Electronic word of mouth (eWOM) research – a comparative bibliometric analysis and future research insight

2022 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sandip Mukhopadhyay ◽  
Ritesh Pandey ◽  
Bikramjit Rishi
Keyword(s):  
Bibliometric Analysis ◽  
Word Of Mouth ◽  
Future Research ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Word Analysis ◽  
Current Mass ◽  
Marketing Tool ◽  
Complementary Techniques ◽  
Business And Management

PurposeIn recent times, the growing use of electronic word of mouth (eWOM) has attracted consumers, organizations and marketers alike. The objective of this study is to summarize and compare the current mass of eWOM research published in leading hospitality and tourism journals with research published in the other fields of both business and management.Design/methodology/approachThis study uses multiple bibliometric analysis methods, including citation, co-citation, keyword and co-word analysis. It compares various assessments of eWOM research published in 399 selected business publications and 398 selected hospitality/tourism publications (ABDC A and above and ABS 3 and above) between 2003 and 2021.FindingsThe co-citation analysis identified three thematic areas under each of the domains, i.e. in the hospitality/tourism field, the three themes included eWOM and behavior; eWOM and social media; and eWOM as a marketing tool. Similarly, under the business field (encompasses remaining business and management subdisciplines), the three themes are eWOM and sales, eWOM quality and attributes; and eWOM, information and consumer. Additionally, the word and co-word analysis mapped the comparative evolution of research in these two fields. The study advocates more research focusing on less researched platforms using diverse data, recommender systems adoption and application of eWOM in the business to business (B2B) context.Research limitations/implicationsThis study summarizes the overall theoretical and conceptual structure of eWOM research in both business and hospitality/tourism fields; based upon which, several recommendations for future research are proposed.Originality/valueBy comparing the developments in the specialized hospitality/tourism sector with broader management literature using multiple, complementary techniques, this study brings out important insights for hospitality/tourism researchers.

ICT adoption in hotels and electronic word-of-mouth

2015 ◽  
Vol 28 (2) ◽  
pp. 227-250 ◽  
Author(s):  
Beatriz Moliner Velázquez ◽  
María Fuentes Blasco ◽  
Irene Gil Saura
Keyword(s):  
Structural Equation ◽  
Quantitative Research ◽  
Word Of Mouth ◽  
Equation Model ◽  
Mediating Effect ◽  
Survey Method ◽  
Future Research ◽  
Electronic Word Of Mouth ◽  
Content Type ◽  
Ict Adoption

Purpose The purpose of this paper is to investigate how information and communication technology (ICT) adoption in hotels contributes to satisfaction and loyalty from the consumer perspective, considering the online dimension of recommendations. Design/methodology/approach A quantitative research based on a structured questionnaire and using a personal survey method was developed. Surveys were conducted on 386 guests from Spanish hotels. Causal methodology by testing structural equation model was applied. Findings Significant relationships are obtained in the sequence “ICT use perception – satisfaction with ICT – overall satisfaction with the hotel – dimensions of loyalty” and the mediating effect of positive electronic word-of-mouth intention between ICT satisfaction and general intention to recommend the hotel is confirmed. Research limitations/implications Future research can replicate these relationships in other tourist services and employ multidimensional scales to measure word-of-mouth behaviour. Originality/value The novelty of this work is that it studies the relationships between ICT, satisfaction and loyalty in hotel services, paying particular attention to positive word-of-mouth behaviour, both conventional and online.

Evolution of Electronic Word of Mouth: A Systematic Literature Review Using Bibliometric Analysis of 20 Years (2000–2020)

2021 ◽  
Vol 10 (3) ◽  
pp. 215-231
Author(s):  
Rishikesh Bhaiswar ◽  
N. Meenakshi ◽  
Deepak Chawla
Keyword(s):  
Information And Communication Technologies ◽  
Bibliometric Analysis ◽  
Visual Information ◽  
Word Of Mouth ◽  
Intellectual Structure ◽  
Future Research ◽  
The Internet ◽  
Electronic Word Of Mouth ◽  
Discussion Forums ◽  
Information And Communication

