scholarly journals KEPUASAN PETANI PADI TERHADAP PELAKSANAAN BAURAN PEMASARAN BENIH PADI BERSERTIFIKAT NON SUBSIDI – PT. PERTANI CABANG PEMASARAN KARAWANG

Agrin ◽  
2019 ◽  
Vol 22 (2) ◽  
pp. 104
Author(s):  
Devi Maulidia ◽  
Eti Suminartika
Keyword(s):  
Customer Satisfaction ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Rice Seed ◽  
Product Price ◽  
Satisfaction Index ◽  
Rice Farmers ◽  
Customer Satisfaction Index ◽  
Place Promotion ◽  
Rice Seeds

PT.Pertani bergerak salah satunya di bidang produksi dan distribusi benih. Berdasarkan benih yangdipasarkannya, ada dua jenis konsumen benih padi PT. Pertani yaitu konsumen benih bersubsidi dan non subsidi.Penelitian ini dilakukan untuk menentukan kualitas bauran pemasaran benih padi bersertifikat non subsidiberdasarkan kepuasan petani padi sebagai konsumen benih. Penelitian dilakukan dengan teknik deskriptifkuantitatif yang mengidentifikasi tingkat kesesuaian antara kepentingan dan pelaksanaan bauran pemasaran yangdirasakan oleh petani padi, prioritas perbaikan bauran pemasaran, serta tingkat kepuasan petani. Terdapat tujuhatribut bauran pemasaran yang dinilai berdasarkan prinsip bauran pemasaran 7P dan dianalisis dengan metodeImportance-Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Penelitian dilakukan di empatdesa yang berada di wilayah Kios Tani Ramah, Kabupaten Karawang. Alasan pemilihan Kios Tani Ramah adalahkarena kios ini adalah pemasar benih padi bersertifikat terbesar dari PT. Pertani Cabang Karawang, dimana PT.Pertani sendiri merupakan satu dari dua BUMN yang memproduksi benih padi bersertifikat. Variabel yang akanditeliti pada penelitian ini adalah bauran pemasaran 7P (Product, Price, Place, Promotion, People, Process, danPhysical Evidence). Hasil penelitian menunjukkan bahwa yang menjadi prioritas untuk ditingkatkan ialah atributketahanan hama, penyakit, kesesuaian harga dengan kualitas, promosi word of mouth, dan kebersihan kios. Tingkatkepuasan petani berdasarkan penilaian CSI yaitu 75,20% atau 0,752 yang berarti ada pada kriteria puas, karenaberada diantara 0,66 – 0,80.Kata kunci: kepuasan petani, bauran pemasaran, benih padi bersertifikat, non subsidi, IPAABSTRACTOne of PT.Pertani’s business branch is seed production and distribution. Based on the seeds market, thereare two types of consumers of PT. Pertani. Those are, subsidized and non-subsidized seed consumers. Thisresearch was conducted to determine the quality of marketing mix of certified rice seeds based on the satisfactionof the rice farmers as seed consumers. The research was conducted with quantitative descriptive analysis methodthat identifies the level of conformity between the importance and the implementation of the marketing mixperceived by the rice farmers, the priority of the marketing mix improvement, and the level of farmer satisfaction.There are seven marketing mix attributes that are judged by the 7P marketing mix principle and analyzed byImportance-Performace Analysis (IPA) and Customer Satisfaction Index (CSI) method. The study was conductedin four villages located in Kios Tani Ramah area, Karawang Regency. The reason for choosing Tani Ramah Kioskis because this kiosk is the largest certified rice seeds marketer from PT. Pertani Karawang Branch, where PT.Pertani itself is one of two state-owned enterprises that produce certified rice seeds. The variables to be sold inthis study are 7P marketing mix (Product, Price, Place, Promotion, People, Process, dan Physical Evidence). Theresults showed that the priorities to be improved are the attribute of pest resistance, disease, price conformity withthe quality, word of mouth promotion, and the kiosk's hygiene. The level of farmer satisfaction based on the CSIassessment is 75.20% or 0.752 which means it is within the "satisfied" criteria, because it is between 0.66 - 0.80.Keywords: farmer satisfaction, marketing mix, certified rice seed, non subsidized, IPA

scholarly journals PENGARUH BAURAN PEMASARAN TERHADAP KOMUNIKASI DARI MULUT KE MULUT MELALUI KEPUASAN PELANGGAN

2014 ◽  
Vol 2 (2) ◽  
Author(s):  
Nurhadi Wijayanto
Keyword(s):  
Customer Satisfaction ◽  
Structural Equation Modelling ◽  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Marketing Mix ◽  
Product Price ◽  
Physical Evidence ◽  
Equation Modelling ◽  
Place Promotion

