Aspects of marketing management of activity and development of business structures on public transport

2019 ◽  
Author(s):  
Ирина Скоробогатых ◽  
Irina Skorobogatyh ◽  
Роман Сидорчук ◽  
Roman Sidorchuk ◽  
Алексей Мешков ◽  
...  
Keyword(s):  
Marketing Research ◽  
Rail Transport ◽  
Urban Transport ◽  
Marketing Management ◽  
University Professors ◽  
Marketing Department ◽  
Transport Services ◽  
Urban Rail ◽  
Business Structures ◽  
The City

The monograph presents the results of the qualitative stage of applied research, conducted by the Department of Marketing Plekhanov Russian University of Economics in 2017-2018. According to the results of the study, proposals were submitted aimed at improving the quality of transport services on the urban rail transport of the city of Moscow. The results of the R & D were taken as the basis for recommendations for the use in the territory of the city of Moscow to the governing bodies of the city of Moscow, legal entities and individual entrepreneurs engaged in the provision of transport services for passengers by rail transport in urban transport. 30 employees of the Department of Marketing and 110 students of the Faculty of Plekhanov Russian University of Economics. The publication of the monograph is dedicated to the 30th anniversary of the creation of the first Russian marketing department and its founder, Professor Boris Aleksandrovich Solovyov. The monograph is intended for civil servants, entrepreneurs, university professors, graduate students, undergraduates and students interested in the marketing of transport services. The monograph materials allow using it as a textbook for the courses “Marketing”, “Marketing Research”, “Marketing Management”, “Marketing of Small and Medium Business”, “Marketing of Transport”, “Marketing Consulting”, etc.

Research on Building Integrated Urban Rail Transport System Model of the Hohhot

2014 ◽  
Vol 587-589 ◽  
pp. 1757-1760
Author(s):  
Cheng Bing Li ◽  
Min Li ◽  
Rui Xue Guo
Keyword(s):  
Transport System ◽  
Transportation System ◽  
Scientific Basis ◽  
Rail Transport ◽  
Urban Traffic ◽  
Urban Transport ◽  
Rail Transportation ◽  
Factors Affecting ◽  
Transport Services ◽  
Urban Rail

With the improvement of China's international status, integrated transport concept has become firmly rooted. Integrated urban rail transport system as part of comprehensive transportation has become an important means to ease urban traffic problems, is not only an urgent demand for transport services and residents, but also the need to build a conservation-oriented society. In this paper, for the current problems of urban transport ,research on building the rail transportation system of Hohhot, considering from the city policy, technology, economics, management aspects, etc., demonstrate the reasonableness of the transport system construction, technically advanced and the economic viability and feasibility of construction management while analyzing factors affecting the construction of rail transportation system, thus providing a scientific basis for investment and decision-making.

Interactive Evolution and Coordination of Urban Transport

2017 ◽  
Vol 42 (3) ◽  
pp. 20-24
Author(s):  
Yufang Jin ◽  
Xiangjian Zhang
Keyword(s):  
Urban System ◽  
Integrated System ◽  
Urban Transport ◽  
Transportation Infrastructure ◽  
Coordinated Development ◽  
Traffic Jam ◽  
Planning Strategy ◽  
Transport Services ◽  
The City ◽  
Economic Size

With the continuous expansion of urban scale, blindly increasing or controlling transportation infrastructure possibly creates a short board in an urban system. In this study, a macro traffic integrated system was constructed according to a city's economic size distribution and transportation infrastructure. The planning strategy of traffic, industry, space interaction and coordinated development was put forward. Through theoretical model, the evolution mechanism between transportation infrastructure and economic scale distribution was revealed. Starting from the center of the city and inter city level, China's new urbanization strategy was implemented, and a comprehensive transportation system model was built. The traffic planning in Singapore was taken as an example, and the solution to traffic problems such as congestion, traffic jam, and distance was obtained. Practice has proved that the rational and effective urban transportation infrastructure construction can effectively promote the coordinated development of economy and resources, and comprehensively enhance the level of integrated transport services.

Urban Rail Development in China

2012 ◽  
Vol 2275 (1) ◽  
pp. 49-57 ◽  
Author(s):  
Andrew Salzberg ◽  
Shomik Mehndiratta ◽  
Zhi Liu
Keyword(s):  
Large Scale ◽  
Economic Benefits ◽  
Urban Transport ◽  
Transit Oriented Development ◽  
Rail Systems ◽  
Urban Rail ◽  
Analytical Work ◽  
Metro Systems ◽  
The City