The internet has transformed the consumer approach to evaluate products and services. Consumers follow various internet-based platforms to evaluate products and services. Electronic word of mouth (eWOM) is available in the form of various platforms like social media, online review websites, blogs and discussion forums in the form of textual or visual information. Hence, it is vital to have a comprehensive understanding of the eWOM domain. This article aims to systematically consolidate, synthesize and extend the knowledge on eWOM using bibliometric analysis from a multi-industry and multiple platforms perspective. A total of 746 papers have been obtained between 2000 and 2020 from the top 25 journals from the Web of Science database, including a count of 1,234 authors and 35,351 total citations in the study. This article underlines the trend of publications in eWOM research and identifies the most influential work, most productive authors, countries and journals in the eWOM domain. The clusters from co-citation and co-word analysis networks have defined the intellectual structure of eWOM literature. Finally, the keyword co-occurrence has expressed the research themes in the eWOM area through thematic evolution. The article also discusses the linkage of eWOM to information and communication technologies like the Internet of Things and blockchain technologies. Lastly, the article identifies the gaps in the literature and suggests future research directions.

Unveiling contemporary dimensions in the internationalisation of family firms through bibliometric analysis and thematic analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Sonal Thukral ◽  
Apoorva Jain
Keyword(s):  
Bibliometric Analysis ◽  
Thematic Analysis ◽  
Family Firms ◽  
Research Area ◽  
Research Articles ◽  
Future Research ◽  
Content Type ◽  
Holistic Understanding ◽  
The Family ◽  
Research Stream

Purpose For sustaining a competitive advantage in the integrated world economy, it has become imperative for family firms to internationalise their operations in overseas markets. However, despite the growing set of literature, results are still inconclusive with respect to family firms’ internationalisation. Thus, this study aims to address this gap by systematically reviewing 142 articles (1991–2019) to help researchers in identifying and unfolding the unexplored themes in the underlying area. Design/methodology/approach For systematically reviewing articles, the study uses a three-step methodology following PRISMA guidelines, bibliometric analysis and thematic analysis. Descriptive statistics of 142 research articles are obtained through bibliometric analysis while thematic analysis is carried out to create themes or clusters of various factors relating to family firms’ internationalisation. Findings The current review uncovers the evolving trends in the research streams, most productive authors, top journals and articles, co-citation analysis, as well as the major themes surrounding the family firms’ internationalisation literature. Results from bibliometric analysis indicate that family firms’ internationalisation is an upcoming research area. Also, the review indicates an opportunity for scholars from developing nations to make significant contributions in the underlying research stream. Research limitations/implications Results from bibliometric and thematic analysis will help academicians and researchers in accumulating a holistic understanding relating to family firms’ internationalisation and understanding the upcoming trends in family firms’ research, thereby guiding the future research scope. Also, it will assist the family firms’ leaders and managers in understanding the important dynamics in overseas markets and various factors to be considered while planning their internationalisation. Originality/value Undertaking a systematic literature review presents readers with a state-of-the-art understanding of the underlying research topic. To the best of the knowledge, to date, the study is the first to conduct the review of literature through bibliometric analysis with the help of R Studio software in the field of family firms’ internationalisation. Also, the study is the first to review more than 100 research articles in the underlying area. Finally, the study proposes a comprehensive framework integrating the major themes and facets relating to family firms’ internationalisation.

Bibliometric analysis and critical review of the research on big data in the construction industry

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Yusheng Lu ◽  
Jiantong Zhang
Keyword(s):  
Big Data ◽  
Construction Industry ◽  
Bibliometric Analysis ◽  
Critical Review ◽  
Rapid Development ◽  
Heterogeneous Data ◽  
The Body ◽  
Future Research ◽  
Temporal And Spatial Distribution ◽  
Content Type