Nurhadi WijayantoPT. JAMSOSTEK (Persero) Kantor Cabang PasuruanE-mail: [email protected] research represent quantitative research and it aims to analyse influence of marketing mix toword of mouth with customer satisfaction as intervening variable. By using two way of that is enquettemethod and of interview. The tool of analyses used Structural Equation Modelling (SEM). Result ofresearch indicate that marketing mix which consist of product, price, place, promotion, people, physicalevidence and process influenced to customer satisfaction at participant of program of Jamsostek. Indetail, those product variables namely price, place, promotion, and physical evidence have influencedsignificantly to customer satisfaction where as people variable and process did not influencesignificantly to customer satisfaction. The Customer satisfaction have influenced to word of mouth(WOM) at participant of program of Jamsostek. Marketing mix (product, price, place, promotion,people, physical evidence and process) have influence to word of mouth (WOM). Marketing mix didnot influence to word of mouth (WOM) directly but indirect influence to WOM. It mean that thecustomer satisfaction did not have synergy with marketing mix.Keyword: Marketing mix, customer satisfaction, word of mouth.

ANALISIS PENGARUH STRATEGI MARKETING MIX TERHADAP KEPUASAN PELANGGAN DI TOKO SUGENG

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Farida Nur Solikhah ◽  
Bambang Mursito ◽  
Supawi Pawenang
Keyword(s):  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Mix ◽  
Product Price ◽  
The Matrix ◽  
Marketing Mix Strategy ◽  
Place Promotion ◽  
Product Location ◽  
Cartesian Diagram

This study aims to analyze the effect of the marketing mix strategy on customer decisions at Toko Sugeng. This research uses the mix method. The strategy used is squential explanatory. The research were obtained from questionnaires, interviews, observation and documentation. The population in this study are all customers who have made repeat purchases. Samples taken as many as 100 customers. Result research shows the effect of price on customer satisfaction is 14,726%. The effect of the product on customer satisfaction is 13.764%. Effect of location on customer satisfaction of 18,470%. The effect of promotion on customer satisfaction is equal to 37.074%. The effect of price, product, location, and promotion on customer satisfaction is 84%. The marketing strategy applied by Toko Sugeng in increasing customer satisfaction, namely by implementing a marketing formulation strategy, segmenting, targeting, positioning and the marketing mix strategy or marketing mix which consists of four elements, namely product, price, place, promotion. The purpose of this is to attract buyers and retain existing customers. Toko Sugeng uses a SWOT analysis for improve customer satisfaction. In the calculation of the SWOT analysis both in terms of the matrix, EFAS and IFAS and the Cartesian diagram, show that Toko Sugeng is in the quadrant I position, namely (+, +). This position proves a strong and likely shop. Tactic recommendations given is progressive. So that it is really possible to continue to expand, enlarge growth and achieve maximum progress. Keywords: marketing mix, strategy, customer satisfaction

scholarly journals Analysis of Marketing Mix on Consumer Loyalty: Empirical Study of Customer Satisfaction of Local Product

2021 ◽  
Vol 1 (3) ◽  
pp. 160-168
Author(s):  
Sonya Lisabel Malelak ◽  
Budi Setiawan ◽  
Silvana Maulidah
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Marketing Mix ◽  
Consumer Loyalty ◽  
Product Price ◽  
Local Product ◽  
Beef Products ◽  
Place Promotion ◽  
Product Control

