The Quality of Corporate Website and its Relationship with Reputation Formation

The study aimed to investigate the impact of website quality & its Relationship with the corporate reputation forming &management; applied on DAL - Sudan by studying the corporate website users, using the descriptive analytical approach for collecting and analyzing data. The study community was (656257) users of DAL corporate website, and the study sample consisted of (400) users were taken and selected in a simple random manner to represent different age groups, gender and educational levels; by questionnaire checked with Alpha Cranach's formula for validity& reliability. The results showed that there was an effect of website quality with its dimensions (easy access & use, quality & adequacy of information, simplicity & attractiveness of design)on forming &management the corporate reputation among the website's users & followers, and there is a relationship between the interaction of website admins with users' comments & the amount of time users spend on the website, the study found that interest in users' comments contributes to their increased stay on the website and their interaction with its electronic content, in addition to its relationship with reputation forming and management. The study recommended a greater focus on the intensive application of web technologies on the website, to meet the needs and desires of users, and attention to periodic user surveys to determine the corporate status and satisfaction scores, and use it as a tool to manage and measure the corporate reputation, as the website can measure reputation electronically through users' feedback and interaction with the website content.

Online Reputation Management in Canadian Hospitals

This paper aims to evaluate how Canadian hospitals manage Facebook, Twitter, Youtube and their own corporate websites to promote their brand and reinforce their strategic positioning. We carried out a literature review about corporate communication, branding and health organizations; and then, we defined 48 key performance indicators to analyze how the best 85 Canadian hospitals managed Facebook, Twitter, Youtube and their corporate website for promoting their brands. We concluded that most Canadian hospitals used their corporate website for disseminating journalistic information; Facebook and Twitter, for interacting with patients; and Youtube, for publishing videos about health education.

Social media and recruitment: examining (counter) productive diversity messages

Purpose This study aims to explore the consequences of inconsistent diversity-related signals for job seekers. Information sources include strategically crafted corporate signals and independent sources. The authors seek to understand the effect of inconsistent diversity signals on job seekers attitudes and behavior during recruitment. Design/methodology/approach An experiment was conducted wherein two samples from job-seeking populations were first exposed to a fictitious corporate website and then to LinkedIn profiles of that organization’s employees, with systematically varied diversity signals. Findings Results demonstrated that conflicting diversity signals had negative effects on perceived organizational attractiveness in the student sample (N = 427) and on organizational agreeableness in the working sample (N = 243). Negative organizational attraction was related to a lower likelihood of participants applying. Practical implications This work provides a stark but an important message to practitioners: signaling diversity-related values on corporate websites may backfire for organizations that actually lack diversity. Originality/value Few studies have combined communication theories with recruitment to examine the link between diversity signals and inconsistent information gathered via social media.

Considerations on Creating Conversational Agents For Multiple Environments and Users

Advances in artificial intelligence algorithms and expansion of straightforward cloud-based platforms have enabled the adoption of conversational assistants by both, medium and large companies, to facilitate interaction between clients and employees. The interactions are possible through the use of ubiquitous devices (e.g., Amazon Echo, Apple HomePod, Google Nest), virtual assistants (e.g., Apple Siri, Google Assistant, Samsung Bixby, or Microsoft Cortana), chat windows on the corporate website, or social network applications (e.g. Facebook Messenger, Telegram, Slack, WeChat).Creating a useful, personalized conversational agent that is also robust and popular is nonetheless challenging work. It requires picking the right algorithm, framework, and/or communication channel, but perhaps more importantly, consideration of the specific task, user needs, environment, available training data, budget, and a thoughtful design.In this paper, we will consider the elements necessary to create a conversational agent for different types of users, environments, and tasks. The elements will account for the limited amount of data available for specific tasks within a company and for non-English languages. We are confident that we can provide a useful resource for the new practitioner developing an agent. We can point out novice problems/traps to avoid, create consciousness that the development of the technology is achievable despite comprehensive and significant challenges, and raise awareness about different ethical issues that may be associated with this technology. We have compiled our experience with deploying conversational systems for daily use in multicultural, multilingual, and intergenerational settings. Additionally, we will give insight on how to scale the proposed solutions.

