scholarly journals A comunicação pública digital da Câmara Municipal de Itapevi no Facebook e as possibilidades de letramento político / The digital public communication of the Municipality of Itapevi on Facebook and the possibilities of political literacy

Author(s):  
Luiz-Alberto de Farias ◽  
Marcelo-Simões Damasceno

The following study seeks to understand how the Facebook page of the City Council of Itapevi, Brazil, made political literacy possible through political education, discussions on the political agenda, and mobilization in its communication on the social network. The corpus of the analysis brings together 683 publications made in 2019, a period in which the page showed an increase in audience compared to the previous year (2018). The quantitative research, though with a qualitative look, identified posts that made political knowledge possible to the citizen, as well as interviews to understand the use of the social network by the institution. An appropriate analysis to understand the use of the network by the public body, since the latest survey by DataSenado shows that 74% of Brazilians have or have had a social network - Facebook, Whatsapp, Instagram, or Twitter. A significant number, especially when compared to data from the Brazilian Institute of Geography and Statistics (IBGE), from 2019, indicates that two-thirds of the country's population (69.8%) have an internet connection. These numbers drive the research of communicologists and political scientists, who seek to understand how this communication network is being part of people's daily lives. Mainly taking into account that the internet, and especially social networks, are becoming a space where different people connect, share content and participate in the political debate a few clicks away. The internet's expansion in Brazil and the number of people connected to networks made different public bodies create profiles on social networks to interact with people. A new channel that aims to establish a rapprochement with this digital audience, ensure transparency in management and encourage the participation of everyone in the decision-making process. As occurred at the City Council of Itapevi (CMI, in Portuguese). However, to guarantee a minimum of success in this digital endeavor, the information available on the networks must be of public interest and its content must be accessible, allowing citizens to understand how public authorities work and to know the process of choosing representatives. A knowledge that can be shared with the citizen through political literacy, as highlighted by Cosson (2016: 51): “these are knowledge related to the functioning of the State, with an emphasis on democratic mechanisms, which involves, on one hand, a knowledge about elections, parties and institutions, and on the other hand, the rights and duties of the citizen”. Therefore, the article was divided into four parts, in addition to the final considerations. The first seeks to clarify the difference between public and political communication; the second addresses how Facebook has supported CMI's communication strategy. Furthermore, there is a literature review on political literacy. Finally, the objective of this study: an analysis of the possibility of political literacy through publications made on the CMI profile on Facebook, in 2019, which concludes that the page is a virtual space for debate and public expression in the city, with growth potential for the promotion of citizenship and political knowledge. The study is based on publications in the areas of public communication (Matos, 2000; Marques, 2009; Correia, 2010), social networks (Recuero, 2009; Ferrari, 2004, Silva, 2020), and political literacy (Cosson, 2020; Biesta, 2009).

2018 ◽  
Vol 4 (6) ◽  
pp. 347-381
Author(s):  
Michele Goulart Massuchin ◽  
Regilson Furtado Borges

Este artigo apresenta uma análise sobre como o jornal O Estado do Maranhão (MA) se apropria da sua página no Facebook como espaço para difundir conteúdo jornalístico. A abordagem metodológica é quantitativa e qualitativa a partir da análise do conteúdo de 608 posts extraídos da fanpage do jornal e de entrevista com a responsável pela versão digital do veículo. A pesquisa tem por objetivo analisar as características dos conteúdos distribuídos pela rede social, especialmente observando o espaço destinado para temas políticos e eleitorais. A análise trabalha com as seguintes características: temas, tema eleitoral, abrangência, valência e interação. Como resultado principal ressalta-se que O Estado do Maranhão concedeu espaço considerável para o tema político-eleitoral, com baixa presença de entretenimento.   PALAVRAS-CHAVE: Jornalismo; redes sociais; eleições.   ABSTRACT This article presents an analysis of how the newspaper O Estado de Maranhão (MA) appropriates the Facebook page as a space for disseminating journalistic content. The methodological approach is quantitative and qualitative from the content analysis of 608 posts extracted from the fanpage of the newspaper and interview with the responsible for digital part of the vehicle. The research aims to analyze the characteristics of the contents distributed by the social network, especially observing the space destined for electoral subjects. The analysis discuses these characteristics: themes, electoral theme, scope and engagement. As a main result, O Estado do Maranhão granted considerable space for the political-electoral theme.   KEYWORDS: journalism; social networks; elections.     RESUMEN Este artículo presenta un análisis sobre cómo el diario El Estado de Maranhão (MA) se apropia de su página en Facebook como espacio para difundir contenido periodístico. El enfoque metodológico es cuantitativo y cualitativo a partir del análisis del contenido de 608 posts extraídos de la fanpage del periódico y de entrevista con la responsable de la parte digital del vehículo. La investigación tiene por objetivo analizar las características de los contenidos distribuidos por la red social, especialmente observando el espacio destinado a temas electorales. El análisis trabaja con las siguientes características: temas, tema electoral, alcance y la relación com os lectores. Como resultado principal se resalta que el Estado de Maranhão concedió espacio considerable para el tema político-electoral.   PALABRAS CLAVE: periodismo, redes sociales, elecciones.  


