Improving pricing scope through consumers’ construal level – evidence based on consumers’ willingness-to-pay ranges

2020 ◽  
Vol 74 (4) ◽  
pp. 365-383
Author(s):  
Karina Isaak ◽  
Robert Wilken ◽  
Florian Dost ◽  
David Bürgin
Keyword(s):  
Willingness To Pay ◽  
Construal Level ◽  
Level Shift ◽  
Evidence Based ◽  
Price Setting ◽  
Central Product ◽  
Quantitative Studies ◽  
Upper Limits ◽  
Marketing Activities ◽  
Price Awareness

How can the pricing scope be further leveraged in times of increased price transparency and growing price awareness on the consumer side? To answer this question, this paper uses the concept of willingness-to-pay ranges (as opposed to points). Three quantitative studies show that various marketing activities that allow consumers to assess a product on a more abstract (less concrete) level shift the upper limits of the intervals upwards and thus increase the scope for price setting. These (price) upper limits are particularly high when the central product advantages are emphasized.

Interventions for Students with Behavioral Disorders: An International Literature Review

2007 ◽  
Vol 32 (4) ◽  
pp. 267-281 ◽  
Author(s):  
Daniel J. Gulchak ◽  
João A. Lopes
Keyword(s):  
Literature Review ◽  
Behavioral Disorders ◽  
Behavioral Interventions ◽  
Quantitative Research ◽  
Selection Criteria ◽  
Evidence Based ◽  
International Studies ◽  
Effective School ◽  
School Based ◽  
Quantitative Studies

Students with emotional and behavioral disorders (EBD) are found internationally. This systematic literature review identifies interventions conducted on these students. Although the U.S. produces abundant studies on effective school-based academic and behavioral interventions, a search of over 4,000 articles published over 6 years yielded only 11 international studies meeting the selection criteria. Out of 11 qualified studies, 6 reported therapeutic treatments, 8 targeted elementary students, 9 were conducted in self-contained classrooms, and 9 were from the U.K. These findings indicate a paucity of quantitative research determining effectiveness of EBD interventions currently used in schools worldwide. The results indicate that quantitative studies are not the standard of evidence-based practice internationally, and diagnostic criteria and terms used to identify students vary worldwide.

I Play, I Pay?

2012 ◽  
Vol 4 (1) ◽  
pp. 19-31 ◽  
Author(s):  
Bo Han
Keyword(s):  
Willingness To Pay ◽  
Success Factors ◽  
Business Models ◽  
Economic Value ◽  
Model Development ◽  
Critical Factor ◽  
Influential Factors ◽  
Perceived Playfulness ◽  
New Business ◽  
Marketing Activities

The user’s willingness to pay has become one of the most important success factors of hedonic social network site new business models and social media marketing activities. In the current study, the author investigates the influential factors of the user’s willingness to pay from the hedonic system use theories and the social capital based view. The author finds that the user’s perceived playfulness, which is considered a critical factor by practitioners, has no significant positive effect on the user’s willingness to pay. Along with other findings, the author has a further discussion on the fun-based business model development. This study provides a theoretical foundation for the future HSNS economic value research and offers several implications to practitioners.

scholarly journals Brand Coolness

2019 ◽  
Vol 83 (5) ◽  
pp. 36-56 ◽  
Author(s):  
Caleb Warren ◽  
Rajeev Batra ◽  
Sandra Maria Correia Loureiro ◽  
Richard P. Bagozzi
Keyword(s):  
Mixed Methods ◽  
Willingness To Pay ◽  
Focus Groups ◽  
High Status ◽  
Change Over Time ◽  
Mixed Methods Approach ◽  
Quantitative Studies ◽  
The Masses ◽  
Depth Interviews ◽  
Over Time

Marketers strive to create cool brands, but the literature does not offer a blueprint for what “brand coolness” means or what features characterize cool brands. This research uses a mixed-methods approach to conceptualize brand coolness and identify a set of characteristics typically associated with cool brands. Focus groups, depth interviews, and an essay study indicate that cool brands are perceived to be extraordinary, aesthetically appealing, energetic, high status, rebellious, original, authentic, subcultural, iconic, and popular. In nine quantitative studies (surveys and experiments), the authors develop scale items to reliably measure the component characteristics of brand coolness; show that brand coolness influences important outcome variables, including consumers’ attitudes toward, satisfaction with, intentions to talk about, and willingness to pay for the brand; and demonstrate how cool brands change over time. At first, most brands become cool to a small niche, at which point they are perceived to be more subcultural, rebellious, authentic, and original. Over time, some cool brands become adopted by the masses, at which point they are perceived to be more popular and iconic.

