scholarly journals Pengaruh Persepsi Kualitas, Citra Merek, Brand WarenessPadaKeputusan Pembelian Pada CV Pia Manalagi KetapanKota Probolinggo

2020 ◽  
Vol 16 (2) ◽  
pp. 421-435
Author(s):  
MuhammadSyarif Hidayatullah Elmas
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Analysis Data ◽  
Brand Awareness ◽  
Reliability Test ◽  
Purchasing Decision ◽  
Quality Image ◽  
Perception Of Quality ◽  
Testing Of Hypotheses ◽  
Analysis Determination

Based on research to know the effectof perception the quality, brand image, brand awareness trhadap decision the purchase by consumers CV.Pia Manalagi Ketapang ProbolinggoCity.Population research every consumer CV.Pia Manalagi Ketapang ProbolinggoCity.Sample consist of 30 respondents to technique incidental sampling.The method of analysis data using the validity, reliability test, regression analysis linear multiple and analysisthe coefficients determination.Based on the results of the testing of hypotheses done can be concluded that variable perception the quality, image brands and brand awareness based partial having influence a positive and significant on the decision the purchase CV.Pia Manalagi Ketapang ProbolinggoCity.The coefficients analysis determination show 69,7 % decision buy effectby perception the quality, brand image, brand awareness. Keywords: Perception of quality, brand image, brand awareness, purchasing decision

scholarly journals PENGARUH KUALITAS PRODUK, DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PRODUK KOSMETIK WARDAH DI VARIA STORE - TANGERANG

2019 ◽  
Vol 24 (1) ◽  
pp. 14-33
Author(s):  
AHMAD .
Keyword(s):  
Regression Analysis ◽  
Brand Image ◽  
Sampling Technique ◽  
Analysis Data ◽  
Positive Influence ◽  
Survey Method ◽  
Decision Variable ◽  
Variable Effect ◽  
Purchasing Decision

This research was done in order to analyze the variable effect (X1) namely Quality of Product to variable (Y) namely Purchasing Decision, variable effect (X2) namely Brand Image to variable (Y) namely Purchasing Decision, and variable effect (X1) namely Quality of Product and variable (X2) namely Brand Image to variable (Y) namely Purchasing Decision. This research was done by using a Survey Method. The population in this research were the use cosmetic produc Wardah in Varia Store Tangerang, taking of sample was done by Incidental Sampling technique, and the amount is 100 respondents. Whereas the data analysis was done by associative analysis, Validity test, Reability test,Hypotesist test, simple regression analysis, multiple regression analysis, simple correlation analysis, multiple correlation analysisand coefficient determination (R²). Based on the analysis data which was done in this research, can be concluded that variable (X1) which is Quality of Product give an positive influence and significant impact on variable (Y)which is Purchasing Decision for Variable 89,0% effect (X2) which is Brand Image give an positive influence and significant impact on variable (Y)which is Purchasing Decision 90,0%. And Variable effect(X1) which is Quality of Product and variable (X2) which is Brand Image found positive and significant impact on variable (Y)which is Purchasing Decision for 89,0%. Value of F-count which is 9,179 is more than value of F-table which is 3,090. The result is Ho refused and Ha accepted. Whereas the residual is influenced by the other variable which didn’t researched in this research.

scholarly journals Analisis Pengaruh Brand Awareness, Brand Loyalty dan Harga terhadap Kepuasan Pelanggan PT. Jico Agung Jakarta

2019 ◽  
Vol 16 (02) ◽  
pp. 194-207
Author(s):  
Estu Mahanani ◽  
Bida Sari
Keyword(s):  
Regression Analysis ◽  
Customer Satisfaction ◽  
Brand Loyalty ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
F Test ◽  
Research Population ◽  
Analysis Determination