2020 ◽  
Vol 3 (2) ◽  
pp. 12
Author(s):  
Miguel Martín Cárdaba ◽  
Rafael Carrasco Polaino ◽  
Ubaldo Cuesta Cambra

The popularization of Internet and the rise of social networks have offered an unbeatable opportunity for anti-vaccines, especially active communicators, to spread their message more effectively causing a significant impact on public opinion. A great amount of research has been carried out to understand the behavior that anti-vaccine communities show on social networks. However, it seems equally relevant to study the behavior that communities and communicators “pro vaccines” perform in these networks. Therefore, the objective of this research has been to study how members of the Spanish Association of Health Journalist (ANIS) communicate and use the social network Twitter. More specifically, the different interactions made by ANIS partners were analyzed through the so-called “centrality measures of social network analysis” (SNA), to check the configuration of the user network and detect those most relevant by their indexes of centrality, intermediation or mentions received. The research monitored 142 twitter accounts for one year analyzing 254 twits and their 2.671 interactions. The research concluded that the network of ANIS partners on Twitter regarding vaccines has little cohesion and has several components not connected to each other, in addition to the fact that there are users outside the association that show greater relevance than the partners themselves. We also concluded that there are an important lack of planning and direction in the communication strategy of ANIS on Twitter, which limits the dissemination of important content.


Prisma Com ◽  
2020 ◽  
Vol 43 ◽  
pp. 7-46
Author(s):  
Bárbara Ramos ◽  
Cláudia Rafaela Lobo ◽  
Henrique Tomé ◽  
Salomé Silva

This article aims to understand how the Portuguese political parties with parliamentary seat use the social network Facebook as a tool for public relations, hoping to verify what it might mean in the communication strategy of each party. To understand the main objective of this research, we will present theoretical bases related to the social network Facebook, political communication and political communication in social networks, which will support the subsequent methodological analysis. The survey was based on all Facebook publications of the nine parties during the official campaign period before the 2019 Legislative Elections, (between the September 22nd and the October 4th). For this, tables were elaborated that include all publications and data related to those publications. Based on this, techniques such as observation, bibliographic research and content analysis were used.


2020 ◽  
pp. 332-345
Author(s):  
Meret Strothmann

The Roman municipal laws from Spain tell us much more about the political constitution of Roman cities than any other document from the Western provinces. However, the fragments at our disposal do not provide information about the social and religious identity of the citizens and incolae. A short survey of Latin inscriptions in Spain shows that in Baetica, where the municipal laws were found, there is very little evidence for indigenous cults, in contrast to other Spanish provinces, numerous deities and cults are attested. It is suggested that municipal laws do not add much to our knowledge of religious life in the cities precisely because they were conceptualized as blueprints for different cities with different conditions. The lack of precise instructions regarding religious institutions is to be seen as part of a broader concept. Thus, in a paragraph of the late-republican constitution for the colony of Urso, the city council has the right to complete the calendar, i.e. to define the official cults. In the Flavian constitution of Irni, such a paragraph is missing, but instead another indication of local authority in respect to possible acculturation can be found: the founder is allowed to legislate, but only within the limits of Roman customary law. Roman cities in Spain were able to autonomously model the religious landscape in response to local needs, a capacity clearly expressed in legal terms.


