scholarly journals Analisis Destination Branding Kawasan Wisata Taman Sari melalui Metode Importance Performance Analysis

Media Wisata ◽  
2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Novi Irawati ◽  
Sabda Elisa Priyanto ◽  
Yuliana Pinaringsih Kristiutami
Keyword(s):  
Complete Information ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Development Programs ◽  
Destination Branding ◽  
Tourism Marketing ◽  
Tourism Product ◽  
The Government ◽  
Tourism Potential ◽  
Taj Mahal

Taman Sari Tourism Marketing Strategy Through Destination branding has tourism potential through culture and historical value.  With this potential, the government is managing tourism in order to be able to move the economy in Taman Sari.  In realizing this vision, planning and strategy are needed, one of which is Destination Branding.  Destination branding is used in every tourism site in the world and is able to make a good impact on the progress of tourism, for example, are the Twin Towers in Malaysia, the Merlion Statue in Singapore, the Taj Mahal in India, etc.  Destination branding has an important role to be able to increase the number of tourist visits.  This study uses a qualitative approach, a qualitative approach is used in order to get complete information about tourism marketing strategies with Destination Branding. The results of this study found that the Destination branding strategy in Taman Sari is not planned systematically so that Destination branding is only understood in a small way, that is only in the visualization aspect. So that tourism product development programs are not in accordance with the concept of Destination branding that has been made

scholarly journals Komunikasi Pemasaran Pariwisata Berbasis Digital (Studi pada Desa Sambangan Kabupaten Buleleng)

2020 ◽  
Vol 3 (1) ◽  
pp. 1-11
Author(s):  
A. A. Ngurah Oka Suryadinatha Gorda ◽  
Widya Hadi Saputra Widya Hadi Saputra ◽  
Ni Putu Yunita Anggreswari
Keyword(s):  
Qualitative Approach ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Tourist Attraction ◽  
Specialized Training ◽  
Tourist Attractions ◽  
Spiritual Tourism ◽  
Marketing Activities ◽  
The Government ◽  
Tourism Potential

Sambangan Village is one of 10 villages designated by the Government of the Regency of Buleleng as a Tourism Village based on the Decree of the Regent of Buleleng number 430/927 / HK / 2015 dated December 21st, 2015. Sambangan Village has good tourism potential to develop including natural waterfalls, the traditional fertility system using terracing models, accommodation facilities (villas and restaurants), spiritual tourism, and tourist attractions (tracking paths, water rides, and camping ground). However, the development of tourism objects in Sambangan Village is not optimal, the number of tourists coming to Buleleng Regency does not necessarily increase tourism visits to Sambangan Village. This is due to lack of marketing and supporting resources. Utilization of digital marketing that is developing at this time has not been done well. The purpose of this study is to analyze the level of visits, marketing models that have been carried out and analyze effective digital-based marketing strategies. The method used in this study is a qualitative approach, data collection using interview and observation techniques, and use triangulation techniques to check the validity of the data. Results from this study indicate that the marketing activities undertaken by Village Sambangan still needs to be improved as well as the need for specialized training for managers of tourist attraction.

scholarly journals Peluang Pelaksanaan Manajemen Kolaboratif dalam Pengembangan Kawasan Situs Kota Cina sebagai Potensi Pariwisata di Kota Medan

PERSPEKTIF ◽  
2020 ◽  
Vol 9 (2) ◽  
pp. 149-167
Author(s):  
Biliater Situngkir ◽  
Zulkifli Lubis ◽  
Abdul Kadir
Keyword(s):  
Secondary Data ◽  
Research Problem ◽  
Qualitative Approach ◽  
Primary Data ◽  
Collaborative Management ◽  
Chinese City ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential ◽  
The City

