scholarly journals Integrated Conceptual Framework to Explain Online Purchasing Intention in E-Commerce

Author(s):  
G.P.H. KANDAMBI ◽  
W.M.J.I. WIJAYANAYAKA

E-commerce has several benefits with many challenges. The identity of the involved parties and verifying the suitability of the goods is a matter of debate. There is no proper theory to explain this complex online purchasing behavior. A conceptual framework development was conducted specifically to find a model to measure online purchasing intention.

Author(s):  
Fortesa Haziri ◽  
Lulzim Shabani ◽  
Miloslava Chovancova

PPurpose – the purpose of the current research was to investigate the influence of the experience of players and no-players on their purchasing behavior in a gamified purchasing setting. Research methodology – PLS-SEM has been employed to investigate the effect of gaming on consumer behavior and analyze the data gathered via the questionnaire distributed online. Findings – unlike studies in different domains, where the positive impact of game experience in a gamified learning environment and purchasing intention towards gamified products has been highlighted, the results of this research reveal the irrelevance of game experience in online purchasing behavior. Research limitations – firstly, no comparison has been made concerning the differences between board-games and online games. Secondly, the length of time spent playing has not been analyzed. Lastly, the research does not offer any insight regarding the country, nor compare online and offline buying behavior. Practical implications – eventually, game experience needlessly impacts the purchasing process in a gamified setting. Game design, personality, characteristics, cultural background and other attributes of the participants are an important caveat. Originality/Value – the research reveals stimulating results for scholars in the field of gamification, game elements, consumer behavior, and online purchasing


2018 ◽  
Vol 150 ◽  
pp. 06021
Author(s):  
Nurulisma Ismail ◽  
Rasimah Che Mohd Yusoff ◽  
Mohamad Umar Jiman

Reading is very important to access knowledge. Reading skills starts during preschool level no matter of the types of languages. At present, there are many preschool children who are still unable to recognize letters or even words. This leads to the difficulties in reading. Therefore, there is a need of intervention in reading to overcome such problems. Thus, technologies were adapted in enhancing learning skills, especially in learning to read among the preschool children. Phonological is one of the factors to be considered to ensure a smooth of transition into reading. Phonological concept enables the first learner to easily learn reading such to learn reading Malay language. The medium of learning to read Malay language can be assisted via the supportive of multimedia technology to enhance the preschool children learning. Thus, an interactive system is proposed via a development of interactive reading Malay language learning system, which is called as I-ReaMaLLS. As a part of the development of I-ReaMaLLS, this paper focus on the development of conceptual framework in developing interactive reading Malay language learning system (I-ReaMaLLS). I-ReaMaLLS is voice based system that facilitates the preschool learner in learning reading Malay language. The conceptual framework of developing I-ReaMaLLS is conceptualized based on the initial study conducted via methods of literature review and observation with the preschool children, aged 5 – 6 years. As the result of the initial study, research objectives have been affirmed that finally contributes to the design of conceptual framework for the development of I-ReaMaLLS.


2020 ◽  
Author(s):  
Barilee Barisi Baridam ◽  
Irene Govender

Abstract Background: Policy formulation and implementation are important aspects of the policy process that have attracted the attention of several researchers. From these studies, it has been determined that a reliable policy system is needed for progress and growth in any sector. Methods: A robust theoretical or conceptual framework is designed in this paper to enable a seamless policy formulation and implementation through the implementation of a variant of the Kingdon’s Multiple Streams Framework. The framework designed in this study employs various building blocks needed to form a reliable policy for any sector in order to facilitate growth and development. The conceptual framework (building blocks) serves as a lens through which the data collected for the study is analysed, based on the constructs upon which the study is conducted. To apply the proposed model, some hospitals in the Niger Delta were visited and served questionnaire. The questionnaire focused on the level of infrastructural development and the introduction of information and communication technology(ICT) e-health solution for healthcare delivery. Results: Statistical results from the questionnaire were obtained and used to address organizational, infrastructural and individual challenges in relation to policy formulation and implementation within the sector. The overall result proves the robustness of the proposed model. Conclusion: The paper presents a detailed and painstaking examination of the various aspects of the Kingdon’s model, and its application in the proposed model for policy formulation and implementation. The proposed framework is adopted in the study of Nigeria’s healthcare sector with a case study on the Niger Delta.


