scholarly journals Pengaruh Kualitas Produk dan Citra Merek terhadap Keputusan Pembelian pada Roti CV. Rima Bakery di Kota Padang

JURNAL PUNDI ◽  
2020 ◽  
Vol 4 (1) ◽  
Author(s):  
Maria Magdalena ◽  
Suroso Winardi
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Consumer Choice ◽  
Brand Image ◽  
T Test ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Significance Level ◽  
Home Based

CV Rima bakery is a home-based bread company or can be referred to as SMEs (small and medium-sized businesses) that produce bread with a variety of types and flavors that are marketed throughout Padang City, this study aims to determine the effect of product quality, and brand image of consumers on purchasing decisions on bread Cv. Rima Bakery in Padang City. In testing this hypothesis using a t test with a significance level of 5%. Product Moment and Cronbach Alpha of consumer choice are used to measure validity and reliability, tests have been carried out that all variables show valid and reliable. The results of the partial test (t test) that the quality of the product there is a t value of 2.565 with a significant value of 0.11 when compared to t table, t-count is greater than t-table then it can be interpreted or show a significant value of 0.011> 0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions, brand image has a t value of 5.813 with a significant value of 0.00 when compared to t table, t-count is greater than t-table, it can be interpreted or show the value significant 0,000 <0.05, then Ho is rejected and Ha is accepted and has a positive and significant influence on purchasing decisions.  Keywords: product quality, brand image, purchasing decisions.

scholarly journals Pengaruh Citra Merk dan Persepsi Kualitas Produk Terhadap Keputusan Pembelian Produk Mayoutfit Bandung melalui Instagram

2020 ◽  
Vol 2 (1) ◽  
pp. 50
Author(s):  
Ine Aprianti ◽  
Jihan Putri Krismawati
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Random Sampling ◽  
Research Method ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Simple Random Sampling ◽  
Purchasing Decisions ◽  
Average Value

The purpose of this study was to determine the effect of brand image and product quality on purchasing decisions on Mayoutfit Bandung products. The research method used for this research is descriptive verification. The population in this study was Mayoutfit Bandung followers of 1.2 billion, using simple random sampling with a sample size of 100 people.The results of this study indicate that: (1) Descriptive analysis of the Mayoutfit Bandung brand image shows results with good criteria with an average value of 3.53. (2) The results of descriptive analysis regarding the quality of Mayoutfit Bandung products show results with good criteria with an average value of 3.44. (3) The results of descriptive analysis of purchasing decisions show results with good criteria with an average value of 3.52. (4) There is a significant influence between brand image and product quality together on purchasing decisions. Based on the results of the F test, obtained an F count of 40.768. These results indicate that F arithmetic> F table (40.768> 2.36). This can be interpreted that the Effect of Brand Image and Product Quality together affect the Purchasing Decision.

Pengaruh Lokasi dan Kualitas Pelayanan terhadap Keputusan Nasabah untuk Menabung di BMT Sumber Mulia Tuntang

2012 ◽  
Vol 3 (2) ◽  
pp. 277
Author(s):  
Rizqa Ramadhaning Tyas ◽  
Ari Setiawan
Keyword(s):  
Significant Influence ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
T Test ◽  
Test Results ◽  
Validity And Reliability ◽  
Significance Level ◽  
A Value ◽  
Saving Decisions

This study discusses the influence of the quality of services consisting ofreliability, responsiveness, assurance, empathy and tangibles as well as thelocation of BMT and variables are the most significant influence on thecustomer’s decision to save in BMT Sumber Mulia. The method used in thisstudy is a quantitative approach, with the amount of the sample was 30respondents. The sampling technique used accidential sampling by applyingis linear regression analysis, which previously conducted validity and reliability. Based on these results, we can conclude. First, there was a significant effect of the quality of service which consists of reliability, responsiveness, assurance, empathy, and tangibles on saving decisions. This is evident from the results of the t test with a value of t count > t table at the 5% significance level reliability (3.838 > 1.7011), responsiveness (2.121 > 1.7011), assurance (3.062 > 1.7011), empathy (4.760 > 1.7011), and tangibles (3.290 > 1.7011). There is a significant influence on the customer decision to save their money in BMT. Based on it location as the t test results are t count > t table (3.480 > 1.7011), with a significance level of 5%. Third, empathy variables are variables that provide the dominant influence on the customer’s decision to saving. It can be seen from the significance value (0.000) is more significant than other variables. Then proceed with the reliability variables with a significance value (0.001), the variable of location (0,002), tangibles (.003), assurance (0.005) and responsiveness with a significance value (0.043). This means that the willingness of employees and managers are more concerned with to draw customer attention on saving their money 

