Graphic design as a means of advertising transmission ideas in polygraphy

The purpose of the article is a substantiation of the use of visual images in the form of graphic models in printing advertising, consideration of the basic categories of graphic design in advertising, generalization of theoretical approaches to understanding the essence and content of the visual design of the advertising product. Methodology: analysis, synthesis, generalization. The research methodology consists in the application of general and special methods of cognition, in particular, the author used comparative analysis, synthesis and generalization, terminological, chronological and other research methods, among which a special place is occupied by review-analytical monitoring of publications. The scientific novelty lies in the substantiation of the introduction of the visual image of the text in the layout of the advertising project as a necessary addition to the traditional use of graphics, taking into account the peculiarities of the advertising communication process. This provided an opportunity to generalize and specify the specifics of the development of advertising ideas in printing through graphic design. Conclusions: As a result of the study it was found that the basis of graphic design in advertising is the application in practice of interdisciplinary knowledge and skills, the specifics of figurative expression in the artistic sense of the word. It was also found that the use of means of visualization of verbal and nonverbal information in the creative advertising concept is a very important component when considering the design function as a means of transmitting advertising information in printing. Derivatives that underlie the disclosure of creative advertising ideas with the help of design tools have been identified. Key words: graphic design, visual communication, modeling, advertising, printing, information, visual, images, design, idea, research, information, technique, means, transfer, design, drawing, technique, environment, synthetic, landscape, style, direction, transformation.

ECO-ANALYTICAL MONITORING OF RADIOACTIVE MICROELEMENTS AND EVALUATION OF THEIR IMPACT ON DENTAL PERIODONTOLOGICAL STATUS

The world community has a well-founded concern about anthropogenic pollution and the danger to human health it poses. An important role in increasing the incidence of ecologically polluted areas belongs to the exposure to anthropogenic toxins, certain socio-economic conditions, lifestyle, the presence of bad habits and the nature of human nutrition, and, in particular, the interaction of these risk factors. The effect of various endogenous factors in modern socio-ecological conditions on the human body is diagnostically manifested in the form of functional shifts in the parameters of oral fluid, which are mainly adaptive-compensatory in nature. The microelement composition of biological fluids reflects the total amount of toxic substances received from the environment, which is why it is an indicator of the impact anthropogenic pollution and can be a test object in the ecological and analytical monitoring of micronutrients. The level of macro- and micronutrients and the immunoglobulin status of the altered picture reflects the state of the oral cavity local immunity, internal organs and the human environment, because the indicator, reflecting the physical status, can use the signaling system in pathological homeostasis. The most common cause of decreased body resistance is adverse long-term exogenous factors that have a pronounced effect on both the immune system and the local immunity of the oral cavity, and the trace element composition of mixed saliva can be regarded as parameters of local resistance of the oral cavity.

METHODOLOGY FOR ANALYTICAL MONITORING OF ABNORMAL USER BEHAVIOR IN A DISTRIBUTED INFORMATION SYSTEM OF CRITICAL APPLICATION

The article develops methods of analytical monitoring of abnormal user behavior in a distributed information system of critical application, which is based on the use of the method of fuzzy matrix incidents. The use of matrix incidents allows you to identify atypical or inappropriate user behavior in work sessions. To illustrate the practical application of the developed methodology, an example of identifying one of the classes of user abuse is presented and the effectiveness of the methodology for analytical monitoring of abnormal user behavior in a distributed information system of critical application is evaluated.

Scientific Views on the Structure of the Elements in the Financial Security Management System in Economic Sectors

It has been clarified that the process of ensuring the financial security of the economy is closely correlated with the establishment of an appropriate management system in this area. The article is aimed at substantiating scientific views on the structure of the elements in the financial security management system in economic sectors. To achieve this goal, it is ascertained that the financial security management system of an economy provides for grounding links and means of interaction with both senior systems (financial security of regions and the state, economic security, national security), and lower systems (financial security of enterprises). It is proved that structural aspects of financial security management in an industry relate to constructing an internal system of elements and organizing their interaction in order to form the unique properties and capacity of the system by management areas. A set of structural elements of the financial security management system in an economic sector is determined, which can be divided into several groups, namely: formation of an institutional and management structure; identification of strategic and tactical guidelines; introduction of a system of economic incentives and support; provision of information and analytical monitoring and control tools; and use of regulatory tools. It is proved that the effectiveness of the financial security management system in an industry is largely determined by the quality of the organizational management structure, rational choice of strategic and tactical guidelines, effectiveness of economic incentives and support, coordination of information and analytical monitoring and control, ability to use broad regulatory tools.

Socio-psychological components of success of personality life choice

The article reveals the socio-psychological components of the success of life choices. A multilevel socio-psychological program of optimization of the process of life choice of a person in early adulthood is proposed, which consisted of motivational-diagnostic, correctional-developmental and analytical-monitoring stages using methods and techniques of existential, cognitive, behavioral correction, creative self-therapy and therapy. It is shown that the correctional and developmental work carried out within the program had a positive effect on the semantic sphere of the participants. There is a significant positive dynamics of indicators on the subscales of semantic life orientations, which indicates an increase in understanding of life, the emergence of goals in life, confidence in achieving goals; favorable emotional perception of the life process as a whole. Changes in the semantic sphere of personality in early adulthood had a positive effect on its value sphere, which was expressed, in particular, in increasing the value of achievements, and indicated the growing importance of social recognition, success in life, competence, purposefulness and optimization of life choice. early adulthood. Key words: personality, life choice, socio-psychological correction, socio-psychological components of success of life choice.

Overview of ion chromatographic applications for the analysis of nuclear materials: Case studies

Accurate, precise, and rapid analytical monitoring of various nuclear materials is essential for the smooth functioning of nuclear reactors. Ion chromatography (IC) has emerged as an effective analytical tool for simultaneous detection of different ions in a wide range of materials used in the nuclear industry. The major advantages over other techniques include superior selectivity and sensitivity for detection of anions and cations, wide dynamic range, and speciation studies of ions. This article provides an overview of different ion chromatographic methodologies developed for the analyses of various nuclear materials such as fuel, control rods, moderator, coolant, and process streams. Comparison of various analytical aspects of IC over the other routine techniques reveals the ease and multidimensional capability of the technique. An insight is given to the modern variations in the field such as coupling of IC with other techniques for the characterization of nuclear matrices, implementation of capillary IC in terms of miniaturization, and so on. The information presented herein will serve as a very useful resource for investigators in the field of characterization of nuclear materials.