Green Marketing – The growing marketing mantra

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Dr. Aashish Kumar Sharma ◽  
Mr. Yatish Joshi
Keyword(s):  
Production Systems ◽  
Green Marketing ◽  
Goods And Services ◽  
The World ◽  
Sustainable Marketing ◽  
Managerial Implications ◽  
Environmentally Safe ◽  
Marketing Activities ◽  
Conceptual Paper ◽  
Social And Environmental Impacts

In the industrialised nations around the world, both businesses and consumers are concerned about the environment and the future of our planet. As society becomes more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's "new" concerns. The term “Green Marketing” has been used to describe marketing activities which attempt to reduce the negative social and environmental impacts of existing products and production systems, and which promote various types of goods and services that are considered to be environmentally safe. The idea behind green marketing is to find ways to connect consumers who want to live a lifestyle that is as ecologically responsible as possible. Green marketing in services includes service delivery processes. Other known titles for green marketing are: sustainable marketing, environmental marketing, and ecological marketing. Marketers need to develop strategies which will allow them to overcome major problems associated with green marketing. This is a conceptual paper on green marketing, which attempt to introduce – the terms, concept and importance of green marketing. It also highlights some problems that organization may face to implement green marketing and its managerial implications along with few case points.

Green Marketing: Recent Trends and Challenges in India

Think India ◽  
2019 ◽  
Vol 22 (3) ◽  
pp. 1267-1274
Author(s):  
Bharti
Keyword(s):  
Green Marketing ◽  
Business Organization ◽  
Green Advertising ◽  
The World ◽  
Sustainable Marketing ◽  
Environmentally Safe ◽  
Environmental Guidelines ◽  
Recent Trends ◽  
Different Parts

Green marketing is the marketing of products that are presumed to be eco-friendly. Green marketing means re-marketing of products, which are adhere to certain environmental guidelines. Green marketing also known as sustainable marketing is an effort made by any business organization to develop or promote the products which are environmentally safe. Green advertising is a wonder which has created specific significance in the present scenario and has risen in India as well as in different parts of the world and is seen as an essential procedure of encouraging practical advancement. The main aim of this paper is to find out the challenges of green marketing and latest trends of green marketing.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

scholarly journals The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

2021 ◽  
Vol 13 (10) ◽  
pp. 266
Author(s):  
Hamed Nozari ◽  
Agnieszka Szmelter-Jarosz ◽  
Javid Ghahremani-Nahr
Keyword(s):  
New Technologies ◽  
Dairy Industry ◽  
Green Marketing ◽  
The Internet ◽  
Key Factors ◽  
Internet Of Everything ◽  
Clear Vision ◽  
Expert Interview ◽  
Sustainable Marketing ◽  
Marketing Activities

The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the development of the activities and performances of industries in various dimensions. For the various objects, such as people, processes, and data, involved in marketing activities, the Internet of Everything (IoE) as an evolved IoT is a possible future scenario. Some sectors pretend to be the first to implement this, and the more they rely on dynamic, unstable customer needs, the better a solution the IoE is for them. Therefore, this paper presents a clear vision of smart, sustainable marketing based on the IoE in one of the fast-moving consumer goods (FMCG) industries, the dairy industry. Key factors are identified to help readers understand this concept better. The expert interview makes it possible to draw a picture of the factors that have helped successfully implement the IoE in the dairy sector.

Green Marketing

2015 ◽  
pp. 63-85 ◽  
Author(s):  
Ceren Altuntaş Vural
Keyword(s):  
Negative Impact ◽  
Green Marketing ◽  
Environmentally Conscious ◽  
Industrial Services ◽  
Production And Consumption ◽  
High Interaction ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
Business Function ◽  
Business To Business

Due to the negative impact of globalized production and consumption on the natural environment, businesses keep facing increased pressure to eliminate their harmful processes and transform into environmentally conscious organizations. Marketing as a business function having a high interaction rate with customers and other stakeholders receives its share from this wave. Every day, more organizations become engaged in green marketing practices either by complying with laws and regulations or seizing proactive environmental marketing strategies. This chapter aims to propose a conceptual framework for green marketing by reviewing the existing green marketing and sustainable marketing literature. In addition to that, considering the less developed literature in Business-to-Business (B2B) green marketing, the chapter uses previous strategic frameworks for suggesting green marketing activities for industrial services. Logistics is selected as a specific field for the proposition of the examples. The chapter concludes with implications and further research directions.

