Tourism Marketing Strategies for Chongqing University City

2013 ◽  
Vol 790 ◽  
pp. 712-715
Author(s):  
Yan Ling Jiang ◽  
En Fu Tang
Keyword(s):  
Marketing Strategies ◽  
Target Market ◽  
Product Strategy ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Promotional Strategy ◽  
Tourism Image ◽  
University City

Based on questionnaires, this paper provided a subdivided tourism target market in Chongqing University City, and the forecast made on the marketing strategies. This paper analyze the tourism market characteristics of Chongqing University city based on a survey, predict the local tourism market, then provide three marketing strategies, that is tourism product strategy, tourism image strategy and promotional strategy.

scholarly journals ANALISIS SITUS E-TOURISM INDONESIA: STUDI TERHADAP PERSEBARAN GEOGRAFIS, PENGKLASIFIKASIAN SITUS SERTA PEMANFAATAN FUNGSI DAN FITUR

2012 ◽  
Vol 7 (1) ◽  
pp. 13 ◽  
Author(s):  
Muhammad Rifki Shihab ◽  
Ahmad Murtadho
Keyword(s):  
Evolutionary Model ◽  
Tourism Industry ◽  
Marketing Strategies ◽  
The Internet ◽  
Target Market ◽  
Tourism Marketing ◽  
Internet Users ◽  
Significant Obstacle ◽  
The Government ◽  
The Cost

Perkembangan e-commerce telah membawa perubahan terhadap strategi pemasaran pariwisata di berbagai negara, termasuk Indonesia. Penggunaan e-commerce pada industri pariwisata dikenal dengan terminologi e-tourism. Pemerintah telah menggelontorkan sejumlah dana yang cukup besar untuk mengembangkan e-tourism, terutama setelah diterapkannya tahun kunjungan wisata pada tahun 2008. Melalui metode observasi, penelitian ini ingin melihat pemanfaatan e-tourism sebagai media promosi pariwisata di Indonesia. Dengan menggunakan kuesioner, peneliti juga ingin melihat tanggapan dari pengguna internet tentang hal-hal yang telah baik dan hal-hal yang perlu ditingkatkan dalam situs pariwisata di Indonesia. Hasil penelitian menunjukan bahwa persebaran jumlah situs pariwisata berdasarkan provinsi belum merata. Penelitian ini juga menunjukan adanya korelasi yang tinggi antara jumlah situs dengan jumlah kedatangan wisatawan ke suatu provinsi. Sinergi antara pihak pemerintah dan swasta telah terlihat berdasarkan klasifikasi yang dihasilkan. Penelitian ini juga memetakan model evolusi situs yang dapat dimanfaatkan pihak industri untuk memeroleh target pasar yang diinginkan. Dari analisis hasil kuesioner, pengguna internet menilai aspek responsiveness dan interactivity perlu ditingkatkan, sementara faktor biaya layanan internet dan keahlian menggunakan internet bukan lagi menjadi hambatan yang berarti dalam mengakses situs pariwisata. The development of e-commerce has brought changes to the tourism marketing strategies in various countries, including Indonesia. The use of e-commerce in the tourism industry terminology known as e-tourism. The government has poured a considerable amount of funds to develop e-tourism, especially after the implementation of tourist visits in 2008. Through the method of observation, this study wanted to see the use of e-tourism as a media promotion of tourism in Indonesia. By using questionnaires, the researchers also wanted to see the response from internet users about the things that have been good and the things that need to be improved in the tourism sites in Indonesia. The results showed that the distribution of the number of tourist sites by province has not equitable. The study also showed a high correlation between the number of sites by the number of tourist arrivals to the province. Synergy between the government and the private sector has been seen on the resulting classification. The study also mapped the evolutionary model of the site that can be used to obtain industry desired target market. From the analysis of the results of the questionnaire, internet users assess the responsiveness and interactivity aspects need to be improved, while the cost factor of internet services and expertise to use the internet is no longer a significant obstacle in accessing tourism sites.

scholarly journals Analisis Destination Branding Kawasan Wisata Taman Sari melalui Metode Importance Performance Analysis

