scholarly journals STRATEGI SWITCHING PREMI DALAM PENGUMPULAN DANA MASYARAKAT SEKTOR INFORMAL SEBAGAI UPAYA PENCEGAHAN KETERLAMBATAN PEMBAYARAN PREMI JAMINAN KESEHATAN NASIONAL

2017 ◽  
Vol 9 (01) ◽  
pp. 55
Author(s):  
Arih Diyaning Intiasari ◽  
Laksono Trisnantoro ◽  
Julita Hendrartini
Keyword(s):  
Quota System ◽  
Public Response ◽  
The Public ◽  
Transition Strategy ◽  
Policy Goals ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Made In

The increase in the budget deficit BPJS in the first 3 years of implementation JKN require special attention. One of the problems in the implementation of JKN is high late payment of premiums by the participants of the Non PBI Mandiri. The purpose of this study was to determine the participants' perceptions of Non PBI Mandiri to the recommendations transition strategy JKN premium payer. This study is a policy with qualitative descriptive approach. The study design used policy aims to draw up a recommendation is the Case Study on the phenomenon of late payment of premiums. Depth interviews with 11 informants participants Independent Non PBI done with purposive sampling quota system. The result showed that the presence of positive consequences as the public response to the concept of a transitional strategy premium payer. Participants claimed to be greatly assisted if the program was held because it can ease the burden of their medical expenses when his advanced age and does not have income again, providing peace in the certainty of change of insurer premiums in non-productive age. Conclusion of the study were breakthrough made in a transitional strategy premium payer has received positive responses from the public policy goals.

scholarly journals STRATEGI SWITCHING PREMI DALAM PENGUMPULAN DANA MASYARAKAT SEKTOR INFORMAL SEBAGAI UPAYA PENCEGAHAN KETERLAMBATAN PEMBAYARAN PREMI JAMINAN KESEHATAN NASIONAL

2017 ◽  
Vol 9 (1) ◽  
pp. 67
Author(s):  
Arih Diyaning Intiasari ◽  
Laksono Trisnantoro ◽  
Julita Hendrartini
Keyword(s):  
Quota System ◽  
Public Response ◽  
The Public ◽  
Transition Strategy ◽  
Policy Goals ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews ◽  
Made In

The increase in the budget deficit BPJS in the first 3 years of implementation JKN require special attention. One of the problems in the implementation of JKN is high late payment of premiums by the participants of the Non PBI Mandiri. The purpose of this study was to determine the participants' perceptions of Non PBI Mandiri to the recommendations transition strategy JKN premium payer. This study is a policy with qualitative descriptive approach. The study design used policy aims to draw up a recommendation is the Case Study on the phenomenon of late payment of premiums. Depth interviews with 11 informants participants Independent Non PBI done with purposive sampling quota system. The result showed that the presence of positive consequences as the public response to the concept of a transitional strategy premium payer. Participants claimed to be greatly assisted if the program was held because it can ease the burden of their medical expenses when his advanced age and does not have income again, providing peace in the certainty of change of insurer premiums in non-productive age. Conclusion of the study were breakthrough made in a transitional strategy premium payer has received positive responses from the public policy goals.

scholarly journals Corporate Communication through the Campaign of Consuming Jamu

2021 ◽  
Vol 13 (1) ◽  
pp. 33
Author(s):  
Fitria Widiyani Roosinda
Keyword(s):  
Social Media ◽  
Corporate Communication ◽  
Campaign Strategy ◽  
Public Response ◽  
The Public ◽  
Communication Program ◽  
Qualitative Descriptive ◽  
Depth Interviews ◽  
Very High

