scholarly journals Pengaruh Iklan Humor Dan Loyalitas Pelanggan Terhadap Keputusan Pembelian Pada Kartu Perdana Axis Versi Kembalian

2019 ◽  
Vol 3 (1) ◽  
pp. 99-104
Author(s):  
Slamet Maryoso
Keyword(s):  
Mass Media ◽  
Customer Loyalty ◽  
Purchase Decision ◽  
Business World ◽  
The Public ◽  
Determining Factors ◽  
The Media ◽  
Potential Customers ◽  
Positive Effect

The new mass media that have emerged can have a positive effect on the business world. Entrepreneurs can more easily get their product trought the media, especially television. Product can be better known to the public if they use different ads in terms of attracting consumers’ attention, ads with an element of humor are one way that advertiserscan use to attract potential customers. Quality and service for product is one of determining factors in term of consumer loyality. By using path analysing methods research on the influence of humor advertising and customer loyalty on product purchase decision can be found. If the quality offerd is good and the service is satisfactory, consumers will purchase the product in the future.Keywords: humor ads, customers loyalty, buying decision  

Analisa Wacana Pemberitaan Kasus Korupsi E-KTP Pada Media Kompas.com Terhadap Pembentukan Opini Publik

2019 ◽  
Vol 4 (1) ◽  
pp. 1-19
Author(s):  
Neri Widya Ramailis ◽  
Dede Nopendri
Keyword(s):  
Mass Media ◽  
Social Control ◽  
The Other ◽  
Main Function ◽  
General Knowledge ◽  
Visual Method ◽  
The Public ◽  
The Media ◽  
Private Entrepreneurs

Discourse is a series of sentences that relate and connect one proposition with the other propositions to from a unity. The main function of the news is not to warn, instruct, and make the public stunned, the main function of the news is to inform and then it is upto the public to utilize the news. There are two ways for the news to be useful to the public, the first to effort news as general knowledge and the second to effort the news a tool of social control. E-Ktp corruption cases are one of the biggest corruption cases that occurered in Indonesia. Therefore, many mass media reported heavilly on E-Ktp corruption cases, one of which was the kompas.com. furthermore, to find out how the writer gets the source the writer gets the source of data and information the writer uses the criminology visual method and then analyzes it using criminology newsmaking theory. However, the results of this study illustrate that the aspect highlighted are those of actors suspected of being involved in E-Ktp corruption cases. Where the media only emphasizes one institution, namely the people’s representative council, even though in this case the involved parties are not only the legislature but case the involved parties are not only the legislature but also from various institutions such as the interior ministry, state-owned enterprises, and private entrepreneurs. In the aspect of media projection Kompas.com make the bulk of the news about E- Ktp corruption cases as news headline and a tranding topic.

scholarly journals ANALISIS AKTIVITAS HUBUNGAN MEDIA DALAM MANAJEMEN KRISIS DI PERGURUAN TINGGI

2018 ◽  
Vol 11 (1) ◽  
pp. 86
Author(s):  
Narayana Mahendra Prastya
Keyword(s):  
Mass Media ◽  
Public Relations ◽  
Public Perception ◽  
Media Relations ◽  
The Public ◽  
News Sources ◽  
The Media ◽  
The University ◽  
Information Subsidies

