scholarly journals BRAND SWITCHING BEHAVIOR FROM SAMSUNG TO OPPO AMONG MILLENIALS

TRIKONOMIKA ◽  
2021 ◽  
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Switching Behavior ◽  
Survey Method ◽  
Validity And Reliability ◽  
Product Features ◽  
Brand Switching ◽  
Fast Charging

Along with the proliferation of smartphone manufacturers, the latest innovations and fascinating features are presented, such as selfie cameras, VOOC flash charge (the best fast charging) on their products, providing that selfie cameras accommodate people who love to upload their photos to social media. Nowadays, consumers’ needs have called attention to a lifestyle that requires them to make choices on goods or services that are compatible with their needs. This study employed a survey method, with samples comprising millennials in Kuningan Regency with a total of 283 respondents, in which the data collection was done using questionnaires, validity and reliability tests were conducted. Multiple linear regression was used in data analysis. The results showed that product features, lifestyle, and price had a positive and significant effect simultaneously and partially on brand switching decisions. However, price had a greater influence on consumers’ decisions to switch brands.

scholarly journals Pengaruh Pengaruh Fasilitas Kamar Terhadap Kepuasan Tamu Menginap Di Hotel Pangeran Beach Padang

2020 ◽  
Vol 12 (01) ◽  
pp. 42
Author(s):  
Yolanda Miranti ◽  
Yuliana Yuliana
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Quantitative Research ◽  
Sampling Technique ◽  
Simple Linear Regression ◽  
Validity And Reliability ◽  
Purposive Sampling ◽  
Study Population ◽  
Guest Satisfaction

Abstract This study began with observations during the pre-study of guests staying at the Prince Beach Hotel in Padang. It was found that there were problems with the needs of guests who were not properly met so that guests were dissatisfied, including those who complained about room facilities that were experiencing a lot of damage that were considered less provide comfort for guests. This study aims to analyze the effect of room facilities on guest satisfaction staying at the Prince Beach Hotel Padang. This type of research is classified as quantitative research with a causal associative approach. The study population was individual guests who stayed overnight with an average monthly rate of 1,707 people. The research sample of 95 using purposive sampling technique. Data collection is done by distributing questionnaires using a Likert scale that has been tested for validity and reliability. Data analysis using simple linear regression with SPSS version 16.00. The results showed that: room facilities were classified as good (73.7%), and guest satisfaction was classified as good (61.05%). R square values ​​were obtained (10.3%), and the significance was 0.002 <0.05. This means that the influence of room facilities on guest satisfaction by 10.3% while 89.7% is influenced by other factors. Keywords: Room Facilities, Guest Satisfaction

scholarly journals PENGARUH PERILAKU KEPEMIMPINAN KEPALA SEKOLAH DAN PARTISIPASI MASYARAKAT TERHADAP PENYELENGGARAAN PENDIDIKAN DI SMP NEGERI 11 PRABUMULIH

2020 ◽  
Vol 5 (2) ◽  
pp. 187-195
Author(s):  
Dinda Rahmayani ◽  
◽  
Yasir Arafat ◽  
Mulyadi Mulyadi
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Community Participation ◽  
Principal Leadership ◽  
Leadership Behavior ◽  
Survey Method

This study describes the influence of the principal's leadership behavior and community participation on the implementation of education at SMP Negeri 11 Prabumulih. The method used is descriptive analytical survey method. Data collection techniques and procedures through, questionnaires, observation and documentation. Data were analyzed using multiple linear regression. Based on the data analysis, the conclusion are 1) There is an influence of the principal's leadership behavior on the implementation of education at SMP Negeri 11 Prabumulih City. 2) There is an influence of community participation on the implementation of education in SMP Negeri 11 Prabumulih City. 3) There is an influence between leadership behavior and community participation together on the implementation of education at SMP Negeri 11 Prabumulih City. Principal leadership behavior and community participation are able to influence the implementation of education with a contribution of 24.2%, while the remaining 75.8% is influenced by factors not included in this study.

scholarly journals Pengaruh Penggunaan LMS dan Aplikasi Telegram terhadap Aktivitas Belajar

2021 ◽  
Vol 14 (1) ◽  
pp. 91-101
Author(s):  
Aan Widiyono
Keyword(s):  
Educational Technology ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Research Method ◽  
Learning Activities ◽  
Validity And Reliability ◽  
Analysis Technique ◽  
Data Collection Instrument