The development of the Chinese city site area as a tourism potential in the city of Medan is very important considering the city of Medan does not yet have natural tourism objects that are well managed. The type of study used in this research is descriptive with a qualitative approach where research is carried out to create a tourism development using the Collaborative Management (Co-Management) method. To obtain data and to deepen the implementation of collaborative management, in-depth interviews were conducted with key informants and questionnaires so that the data needed in this study was complete. Data obtained in the field, both secondary data and primary data will be compiled, presented and analyzed with a qualitative approach in the form of exposure which will then be analyzed in accordance with the research problem undertaken. The results of research conducted show that the community has been involved in the development of tourism in the Chinese city site area. But the community is still walking alone in the development of tourism. With the concept of collaborative management, it will certainly be in developing tourism that is more focused and more targeted as desired. From this research it can be concluded that the area of the Chinese city site has a huge opportunity to be developed into the tourism sector that can provide benefits for both the government, the community and the parties involved in developing tourism.

scholarly journals The Government’s Role in the Development of Yendi Beach Tourism Destinations in Biak Numfor Regency

2020 ◽  
Vol 6 (2) ◽  
pp. 189
Author(s):  
Djamil Hasyim ◽  
Amiruddin Gunawan ◽  
Moh Sudi ◽  
Delly Mustafa ◽  
Rijal Rijal
Keyword(s):  
Qualitative Approach ◽  
Tourist Attraction ◽  
Beach Tourism ◽  
Tourism Destinations ◽  
The Government ◽  
Tourism Potential ◽  
Developing Area ◽  
Tourism Attractions ◽  
Role Of The Government

Tourism is a magnet of a region to realise a developing area. This study aims to clarify the role of the Government in the Development of Yendi Beach Tourist Attraction in Biak Numfor Regency. This research uses a descriptive qualitative approach. Data collection techniques are done through observation, interviews, literature studies, and documentation. The results showed that the role of the Tourism Office in developing Yendi Beach's tourism potential in Biak Numfor District was dominant as a Motivator compared to other roles, namely as a Facilitator and a Dynamicsator. This role as a facilitator is seen mainly in the form of: provision of facilities and infrastructure for tourist attraction objects, which are still largely borne by the Department of Tourism as the leading sector, facilitation in channelling stimulant financial assistance for people who want to develop tourism attractions, promotion of attraction objects tourism, as well as facilitation to third parties, such as investors and tourism entrepreneurs to develop Yendi Beach tourism business in Biak Numfor Regency.

scholarly journals The Tourism Development Strategy of Yeh Gangga Beach to be Competitive Tourism Product at Tabanan Bali

2015 ◽  
Vol 1 (1) ◽  
pp. 14
Author(s):  
I Made Bayu Wisnawa ◽  
I Ketut Sutapa ◽  
I Gusti Agung Bagus Widiantara
Keyword(s):  
Development Strategy ◽  
Coastal Area ◽  
Public Awareness ◽  
Tourism Development ◽  
Tourist Attraction ◽  
Sustainable Tourism Development ◽  
Tourism Product ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential

This research has a specific purpose: (i) determine the potential of coastal area can be developed as a tourism product, (ii) Knowing constraints are faced in developing the tourism potential, and (iii) determine strategies that can be used in developing the tourism potential of the coast as a creative tourism products Yeh Gangga Beach, Sudimara village, Tabanan Bali. The general objective to be achieved is to improve the performance of the tourism sector in the welfare of society Tabanan through sustainable tourism development by developing creative potential.. The research found that (i) Yeh Gangga Beach has some potential creativity attraction, such as : art market, handycraft,video and photography, music and art performance, scenery, and accomodation; (ii) The main problems encountered are (i)Most strategic land has been switched ownership to investors. The strategy should be applied is (i) Maintain Yeh Gangga Beach as tourist attraction developed Tabanan through local regulations, (ii) increasing public awareness of tourism. The implications are (i) theoretically enriching literature of sustainability in tourism coastal area, (ii)practically could enhance the government to develop coastal tourism in Tabanan Bali.

scholarly journals MANAJEMEN KONTEN INSTAGRAM MILIK PEMERINTAH DALAM PROMOSI POTENSI PARIWISATA DAERAH DI KABUPATEN BANYUMAS PROVINSI JAWA TENGAH