This study aims to determine the effect of brand awareness (X1), brand loyalty (X2) and price (X3) on Customer Satisfaction (Y). The method used is the interactive-associative research. This research population is all of the PT. Jico Agung’s customer in East Jakarta. The sampling technique is done by purposive sampling with certain criteria. The sample of the research are 30 respondents (PT. Jico Agung’s customer who live in RT.013 and 014, RW.07, North Utan Kayu, East Jakarta. Data collection is using observation, interviews and questionnaires. Analysis of the data used is quantitative analysis, including correlation analysis, determination analysis and multiple linear regression analysis (simultaneously), and hypothesis testing using t-test and F-test. The results of data processing performed with SPSS 25.0 for windows. The value of correlation coefficient (R) is 0,848. The value of determination coefficient (R2) is 0,687. It means that 68,7% variation of dependent variable (Customer Satisfaction) could be predicted from the combination of variables (brand awareness, brand loyalty and price) and the remaining 31,3% is influenced by other factors. The regression equation was obtained Ŷ = 0,26 + 0,360 X1+ 0,397X2 + 0,234X3. For the F test obtained F value is calculated at 22.266, greater than F-table (2,98) with α = 5%, so the conclusion: reject Ho and Ha is accepted. It means there is significant influence of brand awareness (X1), brand loyalty (X2) and price (X3) together on Customer Satisfaction (Y).

scholarly journals Brand Promotion: The Effects of Celebrity Endorsement and Brand Image on Consumer Buying Decision

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Adinda Nur Annissa ◽  
Eristia Lidia Paramita
Keyword(s):  
Regression Analysis ◽  
Multiple Regression Analysis ◽  
Multiple Regression ◽  
Significant Influence ◽  
Brand Image ◽  
Brand Awareness ◽  
Celebrity Endorsement ◽  
Analysis Method ◽  
Purposive Sampling ◽  
Brand Promotion

In the recent years, the influence of celebrity in promoting a brand is promising. Without a doubt, celebrity endorsement will boost business brand awareness with an endorsement. This research objective is to analyse the effect of celebrity endorsement and brand image toward the customer buying decision. The purpose of this study is to provide guidance for both the brand and celebrities regarding to endorsing. The population was the consumer of Maybelline in Indonesia. Purposive sampling was used in this research with 216 respondent. Multiple regression analysis method was used in this research. This research implies that celebrity endorsement and brand image affected the customer buying decision and the result is that Celebrity Endorsement and Brand Image of Maybelline have a positive significant influence on the buying decision. 

scholarly journals Pengaruh brand image, brand awareness, dan kualitas produk terhadap keputusan pembelian produk planet popcorn pada mahasiswa fakultas ekonomi universitas tarumanagara jakarta

2018 ◽  
Vol 20 (3) ◽  
Author(s):  
Sanny Ekawati ◽  
Yoga Aryadirda
Keyword(s):  
Regression Analysis ◽  
Data Analysis ◽  
Data Collection ◽  
Product Quality ◽  
Sampling Method ◽  
Brand Image ◽  
Brand Awareness ◽  
Purchase Decision ◽  
Sampling Frame ◽  
Convenience Sampling

This study was conducted to investigate the effect of brand image, brand awareness, and product quality on the consumer’s purchase decision. The population of this research were students of Tarumanagara University in Jakarta. The sampling frame was limited to those of the Economic Faculty. The non-probabilistic convenience sampling method was used in this research. The method of data collection was conducted by distributing questionnaires to 100 respondents. The technique of data analysis used was the multiple regression analysis. The findings of this research showed that purchase decision is positively and significantly affected by brand image, brand awareness, and product quality.