PurposeThe digital revolution and the use of big data (BD) in particular has important applications in the construction industry. In construction, massive amounts of heterogeneous data need to be analyzed to improve onsite efficiency. This article presents a systematic review and identifies future research directions, presenting valuable conclusions derived from rigorous bibliometric tools. The results of this study may provide guidelines for construction engineering and global policymaking to change the current low-efficiency of construction sites.Design/methodology/approachThis study identifies research trends from 1,253 peer-reviewed papers, using general statistics, keyword co-occurrence analysis, critical review, and qualitative-bibliometric techniques in two rounds of search.FindingsThe number of studies in this area rapidly increased from 2012 to 2020. A significant number of publications originated in the UK, China, the US, and Australia, and the smallest number from one of these countries is more than twice the largest number in the remaining countries. Keyword co-occurrence is divided into three clusters: BD application scenarios, emerging technology in BD, and BD management. Currently developing approaches in BD analytics include machine learning, data mining, and heuristic-optimization algorithms such as graph convolutional, recurrent neural networks and natural language processes (NLP). Studies have focused on safety management, energy reduction, and cost prediction. Blockchain integrated with BD is a promising means of managing construction contracts.Research limitations/implicationsThe study of BD is in a stage of rapid development, and this bibliometric analysis is only a part of the necessary practical analysis.Practical implicationsNational policies, temporal and spatial distribution, BD flow are interpreted, and the results of this may provide guidelines for policymakers. Overall, this work may develop the body of knowledge, producing a reference point and identifying future development.Originality/valueTo our knowledge, this is the first bibliometric review of BD in the construction industry. This study can also benefit construction practitioners by providing them a focused perspective of BD for emerging practices in the construction industry.

How electronic word of mouth (e-WOM) triggers intention to visit through destination image, trust and satisfaction: the perception of a potential tourist in Japan and Indonesia

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Ida Bagus Putu Purbadharmaja ◽  
Putu Yudi Setiawan ◽  
Toshikatsu Hayashi ◽  
Anak Agung Bagus Putu Widanta
Keyword(s):  
Peer Review ◽  
Word Of Mouth ◽  
Structural Model ◽  
Developed Countries ◽  
Tourism Industry ◽  
Online Discussions ◽  
Theory And Practice ◽  
Destination Image ◽  
Electronic Word Of Mouth ◽  
Content Type

PurposeThe purpose of the paper is to analyze the different results between the effects of electronic word of mouth (e-WOM) on the perception of potential tourist in Japan and Indonesia regarding destination image, destination trust, satisfaction and their intention to visit.Design/methodology/approachThis research method is a structural model. Based on the existing literature review, several variables were obtained which were then analyzed by WarpPLS 6.0 software. The sampling method applied in this study is the purposive sampling technique. Samples of 200 potential tourists were collected in Indonesia and 100 potential tourists were collected in Japan. The population in this study was a potential tourist in Indonesia and Japan, with the following criteria: An Indonesian citizen, age between 19 and 60 years, who has never visited Japan and a Japanese citizen who has never visited Indonesia and have ever read or conduct online discussions regarding Japan and Indonesia as a tourist destination.FindingsThe results of the analysis of the two respondents in Japan and Indonesia prove that e-WOM has a positive effect on the image of the destination and intention to visit but not on the confidence of the destination. Destination image was also proven to significantly mediate the influence of e-WOM on intention to visit. These findings bring important implications for the theory and practice of tourism marketing.Originality/valueTheoretically, the result could be used as a reference for further research about the comparison between the effect e-WOM on destination image, destination trust and intention to visit of potential tourist in developed countries and developing countries. Practically, the result could be used as a consideration for the tourism industry and authority in both countries when formulating the destination marketing strategy.Peer reviewThe peer review history for this article is available at: https://publons.com/publon/10.1108/OIR-03-2019-0111

Emerging trends in digital transformation: a bibliometric analysis

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Raghu Nandan Chawla ◽  
Praveen Goyal
Keyword(s):  
Bibliometric Analysis ◽  
Business Models ◽  
Digital Technologies ◽  
Citation Network ◽  
Digital Transformation ◽  
Intellectual Structure ◽  
Future Research ◽  
Strategic Decisions ◽  
Content Type ◽  
Research Areas

