Integrated Conceptual Framework to Explain Online Purchasing Intention in E-Commerce
Keyword(s):
E-commerce has several benefits with many challenges. The identity of the involved parties and verifying the suitability of the goods is a matter of debate. There is no proper theory to explain this complex online purchasing behavior. A conceptual framework development was conducted specifically to find a model to measure online purchasing intention.
2020 ◽
2021 ◽
Keyword(s):
2016 ◽
Vol 8
(3)
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pp. 38-52
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2015 ◽
Vol 20
(6)
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pp. 1178-1192
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2013 ◽
Vol 43
(5/6)
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pp. 478-501
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2019 ◽
pp. 1154-1170