scholarly journals The influence of indicative cost on the formation of financial potential of higher education institutions in Ukraine

2021 ◽  
Vol 70 (3) ◽  
pp. 102-110
Author(s):  
S. Sas

The introduction of innovations in the financial management of higher education institutions (hereinafter – HEIs) is taking place along with other changes in the educational and scientific field and is an important issue today. One of the innovations is the Procedure for the formation of minimum tuition fee for higher education on the basis of indicative ownership, which extends to 38 most popular specialties. The influence of state regulation of the minimum level of the cost of paid educational services for specialists training in some popular specialties on the formation of the financial potential of HEIs is investigated in this paper. The amount of tuition fees for students and indicators of the admission campaign in 2020/2021 academic year of some state HEIs in Lviv region is analyzed. Comparing them with the data of previous academic year, we can see that in HEIs where the cost significantly increase due to the indicative cost use, the number of entrants to the paid form of education are reducing. For comprehensive vision, considerable attention is paid to the national demographic and political situation, as well as to the approaches to higher education funding. The level of actual budget expenditures for the preparation of one applicant for higher education in different state HEIs is analyzed. It is revealed that entrant's demand directly depends on the cost of education. And the financial potential of HEIs which is formed, in particular, through paid educational services depends on the number of enrolled students who will study at the expense of individuals and legal entities. We believe that while forming the price offer and establishing the final cost of training specialists in all specialties in HEIs, in addition to considering all costs of providing services, it is necessary to take into account the situation on the market of educational services and analyze supply and demand for each specialty. It is concluded that the continued application of regulation rules of a reasonable price for education will contribute to the development of competitive educational environment, increase the responsibility of participants in the educational process, and will contribute to financial stability of HEIs.

Author(s):  
Ek.V. Agamirova ◽  
◽  
N.V. Kosareva ◽  
El.V. Agamirova ◽  
N.A. Ulyakina ◽  
...  

The article considers approaches to improving the quality of higher education in the system of state regulation. It is established that the reform of the educational system in the Russian Federation requires adequate changes in the internal management of universities, their transition to the principles of strategic planning, monitoring of the educational services market, personnel management, expansion of academic freedoms and academic mobility of all participants in the educational process.


Author(s):  
Olha Yeromenko

The article raises the topical issue of training competitive professionals capable of working under modern market conditions. The transition to market relations changes the education policy and the system of educational services provision. The professional destiny of a future manager and the success rate of an educational institution depend on the quality of providing educational services to graduate students specialised in educational institution management. The purpose of the article is to analyse the results of a survey of graduate students aimed at determining the status of educational services given within the specialty 073 "Management" (specialization "Educational Institution Management") in various higher education institutions of Ukraine. Monitoring the state of the educational services provided to graduate students majoring in educational institution management has been carried out on the basis of general scientific and empirical cognition methods: comprehensive study of quality training of master-course students, observation, survey in the form of questionnaires, analysis of graduate students’ responses, analogy. The criteria enabling graduate students to assess the quality of educational services provided by higher education institutions have been defined: the fundamental nature of training; level of knowledge and experience of teaching staff; organization of the educational process; culture and communication level of teachers; reaction of teachers and administration of higher education institution to further demands of graduate students, etc. On the basis of the analysis and generalisation of the processed material, the basic demands of master-course students majoring in educational institution management for increase in the level of educational services have been defined: decrease in theorising of educational material; practice orientation; increase in the use of interactive teaching methods by teachers; expansion of the list of optional courses; increase in opportunities for individual counselling at a convenient time; involvement of leading specialists, experts, experienced educational institution managers in teaching; improvement of facilities and resources of an institution; increase in the level of additional educational services provision in higher education institutions. According to the results of the study, it has been concluded that it is necessary to establish a flexible system of training master-course students majoring in educational institution management.