<em><span>This research is motivated by the phenomenon of increasing consumption of empon-empon products by the community since the emergence of the Covid-19 pandemic in Indonesia. Empon-empon is ones of jamu (traditional herbal drink) which the ingredients is consisting of ginger, turmeric and other spices. The community believes that empon-empon is able to prevent from Covid-19. This contributes to build simultaneous awareness of the community and ultimately creates a lifestyle of consuming jamu. This situation is used by jamu corporate (</span><span>Jamu Iboe) to conduct campaigns to drink jamu to increase sales of their products. This study aims to determine the campaign strategy for drinking jamu, how the community responds to the campaign, and what jamu products are most in demand. Qualitative descriptive is the method used in this research by conducting in-depth interviews. This research concludes that jamu corporates carry out their corporate communication program strategies through social media by inviting people to drink jamu and unite to prevent and fight Covid-19<s>.</s> The public response to jamu is very high, compared to before the pandemic. The most popular herbs are ginger, white turmeric, temulawak and sambiloto.</span></em>

scholarly journals SOCIAL MEDIA AT THE PUBLIC UNIVERSITY: A Case Study at the Federal University of Amapá

2020 ◽  
Vol 6 (4) ◽  
pp. a7en
Author(s):  
Laís Karla da Silva Barreto ◽  
Emanuelle Silva Barbosa ◽  
Luciana Gondim de Almeida Guimarães ◽  
Priscila Silva Esteves ◽  
Allan Gustavo Freire da Silva ◽  
...  
Keyword(s):  
Social Media ◽  
Integrated Management ◽  
Study Data ◽  
Communication Process ◽  
Structured Interviews ◽  
The Public ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Case Study Data

The advent of the internet has enabled changes in the way people communicate. The current reseach endeavours to analyse the organizational communication process, through social media, at the Academic Department of Philosophy and Human Sciences - DFCH, at the Federal University of Amapá. Methodologically, it is a qualitative, descriptive approach, configured as a case study. Data were collected through semi-structured interviews, with the participation of 10 administrative technicians. The results reveal that communication in the DFCH occurs through integrated management systems (SIPAC, SIGRH and SIGAA), by email and institutional website and, informally, by WhatsApp. As a result of the research, it was proposed the creation of groups linked to the Dean Special Advisory Board (AER), to improve the communication process.  

scholarly journals Pola Hubungan Sosial Pengguna Kartu BPJS Kesehatan

2021 ◽  
Vol 21 (2) ◽  
pp. 419-427
Author(s):  
Djaenap Suma ◽  
M. Rusdi Maidin ◽  
Harifuddin Halim
Keyword(s):  
Social Interaction ◽  
General Hospital ◽  
Hospital Staff ◽  
Health Examination ◽  
The Public ◽  
The Social ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Depth Interviews

Penelitian ini bertujuan untuk memahami interaksi sosial antara pihak Rumah Sakit Umum Daerah Ende dengan pasien dalam masalah kesehatan bagi pengguna kartu BPJS. Penelitian ini dilakukan melalui pendekatan kualitatif-deskriptif, Data tersebut diperoleh melalui observasi, wawancara mendalam dengan para informan, disamping studi dokumentasi dan studi pustaka. Penentuan informan dilakukan secara porposive sampling. Dalam hal ini adalah masyarakat pengguna kartu BPJS dan pihak rumah sakit yaitu dokter, perawat dan staf rumah sakit. Rumah sakit yaitu dokter, perawat dan staf rumah sakit. Hasil penelitian menunjukan bahwa interaksi sosial pihak Rumah Sakit Umum Daerah dengan Pasien Pengguna BPJS Kesehatan adalah interaksi pihak Rumah Sakit dengan pasien pengguna BPJS dalam proses pemeriksaan kesehatan, interaksi pihak Rumah Sakit dengan pengguna BPJS dalam proses penyembuhan penyakit, dan interaksi pihak Rumah Sakit dengan pasien pengguna BPJS dalam pemulihan kesehatan. Kemudian kendala-kendala interaksi sosial antara pihak Rumah sakit Umum Daerah dengan Pasien Pengguna BPJS Kesehatan adalah kendala dalam proses pemeriksaan kesehatan, kendala dalam proses penyembuhan penyakit, dan kendala dalam pemulihan kesehatan. This study aims to understand the social interaction between the Ende Regional General Hospital with patients in health problems for BPJS card users. This research was conducted through a qualitative-descriptive approach. The data was obtained through observation, in-depth interviews with informants, in addition to documentation and study studies References. Determination of the informants was done by purposive sampling. in this case the public BPJS card users and hospitals, namely doctors, nurses and hospital staff. hospitals, namely doctors, nurses and hospital staff. The results of the study show that social interaction between the Regional Public Hospital and Patients using BPJS Health Patients is an interaction Hospital side with patients using BPJS in the process of health examination, interaction between the Hospital and BPJS users in the process of healing the disease, and interaction between the Hospital and patients using BPJS in health recovery. Then the constraints of social interaction between the Regional General Hospital and Patients Users of the Health BPJS are obstacles in the process of health checks, obstacles in the process of healing the disease, and obstacles in health recovery.

