scholarly journals Implementing the RECONAC Marketing Strategy for the Interaction and Brand Adoption of Peruvian University Students

2021 ◽  
Vol 11 (5) ◽  
pp. 2131
Author(s):  
Jorge Sánchez-Garcés ◽  
Juan J. Soria ◽  
Josué E. Turpo-Chaparro ◽  
Himer Avila-George ◽  
Javier Linkolk López-Gonzales
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Test Period ◽  
Post Test ◽  
Efficiency Increase ◽  
The Face ◽  
Probabilistic Sample ◽  
Internet Revolution ◽  
Digital Channels ◽  
Potential Customers

In marketing, there is a notable lack of models, which leads to the loss of potential customers since there is no feedback for improvement in the marketing strategy. In the face of the Internet revolution, this study used digital channels and interaction to achieve potential customer retention through a Funnel; this allowed a potential client to go through the acquisition, conversion, and retention stages. In addition, activities were developed that allow the potential user to become a retained client. Thus, considering the stages of a marketing strategy, a non-probabilistic sample was used, composed of a pre-test period with 1088 users and a post-test period with 1450 users. Overall, there was a significant improvement in the time a client remained observing the website per session, with a 20.6% efficiency; furthermore, there was a 36.25% efficiency increase of the user conversion process per session in the digital channel. Likewise, a 46.43% efficiency increase was measured in visits to the digital channel, which confirms that the proposed marketing strategy significantly improves previous marketing strategies. Therefore, it is concluded that the proposal based on the elements of insight aligned with the measurement proposed by Google Analytics Key Performance Indicators, which was used to test and observe the improvements to continue the feedback, taking advantage of the characteristic of the digital channel with its two-way participation.

scholarly journals PENGARUH STRATEGI PEMASARAN TERHADAP KEPUASAN WISATAWAN MELALUI KUALITAS PELAYANAN (STUDI KASUS OBYEK WISATA KEPULAUAN SERIBU)

2018 ◽  
Vol 13 (1) ◽  
pp. 90-104
Author(s):  
Sukarni Novita Sari
Keyword(s):  
Quality Of Service ◽  
Marketing Strategy ◽  
Structural Equation ◽  
Marketing Strategies ◽  
Equation Modeling ◽  
Tourist Satisfaction ◽  
Tourism Sector ◽  
Analysis Technique ◽  
The Face

Tourism sector became strategic and significant when it taken seriously and done professionally. Selling tourism products and services need not only a coordination, but a good cooperation between all organizations that are responsible for developing tourism sector and all parties involved or associated with tourism activities. One effort that can be done is to develop a marketing strategy that is expected to attract tourists back and also can create self-satisfaction in tourists.To obtain optimal results, this marketing strategy has a broad scope in the field of marketing of which is a strategy in the face of competition, pricing strategy, product strategy, service strategy and so on. Therefore, this study will analyze about the influence of marketing strategies and quality of service to tourist satisfaction.The method used in this research is quantitative with the questionnaire as a data collection tool to obtain the responses of the respondents regarding the variables in this study. The data analysis technique used in this research is Structural Equation Modeling (SEM). Respondents involved in this study are 120 tourists that also customers of CV Ryzqi Samudra.The research proves that the marketing strategy has a positive and significant impact on the quality of services and satisfaction of tourists. Variable quality of service also has a positive and significant impact on tourist satisfaction.

Opentable as a marketing strategy for modern Muslim funeral product in Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Witanti Prihatiningsih ◽  
Ninis Agustini Damayani ◽  
Asep Suryana ◽  
Susie Perbawasari
Keyword(s):  
Qualitative Research ◽  
Marketing Strategy ◽  
Design Methodology ◽  
Phenomenological Approach ◽  
Marketing Strategies ◽  
Future Research ◽  
Content Type ◽  
Funeral Home ◽  
Potential Customers ◽  
Practical Implications