Media Wisata ◽  
2021 ◽  
Vol 17 (2) ◽  
Author(s):  
Novi Irawati ◽  
Sabda Elisa Priyanto ◽  
Yuliana Pinaringsih Kristiutami
Keyword(s):  
Complete Information ◽  
Qualitative Approach ◽  
Marketing Strategies ◽  
Development Programs ◽  
Destination Branding ◽  
Tourism Marketing ◽  
Tourism Product ◽  
The Government ◽  
Tourism Potential ◽  
Taj Mahal

Taman Sari Tourism Marketing Strategy Through Destination branding has tourism potential through culture and historical value.  With this potential, the government is managing tourism in order to be able to move the economy in Taman Sari.  In realizing this vision, planning and strategy are needed, one of which is Destination Branding.  Destination branding is used in every tourism site in the world and is able to make a good impact on the progress of tourism, for example, are the Twin Towers in Malaysia, the Merlion Statue in Singapore, the Taj Mahal in India, etc.  Destination branding has an important role to be able to increase the number of tourist visits.  This study uses a qualitative approach, a qualitative approach is used in order to get complete information about tourism marketing strategies with Destination Branding. The results of this study found that the Destination branding strategy in Taman Sari is not planned systematically so that Destination branding is only understood in a small way, that is only in the visualization aspect. So that tourism product development programs are not in accordance with the concept of Destination branding that has been made

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

Residents as destination advocates: the role of attraction familiarity on destination image

2019 ◽  
Vol 2 (1) ◽  
pp. 55-74 ◽  
Author(s):  
Muhammet Kesgin ◽  
Rajendran S. Murthy ◽  
Linden W. Pohland
Keyword(s):  
Mixed Methods Research ◽  
Research Strategy ◽  
Destination Image ◽  
Target Market ◽  
Content Type ◽  
Resident Perceptions ◽  
Tourism Product ◽  
Local Residents ◽  
Product Assembly

PurposeEmphasizing the role of residents as destination advocates, the purpose of this paper is to investigate the influence of residents’ familiarity with, and, favorability of attractions on destination image.Design/methodology/approachA mixed methods research strategy was employed using 15 individual in-depth interviews and a survey questionnaire with a sample ofn=364. The study utilizes an attraction familiarity index to classify respondents into four groups based on high, average, and low familiarity and examines the characteristics of each in the relationship between informational familiarity, experiential familiarity, and favorability and destination image.FindingsThe study reveals resident perceptions of attractions within the tourism product assembly framework and illustrates the positive relationship between the residents’ level of familiarity with, and favorability of visitor attractions and destination image. Further, the findings also demonstrate the significant role of demographic characteristics such as gender and length of residency in the area. The study findings suggest that temporary residents can function as destination advocates.Research limitations/implicationsEmployees and students from a prominent northeastern university were sampled, representing local residents and temporary residents respectively. While appropriate and fairly representative of the target market for the research questions in this investigation, more work is required to replicate this study utilizing representative samples across different locations.Practical implicationsEvidence from the study indicates the importance of marketing to residents as they serve as destination advocates. In particular, the residents’ familiarity with and favorability of attractions is critical to positive destination image. The research offers insights into the identification of potential segments of residents that require special attention.Originality/valueLimited existing research investigates the role of residents as destination advocates, especially in the context of destinations that lack a primary tourism attraction but have a well-balanced mix of attractions.

scholarly journals How Social Media Changes Today’s Marketing Strategies

2020 ◽  
Vol 5 (9) ◽  
pp. 725-736
Author(s):  
Nasr Abdulaziz Murshed
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Target Market ◽  
Full Time ◽  
Positive Information ◽  
Social Events ◽  
Social Penetration ◽  
Shared Information ◽  
The Media ◽  
Awareness Raising

