Plan Your Research Communication Strategy

2021 ◽  
pp. 30-40
Author(s):  
Dennis Meredith
Keyword(s):  
Communication Strategy ◽  
Research Communication ◽  
News Releases ◽  
Multiple Audiences ◽  
The Media

Researchers should chart a communication strategy to maximize the benefit of their communications to their research and career. They first need to free themselves from the attitude that they should fear communicating to lay audiences because of the inherent imprecision of lay communications. Also, they should overcome the fear of communicating beyond their peers because their peers might judge them harshly. They should have a “do-tell” strategy that they communicate as much as possible about their goals and research advances. Such a strategy ensures that their work will reach audiences that they might not have expected. They should also have a “strategy of synergy,” in which they use such content as news releases to reach multiple audiences beyond the media.

Develop Your Lay-Level Research Communication Strategy

2021 ◽  
pp. 107-116
Author(s):  
Dennis Meredith
Keyword(s):  
Scientific Publication ◽  
Research Process ◽  
Scientific Data ◽  
Communication Strategy ◽  
Successful Strategy ◽  
Research Communication ◽  
Everyday Lives ◽  
Funding Agencies ◽  
The Media

This chapter covers the practical steps to creating a communication strategy to enhance your research and your career. Developing a strategy for communicating to lay audiences is important for successfully reaching those audiences. That strategy involves first protecting scientific publication against premature public release of scientific data and conclusions. A strategy also involves giving a comprehensive, coherent view of one’s research, sharing one’s research process, and fitting into the institution’s mission. Finding popular “hooks” for communication, or vivid metaphors familiar to people in their everyday lives, will engage your audience and greatly help communicate your work. A successful strategy also entails coordinating with funding agencies and becoming an expert resource for the media.

Explaining Research

2021 ◽  
Author(s):  
Dennis Meredith
Keyword(s):  
Media Coverage ◽  
Communication Strategy ◽  
Decision Makers ◽  
Science Centers ◽  
The Public ◽  
Research Communication ◽  
News Releases ◽  
Effective Media ◽  
Funding Agencies ◽  
Tools And Techniques

Explaining Research is the most comprehensive guide to research communication. It offers practical tools and techniques to effectively reach professional and lay audiences important to researchers’ success. These audiences include colleagues, potential collaborators, officers in funding agencies and foundations, donors, institutional leaders, corporate partners, students, legislators, family and friends, journalists, and the public. The book also includes strategies to guide research communication, as well as insights from leading science journalists and research communicators. The book shows how to develop a communication “strategy of synergy”; give compelling talks; build a professional website; create quality posters, images, animations, graphs, charts, videos, e-newsletters, blogs, podcasts, and webinars; write popular articles and books; persuade funding decision makers; produce news releases and other content that attract media coverage; give effective media interviews; serve as a public educator in schools and science centers; and protect against communication traps.

scholarly journals How Loud and Clear Rung the Alarm Bell: The Communication Efforts of WHO on the Beginning of COVID-19 Outbreak

2021 ◽  
pp. 002073142110249
Author(s):  
Huriye Toker
Keyword(s):  
Risk Communication ◽  
International Development ◽  
International Health ◽  
Well Being ◽  
World Health ◽  
The Public ◽  
News Releases ◽  
The Media ◽  
Credible Information ◽  
Health Organization

As seen clearly from the coronavirus disease 2019 (COVID-19) pandemic, health is an important foreign policy and diplomatic issue connected with security, economic well-being, and international development. According to risk communication researchers, effective, transparent, and timely information sharing is the most important tool after vaccines for responding to pandemics. This study aims to start a scholarly discussion on the risk communication efforts of the World Health Organization (WHO) during the COVID-19 outbreak. We analyzed WHO’s communication efforts during the first 3 months of the COVID-19 pandemic. As the leading international health organization, WHO was responsible for providing rapid, up-to-date, and credible information for the public and the media. The selected research items were 42 news releases and statements provided by WHO between December 31, 2019, and March 30, 2020. These were subjected to qualitative and quantitative content analyses using the NVivo 12 qualitative analysis software program for coding. The data were coded under 6 variables (date of publication, topics, frequency, wording of the COVID-19 outbreak, sourcing, and themes of the releases). While 54.7% of WHO's communications were devoted to the COVID-19 outbreak, more than half were not issued until March. That is, instead of early risk communication and clear warnings about the outbreak, WHO acted overcautiously, preferring messages related to solidarity and cooperation during the most devastating pandemic of the 21st century.

scholarly journals Komunikasi Politik Kiai Dalam Pemilihan Umum Tahun 2019

2020 ◽  
Vol 10 (1) ◽  
pp. 49-62
Author(s):  
Khoirul Mushthofa Misyuniarto
Keyword(s):  
Political Communication ◽  
Boarding School ◽  
General Election ◽  
Communication Strategy ◽  
The Political ◽  
Study Approach ◽  
Winning Team ◽  
Qualitative Descriptive ◽  
The Media