scholarly journals Halal Label vs Product Quality in Halal Cosmetic Purchasing Decisions

IKONOMIKA ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 227-242
Author(s):  
Grisna Anggadwita ◽  
Dini Turipanam Alamanda ◽  
Veland Ramadani
Keyword(s):  
Rural Communities ◽  
Product Quality ◽  
Significant Influence ◽  
Quantitative Methods ◽  
Sampling Method ◽  
Brand Image ◽  
Cosmetic Products ◽  
Purchasing Decisions ◽  
Purposive Sampling

The purpose of this study was to analyze cosmetics purchasing decisions by consumers with consideration of halal labels or product quality where brand image as an intervening variable. This study uses quantitative methods with confirmatory objectives. Questionnaires are distributed using a purposive sampling method for 400 respondents in several villages throughout Indonesia. The results showed that the halal label significantly influenced brand image and purchasing decisions. Product quality affects brand image but has no impact on purchasing decisions. Meanwhile, brand image has a significant influence on purchasing decisions.  The research implications show that for rural communities, promotion of halal cosmetics is more useful for driving purchasing decisions compared to the quality of cosmetic products.

scholarly journals Pengaruh Citra Merek dan Kualitas Produk terhadap Keputusan Pembelian Smartphone Iphone Pada Mahasiswa di Universitas Mataram

2021 ◽  
Vol 2 (1) ◽  
pp. 11-18
Author(s):  
Baiq Lani Septia Lestari ◽  
Emilia Septiani
Keyword(s):  
Product Quality ◽  
Significant Influence ◽  
Sampling Method ◽  
Brand Image ◽  
Sampling Technique ◽  
Purchasing Decisions ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Image Variables ◽  
The University

This study aims to analyze the effect of brand image and product quality on iPhone smartphone purchasing decisions among students at the University of Mataram. This type of research used in this research is associative with a quantitative approach. The sampling technique was determined by purposive sampling method with a total of 100 respondents. The data collection tools used a questionnaire and google form which had been tested for validity and reliability. The data analysis technique used is multiple linear regression. The results of this study indicate that: (1) There is a positive and significant influence of brand image variables on purchasing decisions, (2) There is a positive and significant influence on product quality variables on iPhone smartphone purchasing decisions among students at the University of Mataram

scholarly journals PENGARUH CITRA MEREK DAN KUALITAS PRODUK TERHADAP MINAT BELI KONSUMEN PRODUK SMARTPHONE XIAOMI (STUDI KASUS DI JAKARTA BARAT)

2019 ◽  
Vol 15 (1) ◽  
Author(s):  
Hermanto Liu
Keyword(s):  
Product Quality ◽  
Quantitative Methods ◽  
Brand Image ◽  
Test Validity ◽  
Consumer Products ◽  
T Test ◽  
Validity And Reliability ◽  
F Test ◽  
Product Sales

ABSTRACT<br />The existence of a decrease in product sales Smartphone Xiaomi significant gains from the year 2015-2016,<br />due to Intense competition in the telecommunications business are on the rise. This research aims to know<br />the influence of the brand image and product quality against the interest of the consumer to buy the product<br />in the region of Xiaomi Smartphone West Jakarta taken Samples as many 100 respondents. The method used is the quantitative methods based on the results of interviews and questionnaires for testing instrument using the test validity, and reliability. Data analysis techniques using multiple linear regression due to variables that are used more than two variables, with the t-test and F-test. The research results showed that  the t-test with a brand image partially effect significantly to interest consumers buy Smartphone Xiaomi. While the quality of the product partially do not affect significantly to interest consumers buy Smartphone Xiaomi. F test results show that simultaneously the brand image and product quality significantly to influential interests buy consumer products Smartphone Xiaomi. And brand image is the most influential variables are dominant against the interest of the consumer to buy the product of Xiaomi Smartphone on<br />the quality of the product. Keywords: Brand Image, Product Quality and Interest To Buy.

