YEREL ÜRÜNLERİN PAZARLARA AÇILMASINDA ALTERNATİF BİR TİCARET MODELİ OLAN İNSAFLI TİCARETİN YEREL ÜRETİCİLER TARAFINDAN KULLANILABİLİRLİĞİNİN ARAŞTIRILMASI: KARABÜK İLİNDE BİR UYGULAMA

2014 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Fikret Gümüşbuğa
Keyword(s):  
Natural Products ◽  
Competitive Advantage ◽  
Fair Trade ◽  
Trade Model ◽  
Depth Interview ◽  
Alternative Trade

The need to promote the production of natural products, the necessity of supporting small suppliers in every phase of production to recompense their endeavours, and the need for a model suitable to our country for marketing naturally produced goods are obvious. Fair trade, which is defined as fair worldwide, is seen as an alternative trade model encouraging small suppliers to produce natural products and secure their sustainability. In this research which seeks to find out if fair-trade is employable in our country, in-depth interview is made with small suppliers operating in the province of Karabuk. According to the results of the research, it is found that a trade model similar to fair-trade can be applied in Turkey and that it can provide competitive advantage for small suppliers.

YEREL ÜRÜNLERİN PAZARLARA AÇILMASINDA ALTERNATİF BİR TİCARET MODELİ OLAN İNSAFLI TİCARETİN YEREL ÜRETİCİLER TARAFINDAN KULLANILABİLİRLİĞİNİN ARAŞTIRILMASI: KARABÜK İLİNDE BİR UYGULAMA A RESEARCH FOR THE EMPLOYABILITY OF FAIR-TRADE BY LOCAL SUPP

2014 ◽  
Vol 1 (2) ◽  
pp. 141
Author(s):  
Fikret Gümüşbuğa
Keyword(s):  
Natural Products ◽  
Competitive Advantage ◽  
Fair Trade ◽  
Trade Model ◽  
Depth Interview ◽  
Alternative Trade

The need to promote the production of natural products, the necessity of supporting small suppliers in every phase of production to recompense their endeavours, and the need for a model suitable to our country for marketing naturally produced goods are obvious. Fair trade, which is defined as fair worldwide, is seen as an alternative trade model encouraging small suppliers to produce natural products and secure their sustainability. In this research which seeks to find out if fair-trade is employable in our country, in-depth interview is made with small suppliers operating in the province of Karabuk. According to the results of the research, it is found that a trade model similar to fair-trade can be applied in Turkey and that it can provide competitive advantage for small suppliers.

Strategic Brand Management in SMEs for Competitive Advantage

2021 ◽  
pp. 846-866
Author(s):  
Neeta Baporikar ◽  
Rosalia Fotolela
Keyword(s):  
Competitive Advantage ◽  
Brand Management ◽  
Practical Significance ◽  
Unique Contribution ◽  
Strategic Approach ◽  
Exploratory Approach ◽  
Depth Interview ◽  
First Choice ◽  
Brand Strategies ◽  
Company Growth

This study aimed to explore how SME owner-managers perceive their roles in marketing and brand management as a strategic approach to enhance their competitiveness to ensure profits, growth, and sustainability. For any organization to grow and thrive it is essential to become customers first choice and for that it is critical to communicate their brand content through effective and strategic brand management. Hence, adopting a qualitative, exploratory approach, 10 owner-managers of SMEs and entrepreneurs in Windhoek, Namibia, were interviewed using semi-structured in-depth interview protocol. Findings reflect that SME brand strategies both in modern and traditional aspects enhance company growth. The study also proposes a framework that is of practical significance for future entrepreneurs, SMEs and brand consultants to enable SMEs to create and develop their brands for better and competitive positioning in the markets. The unique contribution of this study is how SME-focused brand strategies can act as a driver and provide impetus to profits, growth, and sustainability.

scholarly journals Evaluating the decision to participate in a fair-trade model of coffee-producing households in Xuan Truong commune, Da Lat city, Lam Dong province

2020 ◽  
Vol 19 (02) ◽  
pp. 1-8
Author(s):  
Nam H. Tran
Keyword(s):  
Fair Trade ◽  
Agricultural Land ◽  
Estimation Method ◽  
Likelihood Estimation ◽  
Production Model ◽  
Coffee Production ◽  
Factors Affecting ◽  
Fair Trade Coffee ◽  
Trade Model ◽  
Maximum Likelihood Estimation Method

Fair trade in coffee production offers an opportunity to improve farmers’ position in the market. The study used a logit model with the maximum likelihood estimation method to evaluate the famers’ decision to participate in a fair-trade coffee production model. Data were collected by directly interviewing 220 farmers in Xuan Truong commune, Da Lat city, Lam Dong province. This commune has applied the fair-trade model in coffee production with the brand of Cau Dat coffee. The results of this study showed that the probability of households deciding to participate in the fair-trade coffee model was 14.43%. In addition, factors affecting the decision to participate in the fair-trade coffee model were householders, education level, area of agricultural land, profitability, awareness of fair trade, desired price of coffee, and agricultural extension. In particular, the farmer’s awareness of fair trade and the desired price of coffee had positive impacts on the farmers’ participation in a fair-trade coffee model.