This study examines the political communication strategy carried out by Kiai as a boarding school caretaker in the General Election. The purpose of this study is to describe the political communication strategy carried out by Kiai Syafik Rofi'i, caretaker of the Salafiyah Syafi'iyah Islamic Boarding School in Bangkalan Regency, East Java Province in the 2019 General Election. This study uses a qualitative descriptive method with a case study approach. The results showed that the political communication strategy being implemented was political negotiation among kiai in Islamic boarding schools in Bangkalan Regency. In addition, political communication uses the strategy of a campaign winning team or success team, and also uses the media as a channel for delivering messages to provide understanding and influence public opinion.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

Městské marketingové strategie: Příklady českých měst

2021 ◽  
Author(s):  
Lucie Herbočková ◽  
Vladimír Žítek
Keyword(s):  
Theoretical Background ◽  
Communication Strategy ◽  
Marketing Plan ◽  
Depth Of Processing ◽  
Target Groups ◽  
Modern Cities ◽  
Comprehensive Development ◽  
The Media

Marketing plans are one of the key strategic documents for the management of modern cities. If cities want to effectively use marketing tools to support the comprehensive development of their territory, it is necessary to design and implement their unique marketing strategy. A lot of European cities have been doing this for several decades, and their steps have already become an inspiration for many Czech cities. The quality of the document is determined not only by the sufficient depth of processing of individual parts but also by a detailed analysis of the target groups on which attention is to be focused. Only in this way is it possible to propose measures and activities that will fulfill the city's visions and goals. The aim of the paper is to evaluate the marketing strategies of selected Czech cities in the light of theoretical background and concepts. The paper focuses on three Czech towns that have a marketing plan, namely Hodonín, Břeclav and Trutnov. Hodonín's marketing plan is too general and has an analytical rather than a developmental character. On the other hand, Bruntál has a clear plan based on a precisely performed analysis stemming from the results of a questionnaire survey. All objectives and measures are clearly and comprehensibly defined, and measurable indicators enhance their achievement. The plan looks realistic and ambitious at the same time. Trutnov's marketing plan significantly focuses on the role of the media in the implementation of the communication strategy. Considerable emphasis is also placed on the specification of target groups.

The Essential News Release

2021 ◽  
pp. 117-124
Author(s):  
Dennis Meredith
Keyword(s):  
Media Coverage ◽  
Internal Communication ◽  
Basic Unit ◽  
Funding Agency ◽  
Public Funds ◽  
The Public ◽  
News Release ◽  
News Releases ◽  
Background Material ◽  
The Media

The news release is the basic unit of your research communications. There are many types of news releases, each with its own use, and they may target different audiences. These include the hard news release, the feature release, the backgrounder, the personal profile, the Q&A, the news tip, the media alert, the grant/gift announcement, and the award announcement. News releases have many uses beyond attracting media coverage. These include as ammunition for the funding agency, internal communication, an investment for future use, background material, a statement of record, a Web alert for fellow researchers, a record of stewardship of public funds, education for the public, and family news.

Communicating During an Outbreak or Public Health Investigation

2019 ◽  
pp. 243-260 ◽  
Author(s):  
Abbigail J. Tumpey ◽  
David Daigle ◽  
Glen Nowak
Keyword(s):  
Public Health ◽  
At Risk ◽  
Social Media ◽  
News Media ◽  
Effective Communication ◽  
Crisis Response ◽  
Communication Strategy ◽  
The Public ◽  
The Media

Effective communication during an outbreak or public health investigation is crucial for fostering adoption of public health recommendations and minimizing or preventing harm. During outbreaks, a comprehensive communication strategy integrating news media, social media, and partner engagement is essential for reaching affected persons and for keeping everyone informed about public health actions and recommendations. The strategies outlined in this chapter are the foundation for rapidly and effectively conveying information and public health recommendations to the persons at risk, the media, and the different entities involved in the response. Regardless of the public health event’s cause, core communication actions and steps will be similar; however, in every outbreak or public health investigation, perceptions and needs will vary among target audiences, partners (i.e., persons or organizations that can play a role in the crisis response), and persons or organizations with a connection or interest in the outbreak (stakeholders).

The Psychological Impact of Brand Advertisement on Face Book Users with Media Convergence – A Semiotic Approach

2017 ◽  
Vol 12 (01) ◽  
Author(s):  
Priya Handa ◽  
Ruhi Lal
Keyword(s):  
Psychological Impact ◽  
Communication Strategy ◽  
Work Place ◽  
Media Convergence ◽  
Semiotic Approach ◽  
The Face ◽  
The Media ◽  
Relationship Of ◽  
The Impact ◽  
The Relationship

The study has explored the rising psychological changes with the media convergence of television and Facebook and significance of a positive approach to deal with hierarchical conduct of employee in any company. The study investigates the brand advertisement showcasing balance of personal and professional life in the relationship of wife and husband at same work place. The study focused on semiotic approach to analyze the advertisement of Airtel India emphasizing on social roles of women in the society and its impact on the users of Facebook. The researcher analyzed the hegemony in the commercial and promotion of advertisement on public platform as face book to know the impact on consumer towards the commercial. Initially television is used as a medium the commercial was also released through Facebook with a strong brand communication strategy. The findings revealed that the observational information shared on Facebook affirms a portion of positive hierarchical conduct, that concentrates on the enticing urge in the consumers / users to aspire, visualize, share the views about the commercial with emotions on the face book page showcasing positive consumer psychology.

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