scholarly journals The Ideas of Sustainable and Green Marketing Based on the Internet of Everything—The Case of the Dairy Industry

2021 ◽  
Vol 13 (10) ◽  
pp. 266
Author(s):  
Hamed Nozari ◽  
Agnieszka Szmelter-Jarosz ◽  
Javid Ghahremani-Nahr
Keyword(s):  
New Technologies ◽  
Dairy Industry ◽  
Green Marketing ◽  
The Internet ◽  
Key Factors ◽  
Internet Of Everything ◽  
Clear Vision ◽  
Expert Interview ◽  
Sustainable Marketing ◽  
Marketing Activities

The use of advanced computer technologies has dramatically changed marketing. Concepts such as smart, sustainable, and green marketing have emerged in the last 20 years. One of these new technologies is the Internet of Things (IoT), which has led to the development of the activities and performances of industries in various dimensions. For the various objects, such as people, processes, and data, involved in marketing activities, the Internet of Everything (IoE) as an evolved IoT is a possible future scenario. Some sectors pretend to be the first to implement this, and the more they rely on dynamic, unstable customer needs, the better a solution the IoE is for them. Therefore, this paper presents a clear vision of smart, sustainable marketing based on the IoE in one of the fast-moving consumer goods (FMCG) industries, the dairy industry. Key factors are identified to help readers understand this concept better. The expert interview makes it possible to draw a picture of the factors that have helped successfully implement the IoE in the dairy sector.

Marketing For Sustainability: A Conceptual Framework

2018 ◽  
Vol 8 (1) ◽  
Author(s):  
Dr.Pankaj Jain
Keyword(s):  
Social Marketing ◽  
Business Processes ◽  
Green Marketing ◽  
Marketing Social ◽  
Marketing Systems ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
The Mind ◽  
Marketing Principles

This paper is an attempt to put forward a roadmap to attain sustainable marketing through social marketing, green marketing and critical marketing. Social Marketing is an approach to decide the marketing strategies and activities keeping society’s long term welfare in the mind. Social and ethical concerns are at the centre of social marketing. Green Marketing is an approach to develop and market environmentally safer products and services in and introducing sustainability efforts in various marketing and business processes. At last, Critical Marketing is an approach that calls for analyzing marketing principles, techniques and theory using a critical theory based approach. This approach helps in regulating and controlling marketing activities with a focus on sustainability as it challenges and questions the existing capitalist and marketing systems so as to achieve a more sustainable marketing system.

Green Marketing

2015 ◽  
pp. 63-85 ◽  
Author(s):  
Ceren Altuntaş Vural
Keyword(s):  
Negative Impact ◽  
Green Marketing ◽  
Environmentally Conscious ◽  
Industrial Services ◽  
Production And Consumption ◽  
High Interaction ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
Business Function ◽  
Business To Business

Due to the negative impact of globalized production and consumption on the natural environment, businesses keep facing increased pressure to eliminate their harmful processes and transform into environmentally conscious organizations. Marketing as a business function having a high interaction rate with customers and other stakeholders receives its share from this wave. Every day, more organizations become engaged in green marketing practices either by complying with laws and regulations or seizing proactive environmental marketing strategies. This chapter aims to propose a conceptual framework for green marketing by reviewing the existing green marketing and sustainable marketing literature. In addition to that, considering the less developed literature in Business-to-Business (B2B) green marketing, the chapter uses previous strategic frameworks for suggesting green marketing activities for industrial services. Logistics is selected as a specific field for the proposition of the examples. The chapter concludes with implications and further research directions.