Discordance in Clinical Recommendations Regarding the Use of Imaging

2019 ◽  
Vol 35 (2) ◽  
pp. 117-124 ◽  
Author(s):  
Adam C. Powell ◽  
Teresa L. Rogstad ◽  
David E. Winchester ◽  
Jon D. Shanser ◽  
James W. Long ◽  
...  
Keyword(s):  
Selection Criteria ◽  
Clinical Decision ◽  
Evidence Based ◽  
Appropriate Use Criteria ◽  
Appropriate Use ◽  
Clinical Recommendations ◽  
Quantitative Studies ◽  
Clinical Recommendation ◽  
Pubmed Database ◽  
Evidence Based Care

As physicians strive to provide evidence-based care, challenges arise if different entities disseminate divergent Appropriate Use Criteria (AUC) or clinical guidelines on the same topic. To characterize these challenges in one field, this study reviews the literature on comparisons of clinical recommendations regarding medical imaging. The PubMed database was searched for the years 2013-2018 for studies describing discordance among clinical recommendations regarding the performance of imaging. Of the 406 articles identified, 15 met the selection criteria: 8 qualitative and 7 quantitative. Reasons for discordance varied, with lack of evidence often cited. Quantitative studies often found that different decisions would be reached depending on the clinical recommendation followed. Nonetheless, quantitative studies also tended not to consider one set of recommendations superior to another. The findings of this review might help clinicians seek guidance more thoughtfully and could inform use of guidelines and AUC for quality improvement and clinical decision support.

Behavioral Biases Meet the Market: The Case of Magazine Subscription Prices

2005 ◽  
Vol 5 (1) ◽  
Author(s):  
Sharon M. Oster ◽  
Fiona M. Scott Morton
Keyword(s):  
Willingness To Pay ◽  
Price Setting ◽  
Investment Good ◽  
Ceteris Paribus ◽  
Behavioral Biases ◽  
Present Bias ◽  
The Future ◽  
Using Data ◽  
The Relationship ◽  
Leisure Goods

AbstractUsing data from American magazines, we explore the relationship between newsstand and subscription prices and magazine characteristics. In particular, we distinguish between magazines that provide benefits in the future (investment magazines) versus those that are simply fun to read now (leisure magazines). A consumer with a present bias at the newsstand discounts the future payoff of the investment good but fully values the leisure good. This difference does not exist for subscriptions. Thus, the ratio of the subscription to newsstand willingness to pay for a magazine should differ between investment and leisure goods. We find that for magazines whose payoff is in the future, subscriptions are relatively more costly, ceteris paribus. This finding suggests that publishers reflect the present bias preferences of consumers in their price setting behavior.

scholarly journals An overview of research designs relevant to nursing: part 2: qualitative research designs

2007 ◽  
Vol 15 (4) ◽  
pp. 684-688 ◽  
Author(s):  
Martha Driessnack ◽  
Valmi D. Sousa ◽  
Isabel Amélia Costa Mendes
Keyword(s):  
Qualitative Research ◽  
Quantitative Research ◽  
Nursing Practice ◽  
Evidence Based ◽  
Ground Theory ◽  
Related Research ◽  
Qualitative And Quantitative ◽  
Quantitative Studies ◽  
Research Designs ◽  
Evidence Based Nursing

This second article of the series An Overview of Research Designs Relevant to Nursing presents qualitative research designs. Phenomenological, ground theory, ethnography, narrative inquiry, and other related qualitative-related research methodologies are described. In addition, the importance of qualitative research as groundwork for quantitative studies is discussed. This link between qualitative and quantitative research is fundamental to promote evidence-based nursing practice.

scholarly journals Personality Traits and Annual Income Determine the Willingness to Pay for a Single Tooth Implant

Healthcare ◽  
2021 ◽  
Vol 9 (8) ◽  
pp. 952
Author(s):  
Shirlene Foo Yih Ting ◽  
Kimberley Chew Wen Chien ◽  
Nurul Hanis Ramzi ◽  
Allan Pau ◽  
Rohit Kunnath Menon
Keyword(s):  
Patient Education ◽  
Willingness To Pay ◽  
Personality Traits ◽  
Treatment Options ◽  
Health Centre ◽  
Evidence Based ◽  
Annual Income ◽  
Single Tooth ◽  
Significant Difference ◽  
Single Tooth Implant

