scholarly journals Pengaruh Periklanan Islami terhadap Keputusan Pembelian Produk Shampoo Hijab Sunsilk Clean And Fresh pada Mahasiswi Universitas Islam Riau

2019 ◽  
Vol 1 (1) ◽  
pp. 59-73
Author(s):  
Zulkifli Zulkifli ◽  
Boy Syamsul Bakhri ◽  
Maysuri Maysuri ◽  
Ficha Melina
Keyword(s):  
Linear Regression Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Purchasing Decision ◽  
The Subject ◽  
Quantitative Descriptive ◽  
Data Collection Technique ◽  
Descriptive Method

The purpose of the research was to determine the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The subject of this research was students of Riau Islamic University. While the object of this study was the effect of Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo. The data sources used in this study were primary data and secondary data. The sampling technique used was proportional stratified random sampling, while the data collection technique used was a questionnaire. To analyze the data, quantitative descriptive method was used. In analyzing quantitative data, simple linear regression analysis was used where the calculation process used SPSS for windows version 23. The sample of this study was 96 people. The result of the research showed Islamic advertising on purchasing decision for Clean and Fresh Sunsilk Hijab Shampoo had a strong or high relationship, this was related to the correlation coeffisien which was 0.763. The result of the research, the result of partial test related to the significant influence between Islamic advertising on purchasing decisions for Clean and Fresh Sunsilk Hijab Shampoo, it was known from  the value of tcount (11.452) which was bigger than t table (1.661). Conclusion, there was a significant effect between Islamic advertising on purchasing decisions for clean and fresh sunsilk hijab Shampoo to students of  Riau Islamic University Keywords: Islamic Advertising, Purchasing Decision

scholarly journals Pengaruh Perilaku Usaha dan Pemasaran terhadap Keputusan Pembelian pada PT Mulya Krida Resik Medan

2021 ◽  
Vol 7 (1) ◽  
pp. 37-51
Author(s):  
Irvan Rolyesh Situmorang
Keyword(s):  
Regression Analysis ◽  
Quantitative Data ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Business Behavior ◽  
Quantitative Descriptive ◽  
Descriptive Method

This study aims to determine the effect of Business Behavior and Marketing on Purchasing Decisions at PT Mulya Krida Resik Medan. The research methodology used is quantitative descriptive method. The type of data used in this study is quantitative data, which is obtained in the form of numbers and numbers. Sources of data in the form of primary data and secondary data. Primary data were obtained from distributing questionnaires, secondary data were obtained from companies, journals and books relating to Business Conduct and Marketing and Purchasing Decisions. The population in this study amounted to 176 customers and the sample in this study amounted to 122 customers. Data analysis uses multiple linear regression analysis methods. There is a positive and significant influence between Business Conduct and Marketing on Purchasing Decisions at PT Mulya Krida Resik.

KEPUTUSAN PEMBELIAN DITINJAU DARI GAYA HIDUP, KELOMPOK REFERENSI, INOVASI PRODUK (STUDI PADA PENJUAL ONLINE SEPEDA MINIONS MODERN SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Saptono Setya Prabowo ◽  
Ida Aryati ◽  
Istiqomah Istiqomah
Keyword(s):  
Product Innovation ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Reference Groups ◽  
Purchasing Decision ◽  
Product Innovations ◽  
Quantitative Descriptive

The purpose of this study is to find out whether there is a significant influence between Lifestyle variables, reference groups and product innovations on Purchasing Decisions. In addition, it is also to find out whether there is a significant simultaneous effect and which variable is the most dominant in influencing Purchase Decisions on Surakarta Online Minions Bike Modern Seller. The method used is quantitative descriptive method. The population in this study amounted to more than 100 consumers, and the number of samples used was 100, where the sampling technique used purposive sampling. The data used are primary data and secondary data with data collection techniques: observation, questionnaire, interview. Data analysis techniques in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an influence of Lifestyle, reference groups, and product innovations simultaneously influence the Purchasing Decision on the Online Seller of the Modern Minions Bicycle in Surakarta, 2) There is the influence of Lifestyle on the Purchasing Decision of the Online Seller Surakarta Modern Minions Bicycles 3) There is the influence of reference groups on Purchasing Decisions on Online Sellers Surakarta Modern Minions Bicycles, 4) There is an influence of product innovation on Purchasing Decisions on Surakarta Modern Minions Bicycles Online Sellers Keywords: Purchasing Decisions, Lifestyle, reference groups and product innovation

scholarly journals KINERJA PEGAWAI DITINJAU DARI KOMPETENSI SOSIAL, BUDAYA ORGANISASI, PENGALAMAN KERJA DAN DIVERSITAS MANAJEMEN SEBAGAI INTERVENING (Studi PT Bank Tabungan Negara Kantor Cabang Solo)