Peningkatan Keputusan Pembelian Melalui Celebrity Endorsement, Kualitas Produk dan Citra Merek

2021 ◽  
Vol 2 (2) ◽  
pp. 121-130
Author(s):  
Yusuf Yusuf ◽  
Aprilia Attika Tiauw ◽  
Mohammad Amin ◽  
Hastuti Mustamin
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Product Quality ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Celebrity Endorsement ◽  
Purchasing Decisions ◽  
Purchasing Decision

This study aims to determine the effect of celebrity endorsement, product quality and brand image on purchasing decisions. Respondents of this research are customers of Beauty store at Kendari who buy and use Scarlett Handbody products totaling 110 samples. Multiple linear regression analysis was used to analyze the data in this study. The results showed that purchasing decisions were significantly influenced by celebrity endorsement, product quality and brand image. This study also found that brand image has the strongest role in influencing the purchasing decision of scarlet handbody.  

scholarly journals PERAN CITRA MEREK DAN PENGARUHNYA TERHADAP EKUITAS MEREK HANDPHONE SAMSUNG

2018 ◽  
Vol 4 (1) ◽  
Author(s):  
Dinan Dinan
Keyword(s):  
Brand Equity ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Test Validity ◽  
Multiple Linear Regression Analysis ◽  
Brand Awareness ◽  
Reliability Test ◽  
Independent Variables ◽  
Brand Competition ◽  
Purposive Sample

This research has background the phenomena of brand competition of various companies in obtaining Top Brand Award. Customers tend to give more trust at any brands that have once achieved the Top Brand Award. Decreased top brand index indicates problems on brand equity of the Handphone Samsung. The problem in this research is “What is Brand Image and Brand Awareness effect on Brand Equity of Samsung Handphone”.  Brand image and brand awareness are assumed to have effects on brand equity and greatly importance to build strong brand equity. Therefore, this research aims to analyze the effects of Brand Image and Brand Awareness on Brand Equity of Samsung Handphone.This research used 10 respondents as the samples who have purchased Samsung Handphone with purposive sample and accidental samples. Then, there was data analysis both quantitatively and qualitatively. The qualitative analysis is the interpretation of data that were obtained in the field and open answer analysis given by the respondents, while quantitative analysis includes: reliability test, validity test, classical assumption test, multiple linear regression analysis, F test, t test and determination coefficient analysis (X).Results of this research indicate that brand image (X1) and brand awareness (X2) are proven to significantly affect the brand equity (Y). Out of two analyzed independent variables, the brand awareness is the variables with the biggest effects on the dependent variable, which then is followed by the brand image. Keywords: Brand Image, Brand Awareness, and Brand Equity

scholarly journals Pengaruh Word Of Mouth, Brand Image, dan Country Of Origin Terhadap Keputusan Pembelian Smartphone Android Merek Samsung

2017 ◽  
Vol 1 (1) ◽  
pp. 26-39
Author(s):  
Siti Naifatul Maulidiyah ◽  
Ninik Lukiana
Keyword(s):  
Regression Analysis ◽  
Word Of Mouth ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Country Of Origin ◽  
Multiple Linear Regression Analysis ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
Basic Assumptions

The purposive of this study is to determine the influence of word of mouth, brand image, and country of origin purchase decision Samsung smartphone android brand in partial and simultaneous. Respondents are 48, analysis of data using multiple linear regression analysis, tested the basic assumptions and hypothesis testing. Result of this research showed that in partially word of mouth and brand image has positive significant effect on purchasing decision, brand image has positive  and significant effect on purchasing decision, and country of origin has negative and significant effect on purchasing decision, and simultaneously showed that word of mouth, brand image, and country of origin of effect on purchasing decisions android smartphone brand Samsung.  The purchase decision of Samsung smartphone android can be explane by word of the mouth, brand image and country of origin by 27% (coefession determinant). The remaining 73% can be explained by another variable can’t be examined on this research, example is product quality dan price.

scholarly journals POSITIONING DAN FAKTOR-FAKTOR YANG MEMPENGARUHI LOYALITAS KONSUMEN DALAM MEMILIH PRODUK MIE INSTAN DALAM KEMASAN DI JAKARTA