Penelitian ini bertujuan untuk mendeskripsikan pengaruh penggunaan LMS dan aplikasi Telegram terhadap aktivitas belajar mahasiswa. Metode penelitian ini menggunakan pendekatan kuantitatif. Sampel dalam penelitian ini adalah mahasiswa PGSD 3A3 UNISNU Jepara pada Mata Kuliah Teknologi Pendidikan yang berjumlah 28 mahasiswa. Instrumen pengumpulan data menggunakan angket dengan skala Likert pada penggunaan LMS, aplikasi telegram, dan aktivitas belajar yang telah diuji validitas dan reliabilitas sebelumnya. Teknik analisis data menggunakan regresi linier berganda. Hasil analisis data menunjukkan bahwa penggunaan LMS berpengaruh positif dan signifikan terhadap aktivitas belajar dengan signifikansi 0,000; Aplikasi Telegram berpengaruh positif dan signifikan terhadap aktivitas belajar dengan signifikansi 0,000, dan Penggunaan LMS dan aplikasi Telegram secara simultan berpengaruh signifikan terhadap aktivitas belajar sejumlah 90,1% dengan signifikansi 0,000. Penelitian ini dapat dijadikan acuan bahwa penggunaan kedua aplikasi tersebut dapat memberikan pengaruh terhadap aktivitas belajar. Sedangkan pada penggunaan LMS lebih memberikan pengaruh terhadap aktivitas belajar dibanding dengan penggunaan aplikasi Telegram. The Effect of Using LMS and Telegram on Students' Learning Activities This study aims to describe the effect of using LMS and Telegram applications on student learning activities. This research method uses a quantitative approach. The sample in this study were 28 students of PGSD 3A3 UNISNU Jepara in the Educational Technology course. The data collection instrument used a questionnaire with a Likert scale on the use of LMS, Telegram application, and learning activities that had been tested for validity and reliability before. The data analysis technique used multiple linear regression. The results of data analysis indicate that the use of LMS has a positive and significant effect on learning activities with a significance of 0.000; Telegram application has a positive and significant effect on learning activities with a significance of 0.000, and The use of LMS and Telegram application simultaneously have a significant effect on learning activities amounting to 90.1% with a significance of 0.000. This research can be used as a reference that the use of these two applications can influence learning activities. Whereas the use of LMS has more influence on learning activities than the use of the Telegram application

scholarly journals Pengaruh Disiplin Kerja, Lingkungan Kerja, dan Komitmen Organisasional terhadap Kinerja Karyawan: Studi pada Rumah Sakit Islam Banjarmasin

2019 ◽  
Vol 8 (2) ◽  
pp. 191
Author(s):  
Burhannudin Burhannudin ◽  
Mohammad Zainul ◽  
Muhammad Harlie
Keyword(s):  
Data Analysis ◽  
Organizational Commitment ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Work Environment ◽  
Employee Performance ◽  
Coefficient Of Determination ◽  
Survey Method ◽  
Scale Data

<em>This study aims to examine the effect of work discipline, work environment, and organizational commitment partially or simultaneously on employee performance at the Banjarmasin Islamic Hospital. This research was conducted on non-medical employees of the Banjarmasin Islamic Hospital. There are 55 respondents who have been selected as samples using the Slovin formula. The method used is the survey method, while the type of research is classified as explanatory research. The method of data collection uses a questionnaire with a Likert scale. Data analysis using multiple linear regression, hypothesis testing and coefficient of determination are assisted by IBM Version 24 Statistical Product and Service Solutions (SPSS). The results show: (1) Work discipline has a partial effect on employee performance at Banjarmasin Islamic Hospital; (2) The work environment has a partial effect on employee performance at the Banjarmasin Islamic Hospital; (3) Organizational commitment has a partial effect on employee performance at Banjarmasin Islamic Hospital; (4) Work discipline, work environment and organizational commitment have a simultaneous effect on employee performance at Banjarmasin Islamic Hospital.</em>

scholarly journals ANALISIS KOMPETENSI DAN KOMPENSASI TERHADAP KINERJA KARYAWAN BERBASIS LINGKUNGAN KERJA NON FISIK

2020 ◽  
Vol 5 (2) ◽  
pp. 16-26
Author(s):  
Siti Kusandhitasari Jayaningrum ◽  
Kusuma Chandra Kirana ◽  
Gendro Wiyono
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Work Environment ◽  
Physical Work ◽  
Survey Method ◽  
Original Sample ◽  
Validity And Reliability ◽  
P Values ◽  
Physical Work Environment ◽  
Data Analysis Methods