2020 ◽  
Vol 4 (01) ◽  
Author(s):  
Muhammad Maulana Dwi Asmoro ◽  
Bambang Mursito ◽  
Istiatin Istiatin
Keyword(s):  
Organizational Culture ◽  
Social Competence ◽  
Work Experience ◽  
Research Method ◽  
Employee Performance ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Quantitative Descriptive ◽  
Descriptive Method

The purpose of this study was to determine social competence, organizational culture, work experience on employee performance through management diversity. This research method using quantitative quantitative descriptive method is data in the form of numbers. Sources of data in this study include primary data using questionnaires and secondary data from the source. The population of this study is primed by the sampling technique with the sampling technique in this study is iconvenience isamplingi. i(2) iClassic iAssumption iTest i (iNormality iTesti, iMulticollinearity iTest iand iHeteroscedasticity iTest), (3) iHypothesis iTest i (iTiered iRegression iAnalysisi, iT iTesti, iF iTesti) iand iR2 itest). iThe iresults iof idata ianalysis ican ibe iconcludedi: (1) iBased ion ithe itest iresults ican ibe iobtained ifrom ithe iresults iof ithe iincident ithat isocial icompetencei, iorganizational iculturei, iwork iexperience ion iemployee iperformance ithrough imanagement idiversity. Keywords: iSocial iCompetencei, iOrganizational iCulturei, iWork iExperiencei, iManagement iDiversity iand iEmployee iPerformance

PENGARUH TRANSPARANSI PENGELOLAAN KEUANGAN DANA DESA DAN PEMBERDAYAAN MASYARAKAT TERHADAP KESEJAHTERAAN MASYARAKAT DESA SIDOHARJO

2020 ◽  
Vol 28 (1) ◽  
pp. 35-50
Author(s):  
Dewi Kusuma Wardani ◽  
Ratih Ranika Putri Utami
Keyword(s):  
Financial Management ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Community Empowerment ◽  
Primary Data ◽  
Community Members ◽  
The People ◽  
Quantitative Descriptive ◽  
Positive Effect

This study aims to determine the effect of transparency in financial management of village funds and community empowerment on community welfare in Sidoharjo Village, Tepus District, Gunungkidul Regency. This research method uses quantitative descriptive methods and primary data using questionnaires. This study took a sample of residents who were divided into 11 hamlets in Sidoharjo Village, Tepus District, Gunung kidul Regency. The sampling technique is stratified random sampling. Data collection is done by distributing questionnaires directly to people’s homes, attending social gatherings and routine meetings held by community members. It aims to obtain more data from respondents directly. The number of questionnaires processed was 120 questionnaires. Data were analyzed using multiple linear regression analysis. The results of this study indicate that community empowerment has a positive effect on the welfare of the people of Sidoharjo Village, Tepus District, Gunungkidul Regency, while transparency in financial management of village funds does not affect the welfare of the community in Sidoharjo Village, Tepus District, Gunungkidul Regency.

scholarly journals Pengaruh Kualitas Produk, Word of Mouth, dan Store Image terhadap Keputusan Pembelian: Studi pada Pengunjung Toko Amigo Pedan

2020 ◽  
Vol 10 (1) ◽  
pp. 114
Author(s):  
Wita Marantika ◽  
Sarsono Sarsono
Keyword(s):  
Product Quality ◽  
Word Of Mouth ◽  
Linear Regression Analysis ◽  
Sampling Technique ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Store Image ◽  
Purchasing Decisions ◽  
Positive Effects ◽  
Central Java