2017 ◽  
Vol 9 (2) ◽  
Author(s):  
Fahrul Riza
Keyword(s):  
Regression Analysis ◽  
Marketing Strategy ◽  
Brand Loyalty ◽  
Brand Image ◽  
Brand Awareness ◽  
Food Technology ◽  
Price Range ◽  
Determining Factors ◽  
Instant Noodle

<p>The advance in food technology and the effort from producer to fulfill the need of customers, have had produces a wide variety of products. Each of these products competes in the market to grab the attention of consumers. For example is the instant noodle product in packaging. There are currently fifty brands of instant noodle in packaging with variety of flavours and sizes.</p><p>Buying instant noodle products is classified to low involvement process. This research will discuss what factors determine brand loyalty, as well as mapping the posisition of each brand in the market today in a map of perceptions.</p><p>The results of calculation by using the regression analysis showed distribution, brand awareness, and brand image are the main determining factors of brand loyalty.</p><p>To win the competition, the manufacturer should always put on a marketing strategy that includes: accessible on the stalls or shops nearby (availability), good quality products and brand well known or popular among consumers (acceptability), determination of price range, should be proper to consumers affordability, memorable but not cheap (affordability).</p><p>Keywords : positioning, loyalitas merk, peta persepsi, low involvement.</p>

scholarly journals FOOD SOUVENIRS FROM BALI – WHAT MATTERS FOR TOURISTS FROM JAKARTA?

2019 ◽  
Vol 5 (2) ◽  
pp. 298
Author(s):  
Diena Mutiara Lemy ◽  
Debbie Darmawan ◽  
Julio Putra Tjokromulia
Keyword(s):  
Regression Analysis ◽  
Linear Regression ◽  
Multiple Linear Regression ◽  
Brand Image ◽  
Linear Regression Analysis ◽  
Multiple Linear Regression Analysis ◽  
Tourism Industry ◽  
Brand Awareness ◽  
Large Segment ◽  
Domestic Tourist

Bali is one of the popular destinations in Indonesia. It is not only popular for the international tourists, but also for domestic tourist. One large segment of Bali domestic tourist is from Jakarta. This segment like to buy food souvenir from Bali, even though the food do not presenting Balinese local food. The purpose of this research is to determine the degree of influence from brand image, brand awareness and dimension of food souvenirs from Bali towards buying decisions of Tourist from Jakarta when they are in Bali. Usually, product with good brand image and good brand awareness could attract people to buy the products.This research uses descriptive quantitative approach, where the data is collected through questionnaire and observations. To analyze the data, multiple linear regression analysis using SPSS program was applied. The result will determine if the brand awareness and brand image of food souvenirs really influence buying decision of tourist from Jakarta or not. The benefit of this research is expected that it will be a beneficial insight for the tourism industry in Bali in making a strategy for increasing tourist expenditure, from the food souvenirs sector.

scholarly journals Pengaruh Brand Awareness, Brand Image Dan Brand Loyalty Terhadap Brand Equity Pada Pengguna Sepatu Nike Di Jakarta

2019 ◽  
Vol 3 (4) ◽  
Author(s):  
Juliana Juliana
Keyword(s):  
Social Sciences ◽  
Regression Analysis ◽  
Data Analysis ◽  
Brand Equity ◽  
Brand Loyalty ◽  
Brand Image ◽  
Positive Impact ◽  
Brand Awareness ◽  
Computer Programme ◽  
Convenience Sampling

The aim of this study are: First, to explore the effect of brand awareness towards brand equity. Second, to explore the effect of brand image towards brand equity. Third, to explore brand loyalty towards brand equity. The method of data collection is convenience sampling. The samples of this research are collected from 165 respondent, who used Nike shoes in Jakarta. The technique of data analysis used in this study was multiple regression analysis via the Statistical Package for Social Sciences computer programme version 18. The result are: (1) brand awareness has a positive impact toward brand equity; (2) brand image has a positive impact towards brand equity; (3) brand loyalty is the main impact towards brand equity.

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