This paper provides an overview of the recent development of urban rail systems in Chinese cites and the challenges ahead. China is set to become the world leader in length of metro lines in operation in the near to medium term. In view of the large scale of this investment, a focus on the overall economic and financial viability of these systems is needed. On the basis of analytical work supporting a project investment in the city of Kunming and a study tour of urban rail systems in China, this paper highlights four areas believed to be crucial in meeting these objectives: integration of new metro systems with existing systems of public transport, a supportive overall urban transport policy, transit-oriented development, and long-term financial sustainability. The conclusion is that in all of these areas, China possesses tools that may enable the program to succeed if they are used effectively and in concert. Any issues appear to result from a lack of attention to these four areas and from a managerial focus on ensuring the completion of the construction program above all other concerns. The RMB 1 trillion investment in urban rail construction under way in China needs to be a catalyst for joint action on the issues identified in this paper (RMB 1 is approximately US$0.15). Otherwise, Chinese cities may be left with an investment that carries large long-term costs and does not deliver the crucial economic benefits expected.

scholarly journals Criteria for Evaluation of Offers in Tender Procedures for City Buses in Poland

2019 ◽  
Vol 83 ◽  
pp. 179-185
Author(s):  
Aleksander Jagiełło
Keyword(s):  
Urban Transport ◽  
Rolling Stock ◽  
Primary Research ◽  
Passenger Cars ◽  
City Bus ◽  
Collective Transport ◽  
Transport Services ◽  
Modernization Process ◽  
Criteria For Evaluation ◽  
The City

On the basis of the literature review and secondary research results presented in the article, it should be stated that the continuous modernization of the rolling stock used to provide collective urban transport services is one of the main tools to encourage urban residents to abandon the use of passenger cars for collective transport. In order to make the rolling stock modernization process as smoothly as possible, it is necessary to carry out and then settle tenders for city buses. In the article, the primary research on the criteria used to evaluate offers in tender procedures for city buses in Poland was presented using descriptive statistics. The article also attempts to discuss whether the current weightings of the price criterion and non-price criteria reflect their share in the total cost of the life cycle of the city bus.

scholarly journals The concept of an integrated rail transit system in Radom with tram-trains

2018 ◽  
Vol 2018 (7) ◽  
pp. 36-49
Author(s):  
Paweł Wontorski
Keyword(s):  
Transport System ◽  
Rail Transport ◽  
Dual System ◽  
Rail Transit ◽  
Transport Service ◽  
Service Model ◽  
Transit System ◽  
Urban Rail ◽  
The City

The article presents the concept of an integrated rail transport system in Radom, based on classical and dual-system trams, taking into account the role of regional rail in servicing urban and agglomeration transport. The development of the concept of the tram network in Radom was presented and then the analysis of the conditions for the development of urban rail transport was made. The article is a synthetic description of the author's version of the city transport service model, with an emphasis on the integration of various transport modes, as well as technical, operational and organizational aspects essential in planning the connection of the tram and railway layout in Polish conditions.

scholarly journals Financing public transport: a spatial model based on city size

2017 ◽  
Vol 26 (1) ◽  
pp. 112-122
Author(s):  
Miguel Ruiz-Montañez
Keyword(s):  
Public Transport ◽  
Spatial Model ◽  
Metropolitan Areas ◽  
Real Life ◽  
Urban Transport ◽  
City Size ◽  
Transport Networks ◽  
Content Type ◽  
Transport Services ◽  
The City

Purpose The purpose of this paper is to investigate the relationships between public transport services and the financial needs. Cities require to be equipped with public transport networks as they are primarily responsible for creation of wealth for countries and to ensure sustainability of urbanization. Once decisions have been taken to design, build and operate such networks, it is equally important to set rules for urban transport financing. Depending on the city size and other factors, authorities allocate resources. Nonetheless, is there a relationship between the size of the city and its public transport financial needs? This paper develops a model to explain such relationships. Design/methodology/approach The study develops a spatial model, while providing intuition through the use of graphs, to solve the question of the amount of resources allocated for financing the transport services. Findings It is verified that those financial needs are more than proportional to the size of the city; when a city grows in its number of boroughs, economic funds needed to support public transport have to increase in a greater proportion in comparison to the growth of boroughs growth. The model states a formula valid for explaining the financial needs. Originality/value The model is interesting as it explains why large metropolitan areas need special financial aid from authorities. Real life shows that big cities like Paris, Berlin or Madrid need extraordinary funds for this purpose, and in most of the cases, specific national laws are required for financing public transport networks in these large metropolitan areas.

scholarly journals 25 years of the Municipal Transportation Board in Gdynia

2017 ◽  
Vol 18 (10) ◽  
pp. 22-28
Author(s):  
Olgierd Wyszomirski
Keyword(s):  
Quality Of Service ◽  
Customer Service ◽  
Public Transport ◽  
Marketing Research ◽  
Urban Transport ◽  
Transport Service ◽  
Transport Services ◽  
Future Challenges ◽  
Set Up