scholarly journals Strategi Public Relations Dalam Rebranding Bekasi Square Menjadi Revo Town

2019 ◽  
Vol 3 (2) ◽  
pp. 110-118
Author(s):  
Sumiyati Sumiyati ◽  
Euis Komalawati ◽  
Angelika Rosma
Keyword(s):  
Public Relations ◽  
Press Releases ◽  
The Public ◽  
Qualitative Descriptive ◽  
Planning Decision ◽  
Evaluation Stage ◽  
Descriptive Approach ◽  
Fact Finding ◽  
Fierce Competition ◽  
Depth Interviews

The main purpose of the research is to know how the Public Relations’ strategy of rebranding Bekasi Square for Revo Town. This research method used qualitative descriptive approach with a study case method. The technique of collecting data through in-depth interviews, documentation, and literature studies. Based on the research results, the rebranding stages’ strategy of Bekasi Square for Revo Town are carried out through four stages, namely fact-finding, planning-decision, communication-action, and evaluation. At the first stage, it is known the reason for rebranding Revo Town is the existence of fierce competition in the field of modern retail and to make repairs and rejuvenation of Revo Town. At the planning-decision stage there is a rebranding factor, namely the acquisition of Revo Town by Farpoint and the number of malls that grow and develop in Bekasi, the purpose of rebranding is to show Revo Town commitment and improve the quality. In the communication-action phase there is a rebranding process, namely repositioning where Revo Town further strengthens the Revo Town brand as a textile mall in Bekasi. Renaming Revo Town is by changing the name of Bekasi Square to Revo Town. Redesigning Revo Town includes changes to the logo that currently dominates using orange, and changes the Revo Town tagline to simply a place for togetherness and family quality time. Relaunching Revo Town was held by holding a press conference and distributing press releases. The evaluation stage in Revo Town rebranding is done every six months by giving a questionnaire to the tenants and visitors of Revo Town.

scholarly journals Manajemen Krisis Destinasi Wisata Pasca Bencana Tsunami Selat Sunda oleh Humas Pemerintah

1970 ◽  
Vol 2 (02) ◽  
pp. 28-38
Author(s):  
Putri Widya Oktarini ◽  
Gayatri Atmadi
Keyword(s):  
Crisis Management ◽  
Research Strategy ◽  
Public Communication ◽  
Press Releases ◽  
Tourist Destination ◽  
The Public ◽  
Qualitative Descriptive ◽  
The Media ◽  
Descriptive Approach

The purpose of this research is to: (1). Obtained comprehensive descriptions of crisis management conducted in Tanjung Lesung tourist destination after Sunda Strait tsunami natural disaster by The Public Communication Bureau of the Ministry of Tourism. (2). Media options used by the Public Communications Bureau to support crisis management. This study uses an interpretive paradigm method with a qualitative descriptive approach and a case study as research strategy. The method of collecting data in this study was through direct interviews with the Ministry of Tourism's Public Communication Crisis Team. The results showed that the crisis management and strategy carried out was by conducting impact research and news in the media, making programming planning in the form of the appointment of aspokesperson, key public, publishing press releases regularly and organizing events. Besides that, the implementation involved several related communities in disseminating information.