In the past recent years, WhatsApp and WeChat have surprisingly fast growth. Facebook as well became the first social network to reach 1 billion active users every month. The presence of social media is an expectation for brands instead of an exception to the rule. Social events and shared information within your target market will help you understand developments in the industry. The opportunity to expose patterns in business in real time is a potential business intelligence goldmine. The worldwide rate of social penetration reached 49% in 2020, with the highest penetration rates in East Asia and North America. Instagram enables users, through their standards of credibility, authenticity and transparency, to develop themselves. Influencers from social media have a personal recognizable identity, also known as the "true brand" An influencer has tools and values that can motivate many other followers to increase their presence in the media. Even if these leads do not directly buy via social, awareness-raising can lead them to become full-time buyers. The overwhelming majority of users in Instagram are under the age of 30 according to recent Social Media demographics. Marketers face a dilemma: more and more people want businesses to take a social stand, but 79% of CMOs fear that their capacity to attract consumers will be adversely affected. Businesses can mitigate negative emotions by providing positive information to popular social media users. Marketing managers will encourage consumers through tournament and influencer programmers to engage in contact practices so customers can evangelize and encourage their loyalty to the organization through the creation and delivery of user-generated content

Consuming “Innovation” in Tourism

2017 ◽  
pp. 215-232
Author(s):  
Azizul Hassan ◽  
Roya Rahimi
Keyword(s):  
Virtual Reality ◽  
Augmented Reality ◽  
Technological Innovation ◽  
Diffusion Of Innovations ◽  
Analytical Approach ◽  
Advanced Stage ◽  
Relevant Theory ◽  
Tourism Marketing ◽  
Tourism Product ◽  
Application Analysis

Upon understanding definition, features, application analysis of innovation and relevant theory of the Diffusion of Innovations, this study suggests Augmented Reality (AR) as a technological innovation. AR is an advanced stage of virtual reality that merges reality with computer simulated imageries in the real environment. This chapter synthesizes AR as an emerging and potential technology of digital tourism marketing and management. The aim of this analytical approach based chapter is to understand innovation from tourism product or services consumption perspective. Relevant evidences are also included on lenses of marketing, digitalization and innovation consumption. Results outline that, technology consumption is gradually reshaping and getting supported by the availability and accessibility of electronic formats as AR as a technological innovation. This symbolizes that the consumption of technological innovation as AR offers freedom to select, purchase and recommend in relation to the theory of Diffusion of Innovations by Rogers (1962).

E-Tourism Image

2011 ◽  
pp. 1050-1068
Author(s):  
Lluís Prats-Planagumà ◽  
Raquel Camprubí
Keyword(s):  
Web Sites ◽  
Daily Basis ◽  
Competitive Advantages ◽  
Tourism Destination ◽  
Tourism Promotion ◽  
Tourism Product ◽  
The Social ◽  
Tourism Resources ◽  
Tourism Destinations ◽  
Tourism Image

The competitiveness of tourism destinations is a relevant issue for tourism studies, moreso, is a key element on the daily basis of tourism destinations. In this sense, the management of tourism destinations is essential to maintain competitive advantages. In this chapter tourism destination is considered as a relational network, where interaction and cooperation is needed among tourism agents, to achieve major levels of competitive advantage and a more effective destination management system. In addition, the perceptions of tourists are obtained from two main sources. The first one is the social construction of a tourism destination previous to the visit and the second one is obtained from the interaction between tourists and tourism destination agents during the visit. In this sense, the management of tourism destination to emit a homogenous and collective image is a factor that can reduce the gap if dissatisfaction from the previous and real tourist perception. The authors specifically discuss the importance of a common agreement of tourism agents on virtual tourism images projected through official Web sites, considering that the literature focused mainly in how to promote and sell destinations trough Internet but not in terms of exploiting a destination joint image. Finally, in order to analyze the integration of a tourism product and determine their consequences in tourism promotion an empirical research has been done, using the case of Girona’s province. The main findings determine that, although interactions among tourism agents can improve destination competitiveness, little cooperation in tourism promotion on Web sites is achieved, as well as a few uses of technological resources in the Web sites to facilitate to tourists a better understanding of tourism resources in the area.

scholarly journals Analisis Faktor yang Mempengaruhi Behavior Intention (Studi pada Wisatawan di Objek Wisata Puthuk Setumbu Borobudur)