Twenty five years ago, the Municipal Transportation Board in Gdynia (ZKM) was launched. As part of the process of changes in the transport service of Gdynia and neighboring municipalities, a unit was created to organize public transport. A specialized urban transport organizer has been set up to improve the quality of public transport services. During the 25 years of operation of ZKM, the level of quality of service has been improved significantly, adjusting the transport offer to the demand and transportation preferences of inhabitants, learned through systematic representative marketing research. Trolleybus transport has been modernized, thanks to trolleybuses having an energy storage tank. Transport services within the network of ZKM are carried out by operators owned by the City of Gdynia and competing private entities. Before ZKM there are challenges related to the constantly increasing expectations of the inhabitants in terms of quality of service and the changing conditions of their service in the situation of strong development of motorization and implementation of the policy of sustainable urban transport development. The article presents the tasks and scope of activities of ZKM, bus, midibus, microbus and trolleybus transport organized by ZKM, operators contracted by ZKM, supervision and regulation of traffic in the transport network of ZKM, transport service of mass events by ZKM, marketing research conducted by ZKM, customer service by ZKM, quality evaluation of ZKM services and future challenges standing ahead of this unit.

scholarly journals Marketing Research on Passenger Satisfaction With Public Transport Service in the City of Belgrade

2015 ◽  
Vol 27 (1) ◽  
pp. 47-57 ◽  
Author(s):  
Branislav Radnović ◽  
Radenko Miloš Marić ◽  
Vladana Radnović ◽  
Milena Ilić ◽  
Dragan Lukač
Keyword(s):  
Public Transport ◽  
Marketing Research ◽  
Future Research ◽  
Main Task ◽  
Transport Services ◽  
Passenger Satisfaction ◽  
The Relationship ◽  
The City ◽  
Public Transport Services

The aim of this paper is to determine, based on conducted marketing research, the level of passenger satisfaction with public transport services for the purpose of making better marketing decisions in the example of the City of Belgrade. The main task is to test the hypothesis on the existence of significant influence of factors, such as quality service, attitude and behaviour of employees (e.g. driver), adequate informing, quality of vehicles, line routes and timetable, on passenger satisfaction. Correlation coefficient and regression analysis were used for interpreting the obtained results and examining the formulated hypothesis. Empirical research has shown that there is a significant correlation between the aforementioned factors and passenger satisfaction with public transport services. The obtained results provided recommendations and guidelines for improving and increasing the quality of public transport services. The research results also provide the basis for future research that could examine the relationship between passenger satisfaction with services and sub-groups within the analyzed factors.

scholarly journals Analysis of Methods for Determining the Optimal Number of Taxi Cars in Megacities

2020 ◽  
Vol 17 (4) ◽  
pp. 196-207
Author(s):  
D. G. Moroz ◽  
D. V. Dolenko ◽  
A. V. Prokopenkov
Keyword(s):  
Metropolitan Areas ◽  
Optimal Number ◽  
Urban Transport ◽  
Mathematical Methods ◽  
Significant Component ◽  
Large Cities ◽  
Transport Services ◽  
Analytical Review ◽  
The City

In modern large cities, taxi fleet is a significant component of the urban transport system. The degree of development and impact of taxi services on quality of transport services for residents and users traveling in the city depends on many factors. But one of the basic ones is the optimal ratio of the number of taxi cars and the demand for transportation by them. The objective of the article was an analytical review of scientific research and practical work in the field of methods for solving the problems of organizing and operating taxi services, in particular, determining the existing population demand for taxi transportation and the required number of taxi cars. For analysis, the research used the method of content analysis of the works of authors of several countries, including Russian ones. The conducted analysis of existing approaches to determining the demand of the population for taxi transportation and to calculating the required number of taxi cars showed that at present there is no single universally recognized method for this. The methods used are based on various methods which comprise statistical, sociological (surveys, observations), mathematical methods. The analysis of big data obtained using information systems of megacities is increasingly being used. It is concluded that there is an objective need for research in the field of developing a universal methodology for determining the required (limit) number of taxi cars in metropolitan areas.

scholarly journals Pengembangan Model Transportasi Kota dalam Menghadapi Tantangan Aglomerasi Kota

2014 ◽  
Vol 4 (1) ◽  
pp. 116
Author(s):  
Teguh Budi Prasetya ◽  
Winarna Winarna
Keyword(s):  
Transport Model ◽  
Institutional Development ◽  
Urban Transport ◽  
Surrounding Area ◽  
Physical Problems ◽  
Transport Services ◽  
Institutional Reality ◽  
The City

<p><span><em>Agglomeration cities not only cause physical problems and instrumental, </em><span><em>but also cause problems in the implementation of urban transport. Existing </em><span><em>institutional reality no longer able to provide transport services across the city, </em><span><em>whose scope is in the surrounding area. </em></span></span></span></span><em>This paper sourced on the results of the first study of two years of research, Based on </em><em>the results of previous studies, coupled with best transportation practices of </em><em>Singapore and Bogotta, then drafted Urban Transport Model. A model that can </em><em>address the challenges of the city agglomeration. </em><em>Four cities sampled (Jakarta, Yogyakarta, Semarang, and Cilacap) seen that every </em><em>city has its own challenges. Institutional existing transportation is basically in the </em><em>form of the city's response to answer the challenge. Commitment of all stakeholders </em><em>will largely determine the success of institutional development.</em></p>

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