Penelitian bertujuan untuk menganalisa : (1) pengaruh kompetensi terhadap kinerja (2) pengaruh kompensasi terhadap kinerja (3) pengaruh lingkungan kerja non fisik terhadap kinerja (4) lingkungan kerja non fisik memoderasi pengaruh kompetensi terhadap kinerja, dan (5) lingkungan kerja non fisik memoderasi pengaruh kompensasi terhadap kinerja. Penelitian adalah kuantitatif dengan metode survey. Pengumpulan data menggunakan kuesioner dengan uji validitas dan reliabilitas. Metode analisis data adalah deskriptif dan inferensial. Hasil penelitian untuk signifikansi 5% : (1) kompetensi berpengaruh terhadap kinerja dengan P Values = 0,001 (2) kompensasi berpengaruh pada kinerja dengan P Values = 0,033 (3) lingkungan kerja non fisik tidak berpengaruh pada kinerja karena P Values = 0,168 (4) lingkungan kerja non fisik tidak memoderasi pengaruh kompetensi terhadap kinerja karena P Values = 0,797 dan Original Sample (O) = 0,038 (5) lingkungan kerja non fisik tidak memoderasi pengaruh kompensasi terhadap kinerja karena P Values = 0,325 dan Original Sample (O) = -0,099   The research aims to analyze: (1) the effect of competence on performance (2) the effect of compensation on performance (3) the influence of non-physical work environment on performance (4) non-physical work environment moderates the effect of competence on performance, and (5) non-physical work environment moderates the effect of compensation on performance. This research is quantitative with a survey method. The data collection uses a questionnaire with validity and reliability tests. The data analysis methods are descriptive and inferential. The results of the study for significance of 5%: (1) competence influences performance with P Values = 0.001 (2) compensation influences performance with P Values = 0.033 (3) non-physical work environment has no effect on performance because P Values = 0.168 (4) non- physical work environment does not moderate the effect of competence on performance because P Values = 0.797 and Original Sample (O) = 0.038 (5) non-physical work environment does not moderate the effect of compensation on performance because P Values = 0.325 and Original Sample (O) = -0.099

scholarly journals Media Sosial dan Perilaku Konsumtif

Prologia ◽  
2020 ◽  
Vol 4 (2) ◽  
pp. 435
Author(s):  
Charissa Fransisca ◽  
Rezi Erdiansyah
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Data Collection ◽  
Secondary Data ◽  
Total Sample ◽  
Primary Data ◽  
Validity And Reliability ◽  
A Value ◽  
Application Data ◽  
Consumptive Behavior

The purpose of this study was to determine whether there is an influence between social media on consumer behavior. The population used in this study is the millennial with the age of 17-25 years with a total sample of 150 respondents and indicators of 30 statements. Test the validity and reliability using SPSS 15 and data analysis using the Lisrel 8.70 application. Data collection techniques using questionnaires as primary data, and journals and books as secondary data. The results show that social media has a significant effect on consumptive behavior with the highest dimension is conversation with a value of 0.94, then followed by an openness dimension with a value of 0.89, then the community dimension with a value of 0.81, the dimension of perception with a value of 0.68 , and dimensions are associated with values of 1.07. So it can be concluded that the intensity of the conversation carried out on social media can affect whether the person behaves consumptively or not. The intensity of the conversation in question is in the form of exchanging information through social media, or asking friends for opinions on social media.Tujuan penelitian ini adalah untuk mengetahui apakah terdapat pengaruh antara media sosial terhadap perilaku konsumtif. Populasi yang digunakan dalam penelitian ini adalah kaum milenial dengan usia 17-25 tahun dengan jumlah sampel sebanyak 150 responden dan indikator sebanyak 30 pernyataan. Uji validitas dan reliabilitas menggunakan SPSS 15 dan analisis data menggunakan aplikasi Lisrel 8.70 . Teknik pengumpulan data menggunakan angket sebagai data primer, serta jurnal dan buku sebagai data sekunder. Hasil menunjukkan bahwa media sosial berpengaruh signifikan terhadap perilaku konsumtif dengan dimensi yang paling tinggi yaitu perbincangan dengan nilai 0,94, lalu diikuti oleh dimensi keterbukaan dengan nilai 0,89, kemudian dimensi komunitas dengan nilai 0,81, dimensi persepsi dengan nilai 0,68, dan dimensi terhubungkan dengan nilai 1,07. Sehingga dapat disimpulkan bahwa intensitas perbincangan yang dilakukan di media sosial dapat mempengaruhi apakah orang tersebut berperilaku konsumtif atau tidak. Intensitas perbincangan yang dimaksud berupa tukar menukar informasi melalui media sosial, atau menanyakn pendapat teman di sosial media.

scholarly journals Pengaruh Media Sosial dan Teman Sebaya terhadap Perilaku Konsumtif Mahasiswa

2018 ◽  
Vol 6 (1) ◽  
pp. 61
Author(s):  
Kadeni , Ninik Srijani
Keyword(s):  
Social Media ◽  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Multiple Linear Regression ◽  
Media Influence ◽  
Analysis Techniques ◽  
Correlational Research ◽  
Consumptive Behavior