Tulisan ini bertujuan untuk menganalisis aktivitas hubungan media yang dilakukan oleh Universitas Islam Indonesia, saat kejadian Tragedi Diksar Mapala UII. Kejadian tersebut merupakan krisis karena tidak diduga, terjadi secara mendadak, dan menimbulkan gangguan pada aktivitas dan citra organisasi. Hubungan media adalah salah satu aktivitas yang penting dalam manajemen krisis, karena media massa mampu mempengaruhi persepsi masyarakat terhadap satu organisasi dalam krisis. Dalam situasi krisis sendiri, persepsi dapat menjadi lebih kuat daripada fakta. Batasan hubungan media dalam tulisan ini adalah dalam aspek penyediaan informasi yang terdiri dari : (1) kualitas narasumber organisasi dan (2) cara organisasi dalam membantu liputan media. Data penelitian ini diperoleh dengan mewawancarai wartawan dari media di Yogyakarta yang meliput Diksar Mapala UII. Hasilnya menunjukkan bahwa media membutuhkan narasumber pimpinan tertinggi universitas. Informasi yang diperoleh dari humas universitas dirasa masih kurang cukup. Dalam hal upaya organisasi membantu aktivitas liputan, UII dinilai masih kurang cepat dan kurang terbuka dalam memberikan informasi. The purpose of this article is to analyse the media relations activities by Islamic University of Indonesia (UII), related to crisis "Tragedi Diksar Mapala UII". This incident lead to crisis because it is unpredictable, happen suddenly, disturb the organizational activities, and make the organization's image being at risk. Media relations is one important activites in crisis management. It is because mass media could affect the public perception toward an organization. In crisis situation, perception could be stronger than the fact. The limitation of media relations in this article are information subsidies. Information subsidies consist of : (1) the quality of news sources that provided by the organization, and (2) how organization facilitate the news gathering process by the media. The data for this article is being collected from interview with journalist from the mass media in Yogyakarta. The results are media want the top management of the universities as the news sources. The information that being provided by public relations is not enough. The university also lack of quickness and lack of openess.

scholarly journals Unique information offers as a means of modern communication strategy

2021 ◽  
Vol 2 (25) ◽  
pp. 31-40
Author(s):  
Kirill V. Aksenov ◽  
◽  
Diana A. Bagdasaryan ◽  
Keyword(s):  
Mass Media ◽  
Communication Strategy ◽  
External Resources ◽  
The Public ◽  
Unique Information ◽  
The Social ◽  
The Media ◽  
The Mass Media ◽  
Article Study ◽  
Wide Potential

The article is devoted to the issue of communication strategy in the mass media and PR-departments in organizations of various orientations. The authors draw attention to the existing practice of similar, repetitive messages that fill the information space. This complicates the perception of information by the public and makes this process boring and uninteresting. As one way of solving the problem, it is proposed to focus on unique information offers in communications. The authors believe that a wide potential audience is not aware of truly unique information offers of the mass media or PR departments of companies and organizations. A unique information offer is lost in the conditions of the growing tradition to consume news information from the social media feed, subscribing to a large number of public pages, unless these offers are made by popular and well-known companies. For instance, the authors of the article study unique information offers made by the media service of a football club in March-June 2020 in the context of the coronavirus crisis and the absence of matches. This is one of the most popular Russian clubs, well-known even to those Russians who are not football fans. Moreover, the authors also examine the unique information offers of a beauty company, with some of them not directly related to their products. As a result, theauthors suggest that it is worth advertising not only products on external resources, but also unique information offers directly.

Peculiarities of communicative situations of border guards professional discourse

2021 ◽  
pp. 87-94
Author(s):  
I. V. Mishchynska
Keyword(s):  
Mass Media ◽  
The State ◽  
Educational Materials ◽  
Normative Documents ◽  
Senior Officer ◽  
Determining Factors ◽  
Oral Speech ◽  
Written Form ◽  
The Media ◽  
Characteristic Features

Specific features of border discourse as a special form of social interaction are considered in the article. The characteristic features of communicative situations of border discourse are highlighted. The conditions under which modern border discourse takes place are analyzed. Particular attention is paid to the professional speech of border guards, which is characterized by professional border guard vocabulary, depending on the field of communication. Discourse is a complex communicative event or sociolinguistic structure created by interlocutors in specific communicative, social and pragmatic situations. Border discourse exists in two forms: the oral form and written form. Oral border discourse is the communication between people in the line of duty. It can be a conversation between two servicemen, between an officer and a person crossing the state border of Ukraine, or a senior officer and a subordinate serviceperson. Written border discourse is secondary to oral speech. Written speech is actually dialogical. The material of the research is presented by normative documents, educational materials, materials of mass media, in which the communicative situations of the border discourse are presented. The place of speech situations of border discourse is determined by the sphere of activity of communicators and the method of communication: personal or indirect means of communication (telephone conversations, Internet, correspondence by regular or e-mail, mass media, etc. Participants in speech situations within this discourse are border guards, academics who teach disciplines related to the activities of border guards, members of the media who cover issues related to border activities, as well as ordinary citizens involved in border discourse when crossing the state border. Motives of communication and speech intentions of communicators are determining factors in the selection of language means to achieve the communicative goal. Areas in which the border discourse takes place are official receptions, meetings, conferences, press conferences, negotiations, command and staff exercises, conferences, training situations with the use of professional border guard vocabulary, regulations, official situations at checkpoints.