Purpose The Opentable strategy is considered a taboo because of its ability to take advantage of peoples’ grief. Therefore, this study aims to explore the Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products, considered a luxury by most people in Indonesia. Design/methodology/approach This is a qualitative research with a phenomenological approach used to collect data from six Memorial Advisors (MAs) through interviews. Findings The result showed that the Opentable strategy was carried out to introduce the concept of a modern Muslim funeral home and its products. Furthermore, MA does not encourage sales during Opentable, rather, it uses the process to obtain complete data from potential customers. Practical implications This research serves as a guidance for MA and other similar professions to socialize products uncommon or considered taboo in society. It also provides a repertory of new marketing strategies, especially for targeted and uncommon products. Originality/value To the best of the knowledge, this is the first research to explore Opentable (Exhibition) as a marketing strategy for modern Muslim funeral products in Indonesia. Therefore, future research is needed on other marketing strategies.

scholarly journals RUMUSAN STRATEGI PEMASARAN DALAM PENJUALAN PRODUK DENGAN METODE SWOT DAN QSPM (Quantitative Startegic Planning Matrix) (Studi Kasus CV. Bimanda Elektronik Pekanbaru)

2020 ◽  
Vol 7 (1) ◽  
pp. 118-129
Author(s):  
Ahmad Nurul Sabry
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Market Price ◽  
Database System ◽  
Marketing Strategies ◽  
Consumer Loyalty ◽  
Marketing Area ◽  
The Moment ◽  
A Company ◽  
Potential Customers

CV. Bimanda Elektronik is a company engaged in the sale of electronics. Based on a preliminary survey, which is a decline in sales every month in the 2019 period. The marketing strategy used by CV. Bimanda Elektronik at the moment is using word of mouth promotion. This research was  conducted  to  identify and  analyze  the  company's  internal  and  external environmental factors that affect the marketing strategy of electronic product marketing and to design marketing strategies using the SWOT and QSPM methods. Based on the objectives, the company's  main  strength  is  the  competitive  market  price  with  a  score  of  249  and  the company's main weakness is not using a website or database system with a score of 0.092. While  the  main  opportunity  that  the  company  has  is  the  high  consumer  loyalty  to  the company's products with a score of 0.358 and the company's main threat is the number of substituted products with a score of 0.311. By using the SWOT and QSPM methods, there is a marketing strategy that can be used by companies, namely carrying out promotional and advertising activities to attract potential customers and expand the marketing area with a TAS score of 6.568.

scholarly journals Marketing Strategy Universitas Singaperbangsa Karawang

2020 ◽  
Vol 19 (2) ◽  
pp. 87-95
Author(s):  
Fajar Ramadhan ◽  
Syamsu Yusuf
Keyword(s):  
Higher Education ◽  
Marketing Strategy ◽  
Swot Analysis ◽  
Marketing Strategies ◽  
National Education ◽  
Performance Targets ◽  
The Face ◽  
Marketing Activities ◽  
The University ◽  
And Control

Higher education in Indonesia is a national education subsystem that includes undergraduate, master's, specialist, doctoral, and diploma programs. Higher education institutions are obliged to organize education, research, and community service in accordance with their vision, mission, goals, tasks, and authority. A large number of universities has led to intense competition in getting prospective students. Therefore, universities must have a good "marketing strategy" to continue to exist in the face of competition between universities. Marketing strategies must be based on marketing objectives that consider environmental aspects (Dharmmesta, 2014). Marketing strategies took in connection with existing conditions, SWOT analysis, organization, and control at the University of Singapore Karawang based on Education Quality Standards (accredited). Efforts to monitor the implementation of marketing strategies related to the achievement of performance targets for increasing the number of applicants, including re-registration, the achievement of external and internal marketing activities.

scholarly journals E-Marketing in Bangladesh: Step towards Digitalization in Business, Major Setbacks and Prospective Views

2020 ◽  
Vol 6 (1) ◽  
pp. 38
Author(s):  
Md. Abu Issa Gazi ◽  
Mohammed Julfikar Ali ◽  
Prianka Tewary
Keyword(s):  
Information Technology ◽  
Marketing Strategy ◽  
Secondary Data ◽  
Marketing Strategies ◽  
Online Marketing ◽  
Policy Recommendation ◽  
Related Information ◽  
Business Sectors ◽  
Potential Customers ◽  
Business And Management