Author(s):  
Iryna Trunina ◽  
◽  
Maryna Bilyk ◽  

The article is devoted to the study of competitiveness management and higher education institutions, the study of factors influencing its formation, and the development of a mechanism for managing the competitiveness of higher education institutions, taking into account management approaches and competitiveness factors. The main theoretical approaches to the determining of the category "competitiveness of higher education" were considered and analyzed. It is substantiated that higher education institutions of Ukraine operate in difficult conditions of uncertainty, which implies constant adaptation to the challenges of the external environment. Higher education institutions are increasingly applying the principles of management and development that exist in business organizations, thus adapting to market conditions. In the coming years in the market of educational services of Ukraine, the decrease in the number of free educational institutions and the number of applicants for higher education will continue. These trends dictate the need to form an effective system for managing the competitiveness of higher education institutions in the market of educational services. The classification of factors of competitiveness of higher education institutions on various grounds has been developed. Managing the competitiveness of higher education institutions is seen as an activity aimed at forming a number of management decisions, which, in turn, should be aimed at resisting external influences to achieve leadership in accordance with the strategic goal. Strategic competitiveness management of higher education institutions is based on the principles of strategic management, scientific approaches to competitiveness management and should be aimed at creating sustainable competitive advantages related to the market situation of educational services, development of innovative components of the educational process, efficient use of all available resources. Effective organizational and managerial structure of the institution of higher education has been proposed.


Author(s):  
Natalia Boretska ◽  
Olena Kovalchuk

This article is about the essence of the concept of «educational service», its specific features and differences from other types of services. Particular attention was paid to the classification of services provided by higher education institutions. Taking into account all the specificity of the education market, services provided by institutions of higher education can be divided into educational, scientific and educative institutions. The essence of educational, scientific and educative services provided by institutions of higher education was considered. It was determined that the acquisition of higher education is one of the main directions of intellectual, cultural, spiritual, social and economic development of society. The legislative regulation of providing paid services in institutions of higher education of Ukraine was analyzed. It was determined that modern development of market relations is closely connected with the formation of the educational services market. The world experience of educational establishments activity clearly proves that the provision of high-quality scientific and educational services and skillful management of them are the guarantee of successful activity of higher educational institutions in modern conditions. The ability to form modern educational programs, to navigate the difficult and unstable conditions of market competition, to develop management mechanisms which aimed at the efficiency and quality of the educational process, allows implementation of the marketing concept of higher education institutions in practice. Nowadays it is known that marketing tools are the most effective ways of defining and researching social needs,demands and requirements. This suggests that the process of marketing incipience in education area is one of the main steps towards more qualitative and professional provision of educational services to the consumer, as well as to the market success and competitiveness of educational organizations. There are few unresolved aspects of the problem of services development in the education area left today despite the fact scientists paid a lot of attention to this problem. This leads to the study of the current state of the services market that provide institutions of higher education, the development of a modern model of cooperation in the labor market and education services market. Also, should be improved the economic mechanism of regulating the educational services market and the management system for this market.


2011 ◽  
Vol 9 (1) ◽  
Author(s):  
Michael Crock ◽  
Gordon Joughin ◽  
Pamela Edwards ◽  
David Curtis

The nature of higher education institutions is changing, primarily as a result of reduced government financial support for the sector. Fiscal restraint towards education funding has been observed in Australia, New Zealand, the United States, Canada, the UK and much of Europe. There has been steady growth in demand for higher education but reduced capacity by governments to fund it. Increasingly, students are required to contribute to the cost of their own education. Although these trends are problematic for higher education institutions that have been reliant previously upon government funding, it has also created an opportunity for those that are able to fill the gap between supply and demand for higher education services.DOI:10.1080/09687760108656778 


2021 ◽  
pp. 64-71
Author(s):  
Nataliia Stebliuk ◽  
Natalia Kuzmenko

The purpose of the research. The aim of the work is to study consumer needs in the market of educational services in marketing management system at higher educational institutions. Methods. The following methods were used in the research process: statistical – to process data on the dynamics of supply and demand; sociological – in the study of factors that affect individual and socio-economic demand; survey – to collect primary data on consumer demand in the market of educational services in Dnipropetrovsk region. Results. It is proved that with the help of marketing researches and modern approaches it is possible to get a clear idea of qualitative and quantitative criteria of demand, the real situation in the market; identify problems of interaction between different market participants; determine trends and directions of demand development; evaluate the effectiveness of information channels. The authors emphasize that higher education institutions seek to achieve consistency between the potential of higher education institutions as producers of educational services and the needs of consumers in these services. The main development trends and problems of the market of educational services in Ukraine are described. In the light of the results obtained, it is established that understanding the behavior of potential and actual applicants for higher education will help the institution not only to adapt to it, but also to shape it. Practical meaning. The results of a survey conducted among consumers of the market of educational services in Dnipropetrovsk region allowed to make a portrait of the applicant and graduate through the eyes of employer. The obtained results can be used for further research on this topic Prospects for further research are the formation of a model of consumer behavior in the market of educational services, which will allow to organize effective management of marketing activities in higher education and not only meet consumer needs, but also to form market demand.