PENGARUH CITRA MEREK DAN KUALITAS BENIH TERHADAP KEPUTUSAN PEMBELIAN PADA PT.PRABU ARGO MANDIRI (Studi Kasus Penjualan Benih Tomat Merk Maya di Purwkarta)

2017 ◽  
Vol 6 (2) ◽  
Author(s):  
Ahmad Iskandar
Keyword(s):  
Product Quality ◽  
Brand Image ◽  
Hypothesis Test ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Coefficient Of Determination ◽  
Decision Variable ◽  
Purchasing Decisions ◽  
Business World

In the era of globalization, the competition in the business world becomes very tight. Companies vying to be able to continue to compete and survive in the business world. Each consumer must have had the expectation that the products they buy are able to provide satisfaction for them to be making purchasing decisions. Consumer purchasing decisions of companies to seeds virtual brand still low due to the brand image and quality of seeds that are still unsatisfactory.This study aims to determine the responses of respondents regarding brand image, product quality, purchasing decisions and how big an impact on the brand image itself against purchase decisions on the PT. Prabu Argo Mandiri Bandung and how much influence the quality of products on the purchase decision.The method by which the samples is Simple Random Sampling consists of 80 respondents. The method of analysis in this research using descriptive analysis and verification which is composed of multiple linear regression analysis. Product moment correlation analysis, and the coefficient of determination used to measure the level of influence of brand image and product quality on purchasing decisions.The results based on descriptive analysis of brand image variable is in good enough category, variable quality of the product is in the unfavorable category, and the purchase decision variable is in the unfavorable category. The results based on correlation test showed that the brand image is partially significant effect on purchasing decisions by 68% and the product quality is partially significant effect on purchasing decisions by 13%. Hypothesis test results suggested that the increased purchasing decisions partially and simultaneously influence through brand image and product quality.

PENGARUH KUALITAS PRODUK TERHADAP BRAND IMAGE DAN DAMPAKNYA TERHADAP KEPUTUSAN PEMBELIAN PADA PRODUK ALDO SHOES

2020 ◽  
Vol 10 (2) ◽  
pp. 208-222
Author(s):  
Cindy Oktavia Cahayani ◽  
Sutar Sutar
Keyword(s):  
Structural Equation Modeling ◽  
Product Quality ◽  
Structural Equation ◽  
Brand Image ◽  
Equation Modeling ◽  
Sampling Techniques ◽  
Equal Opportunities ◽  
Purchasing Decisions ◽  
Increase Product Quality

This study aims to analyze empirical evidence of the effect of product quality on brand image and its impact on purchasing decisions on Aldo Shoes products at Mall Kelapa Gading 2 North Jakarta. Samples obtained as many as 90 respondents, sampling techniques using non-probability sampling, namely sampling techniques that provide equal opportunities for each element (member) of the population to be selected as sample members. Analysis of the data used is Structural Equation Modeling (SEM).The results of this study indicate that product quality on brand image has a positive and significant effect, so that if the quality of the product gets better the brand image will increase. Product quality on purchasing decisions has a positive and significant effect, so that if the quality of the product gets better the purchasing decision will increase. Brand image of purchasing decisions has a positive and significant effect, so that if the brand image of the product is increasingly attached to the minds of consumers, purchasing decisions will increase. And product quality on purchasing decisions through brand image has positive and significant influence.

scholarly journals Kualitas Produk yang Dihasilkan Mempengaruhi Perilaku Pembeli (Studi pada Bisnis Keluarga di Perusahaan “Achiyat” Blitar)

2018 ◽  
Vol 25 (2) ◽  
pp. 77
Author(s):  
Sunarsasi Sunarsasi
Keyword(s):  
Product Quality ◽  
Linear Regression Analysis ◽  
T Test ◽  
Buyer Behavior ◽  
Validity And Reliability ◽  
Business World ◽  
Product Innovations ◽  
Quantitative Descriptive ◽  
Business Person