scholarly journals PEDOMAN SIMBOL HARI BAIK DAN HARI BURUK MASYARAKAT BUGIS DI KOTA KENDARI

2018 ◽  
Vol 10 (3) ◽  
pp. 435
Author(s):  
Fahmi Gunawan
Keyword(s):  
Data Collection ◽  
Case Study Method ◽  
Mathematical Symbols ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Almost All ◽  
Depth Interviews

Hampir semua aktivitas masyarakat Bugis Kendari dimulai dengan mempertimbangkan kualitas waktu yang dikenal dengan istilah hari baik dan hari buruk. Kualitas waktu ini memiliki pedoman dan menggunakan simbol-simbol tertentu.  Penelitian ini bertujuan untuk mengkaji  simbol hari baik dan hari buruk masyarakat Bugis Kota Kendari. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan metode studi kasus. Pengumpulan data dilakukan dengan wawancara  mendalam dan observasi. Hasil penelitian menunjukkan bahwa  pedoman  simbol hari baik dan hari buruk masyarakat Bugis di Kota Kendari diklasifikasi menjadi sebelas, yaitu (1) simbol bahasa Arab, (2) simbol matematika, (3) simbol tulisan tangan, (4) Simbol lontara  Bugis, (5) simbol lontara  Bugis dan gambar, (6)  simbol aksara  Soewandi, (7) simbol hewan, (8) simbol bintang, (9) simbol bendera, (10) simbol Haji Daud, dan (11) simbol Hj. Nursiah. Penelitian ini akhinrya menegaskan bahwa simbol pedoman  ini merepresentasikan masyarakat bugis  Kendari yang penuh perencanaan dan memiliki rasa optimisme untuk menggapai hasil maksimal sebuah aktivitas.  Almost all activities of the Bugis Kendari community begin by considering the quality of time known as good days and bad days. This quality of time has guidelines and uses certain symbols. This study aims to examine the symbols of good days and bad days of the Bugis people of Kendari city. This study uses a qualitative descriptive approach with a case study method. Data collection is done by in-depth interviews and observations. The results showed that the guideline of the symbol of good days and bad days of Bugis people in Kendari city was classified into eleven, (1) Arabic symbols, (2) mathematical symbols, (3) handwriting symbols, (4) Bugis symbol, (5 ) Bugis symbols and drawings, (6) Soewandi alphabet symbols, (7) animal symbols, (8) star symbols, (9) flag symbols, (10) Haji Daud symbols, and (11) Hj. Nursiah symbols. This research finally emphasizes that the symbol of this guideline represents the Bugis Kendari community which is full of planning and has a sense of optimism to achieve the maximum results of an activity.

PEMBERDAYAAN MASYARAKAT DESA HENDROSARI MELALUI PENGEMBANGAN DESA WISATA LONTAR SEWU

Publika ◽  
2021 ◽  
pp. 323-334
Author(s):  
Rani Wahyuningsih ◽  
Galih Wahyu Pradana
Keyword(s):  
Community Empowerment ◽  
The Public ◽  
Village Community ◽  
Tourism Sector ◽  
Qualitative Descriptive ◽  
Descriptive Approach ◽  
Tourist Village ◽  
The Government ◽  
In The Beginning ◽  
The Village