Green Marketing – The growing marketing mantra

2016 ◽  
Vol 1 (1) ◽  
Author(s):  
Dr. Aashish Kumar Sharma ◽  
Mr. Yatish Joshi
Keyword(s):  
Production Systems ◽  
Green Marketing ◽  
Goods And Services ◽  
The World ◽  
Sustainable Marketing ◽  
Managerial Implications ◽  
Environmentally Safe ◽  
Marketing Activities ◽  
Conceptual Paper ◽  
Social And Environmental Impacts

In the industrialised nations around the world, both businesses and consumers are concerned about the environment and the future of our planet. As society becomes more concerned with the natural environment, businesses have begun to modify their behaviour in an attempt to address society's "new" concerns. The term “Green Marketing” has been used to describe marketing activities which attempt to reduce the negative social and environmental impacts of existing products and production systems, and which promote various types of goods and services that are considered to be environmentally safe. The idea behind green marketing is to find ways to connect consumers who want to live a lifestyle that is as ecologically responsible as possible. Green marketing in services includes service delivery processes. Other known titles for green marketing are: sustainable marketing, environmental marketing, and ecological marketing. Marketers need to develop strategies which will allow them to overcome major problems associated with green marketing. This is a conceptual paper on green marketing, which attempt to introduce – the terms, concept and importance of green marketing. It also highlights some problems that organization may face to implement green marketing and its managerial implications along with few case points.

E-WOM IN SOCIAL NETWORK PLATFORM SERVICE WITH SUSTAINABLE MARKETING ACTIVITIES

2016 ◽  
Author(s):  
Chang Suk Choi ◽  
Sang Jim Kim ◽  
Kyung Hoon Kim ◽  
Sang Cheol Jeong
Keyword(s):  
Social Network ◽  
Sustainable Marketing ◽  
Marketing Activities ◽  
Network Platform

The influence of media on upbringing and behavior of children

GIS Business ◽  
2019 ◽  
Vol 14 (6) ◽  
pp. 656-666
Author(s):  
Dr. Entisar Al-Obaidi
Keyword(s):  
New Technologies ◽  
The Internet ◽  
Negative Effects ◽  
Online Newspapers ◽  
Media Messages ◽  
Other Information ◽  
Family Home ◽  
Effects Of Media ◽  
And Behavior ◽  
Harmful Effects

Media refers to the channels of communication through which we distribute news, education, movies, music, advertising messages and other information. It includes physical and online newspapers and magazines, television, radio, telephone, the Internet, fax and billboards, are a dominant force in lives of children. Although television is remaining the predominant medium for children and adolescents, the new technologies are become more popular. We have to concern about the potential harmful effects of media "messages and images"; however, the positive and negative effects of media should be recognized. Parents have to establish the plan for all media in family home. Media that are influences on children should be recognized by "schools, policymakers, product advertisers, and entertainment producers".

The Future of Human Workers

2018 ◽  
Author(s):  
Mahesh K. Joshi ◽  
J.R. Klein
Keyword(s):  
Artificial Intelligence ◽  
New Technologies ◽  
Mental Capacity ◽  
Machine Intelligence ◽  
The Internet ◽  
Traditional Model ◽  
Global Workforce ◽  
Repetitive Tasks ◽  
The Internet Of Things

New technologies like artificial intelligence, robotics, machine intelligence, and the Internet of Things are seeing repetitive tasks move away from humans to machines. Humans cannot become machines, but machines can become more human-like. The traditional model of educating workers for the workforce is fast becoming irrelevant. There is a massive need for the retooling of human workers. Humans need to be trained to remain focused in a society which is constantly getting bombarded with information. The two basic elements of physical and mental capacity are slowly being taken over by machines and artificial intelligence. This changes the fundamental role of the global workforce.

scholarly journals Social Media Activities and Its Influence on Customer-Brand Relationship: An Empirical Study of Apparel Retailers’ Activity in India

2020 ◽  
Vol 16 (4) ◽  
pp. 602-617
Author(s):  
Sukanya Sharma ◽  
Saumya Singh ◽  
Fedric Kujur ◽  
Gairik Das
Keyword(s):  
Social Media ◽  
Purchase Intention ◽  
Shopping Behavior ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Era ◽  
Brand Relationship ◽  
The Social ◽  
Marketing Activities ◽  
The Relationship

