ANALISIS PENGARUH KUALITAS PRODUK, HARGA DAN IKLAN TERHADAP KEPUASAN PEMBELIAN PADA PT. ASKOTAMA INTI NUSANTARA

The development of the business world in Indonesia iscurrently growing rapidly, considering that it has entered the era of globalization so that the business world isrequired to develop rapidly. Consumers prioritize product quality, affordable prices and the company's advertisementsare not excessive. Creating purchase satisfaction is a challenge for entrepreneurs because a buyer is now increasinglycritical in choosing the type of product and must match his expectations. The purpose of this study is to determine:Analysis of the Effect of Product Quality, Price and Advertising on Purchase Satisfaction at PT. Askotama IntiNusantara.“The sampling technique used in this study the author uses the Random Sampling technique (Randomlyon All Consumers) where each member of the population has the same opportunity to be selected as the overallsample, but the sample in this study is the entire population that is sampled .“The results obtained that partially andsimultaneously there is a positive and significant influence between Product Quality, Price, Advertising on Purchase Satisfaction.

“Hey Alexa–order groceries for me” – the effect of consumer–VAI emotional attachment on satisfaction and repurchase intention

Purpose Given the growing prominence of voice-activated artificial intelligent devices (VAIs) as the strategic market-facing technology for grocery purchases, this article aims to bring together theories on anthropomorphism, trust, emotional attachment, self-connection and self-disclosure in one conceptual framework establishing that consumer–VAI relationship has significant implications for grocery purchase satisfaction and intention to repurchase using VAIs. Design/methodology/approach The study tested seven hypotheses through a survey-based approach comprising of two studies. Findings The study empirically supports VAI anthropomorphism and trust in VAIs as predictors of consumer–VAI emotional attachment and establishes the moderating role of consumer self-disclosure. Consumer–VAI self-connection resulting from emotional attachment results in grocery purchase satisfaction and intention to repurchase using VAIs. Research limitations/implications The article offers a novel perspective on consumer–VAI relationships and the use of VAIs for grocery purchases. It establishes an agentic role of consumers when ordering groceries using VAIs, creating a deeper understanding of how consumer–VAI emotional attachment results in extensions of consumers’ self-identity, resulting in purchase satisfaction and repurchase intention using VAIs. Practical implications Establishing a consumer–VAI relationship, the article brings out the strategic importance of VAIs for marketers in grocery purchases and repurchases, which can be extended to other purchases. Originality/value The article offers a new perspective on establishing VAIs as strategically important market-facing devices by examining consumer relationships with VAIs and offering valuable insights on how consumer emotional attachment with VAIs results in satisfaction and intention to repurchase using VAIs.

Effects of Consumer Consumption Value and Psychological Status on Cosmetics Repurchase Behavior in the COVID-19 Era

Purpose: This study examines the effect of changes in the daily lives of cosmetic consumers resulting from COVID-19 on behavioral intention according to consumption value and analyzes the relationship among consumption value, purchase satisfaction, and repurchase intention of cosmetic consumers.Methods: In this study, a collected questionnaire was statistically processed to verify the established hypothesis, and through the data coding process, empirical analysis was performed using the SPSS (Statistical Package for Social Science) 22.0 program and Amos 21.0.Results: As a result of examining the effect of cosmetic shopping value on satisfaction and expected regret, based on the independent variable, rare consumption value (CR=5.199), hedonistic consumption value (CR=6.974), and functional consumption value (CR=4.214) on satisfaction, ethical consumption value (CR=15.628) and functional consumption value (CR=2.798) were found to affect the expected regret (p<0.01). As a result of the hypothesis testing, the most influential section was the effect of satisfaction on repurchase (C.R.=27.117).Conclusion: This study analyzed the data of 1,059 people and confirmed the effect of the change in consumption value on consumer satisfaction as the center of consumption shifts rapidly from offline to online due to the influence of the untact era. It is thought that this understanding would be helpful in establishing effective strategic technology.