scholarly journals Trends of structural changes in dissemination of advertising

Author(s):  
Iryna Voronenko ◽  
Andrii Skrypnyk ◽  
Yurii Namiasenko

The article points out that a well-functioning information space serves as a basis for boosting economic development and for building a civil society. It is emphasized that despite constant changes in the structure of information space, advertising has been and will be its important component or even driving force. The paper highlights how researchers discuss this issue, and concludes that there are a lot of aspects which have not been considered yet, and need to be studied in detail. It is claimed that one of such aspects is dynamics of structural changes in dissemination of advertising. For the purpose of the study, methods of statistical and econometric analysis, synthesis, generalization and comparison are used. The paper provides an analysis of the global advertising business and calculates percent- ages of advertising expenditures by categories in 2004, 2016 and 2018. Based on the results achieved, it is concluded that the share of advertising expenditures in the global GDP has decreased. It is also stressed that the rivalry between television commercials and Internet advertisements will be more intensive. The impact of the country’s GDP on advertising expenditures is assessed, and it is found that, if per capita GDP grows by $1,000, advertising expenditures will increase by $11 with $5.3 on Internet and $2.3 on television advertisements. The significant growth of Internet users in the world and per 100 of inhabitants in 2001-2017 is driven primarily by young people aged 15-24. Advertising expenditures have doubled in social networks recently. The paper provides an analysis of advertising expenditures by world regions, and percentages of advertising expenditures in Ukraine by categories in 2004 and 2016. It is concluded that advertising expenditures represent just a marginal share in Ukraine’s GDP (0.33 per cent), only half as much as in the world and seven times less than in the developed countries.

2007 ◽  
Vol 7 ◽  
pp. 55-62
Author(s):  
Kgomotso H Moahi

This paper considers the impact that globalization and the knowledge economy have on the protection and promotion of indigenous knowledge. It is asserted that globalization and the knowledge economy have opened up the world and facilitated the flow of information and knowledge. However, the flow of knowledge has been governed by uneven economic and political power between the developed countries and the devel-oping countries. This has a number of ramifications for IK. The dilemma faced is that whichever method is taken to protect IK (IPR regimes, documenting IK etc) exposes IK to some misappropriation. Protecting it through IPR is also fraught with problems. Documenting IK exposes IK to the public domain and makes it that much easier to be misused. However, not protecting IK runs the danger of having it disappear as the custodians holding it die off, or as communities become swamped by the effects of globalization. The conclu-sion therefore is that governments have to take more interest in protecting, promoting and using IK than they have been doing.


2019 ◽  
Vol 8 (3) ◽  
pp. 2795-2797

Growth and development are the fundamental as well as the basic objectives of all the developing countries in the world. On the other hand, maintaining the economic stability is the major goal of all the developed countries. Each nation has her own economic policies so as to develop its economy. The development of a country can be indicated and understood by examining the major economic variables. Increasing real per capita income over a period of time will indicate the economic development of a country. Therefore, the authors made an attempt to evaluate the performance of Indian economy in terms of GNP, general price will indicate the stability of Indian economy and the living standard of people in a country. Therefore, the authorities made an attempt to evaluate the performance of Indian economy in terms of GNP, general price, imports and exports since 2000. As per the analysis on the basis of certain macroeconomic variable, the growth rate of GDP of India was greater than the per capita GDP that indicates the increasing inequality in India in the last two decades. The purchasing power of the people and the value of money are fluctuating and the economy was unstable. India’s GDP share in the world output is insignificant. The growth of imports of India is greater than the export which indicates unfavorable balance of payment in case of India’s international trade.


1974 ◽  
Vol 12 (1) ◽  
pp. 1-18 ◽  
Author(s):  
Surendra J. Patel

In less than two centuries the process of industrialisation has spread from a tiny triangle in Britain to nearly 25 per cent of the world population. But it has so far largely by-passed the Third World, including China and socialist East Asia, and the southern periphery of Europe from Portugal to Bulgaria. These developing countries account for almost 75 per cent of the world population, but for only 20 per cent of the world income. On the other hand, the developed countries, with only 25 per cent of the population, have an average income per capita about ten times as high, and account for as much as 80 per cent of the real world output.


2004 ◽  
Vol 33 ◽  
pp. 67-84
Author(s):  
M. Upton ◽  
J. Otte

The rapid growth of global demand for livestock products, which has occurred over the last quarter century, has been characterised as “the Livestock Revolution” (Delgado et al., 1999 and 2001). It is largely driven by increases in per capita incomes, population growth and urbanisation of the developing countries. (Further notes on the classification of countries, as “developed” or “developing” are given in Appendix 4.1). As Figure 4.1 shows, while consumption per capita of livestock products has fallen slightly in the developed countries over the last decade, substantial growth has occurred in the developing countries.