Practice of Green Marketıng Activities in the Organic Agricultural Sector in Turkey

2020 ◽  
pp. 17-37
Author(s):  
Veysel Asoğlu ◽  
Halil İbrahim Şengün
Keyword(s):  
Research And Development ◽  
Organic Agriculture ◽  
Agricultural Sector ◽  
Training Programs ◽  
Green Marketing ◽  
Internal Factors ◽  
Environmental Markets ◽  
The World ◽  
Marketing Activities ◽  
And Training

Requests and needs are not static in a growing and changing world. On the contrary, they can develop and change with the effect of both environmental and internal factors. Green marketing is the request of social civilization. One of the effects of this growing interest in environmental markets in Turkey and the rest of the world can be seen in the move towards organic agriculture. The main purposes of this study are to define organic agriculture as described by environmental marketers and as practised in the agricultural sector, and to explore the current condition of organic agriculture in Turkey and the rest of the world. Subsequently, organic agriculture and the main problems in its related sectors will be discussed and suggestions for solutions will be given. Suggestions will be given that include political, as well as research and development and training programs that are related to improving organic agriculture and increasing organic exports.

Practice of Green Marketıng Activities in the Organic Agricultural Sector in Turkey

2017 ◽  
pp. 136-163
Author(s):  
Veysel Asoğlu ◽  
Halil İbrahim Şengün
Keyword(s):  
Research And Development ◽  
Organic Agriculture ◽  
Agricultural Sector ◽  
Training Programs ◽  
Green Marketing ◽  
Internal Factors ◽  
Environmental Markets ◽  
The World ◽  
Marketing Activities ◽  
And Training

Requests and needs are not static in a growing and changing world. On the contrary, they can develop and change with the effect of both environmental and internal factors. Green marketing is the request of social civilization. One of the effects of this growing interest in environmental markets in Turkey and the rest of the world can be seen in the move towards organic agriculture. The main purposes of this study are to define organic agriculture as described by environmental marketers and as practised in the agricultural sector, and to explore the current condition of organic agriculture in Turkey and the rest of the world. Subsequently, organic agriculture and the main problems in its related sectors will be discussed and suggestions for solutions will be given. Suggestions will be given that include political, as well as research and development and training programs that are related to improving organic agriculture and increasing organic exports.

Why continue sharing: Determinants of behavior in ridesharing services

2018 ◽  
Vol 62 (6) ◽  
pp. 725-742 ◽  
Author(s):  
Rocío Arteaga-Sánchez ◽  
Maria Belda-Ruiz ◽  
Alejandro Ros-Galvez ◽  
Alfonso Rosa-Garcia
Keyword(s):  
Environmental Impact ◽  
Service Quality ◽  
Sharing Economy ◽  
Economic Benefits ◽  
Perceived Usefulness ◽  
Social Value ◽  
Continuance Intention ◽  
Goods And Services ◽  
The World ◽  
Managerial Implications

The sharing economy is revolutionizing the way consumers use goods and services. The aim of this study is to understand consumer motivations to be satisfied and to continue using ridesharing services. With this aim, we modify and extend the expectation–confirmation model by including social value as an additional factor to those previously studied in the literature. Data were collected from 258 users of BlaBlaCar, one of the world leaders in ridesharing services. Social value positively affects satisfaction and has the second strongest total effect on continuance intention among the motivations in our model. Our results highlight that satisfaction of ridesharing users is driven by service quality, perceived usefulness, environmental impact, trust, and social value; and that all those factors joined for economic benefits affect continuance intention directly or indirectly through satisfaction. These results have important theoretical and managerial implications.

scholarly journals Green Marketing Activities to Support Corporate Reputation on a Sample from Turkey

2016 ◽  
Vol 8 (3) ◽  
pp. 189 ◽  
Author(s):  
Ugur Bati
Keyword(s):  
Corporate Reputation ◽  
Research Data ◽  
Green Marketing ◽  
Environment Protection ◽  
Purchasing Behavior ◽  
Direct Relation ◽  
Environment Friendly ◽  
Environmentally Safe ◽  
Marketing Activities ◽  
Factor Frequency

<p>In today’s world of competition, companies are under pressure to produce environment-friendly products and services. As consumers get more sensitive on environment protection, their purchasing behavior develop on that direction as well as. Under these circumstances, a concept called “green marketing” is widely discussed in both academic and industrial circles. Green marketing is basically the promotion of environmentally safe and beneficial products; it also includes the development of ecologically safer products, recyclable packaging, green promotion activities and green labels. Moreover, it’s claimed that there is a correlation between green marketing and good corporate recognition.</p><p>The purpose of the study is to investigate relationship between green marketing activities and corporate reputation on the sample of Aygaz, one of the most important energy and LPG Companies in Turkey. For this purpose, a well-prepared questionnaire complying with the literature was carried out on 526 participants who are automobile drivers in different regions of Turkey. Research data is evaluated in the program of SPSS with t-test, factor, frequency, correlation and variance analyses. According to the results of the field study, 87.3% of the consumers have stated that there is a relationship between the green marketing activities and the corporate recognition. In the research results we do not reveal any direct relation between the consumers’ purchase preferences and green marketing practices in the sample of Aygaz brand.</p>

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

2016 ◽  
Author(s):  
Chang Suk Choi ◽  
Sang Jim Kim ◽  
Kyung Hoon Kim ◽  
Sang Cheol Jeong
Keyword(s):  
Social Network ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
Network Platform
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