2020 ◽  
Vol 9 (1) ◽  
pp. 55-70
Author(s):  
Eny Endah Pujiastuti ◽  
Lukmono Hadi ◽  
Siti Aminatul Zahro
Keyword(s):  
Relationship Marketing ◽  
Marketing Strategies ◽  
Direct Influence ◽  
Tourism Marketing ◽  
Behavior Intention ◽  
Key Indicator ◽  
Tourist Experience ◽  
And Behavior ◽  
First Time ◽  
Marketing Approach

Behavior intention is a key indicator that shows the success of tourism marketing strategies. The study is aimed to explain the effect of tourist experiences, satisfaction, trust, and behavior intention. Research location in the destination of Puthuk Setumbu, Borobudur. The research sample is the tourists who have visited Puthuk Setumbu Borobudur once, in Kurahan, Karangrejo Village, Borobudur District, Magelang Regency. The sample is the first time tourists because the research variable used is the intention to repurchase behavior. Data collected through a questionnaire. A total of 119 questionnaires were returned and data were analyzed using SEM AMOS. This research uses a relationship marketing approach. The results showed that there was a direct influence between tourist experience, satisfaction, trust and behavior intention.

Mapping aboriginal tourism experiences in Taiwan: A case of the Formosan Aboriginal Culture Village

2020 ◽  
pp. 135676672095034
Author(s):  
Weisheng Chiu ◽  
Heetae Cho
Keyword(s):  
Lived Experience ◽  
Marketing Strategies ◽  
User Generated Content ◽  
Text Data ◽  
Tourism Product ◽  
Level Of Satisfaction ◽  
Aboriginal Culture ◽  
Tourist Experience ◽  
Rich Information ◽  
The Rich

Exploring tourist experience through analyzing user-generated content (UGC) has been considered as an appropriate approach for experience studies due to the rich information from the perspective of tourists. Thus, this study identified the conceptual map of individuals’ aboriginal tourism experiences by analyzing UGC, including photos and texts. A total of 206 photos and 278 reviews posted by tourists on TripAdvisor were collected and analyzed. Photo content analysis showed that aboriginal culture emerged as the most indelible experience for visitors. Analysis of text data disclosed key themes: park, tribe, car, garden, and children. Further analysis found different patterns in tourist experiences across numerous travel parties and satisfaction levels. This study explored tourists’ narratives and identified important concepts and themes of their ‘lived experience’ of aboriginal tourism. The findings of this study contribute to expanding theoretical knowledge by introducing innovative analytic techniques. Practically, this study offers a blueprint for designing the aboriginal tourism product, which can optimize the tourist experience. In addition, the differences in tourist experience with regard to travel party and level of satisfaction suggest specific marketing strategies for different segments.

scholarly journals The role of culture in the determination of a standardized or localized marketing strategy

2008 ◽  
Vol 39 (2) ◽  
pp. 37-44 ◽  
Author(s):  
C. H. Van Heerden ◽  
C. Barter
Keyword(s):  
South Africa ◽  
Marketing Strategy ◽  
Exploratory Study ◽  
International Marketing ◽  
Marketing Strategies ◽  
Target Market ◽  
International Environment ◽  
International Marketing Strategy

Given that culture is an important factor in the international environment, it is a necessity that culture be well understood in order to achieve success in international marketing strategies. Previous research focused more on the broader influence of culture on marketing strategies, with few studies focusing on the way in which culture and marketing affect and are effected by one another, culture’s role in the localisation or standardisation of a marketing strategy, as well as which elements of the marketing strategy to standardise versus localise. The sample was drawn from key employees working within reputable multinational organisations in South Africa. No hypotheses were formulated or tested but instead this exploratory study identified areas, which have not been researched in South Africa and eight propositions based on the findings were formulated. The findings indicate that culture plays a very important role in the overall formulation of an international marketing strategy, and it was not conclusive whether such a strategy should be standardised or whether it should be localised. Generally, the responses suggest that a marketer’s strategy should suit the local culture in order to reach them and have the desired effect on the target market, and not the other way around because such evolutions could take an extensive amount of time in order to achieve marketing goals.

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