Sektor pariwisata yang saat ini sedang banyak diminati masyarakat adalah konsep pariwisata pedesaan, seperti desa wisata. Di Gresik sendiri terdapat banyak sekali wisata yang dikembangkan oleh Pemerintah melalui Badan Usaha Milik Desa atau BUMDes seperti Desa Wisata Lontar Sewu di Desa Hendrosari. Berawal dari potensi desa yang apabila dikembangkan secara optimal dapat meningkatkan pendapatan masyarakat sekitar sehingga mampu meningkatkan perekonomian masyakat Desa Hendrosari. Sebab itu perlu untuk dilakukan penelitian lebih jauh mengenai pentingnya pemberdayaan masyarakat. Sehingga penting untuk dilakukan pemberdayaan masyarakat dimana di Desa Hendrosari terdapat sumber daya alam yang mumpuni untuk dikelola sehingga jika dikelola lebih baik bisa untuk menambah pendapatan desa. Penelitian ini menggunakan pendekatan deskriptif kualitatif dengan fokus penelitian menggunakan teori Pemberdayaan Masyarakat oleh Tim Delivery (Totok Mardikanto, 2013: 125-127). Karena pada awalnya dahulu desa hendrosari terkenal dengan desa penghasil minuman fermentasi sehingga konotasi dari Desa Hendrosari lebih ke arah negatif. Sehingga dengan adanya program kerja tersebut mampu mengubah image masyarakat tentang desa tersebut menjadi desa wisata. Masyarakat Desa Hendrosari mempunyai peran penting untuk melestarikan dan mengembangkan potensi yang ada seperti sumber daya alam dan sumber daya manusia. Sehingga mereka memiliki peran penting dalam tindakan pengambilan keputusan, mempengaruhi serta memberi manfaat bagi kondisi lingkungan yang ada disekitar. Pengelolaan yang baik menghasilkan tempat wisata yang dikenal dengan nama lontar sewu. Dengan adanya tempat wisata baru tersebut menghasilkan banyak pemberdayaan masyarakat melalui pengembangan desa wisata lontar sewu. Kata kunci :Lontar Sewu, Desa Hendrosari, Desa Wisata, Pemberdayaan Masyarakat,   The tourism sector which is currently in great demand by the public is the concept of rural tourism, such as a tourist village. In Gresik itself, there are lots of tours developed by the Government through Village-Owned Enterprises or BUMDes such as Lontar Sewu Tourism Village in Hendrosari Village. Starting from the potential of the village which, if developed optimally, can increase the income of the surrounding community so as to improve the economy of the Hendrosari Village community. Therefore it is necessary to conduct further research on the importance of community empowerment. So it is important to do community empowerment where in Hendrosari Village there are natural resources that are qualified to be managed so that if they are managed better they can increase village income. This study used a qualitative descriptive approach with a research focus using the theory of community empowerment by the delivery team (Totok Mardikanto, 2013: 125-127). Because in the beginning, Hendrosari Village was known as a village that produced fermented drinks, so the connotation of Hendrosari Village was more negative. So that the existence of this work program is able to change the image of the community about the village into a tourist village. The Hendrosari Village community has an important role to play in preserving and developing existing potentials such as natural and human resources. So that they have an important role in decision-making actions, influence and benefit the surrounding environmental conditions. Good management produces a tourist spot known as lontar sewu. With this new tourist spot, it has resulted in a lot of community empowerment through the development of the Lontar Sewu tourism village. Keywords :Lontar Sewu, Hendrosari Village, Tourism Village, Community Empowerment

scholarly journals EVALUASI PELAKSANAAN PROGRAM NASIONAL PEMBERDAYAAN USAHA MASYARAKAT MANDIRI KELAUTAN DAN PERIKANAN PADA USAHA PENGOLAHAN IKAN: Studi Kasus di Kota Banda Aceh

2016 ◽  
Vol 10 (1) ◽  
pp. 61 ◽  
Author(s):  
Yayan Hikmayani ◽  
Riesti Triyanti
Keyword(s):  
Poverty Reduction ◽  
Business Development ◽  
Community Empowerment ◽  
National Program ◽  
Public Response ◽  
The Public ◽  
Cash Assistance ◽  
The Village ◽  
Banda Aceh

