INTERNATIONAL EXPERIENCE OF THE STATE REGULATION OF TOURISM: LESSONS FOR UKRAINE

Organization of the state regulation of tourism in Ukraine and opportunities for its improvement on the basis of learning from the experience of leading tourist countries in Europe is the purpose of the study. The notion and main purpose of the state regulation of tourist activities is substantiated. It is established that the history of the state regulation of tourism in Ukraine points to the frequent change and re-organization of its central body, which did not facilitate the development of tourism. Analysis of the role of the state in the organization and development of tourist activities in different countries of the world allowed determining four types of models of the state participation in regulation of tourism as a constituent element of economy of the mentioned countries: American, Budget-Forming, European and Mixed. Experience of leading tourist countries (France, Spain, Great Britain and Italy) convinces of the necessity for the efficient building-up of the state bodies responsible for the development of the mentioned branch. Efficient organization of tourism in a country and its state regulation, cooperation with non-governmental institutions, active promotion of the national tourist product, implementation of efficient promotion and PR activities and a developed tourist infrastructure facilitate interest in this country by the tourists and inflow of monetary resources.

FOREIGN EXPERIENCE OF THE PARADIGM OF MEDIUM-TERM BUDGET PLANNING AND ITS APPLICATION IN UKRAINE

The article examines the essence of medium-term budget planning, its tasks and stages of development in world, in particular European practice. The expediency of using a multi-year approach in the budget process and its advantages and disadvantages are proved. The peculiarities of medium-term budget planning of its function and methods of application in Ukraine are grounded. The toolkit and key elements to be implemented in the medium-term planning system according to the recommendations of the European Commission are described. The peculiarities of implementation of the program-target method as the most effective form of budgeting both at the state and regional levels are characterized. The directions of improvement of strategic financial management by means of introduction of budgetary medium-term planning in budgetary practice of Ukraine are determined. It is proved that the significance and urgency of medium-term budget planning in the budget process is quite significant, and most importantly, it is economically justified from the standpoint of all participants in budget relations. It is necessary to understand and note that the best international, in particular, European experience, should be a diagnostic indicator, not a template used to implement reforms. The main task is to develop procedures and mechanisms that will allow sector ministries and departments to plan expenditures based on reasonable assumptions about available budget resources and the state - to ensure transparency, flexibility and the possibility of operative adjustment of budget items taking into account changes in the budget policy of the country.

CONFECTIONERY MARKET OF UKRAINE: ANALYSIS AND PROSPECTS OF DEVELOPMENT

The purpose of the study is to analyze the state of the confectionery market in Ukraine and deter-mine the prospects for its development. The structure of the confectionery market and the dynamics of production of various types of confectionery in Ukraine are established. The activity of the lead-ers of the Ukrainian confectionery market is analyzed, as well as the main trends in the development of this market. The existing demand for confectionery products both in Ukraine and in other coun-tries was studied, which allowed to determine the prospects for its further growth. Problems and prospects of development of the confectionery market of Ukraine are presented. It is determined that the stable development of the confectionery industry for the country’s economy will simultane-ously stimulate the development and growth of the production in agriculture, transport and logistics, trade, increase employment, and significantly increase the country’s export potential.