MAIN FEATURES AND TRENDS OF DEVELOPMENT OF THE SERVICE MARKET

Author(s):  
Larysa Getman ◽  

The article discusses approaches to the interpretation of the concept of a service, its specific differences from a physical product and the main features as an object of purchase and sale in the relevant market. Based on the analysis and systematization of existing scientific views, the main features of the service market and the features of the interaction of supply and demand in the service sector are revealed. The practice of functioning of the service market demonstrates the high dynamics of market processes, a pronounced segmentation of demand for services, a high degree of differentiation of services, a high rate of capital turnover and the important role of non-price barriers to entry into the market. The essence and value of the customer's customer loyalty for successful commercial activities and increasing the competitiveness of the manufacturer-supplier of the service has been investigated. Loyalty becomes an indicator of business performance and its ability to innovate. A customer-oriented business philosophy, where a wide range of factors of influence on the formation of customer loyalty is taken into account and used, will allow the company to count on long-term relationships with the consumer and will attract new customers through his positive experience. The possibilities and features of the application of competitive strategies by firms in the field of service activities were analyzed. The main trends in the development of the services market in the current stage, namely the processes of its digitalization, have been investigated. The buyer today is interested not only in price and quality, but also in good service. If a company meets customer service demand through the introduction of chat bots, self- service terminals, mobile applications, etc., then this contributes to the formation of a positive customer experience, which ultimately increases sales. The features and advantages of using information technologies both in business activities and in the implementation of consumer choice have been determined.

Author(s):  
Ekaterina Valer'evna Fomenko ◽  
Tatiana Viktorovna Luneva ◽  
Eduard Vladimirovich Nikitin

As a result of the onset of the pandemic in 2020, the global economy and the Russian economy experienced significant shocks. The trend of growth of the production market through information technologies has increased. In the process of developing information technologies and increasing the cost of economic resources, it became possible to operate new forms of enterprises and organizations-virtual organizations and virtual enterprises. The purpose of creating virtual forms of economic entities is the high rate of change in the external environment and the inability to adapt to these processes in the classical form of the enterprise. To enter new markets with high-quality products there are needed the modern forms of organization of inter-company interaction that allow reducing costs and increasing the speed of production and product quality, which becomes possible with network interaction between high-level professionals. The study describes the approaches of well-known scientists in the classification of the virtuality of the enterprise, in terms of the network form of interaction. There are described the characteristics of a virtual organization, which is a complex vertically integrated structure of many participants-companies operating with the support of a virtual network platform. Participants of a virtual organization have a wide range of key competencies, which allows them to participate in the creation of virtual enterprises by customer enterprises, to perform tasks for a single project. The article describes the features of a virtual enterprise organized to perform specific tasks for the project being implemented. There are described the organizational structure of the virtual organization management and the function of the manager, depending on the stage of the organization's life cycle. The structure of the virtual organization (virtual network platform, virtual enterprise, network broker) is illustrated, the functions of the manager are listed. The conclusion is made about the attractiveness of the virtual organization model for small and medium-sized businesses. The significant growth of the online market and strengthening of the positions of virtual organizations in the near future are predicted, due to changes in the economy in the context of the COVID-19 pandemic


Author(s):  
Yulia V. Paukova ◽  
◽  
Konstantin V. Popov ◽  

The present article considers the need to predict migration flows using Predictive Analytics. The Russian Federation is a center of migration activity. The modern world is changing rapidly. An effective migration policy requires effective monitoring of migration flows, assessing the current situation in our and other countries and forecasting migration processes. There are information systems in Russia that contain a wide range of information about foreign citizens and stateless persons that provide the requested information about specific foreign citizens, including grouping it on various grounds. However, it is not possible to analyze and predict it automatically using thousands of parameters. Special attention in Russia is paid to digitalization. Using information technologies (artificial intelligence, machine learning and big data analysis) to forecast migration flows in conditions of variability of future events will allow to take into account a number of events and most accurately predict the quantitative and so-called "qualitative" structure of arrivals. The received information will help to develop state policy and to take appropriate measures in the field of migration regulation. The authors come to the conclusion that it is necessary to amend existing legal acts in order to implement information technologies of Predictive Analytics into the practice of migration authorities.