<p><em>The purpose of this study are: 1) to determine the influence of social media on student consumptive behavior; 2) to know the influence of peers against student consumptive behavior; 3) to know the influence of social media and peers against the behavior of consumer consumptive STKIP PGRI Blitar. Type of correlational research with a sample of 95. Data collection techniques using questionnaires and documentation. Data analysis techniques use multiple linear regression. The results showed 1) there is a social media influence on student consumptive behavior; 2) there is influence of association of peer to student consumptive behavior and 3) there is influence of social media and peer to student's consumptive behavior.</em></p>

scholarly journals PENGARUH KREATIFITAS PRODUK DAN INOVASI PRODUK TERHADAP KEPUASAN KONSUMEN DI STEAK HOUSE NOODLES

2020 ◽  
Vol 4 (1) ◽  
pp. 112
Author(s):  
Sri Ernawati ◽  
Uty Kurniawati
Keyword(s):  
Data Analysis ◽  
Linear Regression ◽  
Data Collection ◽  
Competitive Advantage ◽  
Multiple Linear Regression ◽  
Survey Research ◽  
Product Innovation ◽  
Consumer Satisfaction ◽  
Validity And Reliability ◽  
Product Creativity

With the increasing number of restaurants, there is also increasing competition among restaurant entrepreneurs, they jointly compete in producing, gaining competitive advantage and providing value to their customers, wherever possible in accordance with the value expected by consumers. This study aims to analyze and test the effect of Product Creativity and Product Innovation both partially and simultaneously on Consumer Satisfaction at Steak House Noodles. This research was conducted in Bima City. This research is a survey research by distributing questionnaires with Likert scale measurement to 96 people who have visited Steak House Noodles. Data collection techniques using questionnaire, observation and study of literature, questionnaire distributed will be tested for validity and reliability then processed with SPSS 20. Data analysis using multiple linear regression. The results showed that product creativity affected Consumer Satisfaction at Steak House Noodles, Product Innovation affected Consumer Satisfaction at Steak House Noodles, and Product Creativity and Product Innovation significantly affected Consumer Satisfaction at Steak House NoodlesKey Word: Product Creativity, Product Innovation, Consumer Satisfaction

MODEL KEPUTUSAN PEMBELIAN MELALUI IMPLEMENTASI STRATEGI BAURAN PROMOSI PADA BISNIS ONLINE (STUDI KASUS: PADA TRANSPORTASI PT GOJEK INDONESIA)

2018 ◽  
Vol 16 (1) ◽  
pp. 85-92
Author(s):  
Eddy Soeryanto Soegoto
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Analysis Procedure ◽  
Sales Promotion ◽  
Survey Method ◽  
Purchase Decision ◽  
Transportation Service ◽  
Analysis Technique ◽  
Community Relationship ◽  
Personal Sale

The goals of the research are to divulge the implementation of promotion mix strategy and its impact on the purchase decision towards the Go-jek online transportation service. The research-er uses a quantitative approach, descriptive and verified design, and survey method. As much as 100 respondents have been drawn using the purposive approach from the population of the Go-jek consumers. The data collection employs questionnaire and the path analysis procedure has been used as the data analysis technique. The findings of this research are as follows: the varia-bles of advertising, sales promotion, personal sale, publicity and community relationship fall into moderate – good category; moreover both partially and simultaneously the variables of advertis-ing, sales promotion, personal sale, publicity and community relationship, as well as direct mar-keting affect the purchase decision.

PENGARUH KEPEMIMPINAN DAN KOMPETENSI TERHADAP KINERJA ORGANISASI PT. SAMICK INDONESIA

2019 ◽  
Vol 7 (2) ◽  
Author(s):  
Donny Dharmawan, MM. ◽  
Erfan Esnawan
Keyword(s):  
Data Analysis ◽  
Data Collection ◽  
Organizational Performance ◽  
Multiple Regression ◽  
Significant Influence ◽  
Random Sampling ◽  
Simple Random Sampling ◽  
Validity And Reliability ◽  
Data Analysis Technique ◽  
Analysis Technique

<em><span lang="EN-US">This study aims to determine the magnitude of the influence of leadership and competence on the organizational performance of PT. Samick Indonesia. This study uses Simple Random Sampling. The population in this study were employees of PT. Samick Indonesia. With 156 samples. Data collection techniques using questionnaires which then have been tested for validity and reliability. The data analysis technique used to answer the hypothesis is multiple regression. The results of this study indicate that, Leadership is able to improve Organizational Performance. Competence is able to improve organizational performance thus it can be concluded that leadership and competence have a positive and significant influence on the organizational performance of PT. Samick Indonesia.</span></em>

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