PurposeUbiquitous digital technologies are driving organisations to embrace non-traditional digitally transformed business models incessantly. Heterogeneous literature contributions have resulted in a spur in the research related to business transformation driven by digital technologies in recent years; consequently, the research under the digital transformation (DT), even though becoming a hotspot, remains very fragmented. The authors endeavour to holistically present the literature's intellectual structure under DT as a concept, its evolving journey and the emerging research streams in the business and management domains using the techniques of bibliometric analysis.Design/methodology/approachBy performing bibliometric analysis on 234 research articles published over the last 20 years in the DT domain, retrieved from Thompson Reuters Web of Science TM, this study culls out thorough insights from the citation, co-citation and keyword analysis. Further emerging research streams were evaluated using VOSviewer software.FindingsThe study depicts an overall incremental trend of year-on-year publications, authors' performance, publication journals, associated institutions and research driving countries, along with key insights from co-citation network analysis. Furthermore, the study evaluates four research areas – organisational impacts, applied applications and insights, operational processes and social aspects, comprising eighteen research streams that comprehensively cover-up research under the DT domain.Research limitations/implicationsThe study contributes to the literature of DT by amalgamating the status of the present research, but more importantly, by deriving the research areas and research streams, which can be further expanded by researchers as future research streams.Practical implicationsFor the practitioners, the study aims to act as a ready reckoner repository with practice-oriented literature references to facilitate them building knowledge and taking effective strategic decisions to harness the benefits of DT more proficiently.Originality/valueThis study illustrates the bibliometric structure of the DT literature and presents insights from the growth of the literature year-on-year.

A bibliometric analysis of Halal and Islamic tourism

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Syed Ahamed Suban ◽  
Kumar Madhan ◽  
Shameem Shagirbasha
Keyword(s):  
Bibliometric Analysis ◽  
Visual Analysis ◽  
Analytical Techniques ◽  
Future Research ◽  
Content Type ◽  
Concise Review ◽  
Knowledge Area ◽  
Scopus Database ◽  
Broad Subject ◽  
Number Of Authors

PurposeHalal and Islamic tourism is gaining attention in the tourism literature in recent years. This study uses bibliometric analytical techniques to explore all the publications indexed in the Scopus database in the broad subject of Halal and Islamic tourism from 2004 to 2021.Design/methodology/approachThe authors found 238 publications that fit the function, subject and set criteria. The papers were analysed in terms of publication by knowledge area, number of studies published every year, contribution by countries, number of authors and most influential journals. VOS viewer was used to perform a visual analysis on co-occurrence of keywords and document citations.FindingsAccording to the findings, the Scopus database includes 151 (34.40%) documents on business, management and accounting, and 89 (20.27%) documents on social science. It was reported that 29 documents were published in 2018, followed by 54 documents in 2019 and 56 documents in 2021. Malaysia has contributed 86 documents on Islamic tourism, whereas Indonesia has contributed 64 documents. The paper also discusses other interesting findings.Research limitations/implicationsThe bibliometric analysis carried out was confined to Scopus data. Other national and international databases were not taken into account for this research.Originality/valueBetween 2004 and 2021, this study examined relevant studies on Halal and Islamic tourism. The study presents a concise review of the literature accessible to researchers working in this area and provides recommendations for future research.

scholarly journals Effective social media marketing strategy: Facebook as an opportunity for universities

2017 ◽  
Vol 45 (5) ◽  
pp. 532-549 ◽  
Author(s):  
Costas Assimakopoulos ◽  
Ioannis Antoniadis ◽  
Oliver G. Kayas ◽  
Dragana Dvizac
Keyword(s):  
Marketing Strategy ◽  
Technology Acceptance ◽  
Undergraduate Students ◽  
Social Networking Sites ◽  
Education Institution ◽  
Future Research ◽  
Content Type ◽  
Conceptual Background ◽  
Marketing Tool ◽  
The Republic

Purpose The purpose of this paper is to investigate the usage of university Facebook (FB) groups and sites by undergraduate students seeking information about their departments and the ways these pages could be used to acquire students. The factors that can intensify the FB group activities of a university are examined as well as how FB can be used as a marketing tool to improve marketing campaigns. Design/methodology/approach The study investigates and compares two universities: the University of Novi Sad of the Republic of Serbia and the Technological Educational Institute of Western Macedonia, Greece. A structured questionnaire was used with samples of 343 and 300 students gathered in this survey. Findings An enhanced technology acceptance model oriented toward FB is presented and it is the conceptual background of the paper. Student demographics and behavioral characteristics of the FB group they enrolled on were determined. Common behavioral patterns of the usage tension of the FB group are also identified. Additionally, five factors were determined that can be used by university marketers to intensify engagement with the FB group. Research limitations/implications Larger samples should be used for future research. Originality/value The paper proposes a marketing strategy a higher education institution should follow to more effectively use social networking sites as a marketing tool.