Author(s):  
Vitalii Kovalchuk

The article summarizes the theoretical foundations for the formation of communication management strategy in higher education institutions of Ukraine determining its components and considering the application peculiarities of communications in the educational field. The author states that in conditions of fierce competition on the higher education market, effective management of communication is of great importance; the level of its development determines the quality of the educational process, financial and economic situation of education institutions and provides opportunities for our youth to obtain higher education in Ukraine. The formation and development of educational management are particularly important today in all countries, as the quality of education depends not only on the professional skill of a teacher and the student’s desire to receive quality educational services but also on the quality of management of all educational activities. Communication management is considered to be one of the most important tools for educational management. In the current difficult conditions of the pandemic, it can expand the opportunities of educational activities, preserve the scientific, financial and economic potential of the educational institutions, and introduce modern innovative forms of education following world standards of educational quality. Besides, communication management helps prevent corruption in the educational institutions, expand the interaction between educational institutions and employers bringing the domestic labour market closer to the civilized standards of the European Union. The author mentions that there are peculiarities of communication in the educational sphere and indicates certain problems associated with the specific features of the financial and economic activities of the educational institutions. The uncertainty of the external and internal environment of educational institutions and the constant lack of funds require communication management application not only in everyday learning but, to a greater extent, to advertise educational institutions, use modern interactive technologies to attract students, seek additional educational services. Therefore, the main stages of the formation and implementation of the communication management strategy in the educational institutions of Ukraine proposed in the article, will allow the management of institutions to solve several strategic and tactical problems and will develop their communication strategies.


2020 ◽  
Vol 11 (9) ◽  
pp. 2496
Author(s):  
Iryna Parasii-Verhunenko ◽  
Inna Kuznetsova ◽  
Hanna Misko ◽  
Olena Biriuk ◽  
Olena Zharikova

The purpose of this article is to develop modern methodological approaches to strategic analysis of the competitiveness of educational products from the standpoint of management of higher education institutions to form a cost management strategy, make fuller use of resource potential and optimize curricula and areas of training professionals. The information base of the study was data on the composition and structure of expenses for preparation of one student, obtained as a result of a survey of 87 institutions of higher education in Ukraine for 2015-2018. Methodical and methodological base for calculating the cost of training one student of higher education institutions was the methodology developed by the State Educational and Scientific Institution “Academy of Financial Management”. Information on the cost of education, the cost of training one student in terms of individual specialties was used on the example of SHEI “Kyiv National Economic University named after Vadym Hetman” and obtained from the official website of the university. As a result of research the technique of the matrix analysis of an estimation of competitiveness of educational products which is based on a combination of indicative values of indicators is offered. It is proposed to carry out such an assessment on the basis of a two-dimensional matrix, and provide an analytical interpretation of the values of each cell of the matrix, which ensures the implementation of evaluation and search functions of strategic management and forms analytical basis for monitoring costs and revenues for the top management of the institution. The results of the study can be used to implement marketing strategies of higher education institutions aimed at realizing their competitive advantages and more effective use of competitive potential.


Author(s):  
Zaid Yaseen Saud Al-Dulaimi

Abstract Studying students’ satisfaction within the modern context aims to develop the higher education institutions; students’ satisfaction has become one of the most important factors in the process of developing the educational process. Thus, the purpose was to analyze data collected from a sample of 800 students divided equally between Romania and Iraq to measure their satisfaction with educational services delivered by the two countries’ universities. The study concluded that the level of the students’ satisfaction in Romanian universities is higher than that of their Iraqi counterparts. The researcher recommend that the Romanian universities should continue with the development of the educational plans, and with the enhancement of the programs adopted by the universities to increase the level of quality in their educational processes. For the Iraqi universities, the study recommends that Iraqi universities should give a much more important role to students’ satisfaction as one of the most important factors for measuring the quality of their educational services, the administrative staffs in the Iraqi universities should work harder to meet the expectations and needs of their students.


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