Enabling Customer-Centricity and Relationship Management using Net Promoter Score

We are in the fifth era of marketing development, that of relationship marketing, where the environment is influenced by globalization, informatization, market liberalization, and the overcapacity of production, and the focus will be not on increasing the volume of production, but on obtaining profit using relationship with profitable customers. Customer-centricity, customization, one-to-one relationship and measuring the value of each customer is an advantage in the fearless market. Organizations if they knew what customers wants would offering only those products or services they want, but to help them to know the customers’ needs better, they use models, new methods and calculation of performance indicators. One of the models which help organizations to determine the customer value and centricity is Net Promoter Score (NPS), its formula being developed by Reichheld F. in 2006. Our research is made on 10 organizations and on 150 respondents and is consisting in using NPS in order to observe customers’ perception of the analysed brands, to measure how well the brand is having satisfayed and loyal customers, and the desire for recommendation of the analysed brand. Our article is using simulation, modeling and IT programs to observe possible relationships and future trends.

Managerial Accounting - an Essential Component of the Information System

Accounting it’s an important component of the economic information system. E. Horomnea believes that through specific means and procedures, accounting provides: clarifications of the past and the present of the economic entities, pertinent analyzes that are directed to the market; provides guidance on the strategic future; provides motivations and solutions for the decisions made. This article will analyze the evolution of managerial accounting from traditional costing to the new guidelines, when the issue of creating added value and managing third parties needs represents the future of any information system. After 1987 there are continuous changes and concerns, not only at Romanian level but at world wide scale.

Entrepreneurial Education - a New Challenge for Universities in Romania

Entrepreneurial spirit plays an increasingly important role in the economic sphere, and universities are meant to play a central role in this process, where the main objective is the continuous development and mediation of the knowledge increasingly geared to the applications through innovation and patenting a secure platform for employment and well-being growth. The Universities have to take a position in if/and how they want to grow into a so-called “University of Entrepreneurship” which is characterized by a high degree of openness to the surrounding society and here we are talking, especially, about, the business sector in Romania. This evolution of expectations for the social role of universities has resulted from increased and recent interest in entrepreneurship and innovation of areas as research and theory of the business environment. The experience gained as teachers indicates that education and entrepreneurship education should include different theories and methodology than those applied in the usual way. The theory of traditional management and microeconomic models could even be a barrier to new thinking and change and, therefore, to the implementation of modern entrepreneurial actions. We want this article to be a source of inspiration for educational institutions and to have a positive contribution to research in business education and to be applicable in business decision-making.

IoT and EU Law – E-Human Security

The new realities brought on us by the growing usage of IoT devices should be paralleled by new sets of paradigms and regulations, in order to not only accomplish the raise in the living standards of people but also to increase their level of human security. The IoT devices, as well as, in whole, the virtually completely internet connected society we live in today, need strong and clear rules and regulations, need laws that can help maintain and improve the cyber-security level. While being able to electronically track one’s children, by a multitude of IoT and other electronic devices, it is a great and useful feature we have to take into account that the same information, now shared over the internet, might also get into the wrong hands and lead to unpleasant or even dangerous situations.

The Role of Computerized Solutions in Consolidating Financial Results from the European and Anglo-Saxon Accounting Systems

The implementation of up-to-date technologies in the accounting system of modern entities is a topical subject, by the desire of enterprises to align themselves with the current of international globalization but also by the requirements imposed by the science and practice to join the accounting main issues in the field. The accounting technique evolved with the technological innovations, related to each evolutionary period of the human society. The paper aims to identifying the factors that influenced the whole process of the development of information technologies in the financial-accounting field; identifying the main issues related to the technological interaction in accounting and, in this context, identifying the tools and technological supports in the evolution of the accounting technique, from the empirical forms of accounting to the present day, in the age of globalization, amid the continuous need for normalization and standardization of accounting procedures, especially applicable to the consolidation of financial results. Nowadays, the most used digital technology in computerized accounting and management is Cloud-Computing ERP solutions, a form of digital accounting that will represent the critical mass of accounting information system in the near future, and this paper will present and discuss such solutions.

Integrated Reporting in the Context of Corporate Governance. Case study on the Adoption of Integrated Reporting of Romanian Companies listed on BSE

Integrated Reporting (IR), the latest approach in corporate reporting, is one of the most discussed topics of the past several years. Recently, companies and companies have realized that the former business model, which was based only on profit-taking without regard to employees, the environment and society, needs to be revised and should take into account wider objectives than financial ones. Therefore, current societies adopt a pluralistic approach and aim to include in their concerns stakeholders’ needs, sustainability, business ethics and transparency. From the aforementioned aspects derives the research question of the present study, aiming in this way to determine the degree of adoption of the integrated reporting of the Romanian companies listed on the Bucharest Stock Exchange, as well as the analysis of the corporate governance reporting degree of the companies included in the study. The results show us the current state of the art for this issue.

Aspects of Innovation and Technology Transfer in Romania

Technological information, knowledge transfer, research and innovation are factors of success in the contemporary economy. Romania is on the last place in Europe in terms of innovation, and the Romanian regions occupy the last positions the picture of the European innovation at the regional level. The paper presents a presentation of the situation of the innovation in Romania, with aspects concerning the need for innovation of SMEs. Domestic companies need innovation to cope with the European and international competition. The collaboration with the university/research institutes and the patent/license acquisition have a low share, showing the lack of technology transfer and of certain partnerships between the business environment and the research area. The establishment of networks specialized in technological transfer, with government support, can be a solution for the sustainable growth of the national economy.

Competitiveness for Knowledge Society: from Nature to New Developments and Challenges

This article tracks the emergence of the concept of competitiveness. A historical review of the achievements of foreign and Bulgarian authors is presented, as well as a grounded critical assessment of the different aspects of the category under consideration. An aggregate assessment of the achievements at the present stage is provided. Few directions for new developments and challenges of competitiveness research are outlined.

The Populist Political Parties and their Overthrow in the Prevalent Order

The world is entering a new international economic order, with clearly different characteristics to the previous one. Apart from the fundamental rotation (every 40-50 years) between the regimes of free trade and protectionism, the decisive difference is the rapid rise of populist parties that are gradually displacing traditional political parties and traditional governments in Europe and the world. This development is the angry response of the victims of globalization, which has created many losers and few winners. Despite some differences among these new political parties, depending on whether they belong to the right or left, they all share certain basic choices, such as closed borders, the return of nationalism, the need for state intervention in the economy, a more equitable distribution of wealth, the demonstration of hostility to elitism and the status quo, the limitation of unregulated stock market economy, the greater emphasis on domestic production and consumption than exports. This status change is important not only from the point of view of mutating from liberal to illiberal democracy, but also from the point of view of the radical economic changes expected at the international and national levels. The main question, which at present cannot be answered, is whether life on the planet Earth will be better or worse as a result of these fundamental changes that penetrate our everyday life.

The Corelation between Labour Market and Education – Results of a Comparative Study Conducted in the Hungarian, Romanian and British Educational Systems

The present study aims at highlighting some of the impacts that labour market an education mutually have on each other both in the context of economies in transition (even if they used to have long historic traditions related to pioneering in instruction and education at mass and elite level) and that of a steady and consequent capitalist state undisturbed by the storms of radical political changes and periods of totally negating the values and results created by former historic eras and communities. The main idea is that the relationship between the labour market and education is that of a mutual demand and supply based corelation, permanently influencing each other, so no political or economic authority and power should miss taking this into consideration unless they want to fail.