The purpose of this study is to analyze the effect of marketing mix on local product consumer satisfaction, to analyze the effect of marketing mix on consumer loyalty of local products and to analyze the indirect effect of marketing mix on consumer loyalty. This study used 140 respondents and the data were processed using SEM-WarPLS analysis. The results showed that the marketing mix: variable product, price, place, promotion directly has a positive and significant effect on the variable customer satisfaction. Marketing mix: product, price, promotion variables directly have a positive and significant effect on consumer loyalty. place variable has a positive and insignificant effect on consumer loyalty. The importance of maintaining the quality of smoked beef products is emphasized in this study by paying close attention to the processed ingredients and packaging that are unique, as well as periodic product control. This is done so that the products produced can survive in the market and face competitors, as well as to establish more consistent pricing policies so that prices can be more competitive.

scholarly journals PENGUKURAN KEPUASAN KONSUMEN PADA KANTIN INSTITUT TEKNOLOGI SUMATERA MENGGUNAKAN IMPORTANCE-PERFORMANCE ANALYSIS

2021 ◽  
Vol 1 (1) ◽  
pp. 8-15
Author(s):  
Hesti Pangastuti
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Sampling Method ◽  
Food Service ◽  
Product Price ◽  
Customer Perception ◽  
Purposive Sampling ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Food And Drink

Tujuan penelitian ini adalah untuk mengetahui tingkat kepuasan konsumen di kantin Rumah Kayu, Institut Teknologi Sumatera. Penelitian ini dilakukan menggunakan metode Importance-Performance Analysis (IPA) dan Customer Satisfaction Index (CSI). Metode sampling secara purposif dilakukan dengan jumlah 94 responden, sebagian besar adalah mahasiswa. Atribut yang paling penting berdasarkan persepsi konsumen adalah keamanan dan kebersihan makanan dan minuman yang disajikan, sedangkan atribut yang memiliki performa paling baik adalah variasi menu. Hasil analisis IPA menunjukkan bahwa harga produk, kesesuaian harga dan kualitas, kesesuaian harga dan kuantitas, area makan yang nyaman dan menarik secara visual, dan kecepatan penyajian merupakan atribut-atribut yang memiliki prioritas tinggi untuk diintervensi. Hasil analisis CSI menunjukkan bahwa tingkat kepuasan konsumen adalah 72,33% dan dikategorikan sebagai ‘memuaskan’. Oleh karena itu, perbaikan beberapa atribut diperlukan sesuai dengan prioritas yang disarankan untuk meningkatkan kepuasan konsumen. ABSTRACT: The objective of this study was to investigate the level of customer satisfaction in Rumah Kayu cafetaria at Institut Teknologi Sumatera. The study was conducted by using Importance-Performance Analysis (IPA) and Customer Satisfaction Index (CSI). Sampling method by purposive sampling was carried out with 94 respondents, mostly were students. The most important attribute from cafeteria customer perception was safeness and cleanliness of food and drink served, whereas the top performance attribute was menu variation. The results of IPA analysis showed that product price, price-quality fairness, price-quantity fairness, dining area comfortability and visual attractiveness, and quick serving were identified as high priorities for intervention. Finding based on CSI analysis showed that the level of customer satisfaction was 72.33% and categorized as ‘satisfied’. Therefore, improvement of some attributes required in accordance with priorities that have been generated by this study in order to improve customer satisfaction. Keywords: CSI, cafeteria, customer satisfaction, food service, IPA

scholarly journals THE IMPACT OF MARKETING MIX ON CUNSOMER SATISFACTION AND CUSTOMER LOYALTY ON AQUA PRODUCTS

2020 ◽  
Vol 4 (2) ◽  
pp. 83-103
Author(s):  
Primawati Hayuningtyas
Keyword(s):  
Customer Satisfaction ◽  
Customer Loyalty ◽  
Marketing Mix ◽  
Water Industry ◽  
Product Price ◽  
Campus Environment ◽  
Bottled Drinking Water ◽  
Place Promotion ◽  
Water Companies ◽  
The Impact

Almost every company in Indonesia carries out a variety of strategies to be competitive. In the Bottled Drinking Water Industry, the result of a research carried out by Mandiri Industry Update (2015) indicated the existence of intense competition, with more than 500 bottled water companies, of which 60% were mostly local players. This should be a concern for Danone Group with the AQUA brand that currently still dominates the market. AQUA must continue to maintain its market share by finding ways to provide satisfying products to costumers in order to encourage loyalty so that AQUA can survive in the competition. This study was chosen based on the researcher's interest in the effect of satisfaction felt by costumers on costumer loyalty to AQUA products. In this case, the Marketing Mix (product, price, place, promotion) forms the factors that lead to costumer satisfaction and loyalty (Wahab et al, 2016). This study was conducted in the campus environment of Airlangga University with as many as 80 students. The results of this study using empirical data indicated that the marketing mix variables consisting of product, price, promotion, place had a positive and significant effect on customer satisfaction, and customer satisfaction has a positive and significant effect on costumer loyalty.