How to Communicate Sustainability: From the Corporate Web to E-Commerce. The Case of the Fashion Industry

Sustainability strategy at companies has become a key business and management aspect for the development and success of an enterprise. The communication of strategies and actions relating to sustainability has become increasingly important for both companies and brands. This research studies the communication process that forms part of the sustainable strategy of fashion companies, ranging from the corporate website to e-commerce, and it proposes improvements for sustainability communication. Two new models are presented: the Operational Model for Evaluating Fashion Corporate Websites (OMEFCW) and the Operational Model for Evaluating Fashion E-Commerce (OMEFeC), based on the core dimensions of online sustainability communication (orientation, structure, ergonomics and content—OSEC), as established by Siano. In order to obtain an optimal view of the fashion industry, four corporate groups—two luxury fashion groups (Kering Group and Moët Hennessy Louis Vuitton (LVMH)) and two fast fashion groups (H&M Group and Intidex)—are compared. In addition, all of the e-commerce operations of the groups’ fashion brands are analyzed, a total of 32 brands. The results show that it is necessary to continue improving in terms of the communication of sustainability within the fashion industry, whilst demonstrating the great deficiency that exists regarding the communication of sustainability in the case of the brands’ e-commerce operations, which are precisely the web pages most visited by consumers.

AUDIT COMMITTEE CAPABILITIES AND INTERNET FINANCIAL REPORTING OF LISTED FINANCIAL FIRMS IN NIGERIA

The aim of this research is to look into the impact of audit committee capabilities and internet financial reporting on Nigerian listed financial firms. For this study, a correlation research design was used. All fifty-two (52) financial firms listed on the Nigerian Stock Exchange as of April 2020 make up the study's population. A total of 44 financial firms listed on the Nigeria Stock Exchange were sampled using a judgemental sampling process. Secondary data for measuring internet financial reporting transparency was extracted from the investor relations sections of each sample firm's corporate website, while secondary data for measuring audit committee capabilities came from the non-financial information section of the sampled firms' annual reports for a five-year period spanning the 2014 to 2018 financial years. The researchers used a pool of ordinary linear regressions to analyse the results. The validity of statistical inferences was tested using a diagnostic test. The study's results reveal that audit committee operation and competency have a significant positive relationship with internet financial reporting. Meanwhile, there is no connection between audit committee independence and audit committee size and internet financial reporting. As a result, the study suggests that regulators allow businesses to disclose financial details through their websites. A series of lectures or workshops should be held to inform the board and management about how the implementation of internet financial reporting will draw in more shareholders, increase transparency, and save money, according to the analysis. This study is restricted to only listed financial firms in Nigeria. Therefore, the findings of this study cannot be generalised. Because this study is limited to listed financial firms in Nigeria, future research can be expanded to other business sectors.

Analysis of Patient Safety Incidents in Primary Care Reported in an Electronic Registry Application

Objectives: (1) To describe the epidemiology of patient safety (PS) incidents registered in an electronic notification system in primary care (PC) health centres; (2) to define a risk map; and (3) to identify the critical areas where intervention is needed. Design: Descriptive analytical study of incidents reported from 1 January to 31 December 2018, on the TPSC Cloud™ platform (The Patient Safety Company) accessible from the corporate website (Intranet) of the regional public health service. Setting: 24 Catalan Institute of Health PC health centres of the Tarragona region (Spain). Participants: Professionals from the PC health centres and a Patient Safety Functional Unit. Measurements: Data obtained from records voluntarily submitted to an electronic, standardised and anonymised form. Data recorded: healthcare unit, notifier, type of incident, risk matrix, causal and contributing factors, preventability, level of resolution and improvement actions. Results: A total of 1544 reports were reviewed and 1129 PS incidents were analysed: 25.0% of incidents did not reach the patient; 66.5% reached the patient without causing harm, and 8.5% caused adverse events. Nurses provided half of the reports (48.5%), while doctors reported more adverse events (70.8%; p < 0.01). Of the 96 adverse events, 46.9% only required observation, 34.4% caused temporary damage that required treatment, 13.5% required (or prolonged) hospitalization, and 5.2% caused severe permanent damage and/or a situation close to death. Notably, 99.2% were considered preventable. The main critical areas were: communication (27.8%), clinical-administrative management (25.1%), care delivery (23.5%) and medicines (18.4%); few incidents were related to diagnosis (3.6%). Conclusions: PS incident notification applications are adequate for reporting incidents and adverse events associated with healthcare. Approximately 75% and 10% of incidents reach the patient and cause some damage, respectively, and most cases are considered preventable. Adequate and strengthened risk management of critical areas is required to improve PS.