scholarly journals Analysis of professional perceptions relating to the effectiveness of codes of ethics for journalists in Spain

2020 ◽  
Vol 18 (4) ◽  
pp. 511-528
Author(s):  
Marcel Mauri-Ríos ◽  
Silvia Marcos-García ◽  
Aitor Zuberogoitia-Espilla
Keyword(s):  
Self Regulation ◽  
Codes Of Ethics ◽  
Content Type ◽  
The Public ◽  
Ethical Codes ◽  
Determining Factors ◽  
The Media ◽  
Right To Information ◽  
Key Aspects

Purpose Codes of ethics are important instruments in journalism, as they promote transparency and self-regulation of media, in addition to monitoring the quality of information. The purpose of this paper is to analyse the perceptions that Spanish journalists have of the effectiveness of codes of ethics and to evaluate the different personal and professional variables which condition this vision. Design/methodology/approach The methodology used in the present study is based on quantitative content analysis using the survey technique. This technique makes it possible to obtain empirical data on various key aspects of the profession that are determining factors in ascertaining Spanish journalists’ views of one of the instruments of accountability that is external to the media: general ethical codes. Findings The results show that Spanish journalists are largely confident in the effectiveness of ethical codes in their profession. Likewise, it was seen that variables such as age, professional experience or the media with which they work influence the perceptions that professionals have of such instruments. Originality/value If understanding journalism as a profession whose mission is to guarantee the citizens their right to information, then it is essential to be familiar with the tools provided by the profession itself to be accountable to the public regarding this professional mission. Hence the importance of instruments of accountability and the perceptions of the professionals themselves regarding their effectiveness.

scholarly journals Etika Menulis dengan Cahaya

2017 ◽  
Vol 5 (2) ◽  
pp. 209
Author(s):  
Agus Toto Widyatmoko
Keyword(s):  
Mass Media ◽  
Code Of Ethics ◽  
Great Influence ◽  
The Public ◽  
The Press ◽  
The Media ◽  
The Mass Media

Abstract :The mass media had great influence in conveying a message against their common. The values of the message was set out in the text and images are presented by the media. The message may contain meaning positive and inspiring in describing events, so that is not interfere psychological of audience.  In the context of photojournalism, the expression that the power of the image can be far beyond the message conveyed through text. Because the meaning of the message, the essence of photojournalism must pay attention to the rules of journalism were set in the Press Law and the Code of Ethics of Journalism. An understanding of the ethics of photojournalism is not only for internal media, but also to a audience. Thus, the public can judge the mindset of media displaying photographic work does pay attention to aesthetic aspects or ignore the rules of journalism. Keywords: Photojournalism, Press Law, the Code of Ethics Journalism, the Power of Image

Doing Theology in a Straitened Public Square

2015 ◽  
Vol 9 (2) ◽  
pp. 212-227
Author(s):  
Andrew Bradstock
Keyword(s):  
Mass Media ◽  
Public Theology ◽  
Moral Value ◽  
The Public ◽  
Public Square ◽  
Challenges And Opportunities ◽  
The Media ◽  
The Mass Media ◽  
The Given

A public theologian will have two questions constantly in mind: Where is the public square with which I am expected to engage? And, what are its terms of engagement? Both questions necessarily involve examining the nature and role of the media as it touches upon the given context, and it is the intention in this article to reflect upon the challenges and opportunities of undertaking public theology in an environment where, (a) significant sections of the mass media accord very low priority to serious discussion of current issues and (b) voices offering a ‘faith’ perspective, or seeking even to draw upon the language of conviction or moral value, are at worst unwelcome and at best misunderstood. What does it look like to do public theology in a ‘straitened’ public square? What challenges are presented and how might they be met?

scholarly journals Reporting of screening and diagnostic AI rarely acknowledges ethical, legal, and social implications: a mass media frame analysis

2020 ◽  
Author(s):  
Emma Kellie Frost ◽  
Stacy M Carter
Keyword(s):  
Economic Development ◽  
Mass Media ◽  
Healthcare Delivery ◽  
Social Progress ◽  
Social Implications ◽  
Theory Approach ◽  
The Public ◽  
The Media ◽  
Negative Impacts ◽  
Do So