scholarly journals SIKAP DAN KEPUASAN KONSUMEN TERHADAP PAKET MENU LELE TERBANG, KAITANNYA DENGAN BAURAN PEMASARAN DI RUMAH MAKAN SAMBAL LALAP BANDAR LAMPUNG

2018 ◽  
Vol 6 (1) ◽  
pp. 72
Author(s):  
Wayan Nila Sulfiana ◽  
Ktut Murniati ◽  
Yaktiworo Indriani
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Marketing Strategy ◽  
Key Words ◽  
Descriptive Analysis ◽  
Marketing Mix ◽  
Satisfaction Index ◽  
The Third ◽  
Customer Satisfaction Index ◽  
Strategy Marketing

This study aims to determine the consumers’ characteristics of attitude and satisfaction; in adition to its correlation with marketing mix of lele terbang package in Sambal Lalap Restaurant Bandar Lampung.  Research location was determined purposively.  The number of interviewed sample was 59 respondents that were chosen by convennion sampling.  The first and fourth objectives were solved by descriptive analysis.  The first and fourth purposes were analyzed descriptively, the second purpose was analyzed by using Fishbein’s multiattribute, and the third purpose was analyzed by using Customer Satisfaction Index (CSI) and Importance performance  Analysis (IPA).  The result showed  that consumers were dominated by 19 to 24 years old women, and was bachelor students who had income last than < Rp1,500,000.00 per month and frequency of purchase the package was 1 to 3 times per week.  The score of consummer attitude had been positive, some attributes with the highest score were taste, price, halal, cleanness, and the comfortable of the place.  In overall, the score of CSI was feeling satisfied in consuming the menu packages of lele terbang.  Based on the analysis of IPA, the attribute at the Kuadran I (main priority) was hygiene attribute.  Moreover, the attribute in Kuadran II (hold the prestation) were taste, price, halal, cleanness, and the comfortable of the place.  Attribute in Kuadran II (low priority) were aroma, size, benefit, location, and facility.  While, attribute in Kuadran IV (excessive) were the attribute of menu and parking area.  The marketing of menu package lele terbang at Sambal Lalap Restaurant had implemented marketing strategy (marketing mix).Key words: Attitude, CSI, IPA, marketing, package menu of lele terbang

scholarly journals ANALISIS TINGKAT KEPUASAN KONSUMEN TERHADAP PELAYANAN USAHA BENIH PADI CIGEULIS

2016 ◽  
Vol 15 (2) ◽  
pp. 203-212
Author(s):  
Siti Patimah ◽  
Basuki Sigit Priyono ◽  
Witman Rasyid
Keyword(s):  
Performance Analysis ◽  
Customer Satisfaction ◽  
Service Quality ◽  
Level Of Service ◽  
Rice Seed ◽  
Satisfaction Index ◽  
Customer Satisfaction Index ◽  
Level Of Satisfaction

This research was conducted in Kepahiang District, Bengkulu Province which had been held from April 29, 2015 until May 29, 2015. The purposes of this study were (1). To determine level of service quality rice seed Cigeulis in BBIPP, (2). To determine level of Satisfaction of consumers to services rice seed Cigeulis. The method used for the service is a method Importance Performance Analysis (IPA) and the level of satisfaction using the Customer Satisfaction Index (CSI). From the CSI service Cigeulis rice seed in the district Kepahiang Bengkulu province amounted to 80,35% of this index is on a scale satisfied. Keywords: Performance, IPA, CSI

scholarly journals Level of Customer Satisfaction Towards Marketing Mix In Indonesian Traditional Market