<p><em>Marketing is the process of selling goods and services that aims to meet and satisfy customer wants. The purpose of this study is to determine the effects of product quality, word of mouth, and store image on purchasing decisions in Amigo Pedan store, Klaten, Central Java, Indonesia. The population in this study is the visitors of Amigo Pedan with a sample of 91 respondents. The sampling technique used in this study was incidental sampling. Primary data was collected using questionnaires. This study used multiple linear regression analysis. The results of this research showed that product quality, word of mouth, and store image have significant and positive effects on purchasing decisions in the store, simultaneously. But, only the word of mouth has a significant effect on customers’ purchasing decisions in the store, partially.</em></p>

scholarly journals Persepsi Wisatawan Terhadap Museum Bali Sebagai Daya Tarik Wisata Budaya

2018 ◽  
Vol 5 (1) ◽  
pp. 114
Author(s):  
Ni Luh Yuning Wirayanthi ◽  
Ida Ayu Suryasih
Keyword(s):  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Tourist Attractions ◽  
Qualitative Descriptive ◽  
Data Collection Technique ◽  
The City ◽  
Interview Questionnaire ◽  
Analyze Data ◽  
Cultural Tourist

The museum is one of the cultural heritages that should be preserved. Museum Bali is one of the old museum is located in the city of Denpasar and became an icon of cultural tourism. The purpose of this study to determine the perceptions and motivations of tourists to Museum Bali as cultural tourist attractions in Denpasar. This study uses primary data and secondary. Data collection technique used observation, interview, questionnaire, and documentation. Sampling technique using the formula slovin by sampling using accidental sampling devoted to 96 respondents. To analyze data using qualitative descriptive. The results of this study indicate that the perception of tourists to Museum Bali shows a good response because from 17 indicators used as a measure of the response has been positive, there are two indicators  got  bad response. Advice can be given is the need for more interesting information and support so that tourists are more interested to know the collections of the Museum Bali.There needs to be a cultural attraction, the better promotion and attractive to increase the number of tourist visits.   Keywords: Tourist Perception, Museum, Cultural Tourist Attraction

scholarly journals FAKTOR-FAKTOR YANG MEMPENGARUHI KEPUTUSAN WISATAWAN MENGGUNAKAN SITUS TRIPADVISOR DI KAWASAN PARIWISATA KUTA SELATAN-BALI

Jurnal IPTA ◽  
2018 ◽  
Vol 6 (2) ◽  
pp. 149 ◽  
Author(s):  
Sri Herayanti ◽  
Putu Agus Wikanatha Sagita ◽  
Ni Putu Eka Mahadewi
Keyword(s):  
Psychological Factors ◽  
Sampling Technique ◽  
Primary Data ◽  
Dominant Factor ◽  
Personal Factors ◽  
Cumulative Percentage ◽  
Analysis Technique ◽  
Eigen Value ◽  
Quantitative Descriptive ◽  
Data Collection Technique

This study aims to determine the Factors That Influence The Decision of Tourist Using The Site of www.tripadvisor.com in Bali Tourism Area South Kuta-Bali. This research using quantitative descriptive as a data analysis technique which is using factor analysis method and data processing is using SPSS versi 17.0 for Windows. Sample determination technique is using Judgemental Sampling and sampling technique is using Accidental. Data collection technique is using a questionnaire that given to 150 respondences who as a TripAdvisor app’s users who visited Tourism Destination of uluwatu Temple, Suluban Beach, Dreamland Beach, and Jimbaran Beach to get primary data. The results of this analysis illustrate that obtained 3 factors consist of 14 indicators that influence the decision of the tourist using this site of the Tourism Area in South Kuta-Bali, namely: (1) Psychological Factors, eigen value is 5,355 and 35,699% of the cumulative percentage of variance with indicator: Perceptions, Belief & Attitudes, Motivation Social Class, and Culture. (2) Personal Factors, eigen value is 1,962 and 13,083% of the cumulative percentage of variance with indicators: Lifestyle, Personality & Self Concepts, Learning, Age, Roles & Status, and Economic Environment. (3) Social Factors, eigen value is 1,339 and 8,926% of the cumulative percentage of variance with indicators: Family, Sub-Culture, and Occupation. The highest eigen value is Psychological Factors, in 5,355 of eigen value and 35,699% of the cumulative percentage of variance and this factor becomes the most dominant factor influencing the decision of tourists using www.tripadvisor.com of the Tourism Area in South Kuta-Bali.

scholarly journals Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sofi Kurnia Sari ◽  
Anggia Novanda Isrofani ◽  
Citra Pratiwi ◽  
Reminta Lumban Batu
Keyword(s):  
Product Design ◽  
Random Sampling ◽  
Product Innovation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Normality Test