Abstract Introduction. Healthcare is a rapidly expanding area of application for Artificial Intelligence (AI). Although there is considerable excitement about its potential, there are also substantial concerns about the negative impacts of these technologies. Since screening and diagnostic AI tools now have the potential to fundamentally change the healthcare landscape, it is important to understand how these tools are being represented to the public via the media.Methods. Using a framing theory approach, we analysed how screening and diagnostic AI was represented in the media and the frequency with which media articles addressed the benefits and the ethical, legal, and social implications (ELSIs) of screening and diagnostic AI.Results. All the media articles coded (n=136) fit into at least one of three frames: social progress (n=131), economic development (n=59), and alternative perspectives (n=9). Most of the articles were positively framed, with 135 of the articles discussing benefits of screening and diagnostic AI, and only 9 articles discussing the ethical, legal, and social implications.Conclusions. We found that media reporting of screening and diagnostic AI predominantly framed the technology as a source of social progress and economic development. Screening and diagnostic AI may be represented more positively in the mass media than AI in general. This represents an opportunity for health journalists to provide publics with deeper analysis of the ethical, legal, and social implications of screening and diagnostic AI, and to do so now before these technologies become firmly embedded in everyday healthcare delivery.

scholarly journals Pengaruh Media Massa Terhadap Tahap Perkembangan Psikologi Agama Pada Manusia

2021 ◽  
Vol 16 (1) ◽  
pp. 53
Author(s):  
Hari Harsananda ◽  
Ida Bagus Subrahmaniam Saitya
Keyword(s):  
Mass Media ◽  
Rainy Season ◽  
Life Experiences ◽  
Human Life ◽  
The Internet ◽  
Religious Behavior ◽  
The Public ◽  
Advanced Phase ◽  
Adult Phase ◽  
The Media

The presence of mass media in the current era of globalization is nothing special, various kinds of media appear, grow and develop like mushrooms in the rainy season, especially with the internet that allows connections between individuals in this world. The media enter into people's lives and have an influence on one's beliefs, this is in line with the opinion of Jhon Vivian who said that mass media is a facility that carries messages to the public. A person's religious behavior arises because of an internal urge, which then gets an influence from the environment. In subsequent developments, religious behavior is much influenced by factors of religious experience, personality, psychological elements and others. Human life experiences several phases in the level of development of the religious soul in itself, including the children's phase, the adolescent phase, the adult phase, and the advanced phase. Each phase has its own characteristics and uniqueness. One of the formers of religious character in these phases is the mass media. Mass media in the present era is not only a complement but also a part of life. This media has both positive and negative influences on humans.

scholarly journals The Limits of Hegemony?

2015 ◽  
Vol 15 (1) ◽  
pp. 5-30
Author(s):  
Ľuboš Blaha
Keyword(s):  
Behavior Patterns ◽  
Public Official ◽  
Business World ◽  
The Public ◽  
Official Discourse ◽  
Marginalized Groups ◽  
The Social ◽  
Regulative Principle ◽  
The Media ◽  
And Behavior

Abstract In this study I will try to put forward the views of the social theorists and critics who consider “postmodern culture” (Jameson) as deeply manipulative. The fundamental patterns of the system of the ideology preach to the spread of the values of consumerism, individualism and hedonism (Fromm). As the study shows, the media play a key role in spreading these values (Chomsky). The media became the main “ideological apparatus” (Althusser) and the business world, the world of culture and politics is controlled by these media. Economic system thus gains support of the population and can reproduce itself. According to some interpretations there is no escape from the environment of the systemic manipulation (Jameson, Foucault, Marcuse), but there are also opinions according to which systemic indoctrination can intervene only in the public - official discourse, but not culture and behavior patterns of marginalized groups (Scott, Bloch, Williams). I will try to interpret and analyze systematically these two intuitive views. In this context, I will develop the thesis that the value of truth, not as an epistemologically or metaphysically regulative principle, but as a socio-emancipating force which can have in the environment of the absolute manipulation a decisive impact in the formulation of alternative to the current (post)modern global-capitalist society. The study is based on the author's book Matrix of Capitalism: Is the Revolution Coming? (Veda, Bratislava 2011).

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