Agro Ekonomi ◽  
2019 ◽  
Vol 29 (2) ◽  
pp. 218
Author(s):  
Ratih Dwi Kartikasari ◽  
Irham Irham ◽  
Jangkung Handoyo Mulyo
Keyword(s):  
Customer Satisfaction ◽  
Sampling Technique ◽  
Marketing Mix ◽  
Shopping Centers ◽  
Product Price ◽  
Product Availability ◽  
Satisfaction Index ◽  
Traditional Markets ◽  
Traditional Market ◽  
Research Analysis

The competition of various shopping centers in attracting consumers is getting more intense due to the increased consumer purchasing power. Many studies show that consumers are more interested to shop in a modern market, which has many attractive facilities, but only a few studies have examined the satisfaction of consumers shopping in traditional markets. The purpose of this study was to examine the level of customer satisfaction in traditional markets and to find out the priority strategies for improving traditional market performance. The data was analyzed using the Customer Satisfaction Index (CSI) and Importance Performance Analysis (IPA). Non-probability sampling was employed with an accidental sampling technique to as many as 180 customers in 8 traditional markets in Indonesia. Based on the research analysis, the CSI value obtained was 74.25%, showing that the customers were satisfied with the performance of traditional market merchants. The most considered marketing mix attribute to consumers in shopping was the friendliness of merchants when serving their consumers. This means that consumers did not only pay attention to the type of products purchased but also consider the services they received in the transaction. The priority strategy that needs to be done is to maintain the performance of attributes in Concentrate Here quadrant which consist of product availability, market hygiene, product price in line with expectations, lower product price, additional free product for certain quantity purchase, and discounted price from merchants.

ANALISIS PENGARUH BAURAN PEMASARAN 7P TERHADAP KEPUASAN PELANGGAN PENGGUNA GOJEK ONLINE

2016 ◽  
Vol 1 (1) ◽  
pp. 31-40
Author(s):  
Ida Farida ◽  
Achmad Tarmizi ◽  
Yogi November
Keyword(s):  
Customer Satisfaction ◽  
Marketing Mix ◽  
Future Research ◽  
P Value ◽  
Research Needs ◽  
Product Price ◽  
Transport Mode ◽  
Physical Evidence ◽  
Place Promotion ◽  
The Impact

The purpose of this study is to examine the impact of seven elements of marketing mix (product, price, place, promotion, people, process and physical evidence) on customer satisfaction of GOJEK users. Data were collected from 90 customers residing in South Jakarta using self-reporting questionnaires. Factor analysis is used to validate the instrument and regression analysis was used to test the hypotheses. The results showed that although the elements of the marketing mix simultaneously significant effect on customer satisfaction, however partially, only the product have a significant effect on customer satisfaction (p-value 0.045). Based on these findings, the future research needs to re-examine the influence of marketing mix elements on customer satisfaction, in particular, transport mode users GOJEK by increasing the sample size and expanding the area of research so that research results can be generalized. Keywords: Product, Price, Promotion, Place, Process, People, Physical Evidence, Satisfaction

ANALISIS BAURAN PEMASARAN TERHADAP PERILAKU KONSUMEN PRODUK PANGAN ORGANIK

2019 ◽  
Vol 4 (2) ◽  
pp. 295-306
Author(s):  
Farida Farida
Keyword(s):  
Customer Satisfaction ◽  
Consumer Satisfaction ◽  
Organic Food ◽  
Food Products ◽  
Marketing Mix ◽  
Primary Data ◽  
Repurchase Intention ◽  
Product Price ◽  
Place Promotion ◽  
Organic Food Marketing

This study was aimed to analyze the effect of marketing mix consist of product, price, place, promotion, and service on consumer satisfaction and repurchase intention of organic food products. Fifty-four respondent were selected by convenience sampling method to collect information from the respondent by filled the sheet questionnaires to obtain primary data. The data were analyzed by using multiple regression method. The result of the study showed that the marketing mix was influenced significantly on customer satisfaction by 99,7percent and 80,4 percent was affected by repurchase intention. Product was a variable of marketing mix had more important to influence customer satisfaction and repurchase intention for organic food products. Marketing mix product, price, place, promotion, and service partially have a significant effect on consumer satisfaction. Product, price, and service significantly affected on repurchase intention, whereas place and promotion was no significant effect. Key words: organic food, marketing mix, consumer satisfaction, repurchase intention

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