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.

scholarly journals Faktor – Faktor yang Berpengaruh Terhadap Keputusan Pemilihan Daging Ayam Broiler Sebagai Konsumsi Rumah Tangga di Surakarta (Studi Kasus di Kelurahan Tegalharjo Kecamatan Jebres)

2018 ◽  
Vol 16 (1) ◽  
pp. 12
Author(s):  
Endang Tri Rahayu ◽  
Ratih Dewanti ◽  
Mos Aldin Long
Keyword(s):  
Linear Regression ◽  
Multiple Linear Regression ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Test Reliability ◽  
Primary Data ◽  
Regression Test ◽  
Quantitative Descriptive ◽  
Linearity Test

<em>This study aims to determine the factors that influence the decision on the selection of broiler for household consumption in Surakarta. This study is a case study conducted in one of the densest urban village of Tegalharjo, Jebres, Surakarta. This research was conducted in November - December 2015. The basic method used in this research is quantitative descriptive method with survey technique to household / household in Tegalharjo Village, Jebres, Surakarta. Sampling technique is done by Purposive Sampling method with 86 respondents. Primary data was obtained from interview with questionnaire tool. Secondary data obtained from the Central Bureau of Statistics (BPS) Surakarta, Jebres and Tegalharjo. Data analysis used was descriptive analysis, validity test, reliability test, normality test, linearity test, multicollinearity test, heteroscedasticity test and multiple linear regression test. The result of research shows that the instrument is valid because r count&gt; r table and reliable because of Alpha Cronbach result for each sub variable in the range 0,761 - 0,873, research data is normal distribution with significance value of each variable&gt; 0,05, result of multiple linear regression test show each variable has significant effect on broiler consumption except family wealth factor variable (X2), with value of Adjusted R2 equal to 0,731. Conclusion from this research was that the economic and social factors as a whole affect the level of consumption of broiler in the household in Surakarta.</em>

scholarly journals PENGARUH DESAIN PRODUK DAN HARGA TERHADAP KEPUTUSAN PEMBELIAN MOTOR YAMAHA NMAX (Survei Pada Konsumen Fortuna Motor Tasikmalaya)

2021 ◽  
Vol 2 (1) ◽  
Author(s):  
Roby Abdul Wahab ◽  
Budhi Wahyu Fitriadi ◽  
Suci Putri Lestari
Keyword(s):  
Product Design ◽  
Sampling Technique ◽  
Data Sources ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Purposive Sampling ◽  
Quantitative Descriptive

Abstract This study was conducted to determine the effect of Product Design and Price on Purchasing Decisions of Yamaha NMax Motorbikes at Fortuna Motor Tasikmalaya. This research uses quantitative descriptive methods. The sampling technique used in this study is the nonprobability sampling technique by purposive sampling. Primary data sources were obtained from distributing questionnaires.The results showed the Product Design, Price and Purchasing Decisions of the Yamaha NMax in the Fortuna Motor Tasikmalaya as a whole were in the good category. Product design and price simultaneously have a significant effect on the decision to buy a Yamaha NMAX at Fortuna Motor Tasikmalaya. Product design partially has a significant effect on the Purchase Decision of Yamaha NMAX at Fortuna Motor Tasikmalaya. The price partially has a significant effect on the decision to purchase a Yamaha NMAX at Fortuna Motor Tasikmalaya. Keywords :Product Design, Price and purchase decisions Abstrak Penelitian ini dilakukan untuk mengetahui besar pengaruh Desain Produk dan Harga terhadap Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya. Penelitian ini menggunakan metode deskriptif kuantitatif. Teknik sampling yang digunakan dalam penelitian ini adalah teknik nonprobability sampling dengan cara purposive sampling. Sumber data primer diperoleh dari penyebaran kuesioner.Hasil penelitian menunjukkan Desain Produk, Harga dan Keputusan Pembelian Motor Yamaha NMax di Fortuna Motor Tasikmalaya secara keseluruhan dalam kategori baik. Desain Produk dan Harga secara simultan berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Desain Produk secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Harga secara parsial berpengaruh signifikan terhadap Keputusan Pembelian Motor Yamaha NMAX di Fortuna Motor Tasikmalaya. Kata Kunci : Desain Produk, Harga dan Keputusan Pembelian

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