2019 ◽  
Author(s):  
Inc. OEAPS

"Academy Journal" is an international, peer-reviewed monthly journal. It is devoted to the publication of original scientific research articles dealing with various academic disciplines.Articles that may be of interest to a wide range of researchers are welcome, and not limited to those who work on specific research subjects."Academy Journal" has an open archive, according to which published articles are available immediately after publication, excluding embargoes.Expert reviewThere is one blind verification process in the journal. All articles will be initially evaluated by the editor for compliance with the journal. Manuscripts that are considered appropriate are then usually sent to at least two independent peer reviewers to assess the scientific quality of the article. The editor is responsible for the final decision on whether to accept or reject the article. The editor's decision is final.The main criterion used in assessing the manuscript submitted to the journal is: uniqueness or innovation in the work from the point of view of the methodology being developed and / or its application to a problem of particular importance in the public sector or service sector and / or the setting in which the efforts, for example, in the developing region of the world. That is, the very model / methodology, application and context of problems, at least one of them must be unique and important.Additional criteria considered in the consideration of the submitted document are its accuracy, organization / presentation (ie logical flow) and recording quality.


2020 ◽  
Author(s):  
Sajjad Ahmad Afridi ◽  
Asad Shahjehan ◽  
Maqsood Haider ◽  
Dr Uzma Munawar

This study examined the impact of employee empathy on customers’ advocacy directly and indirectly through customers’ loyalty. Moreover, the interacting effect of customers’ trust was verified between the association of customers’ loyalty and advocacy. The attributes of the proposed model were examined in the context of first line employee and patients’ interactions. A total of 220 responses were collected for analysis from the private hospitals of Peshawar. The model fitness was confirmed through confirmatory factor analysis and hypotheses were examined. Findings confirmed the positive and significant impact of employee empathy on customers’ advocacy. Further, the mediating effect was examined and found that loyalty partially mediates employee empathy and customers’ advocacy. Additionally, trust was found a significant moderator between the association of customer loyalty and advocacy. Furthermore, findings revealed that trust based loyalty significantly and positively mediates employee empathy and customers’ advocacy. Findings of the present study provide understanding for the service sector, particularly in healthcare, to enhance customers’ loyalty, advocacy, and trust through service employee’s empathic aptitude. Keywords: Employee empathy, Service Eco-system, Customers’ Loyalty, Customers’ Advocacy, Trust-Based Loyalty, Healthcare, S-D Logic


1999 ◽  
Vol 20 (5) ◽  
pp. 263-287 ◽  
Author(s):  
Janette K. Klingner ◽  
Sharon Vaughn ◽  
Marie Tejero Hughes ◽  
Maria Elena Arguelles

This study examined the extent to which the reading instructional practices learned by a cohort of teachers who participated in an intensive, yearlong professional development experience during the 1994-1995 school year have been sustained and modified over time. Teachers learned three multileveled practices—partner reading, collaborative strategic reading, and making words—that promote gains in reading for students from a wide range of achievement levels. Teachers were observed and interviewed 3 years later to determine the extent to which they continued to implement the practices, the ways in which they modified them, and factors that influenced their sustained use of the practices. With the exception of one teacher, all the teachers sustained one or more of the three practices at a high rate.


2013 ◽  
Vol 20 (20) ◽  
pp. 23-41 ◽  
Author(s):  
Marián Halás ◽  
Veronika Zuskáčová

Abstract The service sector is quite broad: it includes basic services for the population as well as highly sophisticated services, public as well as commercial services, etc. Commuting to services is one of the fundamental regional processes and together with work commuting it creates an entry basis for the construction of socalled catchment, or nodal regions which should be crucial in the construction of an administrative division of a country. The main objective of this paper is to identify a selected group of spatial interaction in the daily urban system of Olomouc, i.e. in a region dominated by work commuting to the city of Olomouc. More specifically, the paper deals with the interaction of commuting to a wide range of services of non-commercial (social) as well as of commercial character in two hierarchical levels - local and micro-regional. Based on the data obtained by the method of questionnaire research from local leaders (mayors) we analysed the mobility of people to primary and secondary schools, hospitals, shops, culture and sport. As far as the retail network is concerned, the analysis of spatial differentiation of the catchment area to three large department stores was made for villages in Olomouc hinterland. Individual catchment regions for specific services were constructed by a verified method based on commuting flows. Synthetic evaluation contains an identification of so-called complex service regions in the daily urban system of Olomouc. In comparison with our previous studies we tried to describe basic trends in service infrastructure and changes in travelling to services.