2019 ◽  
Vol 7 (2) ◽  
pp. 459-470
Author(s):  
Gholamreza Zandi ◽  
Shaheen Mansori ◽  
Lim Fung Ting

Purpose of Study: This research aims to explore consumer purchasing behavior and examines the factors that affect the consumer purchasing intention behavior on seafood as a gift in Malaysian Chinese. Methodology: There are many researches on the consumer purchasing behavior and gift-giving behavior. However, prior research in this particular topic of the combination of seafood and gift is limited. The Theory of Planned Behavior (TPB) serves as the backbone of the study which gives inspiration to the development of the theoretical framework of 4A’s marketing tools namely acceptability, awareness, accessibility and affordability to measure consumer purchasing intention behavior on seafood as a gift-giving item. The research conducted using the quantitative approach which focuses on the questionnaires with 234 respondents that provide fundamental connection to measure the relationship between empirical observation and quantitative mathematical expression. The data collected will be analyzed using IBM SPSS Statistics software and Cronbach’s Alpha is performed to test the reliability analysis while chi-square to test the independence variables. Results: The findings are yet available since this report serves as the preliminary stage of the conduct of the research and the survey is conducted. The Malaysian seafood sector and food marketers may find this study useful in promoting the growth of the domestic seafood market in general and the adoption of marketing strategy in selection which may be the most effective to the consumers in Malaysia.


2016 ◽  
Vol 8 (3) ◽  
pp. 38-52 ◽  
Author(s):  
Zakariya Belkhamza ◽  
Mohd Adzwin Faris Niasin ◽  
Sidah Idris

The rise of e-commerce and m-commerce has brought the intention to the privacy concerns among mobile buyers, and studies showed that it is an important factor that affect attitude and intention to buy products or services through smartphones. The objective of this paper is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This was performed by investigating the relationships between privacy concerns and attitude towards purchase, as well as between the privacy concerns and the intention to purchase using smartphone apps. The paper provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users' privacy and security in Malaysia.


2019 ◽  
Vol 121 (2) ◽  
pp. 275-288 ◽  
Author(s):  
Tommaso Pucci ◽  
Elena Casprini ◽  
Costanza Nosi ◽  
Lorenzo Zanni

PurposeThe purpose of this paper is to investigate the influence that social media usage has on the online purchases of wine and to examine whether objective and subjective knowledge moderates this relationship.Design/methodology/approachA structured questionnaire was completed by a sample of 2,597 Italian wine consumers. A multinomial logistic model was used to assess how the investigated variables influenced online purchasing behavior.FindingsSocial media usage was found to be positively related to online wine buying, and consumer’s objective and subjective knowledge moderates the relationship between social media usage and online wine purchasing.Research limitations/implicationsWineries should acknowledge the relevance of social media in favoring online wine buying and adopt integrated multi-channel marketing strategies. Given that knowledge moderates the relationship between social media usage and online wine buying, in order to optimize the channel management, wineries should segment customers and prospects based on subjective and objective product knowledge.Originality/valueThe study represents one of the first attempts to investigate social media use and online wine purchasing behavior in Italy. In addition, it sheds light on previous research on the influence that objective and subjective knowledge has on consumer behavior.


2015 ◽  
Vol 20 (6) ◽  
pp. 1178-1192 ◽  
Author(s):  
Ellie Andres ◽  
Sarah Baird ◽  
Jeffrey Bart Bingenheimer ◽  
Anne Rossier Markus

Author(s):  
Zakariya Belkhamza ◽  
Mohd Adzwin Faris Niasin ◽  
Sidah Idris

The rise of e-commerce and m-commerce has brought the intention to the privacy concerns among mobile buyers, and studies showed that it is an important factor that affect attitude and intention to buy products or services through smartphones. The objective of this paper is to investigate the issue of privacy concerns on the attitude and purchasing intention among Malaysian smartphone users. This was performed by investigating the relationships between privacy concerns and attitude towards purchase, as well as between the privacy concerns and the intention to purchase using smartphone apps. The paper provides significant insights on the issue of privacy concerns in the usage of smartphones which can help developers such as Google and Apple to improve their apps stores to provide better protection for users' privacy and security in Malaysia.


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