Businesses are used to sell different strategies they offer products or services. Nowadays, the companies try to create, promote and sell products or services that can satisfy their target customers through electronic means. E-marketing and online marketing strategy is the latest and modern way of exploring and delivering products and services related information to the quality potential customers. This paper addresses the major setbacks and present scenario of E-marketing structures in Bangladesh. This study also emphasis to analyze the trend of use of e-marketing in Bangladesh. The authors have studied the different international journals, Marketing journals, Economics, business and management journals, Information systems (IS) and information technology (IT) journals to conceptualize current scene of e-marketing in Bangladesh. The researcher use secondary data and information by reviewing previously published literatures. This research finds some core impediments which are the terrific interference to reaching the desired goal of e-marketing. This study identifies the forthcoming prospects in the field of E-marketing in Bangladesh and suggests policy recommendation. By developing and implementing e-marketing strategies and techniques at business sectors in Bangladesh and can take part to establish dream digital Bangladesh.

scholarly journals PROFESSIONAL MARKETING SERVICES FOR BUSINESSES THAT OFFER THE SERVICE

2019 ◽  
Vol 31 (6) ◽  
pp. 2041-2045
Author(s):  
Erblina Pira
Keyword(s):  
Public Relations ◽  
Marketing Strategy ◽  
Market Research ◽  
Marketing Strategies ◽  
Professional Service ◽  
Business Success ◽  
Goods And Services ◽  
Service Companies ◽  
The Impact ◽  
Potential Customers

The heart of business success extends to its marketing. Many aspects of business depend on successful marketing. Marketing is known as an action or business of promoting and selling goods and services, including market research and advertising. The overall marketing umbrella covers advertising, public relations, and how the service is presented and promoted to potential customers. This study will be conducted in order to examine with respondents what the impact of proper marketing could be on their buying choices. Data processing and analysis is expected to show that developing a good marketing strategy affects the profit growth of the company and that professional service companies do not apply proper marketing strategies.

Strategi Pemasaran Industri Rumah Tangga Arang Tempurung Kelapa (Studi Kasus Pada Industri Rumah Tangga Bapak Abdul Razak Di Cimanggis, Ciputat, Tangerang Selatan)

2018 ◽  
Vol 1 (1) ◽  
pp. 67-73
Author(s):  
Zelivieska Bintang Maharani ◽  
Ratna Pratiwi ◽  
Qory Anissa ◽  
Dwi Ratnasari ◽  
Sugeng Waluyo ◽  
...  
Keyword(s):  
Marketing Strategy ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Technology Utilization ◽  
Marketing Activities ◽  
Home Industries ◽  
Industrial Strength

In South Tangerang city, there are many home industries producing charcoal shell. One of the industry is practiced by Mr. Abdul Razak in Ciputat District. According to some studies, in general the home industry is facing many problems, one of which is a weak in marketing strategy. Based the information, this article reports the marketing strategies implemented by the industry. With SWOT approach, we informed that the position of industrial strength lies in good relationships with suppliers. And the weakness is that the marketing activities carried out only through word of mouth. We recommend that the industry need to consider the using of banners or internet-based technology utilization for the marketing strategies.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

PELAKSANAAN PROMOSI GUNA MENINGKATKAN VOLUME PENJUALAN

2020 ◽  
Vol 3 (1) ◽  
Author(s):  
Wahyuni Sri Astutik
Keyword(s):  
Marketing Strategy ◽  
Marketing Strategies ◽  
Sales Volume ◽  
Price Promotion ◽  
Product Strategy ◽  
The Public ◽  
Maximum Profit ◽  
Advertising Effort ◽  
Determining Factors ◽  
The Relationship

In the implementation of promotions in order to increase sales volume at the Pangkat - Kediri tile company, an analysis result of 6.00 was obtained which states that the relationship between promotion and sales volume is strong. Because promotion is one of the determining factors for the success of every company in producing to selling their products to consumers.Because the promotion includes many things starting from product strategy to product marketing / sales. However, companies certainly cannot only focus on promotional activities, because the four elements of marketing strategy (price, promotion, distribution and production) cannot be separated. So companies should be able to combine marketing strategies appropriately, so that the company is able to achieve the desired targets, namely achieving maximum profit. In order to introduce its company products to the public with advertising media is very important. Because with this advertising effort, society knows advantages that accompanied these products, so that the company's expectations for sales to increase will be even greater and its profits will also increase.Keywords:Promotion, sale, Marketing strategy and profit.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

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