Narrating New Normal: Graduate Student Symposium Report

This article summarizes the events at Narrating New Normal: Graduate Student Symposium, held virtually on May 17–18, 2021. The symposium was organized by a number of graduate students from the School of Communication and Film (previously named the School of Communication) and was supported by Global Storytelling: Journal of Digital and Moving Images and the School of Communication and Film. It was attended by an international roster of graduate students hailing from academic institutions and think tanks in different countries. The presentations focused on the usage of the phrase new normal, a popular term during crises, in various geopolitical, geocultural, and historical contexts. The essay discusses first the background and theoretical framework that informs the symposium. Conceived during the COVID-19 pandemic, a global crisis that has seen the use of the phrase new normal in describing the shifts in our daily lives or imaginations of a postcrisis future. Taking a critical approach, the symposium aims to interrogate how the phrase is used by different social institutions, corporations, and individuals in various crises, considering how it normalizes precarity. This essay also summarizes the keynote lecture delivered by professor Michal Krzyzanowski (Uppsala University) on the discursive strategies of normalization and mainstreaming. It also covers the papers and discussions across four panels that examined the different aspects of normalization and of new normal in its various incarnations: geopolitics, networked media spaces, normalization and precarity, and popular culture. The article ends by offering a synthesis of the major threads that tie the presentations and addresses together. It proposes that while the phrase new normal normalizes and obfuscates precarity, it also suggests that there are pockets of optimism during crises where we can witness human resilience and individual agency.

Legislative Discourses on Contemporary Slavery in Brazil

This article aims to analyze the perceptions of parliamentarians about contemporary slave labour in Brazil. We examined the opposition speeches to the Constitutional Amendment Proposal (PEC) nº 438/2001, processed between 1999 and 2014. That proposal aimed to establish the expropriation of properties where such a form of work was found. From a methodological point of view, we use Critical Discourse Analysis. Several discursive strategies were identified in order to avoid the approval of the referred PEC. Among them, we chose to analyze the categories that we call ‘inversion of guilt’, ‘fantasy’, and ‘exceptionality’. The study of the speeches showed the inexistence of proposals of policies to confront the issue, policies that were pushed aside in the name of an evasive, conservative and even reactionary debate. We observed an evident concern of parliamentarians with agribusiness but a lesser concern in addressing the conditions in which the enslaved workers rescued by state inspection were found.

The Debate on the Pandemic in Spain

The chapter analyses the discourse of the political debate in the Spanish parliamentary confrontation on the coronavirus and its health and economic consequences. To this end, it analyses eight debates led by the President of the Government, Pedro Sánchez, and the leader of the opposition, Pablo Casado. The discursive strategies of both influence the central aspects of the political framework on which the legislature is structured, as can be seen in the grammatical mechanisms, in the lexical selection, in the evidentiality around the sources of legitimacy, and in general, in the stylistic and emotional component of the respective interventions. In this way, the pandemic has become a privileged reference for the political programmes of the different parties.

Discursive representation of the Article 370 abrogation: A comparative CDA of the headlines of two major Indian online news publications

The Indian government on 5 August, 2019, unilaterally removed Article 370 of its constitution that provided autonomous status to the disputed region of Jammu and Kashmir. In order to pre-empt any backlash, the authorities put the entire region under strict lockdown and imposed a complete communication blackout including suspension of internet, mobile, and landline phone services. The Indian media vociferously covered the issue of higher “national interest” with no counter-narrative from local news media in the region. Using Van Djik’s socio-cognitive model, the study conducted comparative critical discourse analysis of the headlines from two major Indian online news publications; the English daily The Times of India and the Hindi daily Dainik Jagran to identify the discursive strategies adopted by these newspapers after the revocation of the Article 370. The study aimed to understand how Indian newspapers were shaping the discourse when the Indian government imposed communication restrictions and lockdown in the region. Through CDA, the study located the discursive strategies in the headlines and the ideological standpoints they reflected while covering the Article 370 controversy. The CDA found that the headline discourse in both the news publications was characterized by aggressive nationalistic assertion reinforcing domestic legitimacy for the government’s decision. The analysis further showed substantial evidence for the cultural distances between the English and Hindi language news discourse. Unlike English headlines, the Hindi headlines contained explicit linguistic subjectivities and were overtly hyperbolic in recognizing and blending itself with the nationalist assertion and socio-political expression around the abrogation of Article 370.

Exploring ecological identity from the perspective of systemic functional linguistics

Ecological identity, acting as the baton to guide the public’s behavior in nature, is closely correlated with environmental crises that threaten human survival. Previous studies of ecological identity are mostly conducted in the domain of sociopsychology with an emphasis on human’s attitude and behavior. Less attention, however, has been paid to the discursive construction of one’s ecological identity. The current study aims to build a framework to explore the mechanism of discursive strategies in constructing one’s ecological identity. To this end, this article classifies different ecological identities according to their impact on nature and the ecosophy of holism. It then puts forward a framework based on systemic functional linguistics to explore how lexicogrammatical resources can be employed strategically in the construction of ecological identity. The framework is significant for ecolinguistic investigations of identity and the cultivation of human’s critical language awareness related to the protection of ecosystems.