Author(s):  
Petro Viblyi ◽  
◽  
Solomiia Papirnyk ◽  

The article provides a detailed analysis of foreign investment in the economy of Ukraine, in particular in terms of types recommended by the methodology of the balance of payments - direct, portfolio and other investments. The main characteristics of each type of investment are highlighted and the most desirable form is highlighted given the current economic situation in the country. The dynamics of the total volume of investments of non-residents in Ukraine with an emphasis on the main crisis periods in both the world and domestic economy is studied. Particular attention is paid to the structure of incoming investment flows on the basis of the country of origin and the ratio of investments from highly developed countries and the so-called offshore zones. The most attractive sectors of the national economy for non-residents are named, and the impact of the distribution of total investments by types of economic activity on Ukraine's position in the world economic space is analyzed. A special role in this study is given to the analysis of Ukraine's position in the ranking of "Doing Business", which is compiled by the World Bank and is a kind of benchmark for investors. The main achievements of Ukraine on the way to the growth of its investment attractiveness are analyzed and the still unresolved problems are highlighted. The main directions for further structural changes in the context of optimizing the investment climate in Ukraine are presented.


Author(s):  
Boris Ivanovskiy ◽  

The article analyzes the attitude to the digitalization of higher education in the developed countries of the world and especially in Europe. The benefits and risks that arise from the use of digital technologies in the educational process are defined. The impact of the pandemic on accelerating the adoption of virtual platforms and online courses and related problems of teaching quality is being studied. The peculiarities of the use of digital technologies in the field of higher education of the Russian Feleration are considered.


Growth and development are the fundamental as well as the basic objectives of all the developing countries in the world. On the other hand, maintaining the economic stability is the major goal of all the developed countries. Each nation has her own economic policies so as to develop its economy. The development of a country can be indicated and understood by examining the major economic variables. Increasing real per capita income over a period of time will indicate the economic development of a country. Therefore, the authors made an attempt to evaluate the performance of Indian economy in terms of GNP, general price will indicate the stability of Indian economy and the living standard of people in a country. Therefore, the authorities made an attempt to evaluate the performance of Indian economy in terms of GNP, general price, imports and exports since 2000. As per the analysis on the basis of certain macroeconomic variable, the growth rate of GDP of India was greater than the per capita GDP that indicates the increasing inequality in India in the last two decades. The purchasing power of the people and the value of money are fluctuating and the economy was unstable. India’s GDP share in the world output is insignificant. The growth of imports of India is greater than the export which indicates unfavorable balance of payment in case of India’s international trade.


2008 ◽  
pp. 94-109 ◽  
Author(s):  
D. Sorokin

The problem of the Russian economy’s growth rates is considered in the article in the context of Russia’s backwardness regarding GDP per capita in comparison with the developed countries. The author stresses the urgency of modernization of the real sector of the economy and the recovery of the country’s human capital. For reaching these goals short- or mid-term programs are not sufficient. Economic policy needs a long-term (15-20 years) strategy, otherwise Russia will be condemned to economic inertia and multiplying structural disproportions.


1997 ◽  
Vol 14 (2) ◽  
pp. 172-187
Author(s):  
Arif Sultan

Within a short span of time a number of economic blocs have emergedon the world horizon. In this race, all countriedeveloped, developingand underdeveloped-are included. Members of the North America FreeTrade Agreement (NAITA) and the European Economic Community(EEC) are primarily of the developed countries, while the EconomicCooperation Organization (ECO) and the Association of South EastAsian Nations (ASEAN) are of the developing and underdevelopedAsian countries.The developed countries are scrambling to create hegemonies throughthe General Agreement on Tariff and Trade (GATT). In these circumstances,economic cooperation among Muslim countries should be onthe top of their agenda.Muslim countries today constitute about one-third of the membershipof the United Nations. There are around 56 independentMuslim states with a population of around 800 million coveringabout 20 percent of the land area of the world. Stretchingbetween Atlantic and the Pacific Oceans, the Muslim Worldstraddles from North Africa to Indonesia, in two major Islamicblocs, they are concentrated in the heart of Africa to Indonesia,in two major blocs, they are concentrated in the heart of Africaand Asia and a smaller group in South and Southeast Asia.'GATT is a multilateral agreement on tariffs and trade establishing thecode of rules, regulations, and modalities regulating and operating internationaltrade. It also serves as a forum for discussions and negotiations ...


2010 ◽  
Vol 27 (4) ◽  
pp. 23-44
Author(s):  
Ruzita Mohd. Amin

The World Trade Organization (WTO), established on 1 January 1995 as a successor to the General Agreement on Tariffs and Trade (GATT), has played an important role in promoting global free trade. The implementation of its agreements, however, has not been smooth and easy. In fact this has been particularly difficult for developing countries, since they are expected to be on a level playing field with the developed countries. After more than a decade of existence, it is worth looking at the WTO’s impact on developing countries, particularly Muslim countries. This paper focuses mainly on the performance of merchandise trade of Muslim countries after they joined the WTO. I first analyze their participation in world merchandise trade and highlight their trade characteristics in general. This is then followed by a short discussion on the implications of WTO agreements on Muslim countries and some recommendations on how to face this challenge.


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