kunci : Promosi, Fitur Instagram, Analisis SWOT, Strategi Pemasaran

A makeover for Dudley’s Q+

Theoretical basis The Dudley Beauty case illustrates a contemporary branding, management and marketing challenge facing many companies that are 50 plus years old. Movahhed (2016) highlights the six elements to consider during brand strategy: the target audience, the brand promise, brand perception (past, current and future), brand values, brand voice and brand positioning. The times have changed with changing macroenvironmental factors including political, economic, sociological, technological, legal and other environmental (PESTLE) changes that affect a business but which the business does not directly control. Research methodology The case is based upon an interview with Dudley Beauty CEO and President Ursula Dudley Oglesby and secondary sources. Case overview/synopsis The “A Makeover for Dudley’s Q+” case explores the challenges of a second-generation textured hair care and personal care company in the direct selling channel as it faces an aging market and changing business and economic environment. A Black-owned company, begun in 1967 by her parents, Dudley Beauty is led by the founders’ daughter, Harvard College and Harvard Law School-educated, Ursula Dudley Oglesby. At over 50 years old, the company has continually created new textured hair products and has high brand awareness among older Black consumers but has not adequately addressed changing hair trends and shifting communication preferences of younger consumers. The company is at a critical point needing to reach a younger, larger market to survive. The business situation supports marketing, management, strategy, and/or entrepreneurship undergraduate students in understanding how macroenvironmental forces and internal structures affect businesses. Complexity academic level This case is intended primarily for use by undergraduates in a variety of courses. It is suitable for courses in Principles of Marketing, Entrepreneurial Marketing, general Entrepreneurship and Marketing Strategy courses covering topics such as direct selling, the role of environmental factors in business, rebranding efforts using digital and social media marketing and women/minority business owners.

Marketing in the Green: A Description of Direct Selling and Relationship Marketing in Malaysian Jungles

This paper is a description of how marketing occurs in the forests of Malaysia, a focus made on the direct selling and relationship marketing in those jungles where marketers/sales people get access to their customers. These potential customers living in the shelter houses temporarily prepared in the jungles where the customers are employed for various assignments. An observation method for data and information gathering is acquired. Discussion/ unstructured interviews are made with the sales people and customers to understand the essence of direct selling and the relationship that the marketers have developed with the customers who live in the jungles. Also, pictures were drawn with a digital camera to reveal how the customers and the marketers relate while dealing with each other.

PROMOTIONAL INNOVATION OF GIRILOYO BATIK THROUGH DIGITAL STORYTELLING

This study aims to explore the use of the Giriloyo Batik promotion model by using the storytelling method in digital media. So far, Batik marketing has been carried out by direct selling, so that during the Covid-19 pandemic, batik sales fell very significantly. The basic assumption of this research is that narrative selling has persuasive power. The method used in this research is the exploratory method. The materials explored are various stories, myths and local wisdom of the Giriloyo community. This local wisdom is then transformed into a narrative associated with batik for marketing purposes. The results showed that (a) The audience who watched the promotional video was interested in the storyline which contained batik's connection with the legend of Giriloyo; (b) the audience is interested in the philosophical story of batik motifs; (c) Audience is interested in visiting Giriloyo.

PENGARUH ONLINE MARKETING DAN DIRECT SELLING TERHADAP MINAT BELI PRODUK FORT.ID

Penelitian ini bertujuan guna mengetahui pengaruh apakah online marketing dan direct selling berpengaruh terhadap minat pembelian produk Fort.Id. Grand theory pada penelitian ini menggunakan strategi bauran pemasaran (marketing mix). Penelitian ini adalah penelitian kuantitatif dengan menggunakan metode pengambilan sampel purposive sampling dengan kriteria yaitu seorang pria, memiliki umur diatas 20 tahun, seorang pelajar atau pegawai. Kriteria yang ditetapkan adalah sesuai dengan target pasar produk Fort.id. Sampel yang digunakan dalam penelitian ini adalah 97 orang dengan kriteria yaitu berada di kota Surabaya, pria, berusia diatas 20 tahun, seorang pelajar ataupun pegawai. Hasil dari penelitian ini adalah variabel online marketing dan direct selling berpengaruh positive dan signifikan terhadap minat pembelian produk Fort.Id. Kata Kunci : online marketing, direct selling, minat pembelian

Multi Level Marketing (MLM) in Fatwa DSN MUI

The purpose of this study is to explain the fatwa of the DSN-MUI (Dewan Sharia Nasional-Majelis Ulama Indonesia) No. 75 / DSN MUI / VII / 2009, regarding Guidelines for Direct Selling with Sharia Level (PLBS) or Multi-Level Marketing (MLM). The study analyses the methodology used by the DSN-MUI in giving the fatwa on the MLM. This study is a qualitative research with a content-analysis method by analysing the fatwa on MLM using fiqh and ushul al-fiqh theories. It concludes that the fatwa issued by the DSN MUI is accommodating and applicable for business people in Indonesia. The DSN MUI fatwa provides solutions and guidance for business people to make business activities in accordance with the sharia’s principles.Keyword: Fatwa ,MLM, DSN MUI. Abstrak. Tujuan penelitian ini adalah untuk menjelaskan fatwa DSN-MUI (Dewan Syariah Nasional-Majelis Ulama Indonesia) No. 75/DSN MUI/VII/2009, tentang Pedoman Penjualan Langsung Bertingkat Syariah (PLBS) atau Multi Level Pemasaran (MLM). Kajian ini menganalisis metodologi yang digunakan DSN-MUI dalam memberikan fatwa tentang MLM. Penelitian ini merupakan penelitian kualitatif dengan metode analisis isi dengan menganalisis fatwa tentang MLM dengan menggunakan teori fiqh dan ushul al-fiqh. Disimpulkan bahwa fatwa yang dikeluarkan DSN MUI sudah akomodatif dan berlaku bagi para pelaku bisnis di Indonesia. Fatwa DSN MUI memberikan solusi dan pedoman bagi para pelaku usaha untuk melakukan kegiatan usaha sesuai dengan prinsip syariah.Kata Kunci: Fatwa ,MLM, DSN MUI.