The objective of this study was to evaluate the factors influencing the willingness to pay for a single tooth implant in Malaysia and to assess if an additional evidence-based patient education video increases the willingness to pay. A total of 100 subjects seeking single tooth replacement at the Oral Health Centre, International Medical University (IMU), Kuala Lumpur, Malaysia, were asked to complete questionnaires about personal demographics and personality traits. Subsequently, they were randomly allocated into two groups. Group C received a conventional patient–dentist interaction on treatment options for missing teeth, while Group EV received the same content with an additional evidence-based video on the survival rate and complications for each option from recent meta-analyses. Willingness to pay the median price and the highest price that the subjects were willing to pay were assessed by a structured bidding process. A higher annual income was significantly associated with willingness to pay the median price for a single tooth implant (χ2 = 6.91, p = 0.03). Dominant personality traits of openness (r = −0.25), conscientiousness (r = −0.30) and agreeableness (r = −0.20) were negatively correlated with the highest price that the patients were willing to pay for a single tooth implant (Pearson’s correlation test, p < 0.05). No significant difference in willingness to pay was found between Group C and Group EV (χ2 = 0.05, p > 0.05). In conclusion, patient education strategies for single tooth replacements with dental implants should be customized based on a patient’s personality and income to maximize effectiveness.

Review Article: The Flagship of Evidence-Based Medicine

2021 ◽  
pp. 153473462199563
Author(s):  
Miltos K. Lazarides ◽  
Irene-Zacharo Lazaridou ◽  
Nikolaos Papanas
Keyword(s):  
Systematic Reviews ◽  
Evidence Synthesis ◽  
Meta Analysis ◽  
Evidence Based ◽  
Relevant Evidence ◽  
Quantitative Studies ◽  
Current State ◽  
Scoping Reviews ◽  
Based Medicine

Global literature is ever-growing and physicians rely on it for evidence-based decision making. Review articles summarize available literature and provide the current state of knowledge on a given topic. Various review types exist, the main ones being narrative and systematic reviews. The former are based on studies selected in an undefined manner. They express the authors’ opinions of a given topic, lack a systematic search, and are prone to bias. By contrast, the latter represent an unbiased synthesis of knowledge on a particular topic and attempt to offer all relevant evidence. A systematic review may include a meta-analysis, which combines the results of quantitative studies using statistical techniques to provide a more precise summary of the evidence. With a dramatic increase in literature complexity, new “next-generation” types of reviews emerged to improve the quality of evidence synthesis: network meta-analysis, umbrella review, and meta-analysis of individual patient data, among others. Finally, scoping reviews are a special type, conducted as precursors to systematic reviews aiming to reveal specific knowledge gaps in a given subject.

An innovative price-setting approach: a pay-what-you-want experiment

2020 ◽  
Vol 122 (8) ◽  
pp. 2481-2496
Author(s):  
Linda Bitsch ◽  
Jon Henrich Hanf ◽  
Jens Rüdiger
Keyword(s):  
Willingness To Pay ◽  
Strategic Decision ◽  
Price Setting ◽  
Target Groups ◽  
Content Type ◽  
Direct Sales ◽  
Gender And Age ◽  
Setting Approach ◽  
Pay What You Want ◽  
Agricultural Industries

PurposeDue to high competition in the agricultural industries and heterogeneous products, the setting of prices for direct sales to consumers is difficult. In recent years, pay-what-you-want (PWYW) is discussed as an innovative pricing strategy. This study analyses whether the implementation of a pay-what-you-want strategy can be successful and if there is a willingness to pay from the consumers for wine touristic offers. Furthermore, the study analyses, in general, how suitable experiments are as a research tool.Design/methodology/approachA PWYW mechanism creates a situation of strategic decision- making that can be modelled as a game. This can be transferred to an experimental setting. The results were analysed with a two-sided MWU test (Stata, ranksum) in order to determine whether the differences are statistically significant.FindingsParticipants pay positive prices, although theory predicts the opposite. PWYW is a good strategy to analyse the willingness-to-pay for heterogeneous and homogenous services or products. Information or reference prices have no clear influence on the willingness to pay, confirming results of other studies. There is no influence of gender and age on the payments.Practical implicationsIn general, consumers have a willingness to pay positive prices for wine- touristic offers. The willingness to pay is not different for people with or without wine knowledge. For the chosen variable information and reference price, wine producers do not have to address target groups differently.Originality/valueIt is the first study which analyses the pay-what-you-want mechanism as a tool for wine touristic activities. In addition, an experimental approach was used to analyse an innovative, consumer-based price-setting strategy.

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