Program nasional pemberdayaan masyarakat mandiri kelautan dan perikanan pada sektor perikanan diwujudkan dalam bentuk pengembangan usaha mina pedesaan. Program penanggulangan kemiskinan melalui pemberdayaan masyarakat kelautan dan perikanan seringkali tidak tepat sasaran dan tidak memperhitungkan keberlanjutan program sehingga kemiskinan tidak berkurang bahkan semakin bertambah. Pengembangan Usaha Mina Perdesaan (PUMP) merupakan salah satu program Kementerian Kelautan dan Perikanan (KKP) ditujukan untuk menanggulangi kasus kemiskinan pada kelompok masyarakat tertentu. Tujuan penelitian ini adalah untuk menganalisis pelaksanaan Pengembangan Usaha Mina Perdesaan (PUMP) pada kelompok masyarakat pengolah dan pemasar hasil perikanan di Kota Banda Aceh, mengetahui respon masyarakat terhadap Pengembangan Usaha Mina Perdesaan Pengolahan dan Pemasaran Hasil Perikanan (PUMP P2HP), dan mengidentifikasi faktor-faktor yang mempengaruhi pelaksanaan program tersebut. Penelitian ini menggunakan pendekatan kualitatif dan pengumpulan data dilakukan melalui wawancara, observasi dan desk study. Pengambilan sampel ditentukan secara purposive dengan responden anggota kelompok pengolah dan pemasar hasil perikanan (POKLAHSAR) penerima program. Metode analisis data dilakukan secara deskriptif. Hasil penelitian menunjukkan bahwa pelaksanaan PUMP P2HP di setiap tahapannya secara normatif memang telah terlaksana dan terdapat kesesuaian antara ketentuan pedoman program dengan pelaksanaannya di masyarakat. Namun demikian, dalam hal pelaksanaannya sebagai sebuah program pemberdayaan, secara substansi masih jauh dari tujuan yang diharapkan. Hal ini didukung dengan analisis mengenai respon masyarakat terhadap pelaksanaan program, baik itu mengenai keberlanjutan program, keterlibatan dalam program, manfaat program, dan konflik selama pelaksanaan program. Faktor-faktor dominan yang dapat menghambat pelaksanaan program ini secara keseluruhan perlu dilakukan perubahan dan perbaikan. Faktor yang menjadi penghambat dan penunjang keberhasilan program yaitu kesesuaian lokasi, pemberian peralatan yang menunjang produksi, dan ketepatan calon penerima bantuan. Rekomendasi kebijakan untuk perbaikan pelaksanaan program bantuan langsung tunai (BLT) di masa depan yaitu (1) Penyederhanaan dalam prosedural kegiatan program, (2) Ketepatan pemilihan calon penerima, (3) Pelatihan dan pendampingan kepada para calon penerima maupun penerima bantuan, dan (4) Evaluasi terhadap program bantuan untuk pengembangan usaha dan kemandirian penerima bantuan secara berkelanjutan. (Implementation of The National Program for Marine and Fisheries Community Empowerment in The Fisheries Processing Business : A Case Study in Banda Aceh City)Fish business development in the village level is considered as the natural program for marine and fisheries community empowerment. Poverty reduction programs through marine and fisheries community empowerment are does not effective and take into account the sustainability of the program so that poverty can not be reduced even increasing. National program of marine and fisheries in the fish processing business are considered one of the MMAF program intended to eliminate poverty in a certain society. The aims of this study was to analyze implementation of PUMP P2HP, particularly in Banda Aceh City, identify the public response to the PUMP P2HP, and identify factors that affect the implementation of the program. This research used a qualitative approach and data collection through interview, observation and desk study. Sample was determined using purposive sampling with respondents “kelompok pengolah dan pemasar” (POKLAHSAR) members participating in the program. The method of data analysis was carried out descriptively. Results show that the implementation of PUMP P2HP in each stage have indeed been implemented as in the guidelines on the implementation of programs in the community. However, in terms of its implementation as a policy of empowerment, it is still far from the expected goals. This is supported by an analysis of the public response to the implementation of the program, in relation to the sustainability of program, the participation in program, the benefits of program, and conflict occurred during implementation of the program. The dominant factors that can support and prevent the implementation of the program as a whole, that the implementation procedures should be be changed and improved. Inhibitory and supporting factor for success of the program were namely the suitability of the location, provision of equipment to support the production, and the accuracy of the prospective beneficiaries. Policy recommendations to improve implementation of the programs of direct cash assistance (BLT) in the future were identified as follows: (1) simplification of the program process, (2) accuracy in selecting candidates (3) training and assistance to the recipients and beneficiaries, and (4) evaluation of the programs for business development and self-reliance of beneficiaries sustainable manner.