2017 ◽  
Vol 9 (2) ◽  
pp. 148 ◽  
Author(s):  
Farzad Tarhani ◽  
Solmaz Janfadaei

Export deals with a wide range of environmental factors, customers and competitors that are different with the domestic market. That’s why market research and export promotion require management plans and appropriate procedures to their target markets and audiences. Exporter before entering a foreign market requires that by doing the necessary research on the marketrealizethe type of information required and how to collect it from a country other than their country and study about the cultural dimensions.In fact, differences in the environment, cultural, legal, political, economic, financial, geographic, multinational markets, free trade zones and economic agreements include the level of economic development and the risks and major exporter that they should do an investigation to consider the conditions of satisfaction and thus increase customer loyalty.This applied research was done aims to determine the effect of culture on customer loyalty at target markets for successful export using a descriptive method by a questionnaire that its validity and reliability was calculated. To analyze the issue of structural equations and correlation test was used. Based on the results, this study found a relationship between the cultural dimension, cultural beliefs and cultural values and traditions with customer loyalty at target market.


2017 ◽  
Vol 7 (1) ◽  
pp. 68-79 ◽  
Author(s):  
S.V. Gornostaev

The article discusses the administrative-legal and phenomenological approaches to understanding the official loyalty. Official loyalty is being considered under the administrative-legal approach as adherence to formal official duty, which is a system of obligations, taken together with official status, the source of which are: normative base of service activity, legal requirements of the head and public interests. Lists of the limitations of administrative-legal approach to understanding the of official loyalty: weak underdeveloped concept, the failure to take into account the wide range of situations, operation with a models rather than actual processes. Discusses the advantages of the phenomenological approach in studying the performance of loyalty: its psychological advantages, the existence of a theoretical framework, the work with the real phenomena. Within the phenomenological approach official loyalty is defined as psychological-behavioral integration of the employee in the group operating in the service sector, on the basis of a common cause of activities. Possibilities of sharing of the considered approaches for the decision of problems of optimization of official activity are designated.


2019 ◽  
Vol 4 ◽  
pp. 23-33 ◽  
Author(s):  
Masuma Mammadovа

The rapid development of information technologies and their penetration into various spheres of human activity cause a sharply increased demand for IT specialists, in many countries of the world far exceeding the supply on them. High rates of technological transformation contribute to the diversification of the IT segment of the labor market, on the one hand, stimulate the disappearance of some and the emergence of new IT specialties, on the other. This creates a discrepancy between the structure of IT-related education and the labor market demand for IT specialists of the required profile and determines the relevance of developing methods for assessing the demand for IT specialties. This article is devoted to the study and solution of the problem of identifying the demand for IT specialties in the absence of accurate and complete information about the situation in the IT market segment. For the assessment of IT specialties and their ranking by the degree of demand in the labor market, the tasks of making individual and group decisions in the context of fuzzy initial information are formulated and solved. The methodological basis of the tasks posed is multi-criteria decision support methods based on fuzzy relations of expert preferences. The proposed approach as a mathematical tool for minimizing the structural imbalance of supply and demand for IT specialties is one of the components of the system of intellectual management of the labor market of IT specialists. The latter is designed to support the adoption of scientifically based management decisions to eliminate the mismatch of supply and demand in the IT segment of the labor market in professional, quantitative and qualitative sections.


2013 ◽  
Vol 16 (3) ◽  
pp. 323-343
Author(s):  
Jian Chen ◽  
◽  
David H. Downs ◽  

This paper examines real property tax as a determinant of tenure choice. The analysis is conducted in two stages. First, parameter estimates for a reduced-form homeownership model are obtained through multivariate logistic regression on data drawn from the U.S. Survey of Income and Program Participation (SIPP). Second, data from the Chinese Household Income Project (CHIP) is used to obtain predicted homeownership for China by using the SIPP-based model. Actual and predicted values of homeownership in China are presented, and the marginal effect of property tax is computed. Overall, we find that tenure choice is significantly influenced by property tax, even after controlling for a wide range of supply and demand considerations. Furthermore, and in the case of China, we show that the negative impact of property tax on homeownership may be mitigated by corresponding ownership incentives (e.g., tax policy). To the best of our knowledge, this is the first paper to explicitly analyze property tax in this regard. Implications based on the empirical analysis are applicable to the evolution of property tax policy in China.


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