A Corpus-based Study of the Discursive Construction of Corporate Identities by Chinese and American Banks

By taking the perspective of Social Constructivism and the Discourse-Historical Approach, and using the corpus linguistic tool Wmatrix, this study compares the discursive strategies adopted by Chinese and American banks in their construction of corporate identities. The research underlines the shared and unique features presented in prominent themes, communication strategies and lexical patterns. It is found that Chinese banks prefer to emphasise their historical development, industrial ranking and organisational structure to positively construct their identity as industry leaders, adopting a corporate ability strategy through the frequent usage of numbers and superlative adjectives. However, American banks tend to stress care for their employees, communities and environment. They prefer to use a corporate responsibility strategy to build their identity as social contributors through the frequent usage of performative verbs to exhibit specific corporate activities. This study may have practical implications for Chinese companies wishing to improve their international communication capability and may offer educational implications for Business English teaching.

Discursive Aesthetic Impact Strategies in Medieval Literary Texts

The paper deals with the matter investigating the nature of the aesthetic impact of the belles-lettres style being generated within the scope of great transfer from high Middle Ages to the start of Renaissance. In course of the analysis, some traditional ideas and terms adopted in the historical stylistics are used. The mentioned ideas turned up into being during the period of its discrimination from other disciplines of linguistic historical cycle. Acquired linguistic independence charged the ideas with the function of marking the borders between the historical stylistics and other disciplines mentioned. One of the markers of the type is the voluminous historism, i.e., co-relationship between stylistic phenomena and the context of their existing. Flexible borders of the latter regulated by targets and tasks of the proper research can be extended up to the certain type of culture. Importance of a special character gained by the medieval culture during the period of the international Gothic dominating when considered as a type of a context necessary for analysing the belles-lettres style generating corresponds to the importance of combining philological and non-philological kinds of practice and induced by the purpose to enrich the analysis as well as to increase the research output verification. It is suggested that the analysis of the elements of another semiotic nature presented by types and illustrations highly important for discursive strategies to influence the recipient should be thought of as an instance of a combination of the kind. One of the mighty instruments of the mentioned sort of the esthetic impact is the medieval illuminated book of the epoch of the international Gothic (XIV - XV centuries) dominating within the borders of European cultural space. Soft power, immanent to it, id est, some ability to modify emotional state of consciousness and behaviour of a recipient is characterised by semiotic attractionness and cognitive power, and embodies one of the type of strategies of the kind.

Attractions of delay: Using deliberative engagement to investigate the political and strategic impacts of greenhouse gas removal technologies

Concerns have been raised that a focus on greenhouse gas removals (GGR) in climate models, scientific literature and other media might deter measures to mitigate climate change through reduction of emissions at source – the phenomenon of ‘mitigation deterrence’. Given the urgent need for climate action, any delay in emissions reduction would be worrying. We convened nine deliberative workshops to expose stakeholders to futures scenarios involving mitigation deterrence. The workshops examined ways in which deterrence might arise, and how it could be minimized. The deliberation exposed social and cultural interactions that might otherwise remain hidden. The paper describes narratives and ideas discussed in the workshops regarding political and economic mechanisms through which mitigation deterrence might occur, the plausibility of such pathways, and measures recommended to reduce the risk of such occurrence. Mitigation deterrence is interpreted as an important example of the ‘attraction of delay’ in a setting in which there are many incentives for procrastination. While our stakeholders accepted the historic persistence of delay in mitigation, some struggled to accept that similar processes, involving GGRs, may be happening now. The paper therefore also reviews the claims made by participants about mitigation deterrence, identifying discursive strategies that advocates of carbon removal might deploy to deflect concerns about mitigation deterrence. We conclude that the problem of mitigation deterrence is significant, needs to be recognized in climate policy, and its mechanisms better understood. Based on stakeholder proposals we suggest ways of governing GGR which would maximize both GGR and carbon reduction through other means.

Нарративы детей Сибири о депортации калмыков. Интервью с В. И. Бадмаевым и А. Н. Овшиновым

Introduction. This publication is devoted to the issues of deportation of the Kalmyk people to Siberia (1943–1956) and the memories that the individuals have of their traumatic experience of the exile period. It consists of an introduction, two interviews, and comments on them. The narratives belong to Kalmyks who were of preschool age at the time of Siberian exile. The purpose of the publication is to focus on “children of Siberia” as a separate generational stratum, with their own specific experiences and loyalties; Siberian villages, sites of their socialization, becoming their homeland. Of relevance are the facts that contribute to the mosaic of the Siberian life of Kalmyks and the stories shedding light on the feelings and experiences of children growing up in Siberia. Also, the author was interested in analyzing the expressions and verbal formulas, plots and associations that create the protagonists’ spontaneous narratives, and the ways the language of trauma, which arises in any narrative of the traumatic event, is used in the material under study. Data and methods. The interviews were taken by the author from V. I. Badmaev (2008) and from A. N. Ovshinov (2018); presented in the form of transcribed texts, these are examined via the method of discourse analysis. Results. The discursive strategies of the two narratives indicate their largely positive character. The author shows that, for their specific exile experience, the “children of Siberia” should be singled out into a separate generational stratum. The material will be of interest to the student of the Kalmyk deportation history and the people’s memory of the exile.