2021 ◽  
Vol 17 (1) ◽  
Author(s):  
Wisnu Widjanarko
Keyword(s):  
Social Media ◽  
Public Relations ◽  
Qualitative Approach ◽  
Reciprocal Relationships ◽  
Central Java ◽  
Promotion System ◽  
Potential Impact ◽  
The Government ◽  
Tourism Potential ◽  
The Many

Tourism is one of the many resources owned by Banyumas Recency, a small town located in Central Java Province, which has potential impact in increasing the independence and welfare of the community. To promote Banyumas tourism, a communication medium that is in tune with the present and can built public motivation and interest in visiting the location is urgently needed. Instagram is a social media that responds as a digital communication platform that has the ability to build a reputation and sustainable reciprocal relationships with audiences/publics. This research aims to identify how to manage the Instagram account content @dinporabudpar_banyumas in supporting the tourism potential promotion system in Banyumas Regency. Using a qualitative approach and content analysis, the data were obtained through the upload documentation in Instagram from 21 September until 31 December 2019. The results showed that the uploaded content was categorized into three types, namely cultural, natural and culinary tourism. Uploaded content combines photo and video aspects with attention to informative-persuasive text narrative. This capability in management will have an impact on the development of regional development and become a form of public relations articulation for the government that takes sides in the implementation of development. Keywords: Social Media, Instagram, Public Relations, Promotion, Tourism

scholarly journals PENGARUH FAKTOR-FAKTOR PENARIK KEPARIWISATAAN WISATAWAN ASAL MALAYSIA TERHADAP KEPUTUSAN BERKUNJUNG KE KOTA PEKANBARU (Survei Pada Wisatawan Asal Malaysia yang Berkunjung ke Kota Pekanbaru)

2016 ◽  
Vol 2 (1) ◽  
pp. 269
Author(s):  
. Mukiroh ◽  
Heri Puspito Diyah Setiyorini
Keyword(s):  
Political Stability ◽  
Marketing Strategies ◽  
Pull Factors ◽  
Error Level ◽  
Tourist Attractions ◽  
Tourism Marketing ◽  
Wide Range ◽  
The Government

Pull factors tourists from Malaysia to visit Pekanbaru city in principle intended to be used by the government to develop tourism marketing strategies in increasing the number of tourist arrivals from Malaysia to Pekanbaru. Results of research conducted by using an explanatory survey of origin Malaysian tourist visiting Pekanbaru indicate that a visit to Pekanbaru city decision is influenced by a wide range of variables, availability of services, cultural, political stability and security, as well as the availability tourist attractions. The results of the analysis using 0:07% error level indicates that these five variables, either as a whole or partially, a significant effect on decision to visit.

scholarly journals Studi Terhadap Program Housing Bagi Kawasan Terdampak Perusahaan Tambang

2020 ◽  
Vol 9 (2) ◽  
pp. 299-320
Author(s):  
Zainal Fadri
Keyword(s):  
Qualitative Approach ◽  
Housing Sector ◽  
Development Programs ◽  
Joint Commitment ◽  
Reading Material ◽  
Home Improvement ◽  
Library Research ◽  
Housing Needs ◽  
The Government ◽  
The Impact

Housing and its policy become an interesting issue for the study of social development programs. The CSR program in the housing sector is a form of company involvement in fulfilling access to housing needs as a social responsibility for the impact of company activities on the surrounding community. The method used in this paper is the method of literature or library research, namely by collecting reading material from books, as well as research journals on CSR programs in the housing sector, then analyzing with a qualitative approach so as to produce conclusions as a closing paper. The conclusions in this paper describe the CSR program in the housing sector of PT. Aneka Tambang was carried out in the Nanggung, sub-district of Bogor district. CSR activities are carried out through the home improvement competition program and the implementation of a healthy home improvement. CSR program in the housing sector by PT. Aneka Tambang is a form of company involvement in improving people's welfare as a joint commitment between the government, the private sector and the community.