With the growing development of the business world, the competition is also getting tighter, so as a business person must always find various ways to win the competition, so as not to experience losses or bankruptcy especially with similar products. And do not forget about the product innovations so that they are not outdated, in the sense that buyers' interests can be maintained. To meet buyers' interests, the quality of the products produced must always be maintained. Product quality greatly affects the behavior of buyers; therefore the authors use variables for this study and buyer behavior. While this type of research uses quantitative descriptive to draw conclusions through statistical analysis. Using the buyer as a population and the sample took as many as 50 people as respondents. Data collection techniques using purposive sampling with questionnaires that are validity and reliability. For the hypothesis using simple linear regression analysis and t test. While the test t count = 3.905 with a probability of 0.00. Which means the probability is <0.05, then the results of the t test are appropriate and the hypothesis is accepted. Based on the results of the data analysis above, there is a significant influence between product quality and buyer behavior.

scholarly journals ANALYSIS OF EFFECT PRICE AND QUALITY ON BRAND IMAGE AND ITS IMPLICATION ON PURCHASE DECISION MODENA GAS COOKTOP (CASE STUDY ON GRAND GALAXY CITY RESIDENCE BEKASI)

2020 ◽  
Vol 1 (5) ◽  
pp. 747-761
Author(s):  
Muhammad Thariq Nahra Putra ◽  
Adi Nurmahdi
Keyword(s):  
Image Quality ◽  
Data Collection ◽  
Significant Influence ◽  
Indirect Effect ◽  
Sampling Method ◽  
Brand Image ◽  
Purchase Decision ◽  
Purchasing Decisions

This study aims to determine the effect of price and quality on brand image and its implications for purchasing decisions on Modena gas cooktops. This study also examines the indirect effect of price and quality on brand image with purchasing decisions as an intervening variable. The study was conducted in the grand galaxy city residence in Bekasi. The sample in this study is consumers or at least know about Modena products with a purposive sampling method. The number of respondents who participated in this study were 100 respondents. Data collection was done through a questionnaire with a Likert scale of 1-5. The method of analysis uses path analysis using SPSS version 24.0. the results showed that price has a positive and significant effect on brand image, quality has a positive and significant effect on brand image, brand image has a positive and significant influence on purchasing decisions for Modena gas cooktop. Price has a positive and significant influence on purchasing decisions, quality has a positive and significant influence on purchasing decisions. Price and quality simultaneously have a positive and significant influence on brand image. Price and quality of brand image simultaneously have a positive and significant influence on purchasing decision

scholarly journals PENERAPAN KUALITAS DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN RUMAH OLEH KONSUMEN PADA PT PUTERA KARYASINDO PRAKARSA BATAM

2018 ◽  
Vol 6 (2) ◽  
pp. 70
Author(s):  
Rony Prasetyo ◽  
Anggia Arista
Keyword(s):  
Product Quality ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Product Price ◽  
Significance Level ◽  
Purchasing Decision ◽  
Independent Variable ◽  
Home Purchase ◽  
Quality Of Products

The focus of this study is to determine whether the quality of products, product prices can influence the decision to purchase the home either partially or simultaneously by consumers in PT. Putera Karyasindo Prakarsa - Batam. the sample to be used in this study is as many as 98 respondents. This study suspects Partially Product Quality variables positively and significantly affect consumer purchasing decisions in PT. Putera Karyasindo Prakarsa with t count value 4,084 and significance 0.000.  Partially Product Price variable positively and significantly influence to Consumer Purchase Decision in PT. Putera Karyasindo Prakarsa with t value 4,367 and significance 0,000. Simultaneously variable Product Quality and Product Price influence together to Purchasing Decision of consumer in PT. Putera Karyasindo Prakarsa with F value count 73,504 with significance level 0.000.  The result of detrmination coefficient (R2) or the amount of solution that can be given the variable of quality and price (independent variable) to the problem ie the decision of home purchase by consumer (Dependent variable) equal to 0,607 or 60,7% while the rest 39,3% investigated in this study.

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