2021 ◽  
Vol 4 (1) ◽  
pp. 28-37
Author(s):  
Alejandro Alfredo Quispe Mayuri ◽  
Leonidas Alejandro Maldonado Bendezú

The research was oriented to the development of perception of the use of social networks in young people of the city of Ica. The study sought to know the habits and customs of those investigated, about the use of networks and the role played by the devices that produce, receive, process, store and transmit information without distance conditions, and in real time. The research was qualitative as well as descriptive. The population consisted of 59,247 young people aged 20 to 30 years and the sample 384 young people (120 were women and 264 men). The survey technique was used and the instrument was the questionnaire. It was concluded that young people, due to their personal characteristics and the conflicts that they are experiencing, require a personal and social world where family, friends and loved ones share their lives. Social networks are constituted as an alternative to satisfy these needs, which is generating an increase in their addiction day by day because they are participants in the various alternatives that these environments offer. The results were: 43.49% said that they frequently use the internet, 25.7% said that Facebook is the social network of their preference, another 54.17 said that it is essential to use the social network of their preference, 34.9% said that important activities for being connected to a social network, in addition to a 40.36 established that what most attracts them is talking with friends.


2020 ◽  
pp. 33-41
Author(s):  
Dmitrii Anatolevich Kachusov

The subject of this article is the city protection movement in Barnaul. On the background of strengthening of authoritarian trends in political life of the country, takes place reorientation of the vector of civil activity from solution of the political problems of federal scale towards the local social issues. Namely the local public movements become an important element in the society of separate cities that allow the interaction between civil activists, society, and municipal authorities. The advancement of Internet and social networks greatly contributed to broadening of the audience of city protection communities, growth of opportunities for their influence upon public consciousness and government authorities. Assessment of the size, publication activity and staff composition of the city mono-problem communities in social networks in the key method for studying the city public movements. The research determined the presents of a number of organizations in Barnaul oriented toward the general questions (preservation of historical center of the city, protection of park zones, etc.), as well as solution of particular problems. The author also underlines a large portion of youth (below 30 years of age) among the members of city protection communities. Despite the fact that currently the social database is restricted, members of the communities actively participate in city life, using the Internet as an environment for public self-presentation and channel for communication with population, government, and mass media.


Author(s):  
Vuk Vučetić

In the present study we investigated the level of new media competences of BiH politicians. Therefore, in the contemporary media (over)charged society, competences of new media are, by all means, a part of a broader media literacy phenomenon as a prerequisite of development of democratic society. In our research, we observed new media competencies from the point of presence/use of social networks Facebook and Twitter in order to promote/communicate with voters. In this context, research has shown that politicians in BiH still do not recognize the social network as an integral part of the political image, and that there is a sufficient level of awareness on the role and importance of social networks as an integral part of the „new media democracy”.


2017 ◽  
Vol 2 (2) ◽  
pp. 60
Author(s):  
Zainab Nayyar ◽  
Nousheen Hashmi ◽  
Nazish Rafique ◽  
Khurram Mahmood

The main purpose of analyzing the social network data is to observe the behaviors and trends that are followed by people. How people interact with each other, what they usually share, what are their interests on social networks, so that analysts can focus on new trends for the provision of those aspects which are of great interest for people so in this research article an easy approach of gathering and analyzing data through keyword based search in social networks is examined using NodeXL and data is gathered from twitter in which political trends have been analyzed. As a result the political trends among people are analyzed.


Author(s):  
Marián Navarro Beltrá ◽  
Irene Garcia Medina ◽  
Pedro Pereira Correia

The main goal of this study is to examine the communication that fashion brands make through Facebook. It is intended to ascertain if the fashion brands use a communication strategy based on dialogue with their followers. In order to reach the objectives indicated above, a content analysis has been carried out (quantitative methodology) of 326 publications made through Facebook by H&M, Zara and Ralph Lauren between January 1st and June 30th of 2017. The main results of this work show that, although Facebook has a wide dialogical potential, fashion brands do not use it to a great extent. Although we consider appropriate to have analyzed only the social network Facebook given its importance, this situation could be considered as the main limitation of the present study, since the fashion brands could, or not, be taking advantage of the dialogical potential of other social networks, such as Twitter or Instagram. It could be considered that this research stands out for studying a series of variables that allows organizations to know if they are using the dialogical potential offered by digital communication.


Author(s):  
I A Rytsarev ◽  
A V Kupriyanov ◽  
D V Kirsh ◽  
R A Paringer

In this paper is dedicated to the World Cup held in the city of Samara from June 15 to July 15, 2018. As part of the work, a multithreaded collection in real time was organized, filtering and processing messages from users of the social network Twitter within the host city and its surroundings from May 15 to August 15, 2018. Then, a study was conducted of the texts of user messages on the subject of the popularity of topics and the construction of a “word cloud”. The second study was the construction of a diagram of the dynamics of the number of messages in different languages. As part of the work, modules for collecting, filtering and processing data using BigData technology were implemented.


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