A comprehensive analysis of the 21st century's research trends in English Mobile Learning: a bibliographic review of the literature

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Rouhollah Khodabandelou ◽  
Masood Fathi ◽  
Mohammad Amerian ◽  
Mohammad Reza Fakhraie
Keyword(s):  
Bibliometric Analysis ◽  
Mobile Learning ◽  
Research Trends ◽  
Current Status ◽  
Future Research ◽  
Review Of Literature ◽  
Content Type ◽  
The Past ◽  
Learning Research ◽  
Points Of View

PurposeThis study examines the importance of English Mobile Learning research as a foundation for lifelong and sustainable education from different points of view, including those of technology innovation experts, psychologists and educators. It aims to explore the current status and relevant research trends through the application of bibliometric mapping and bibliometric analysis.Design/methodology/approachFor this study, all Web of Science records (in total 5,343) from 2000 to 2020 in the field of English Mobile Learning were analyzed using the VOSviewer and CiteSpace software tools. The WoS built-in functions, including “Refine” and “Analyze,” were employed to perform the bibliometric analysis. The study further analyzed a sample of the five most-cited articles to identify the previous studies with the highest quality or impact.FindingsThe results showed that research in English Mobile Learning is growing quickly and steadily with a noticeable emphasis on various device-based technologies and applications. The study also discusses the key implications for research institutions, education policymakers and academicians, and identifies the most prominent avenues for future research on English Mobile Learning. Moreover, the results shared in this review highlight the most important and emerging areas of research in the field.Originality/valueThis article is the most recent bibliographic review of literature that particularly addresses the English Mobile Learning research during the past two decades.

Rural women entrepreneurship: a systematic literature review and beyond

2021 ◽  
Vol ahead-of-print (ahead-of-print) ◽  
Author(s):  
Monika Aggarwal ◽  
Ramanjit Kaur Johal
Keyword(s):  
Literature Review ◽  
Bibliometric Analysis ◽  
Systematic Literature Review ◽  
Rural Women ◽  
Future Research ◽  
Female Entrepreneurs ◽  
Role Of Government ◽  
Women Entrepreneurship ◽  
Content Type ◽  
The United Kingdom

PurposeRural women entrepreneurship has been a domain attracting academicians and governments. This paper aims to to annotate existing literature in order to find a nexus between rural women and entrepreneurship using a systematic literature review and bibliometric analysis. Further, it has a certain scope and direction of existing research by critically analysing the work published in the domain of rural women entrepreneurship.Design/methodology/approachOut of 213 documents, 192 were published during last 20 years till October 2020 in Scopus journals that were downloaded using the keywords “Women Entrepreneurship” OR “Female Entrepreneurs” OR “Women Entrepreneurs” OR “Female Entrepreneurship” AND rural were accepted for further processing. VOS-Viewer software has been used to present bibliometric analysis. A thematic analysis of top 10 papers and 26 open access papers has also been done.FindingsIt was found that research interest in the said domain gained momentum in the last decade only. India is the top country that is publishing maximum papers; the United Kingdom has the maximum citations. The existing studies have focussed on factors influencing entrepreneurship, impact of gender and role of government schemes in fostering entrepreneurship. It is recommended that future studies may explore few inadequately explored grey areas including impact of entrepreneurial education, microcredit and information technology on rural women entrepreneurship.Originality/valueThis literature review article contributes to the existing literature by identifying the scope and direction of the existing literature. Further, it helps in identifying the least explored areas that can be taken up for the conduct of future research.

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