DESIGNING APPLICATIONS FOR CARRYING OUT VOCATIONAL GUIDANCE WORK. SUBSITE DESIGN PROBLEMS

The article investigated the current problem of promoting the image of the university. One aspect of this may be the creation of subsites to the main site of the university. It will become the newest tool, a communication platform for entrants. A modern website is a tool, a communication technology platform, a new space for interaction between teachers and students. It's not just about reputation and public relations. This is a new practice of society in the age of informatization. The key role in the competitive confrontation of consumer needs in educational services, as well as for the worldwide recognition of universities, is assigned to its corporate website. In order for the site to take a worthy place in the rankings, it is necessary to take action to improve the internal factors of the site. Therefore, the development of both the university website and its subsites should be approached responsibly. It is necessary to pay attention at development to stylistic registration of pages (it should be executed in the same style, as the main site). Nowadays, it is also necessary to adhere to cross-browser and take into account search engine optimization. This is a set of measures that would raise the position of the site in the results of search engines for certain user queries in order to promote the site. It is also necessary to pay attention to the development of the navigation system of the subsite. An interesting solution that will distinguish this subsite from others was the use of geographic information systems to create a navigation map. The final stage of resource development should be its testing. In this way it is possible to create an effective website of the university, which will guarantee the transparency of educational and scientific activities of the university, directly and indirectly affecting its competitiveness and demand in the higher education market by the target audience, primarily entrants.

Flights of fancy: creating and communicating the elite travel experience

This major research paper (MRP) explores the discourses of elite airline travel by applying principles of travel discourse, linguistics, and social identity theory to a case study of Delta Air Lines’ online marketing for its premium Delta Sky Club lounge. The following research questions guided this study: How does Delta Air Lines’ language use in the online marketing of their frequent-flyer and business-class services contribute to the creation of a Club motif? How does the Club motif help to differentiate the elite traveler (and their travel experience) from other ticketholders? How does it reinforce the salience of these groups? How does the loyalty and- reward framework capitalize on social anxieties about status and group identification? A qualitative analysis was used to analyze the spaces, status groups, and social structures that were featured on the five webpages selected from Delta Air Lines’ corporate website. The results of this study not only contribute to our understanding of the travel experience for ‘preferred’ airline passengers, but also reveal the discursive strategies by which these passengers are stylized and positioned as elites.

Flights of fancy: creating and communicating the elite travel experience

This major research paper (MRP) explores the discourses of elite airline travel by applying principles of travel discourse, linguistics, and social identity theory to a case study of Delta Air Lines’ online marketing for its premium Delta Sky Club lounge. The following research questions guided this study: How does Delta Air Lines’ language use in the online marketing of their frequent-flyer and business-class services contribute to the creation of a Club motif? How does the Club motif help to differentiate the elite traveler (and their travel experience) from other ticketholders? How does it reinforce the salience of these groups? How does the loyalty and- reward framework capitalize on social anxieties about status and group identification? A qualitative analysis was used to analyze the spaces, status groups, and social structures that were featured on the five webpages selected from Delta Air Lines’ corporate website. The results of this study not only contribute to our understanding of the travel experience for ‘preferred’ airline passengers, but also reveal the discursive strategies by which these passengers are stylized and positioned as elites.