Analyzing the Strategy of Sustainable Competitive Advantage in Taiwan’s Photovoltaic Industry

2011 ◽  
Vol 3 (3) ◽  
pp. 42-57
Author(s):  
Yi-Fen Chen ◽  
Chang-Lung Hsieh ◽  
Wen-Yu Chen ◽  
Chai-Wen Tsai ◽  
Lee-Wei Wei
Keyword(s):  
Solar Energy ◽  
Competitive Advantage ◽  
Analytic Network Process ◽  
Global Environment ◽  
Sustainable Competitive Advantage ◽  
Energy Problem ◽  
Diversification Strategy ◽  
Depth Interview ◽  
The World ◽  
Network Process

Solar energy is one of the most popular resources in recent years. It has seemed as the best alternative for solving energy problem and protecting global environment. Moreover, many countries are very enthusiastic about the development of PV industry. Therefore, the purpose of this research is to find out the best strategy for Taiwan’s photovoltaic (PV) industry. First, Taiwan PV industry was analyzed by using SWOT. Second, the Analytic Network Process (ANP) structure was formed and modified by Expert Depth Interview. Then, the questionnaires were designed and sent to experts. Finally, the authors used the returned questionnaires to calculate the weighting and select the best strategy for Taiwan PV industry. The research results showed that the diversification strategy was the most appropriate. With this consequence, the manager of PV industry can take this strategy in order to maintain the sustainable competitive advantage in PV industry of the world.

scholarly journals Perception of Thai Students about Graduate Business Program: Comparison between Online and On-Campus Program

2019 ◽  
Vol 11 (1) ◽  
pp. 13-16
Author(s):  
Thanisorn Rojanadilok ◽  
Viroj Daraviroj
Keyword(s):  
Competitive Advantage ◽  
Strong Relationship ◽  
Online Program ◽  
Current Position ◽  
Management Skill ◽  
Depth Interview ◽  
Business Program ◽  
Thai Students ◽  
Program Comparison ◽  
Online Business

This study was an investigation of the perception of Thai students on graduate business programcomparison between Online and On-Campus program. The graduate business program appropriate withpeople who seek to advance your current position, growth your career, the source of competitive advantage,develop the business knowledge, development yourself, increase management skill, and start students’ ownbusiness. The qualitative research by in-depth interview of thirty students who want to study in graduatebusiness in the comparison between Online and On-Campus program. The question was an interview aboutthe benefit of Online and On-Campus business program, the disadvantage of Online and On-Campus businessprogram, the balancing of learning ,working, life balance, the advance on job career of Online and On-Campusbusiness program. The Online business program, students, can balance the learning, and work responsibilitybecause of the graduate business program available to students 24 hours in 7 days in everywhere yourconvenience. The students can schedule, ask the question a one- on one meeting discussion between students,and professor. The Online program is not disrupting work, your hobby, and daily family life. The onlinegraduate business program appropriates with people who seek to growth, your career and develop thebusiness knowledge. The On-Campus program has a strong relationship, the connection among students morethan the online graduate business program. Students can interact with friends and professor. On-Campusenhances the leadership of the students and quantitative skill. The student has alumni, and community in thebuilding. On-Campus graduate business program appropriate with people who seek to advance your currentposition source of competitive advantage, increase management skill start students’ own business becauseprogram give the educational experience, and communication skill.

scholarly journals Analisis Pengembangan Produk Inovasi terhadap Competitive Advantage

2021 ◽  
Vol 6 (5) ◽  
pp. 2443
Author(s):  
Reza Eko Muchtadin
Keyword(s):  
Competitive Advantage ◽  
Fish Skin ◽  
Depth Interview