scholarly journals PARIWISATA KERAKYATAN (COMMUNITY BASED TOURISM) DAN PENGARUHNYA PADA KESEJAHTERAAN PETANI DI DESA BUDAYA KERTALANGU KOTA DENPASAR

2017 ◽  
Vol 5 (1) ◽  
Author(s):  
L,PT. Kirana Pratiwi ◽  
N Sutjipta ◽  
IG. Setiawan AP
Keyword(s):  
Large Scale ◽  
Analysis Data ◽  
Community Based ◽  
Local Revenue ◽  
Tourism Product ◽  
Long Run ◽  
Capital Access ◽  
The Government ◽  
Tourism Potential ◽  
Agriculture Products

ABSTRACTCommunity Based Tourism and Its Impacts to the Welfare of Farmers in KertalanguCulture Village, Denpasar CityThe development of tourism in Bali until now has oriented in the mass tourismconcept that was dominated by investors through the development of large scale facilities toboost the local revenue. In the short term, tourism gives significant benefits to economic, butin the long run it will become a boomerang for economy. An alternative to the tourismproblem is the establishment of community based tourism which farmers as the subjectdirectly involve in tourism. The purpose of this research is to analyze the influence oftourism, empowerment, and participation on increasing the welfare of farmers. The study hadtaken in Subak Padanggalak, Kertalangu Culture Village. The sample has done withpurposive sampling which consist of 57 farmers. Technique analysis data using Partial LeastSquare (PLS) with Smart PLS program.The research results show that tourism potential has significant impact on farmersempowerment, and it has followed by farmers empowerment also have significant impact onthe farmer participation. In contrast, farmer’s participation have not significant onincreasing their welfare. This indicate that the farmer’s participation have not give opimalbenefit in supporting welfare of their life. Farmer have not look as the tourism subject. Therole of farmers and subak have limited to support the tourism development, which thefarmers have not involvement directly. It suggested the need that will be supported by privatesector to develop agriculture to agrotourism. Trough the development of agrotourism a lot ofagriculture commodities can be developed, and has been undertaken by variousmanufacturing agriculture products. The government through relevant agencies is expectedto provide capital access and market acces as well as various guidance in managingagricultural products as a tourism product, thus farmer having high competitiveness on skillenhancement and improving their well-being.Keywords: Community Based Tourism, Tourism Potential, Empowerment, Participation, theWelfare of Farmers.

scholarly journals Public Services Quality Analyze in The Tourism Sector in South Garut Province of West Java

2021 ◽  
Vol 13 (2) ◽  
Author(s):  
Asep Dadang
Keyword(s):  
Development Strategy ◽  
Human Development Index ◽  
Public Services ◽  
Services Quality ◽  
Public Policies ◽  
Qualitative Approach ◽  
Mountainous Areas ◽  
Tourism Sector ◽  
The Government ◽  
Tourism Potential

Public services in the tourism sector are one of the most important parts to support the increase in the Human Development Index (HDI) in the economic sector. This requires quality services based on the government's development strategy through public policies that are linked to regional potential, especially the tourism potential of the South Garut area. Based on the results of research with a qualitative approach that the tourism potential of South Garut, both coastal and mountainous areas, is very potential and really needs the attention of all parties, especially the government to make public policies in the tourism sector.   

Tourism Marketing Strategies for Chongqing University City

2013 ◽  
Vol 790 ◽  
pp. 712-715
Author(s):  
Yan Ling Jiang ◽  
En Fu Tang
Keyword(s):  
Marketing Strategies ◽  
Target Market ◽  
Product Strategy ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Promotional Strategy ◽  
Tourism Image ◽  
University City

Based on questionnaires, this paper provided a subdivided tourism target market in Chongqing University City, and the forecast made on the marketing strategies. This paper analyze the tourism market characteristics of Chongqing University city based on a survey, predict the local tourism market, then provide three marketing strategies, that is tourism product strategy, tourism image strategy and promotional strategy.

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