In this digital era, the internet, and Social Media (SM) has had a radical impact on the shopping behavior of “costumers” The SM provides a platform where “costumers” are exposed to the best product with the best price along with reviews and opinions about the merchandise. So, we can turn our heads and look at a brand in a way as if the brand is speaking to us. This study was an attempt to explore the Social Media Marketing Activities (SMMA) that are being used for the marketing of fashionable products like apparel and to what level the SMMA activities of brands truly strengthen the relationship with customers and motivate purchase intention. Moreover, SMMA has a robust application in developing a marketing strategy for business. It has become a significant tool that collaborates with businesses and people. It is concluded that the “costumer”-brand relationship does have a positive and statistically significant impact on consumers’ purchase intention through SM.

scholarly journals Technology Adoption and Consumer Payments: Evidence from Survey Data

2003 ◽  
Vol 2 (2) ◽  
Author(s):  
Fumiko Hayashi ◽  
Elizabeth Klee
Keyword(s):  
Technology Adoption ◽  
Survey Data ◽  
New Technologies ◽  
New Technology ◽  
The Internet ◽  
Electronic Payment ◽  
Point Of Sale ◽  
Goods And Services ◽  
Transaction Value ◽  
Debit Cards

Consumers pay for hundreds of goods and services each year, but across households and across goods, consumers do not choose to pay the same way. This paper posits that payment choices depend in part on consumers' propensity to adopt new technologies and in part on the nature of the transaction. To test this hypothesis, this paper analyzes consumer's payment instrument use at the point of sale and for bill payment. The sample includes consumers surveyed in 2001, who are primarily users of the Internet. The results indicate that consumers who use new technology or computers are more likely to use electronic forms of payment, such as debit cards and electronic bill payments. Particularly, the use of direct deposit is a significant predictor of electronic payment use. Furthermore, the results indicate that payment choice depends on the characteristics of the transaction, such as the transaction value, the physical characteristics of the point of sale, and a bill's frequency and value variability.

Marketing Fraud: An Approach for Differentiating Multilevel Marketing from Pyramid Schemes

2002 ◽  
Vol 21 (1) ◽  
pp. 139-151 ◽  
Author(s):  
Peter J. Vander Nat ◽  
William W. Keep
Keyword(s):  
Mathematical Model ◽  
Distribution Channel ◽  
Specific Form ◽  
The Internet ◽  
Key Factors ◽  
Direct Selling ◽  
Multilevel Marketing ◽  
International Growth ◽  
Pyramid Scheme ◽  
Pyramid Schemes

A specific form of direct selling, multilevel marketing (MLM), experienced significant international growth during the 1990s, facilitated in part by the development of the Internet. A corresponding increase in the investigation and prosecution of illegal pyramid schemes occurred during the same period. These parallel activities led to increased uncertainty among marketing managers who used or wished to use the MLM approach. The authors examine similarities between the multilevel approach to marketing and activities associated with illegal pyramid schemes. A mathematical model is used to differentiate between the two on the basis of previous pyramid scheme cases and current U.S. law. The results of the model suggest key factors that marketers interested in MLM will need to consider when developing this type of distribution channel.

Cyber socialization: trends and prospects

2020 ◽  
Vol 45 (4) ◽  
pp. 115-123
Author(s):  
A. Igibayeva ◽  
◽  
D. Erbolatuly ◽  
G. Turarova ◽  
◽  
...  
Keyword(s):  
Information And Communication Technologies ◽  
New Technologies ◽  
Communication Technologies ◽  
Modern World ◽  
The Internet ◽  
Young Generation ◽  
Spiritual Values ◽  
Information And Communication ◽  
Virtual Interaction ◽  
Pedagogical Research

The development of the modern world is very complex and rapid, and the process is characterized by high rates of development of information and communication technologies. The Internet space is a means of searching and obtaining information, as well as a medium for communication, virtual interaction, and has a significant impact on the formation of stereotypes of behavior of the young generation, as well as ideals, spiritual values, personal and social worldview. The article identifies the positive aspects of the development of cyberspace by young people, and also notes the threats and barriers to cyber socialization for modern youth. The necessity of conducting psychological and pedagogical research on cyber socialization is actualized, a conclusion is made about the use of new technologies for the purpose of positive cyber socialization of the younger generation.

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