Penelitian ini dilakukan untuk menganalisis pengembangan produk inovasi fish skin Cek Aat di Kota Palembang terhadap competitive advantage. Metode yang digunakan adalah pendekatan kualitatif deskriptif, untuk memperoleh informasi dan gambaran secara mendalam tentang pengembangan produk fish skin. Peneliti mengumpulkan data dengan menggunakan metode wawancara mendalam (in-depth interview) kepada pemilik dan manager fish skin Cek Aat serta konsumen. Wawancara dilakukan di lokasi fish skin Cek Aat di sela-sela jam kerja, agar penulis dapat melihat langsung proses pengembangan produk inovasi. Selain itu, wawancara juga dilakukan pada waktu istirahat, supaya para responden lebih memahami dan lebih fokus menjawab pertanyaan penulis. Dari penelitian ini diperoleh kesimpulan bahwa pengembangan produk inovasi terhadap competitive advantage produk fish skin Cek Aat dapat berkembang dengan baik, karena produk yang dibuat oleh Cek Aat sangat digemari oleh masyarakat kota Palembang. Rasa yang gurih dan harga yang terjangkau, membuat masyarakat menggemarinya. Selain itu, masih jarangnya produk serupa di Kota Palembang, membuat Cek Aat mempunyai sedikit pesaing, sehingga Cek Aat dapat mengembangkan lagi usahanya sesuai dengan tujuan yang sudah ditetapkan perusahaan pada awal pendiriannya.

scholarly journals Acceleration Of Performance Recovery And Competitiveness Through Non – Banking Financing In SMEs Based On Green Economy: Impact Of Covid-19 Pandemic

2020 ◽  
Author(s):  
Sriyono Sriy ◽  
Sarwendah Biduri ◽  
Bayu Prayogi
Keyword(s):  
Competitive Advantage ◽  
Secondary Data ◽  
Green Economy ◽  
Primary Data ◽  
Analysis Technique ◽  
Depth Interview ◽  
Performance Recovery ◽  
Data Validity ◽  
The Impact ◽  
Depth Interviews

Abstract The recovery of SMEs' performance due to the impact of Covid-19 is significant because SMEs have an essential role in the economy. Many previous studies have examined the effects of covid-19 on SMEs, but this research is only on fundamental recovery. This study will be very different because this research prioritizes the acceleration of performance recovery and SMEs' competitive advantage to conduct activities immediately. This study aims to accelerate the recovery of SMEs' performance affected bhealing19 and the benefits of competing through non-banking financing. This research type is interpretive qualitative using primary data through in-depth interviews; each in-depth interview lasts 45 t0 60 minutes on several important informants and secondary data as data support. Data validity test using credibility and transferability test, Data analysis technique using research data reduction, presenting data, drawing conclusion drawing. Based on the research results in the field and analysis, alternative non-banking financing is suitable for SMEs affected by covid-19. The conclusion of this study is to accelerate the recovery of performance and competitive advantage through non-banking funding because there are no complex requirements required, and the payment model is very light.

scholarly journals Fair Trade and Justice: A Case Study of Fair Trade and its Effect on the Freedom of Bolivia’s Indigenous Women

2014 ◽  
Vol 20 ◽  
pp. 195-217
Author(s):  
Tamara Stenn
Keyword(s):  
Fair Trade ◽  
Ethnographic Study ◽  
Indigenous Women ◽  
Negative Experiences ◽  
Women's Voices ◽  
Trade Model ◽  
Public Reasoning ◽  
Las Mujeres ◽  
Pillar Structure

Amartya Sen has written that for justice to be realized, freedom needs to be expanded. Fair Trade, a model of global trade that puts into motion billions of dollars, purports to promote justice, and therefore expands freedom. Fair Trade is a four-pillar structure comprised of institutions, producers, consumers, and government/policy. An economic, ethnographic study of Bolivia’s indigenous women working within the Fair Trade model for the past 15 years reported mixed results. The women questioned the justice of the model based on negative experiences induced by irregular work, stress, and unsupportive communities. At the same time, women acknowledged enhanced capabilities and opportunities emanating from skills development, empowerment, and income. Although it increased women’s freedom, there are ways in which Fair Trade could be made fairer through transparency, reciprocity, and public reasoning. This work is significant in the sense that it creates a new understanding of justice and trade that enables women’s voices to be heard.Amartya Sen ha planteado que para lograr justicia, se necesita expandir la libertad. El Comercio Justo, un modelo de comercio global que pone en movimiento miles de millones de dólares, pretende promover la justicia y, por consiguiente, expandir la libertad. El Comercio Justo es una estructura de cuatro pilares que comprende instituciones, productores, consumidores   y gobiernos/políticas gubernamentales. Un estudio económico y etnográfico de mujeres indígenas de Bolivia que han trabajado con este modelo de comercio los últimos 15 años reportó resultados muy diversos. Las mujeres cuestionaban la justicia de un modelo basado en experiencias negativas resultado del trabajo irregular, del estrés y de la falta de apoyo por parte de las comunidades. Al mismo tiempo, las mujeres reconocían mejoras en las capacidades y oportunidades que emanaban del desarrollo de habilidades, el empoderamiento y los ingresos. Aunque incrementó la libertad de las mujeres, hay maneras por las cuales el Comercio Justo podría llegar a ser más justo a través de transparencia, reciprocidad y razonamiento público. Este trabajo es importante en la medida que crea una nueva interpretación de la justicia y del comercio que permite escuchar la voz de las mujeres.

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