scholarly journals IMPLEMENTASI ETIKA BISNIS ISLAM DALAM PERUSAHAAN PENYELENGGARA PERJALANAN IBADAH UMRAH DAN HAJI DI MUBINA TOUR INDONESIA KABUPATEN GRESIK

2020 ◽  
Vol 7 (12) ◽  
pp. 2419
Author(s):  
Aisyah Amini ◽  
Suherman Rosyidi
Keyword(s):  
Literature Review ◽  
Business Ethics ◽  
Economic Condition ◽  
Preliminary Survey ◽  
Case Study Method ◽  
Islamic Business Ethics ◽  
Qualitative Descriptive ◽  
Collecting Techniques ◽  
Descriptive Approach

ABSTRAKPelaksanaan ibadah umrah di Indonesia dari tahun ke tahun mengalami peningkatan yang signifikan. Hal ini didorong dengan semakin baiknya kondisi perekonomian di Indonesia. Untuk itu diperlukan perusahaan penyelenggara perjalanan ibadah umrah dan haji yang memfasilitasi para jamaah untuk melakukan ibadah menuju ke tanah suci. Mengenai hal tersebut, sudah seharusnya perusahaan penyelenggara perjalanan ibadah umrah dan haji menerapkan etika bisnis Islam dalam menjalankan aktivitas bisnisnya. Hal ini sangat penting dikarenakan banyak terjadi pelanggaran etika bisnis Islam yang dilakukan oleh beberapa perusahaan, tidak terkecuali oleh perusahaan travel umrah haji, seperti yang banyak diberitakan dibeberapa media yang dibuktikan dengan banyaknya jamaah yang gagal berangkat ke Baitullah. Penelitian ini menggunakan pendekatan penelitian kualitatif deskriptif dengan metode studi kasus. Teknik pengumpulan data yang digunakan peneliti yaitu survei pendahuluan, observasi, wawancara, dokumentasi dan studi literatur. Berdasarkan hasil penelitian, penelitian ini menunjukkan bahwa Mubina Tour Indonesia kabupaten Gresik telah menerapkan etika bisnis Islam dengan cara menyampaikan secara jujur dan benar, senantiasa berusaha untuk selalu menepati apa yang telah dijanjikan, membekali semua karyawan dengan berbagai skill dan mengemas promosi dengan trik-trik yang menarik.Kata Kunci: Etika Bisnis Islam, Perusahaan Penyelenggara Perjalanan Ibadah Umrah dan Haji. ABSTRACTPerforming Umrah in Indonesia year by year has been experiencing a significant increase. It is motivated by a better economic condition in Indonesia. Therefore, Umrah and Hajj Travel Organizer Company is needed to facilitate Muslim pilgrims to pilgrimage to Mecca. According to this, this kind of company shall implement Islamic business ethics to run their business activities. It is very important because there are many Islamic business ethics violations committed by some companies, unexceptionally Hajj and umrah travel companies as widely reported in several media. It was proven by the large number of pilgrims who failed to go to Baitullah. This research used a qualitative-descriptive approach with the case study method. Data collecting techniques used by the researcher are preliminary survey, observation, interview, documentation, and literature review. The result of the research shows that Mubina Tour Indonesia in Gresik Regency has implemented Islamic business ethics by delivering information honestly and truthfully, always trying to fulfill what has been promised, equipping all employments with many various skills, and packaging promotion with interesting techniques.Keywords: Islamic Business Ethics, Umrah and Hajj Travel Company.

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