scholarly journals Market Simulation in Present Scenario

2019 ◽  
Vol 8 (2S4) ◽  
pp. 712-715
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Market Simulation ◽  
Marketing Social ◽  
The World ◽  
Current Scenario ◽  
Inbound Marketing ◽  
Marketing Methods ◽  
Potential Customers

Market simulation is a combination of various processes that includes developing, executing and refining marketing strategies. In the current scenario, it involves learning the essentials of internet for sales and profitability. Simulating marketing is about using marketing techniques to bring potential customers to the company, seek their attention and turn the strangers into satisfied customers and thereby turning them to promoters. It aims at creating irresistible experiences that connect with people personally and create the desire to share with others. Market simulation is an approach focused on attracting customers through contents and interactions that are relevant and helpful. It comprises inbound and outbound marketing techniques. Inbound marketing is a practice for drawing customers to products and services via content marketing, social media marketing and search engine optimization. It is about creating and sharing content with the world by creating the content specifically designed to appeal to the dreams of the customers. On the other hand, outbound marketing methods include advertisements on social media through television and mobile as well as through print media.

Influence of social media marketing towards purchase of residential property

2019 ◽  
Vol 118 (6) ◽  
pp. 145-149
Author(s):  
A. Ekanthalingam ◽  
Dr. A. Gopinath
Keyword(s):  
Social Media ◽  
High Speed ◽  
Word Of Mouth ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Purchase Decision ◽  
Residential Property ◽  
Customer Delight ◽  
The Right ◽  
Potential Customers

‘Marketing’ is not just an activity. It is a process, a philosophy and a phenomenon. The evolution of marketing has produced tremendous benefits to business and end consumers. The innovation in this field has been steady and yet at high speed. From ‘word of mouth advertising’ which was the only option earlier we are now at the mercy of what consumers are sharing about their experience on the internet. Social Media has become more powerful than what we think and this article shows how we can leverage this to benefit the top-line and customer delight. We dive deep to understand the influence Social Media can create towards purchase of residential property. As much complex it is to make the purchase decision of a property, it is equally difficult for marketers to send the right message to their target audience. Through this article, we are trying to see how marketers have transformed their traditional marketing strategies to address the needs of the millennial population, who are the most potential customers for property purchase.

PERAN DIGITAL MARKETING DALAM EKSISTENSI BISNIS KULINER SEBLAK JELETET MURNI

2016 ◽  
Vol 1 (2) ◽  
pp. 133-144
Author(s):  
Nadya Nadya
Keyword(s):  
Social Media ◽  
Consumer Behavior ◽  
Marketing Strategy ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Social Media Marketing ◽  
Digital Era ◽  
Marketing Social ◽  
Technological Developments ◽  
Product Sales

Technological developments have significantly changed the way how a business works, especially the culinary business named Seblak Jeletet Murni, that has located in Jakarta. This business is still relatively new, but consumers continue moldy and this spicy culinary product sales have been continue to increase. This phenomenon is a result of business which has entered the digital era in social media. Marketing of this product is not done intensively by the owner of this business, but consumers who moved to market virally in social media, especially social media video youtube. In this article the author analyzed descriptively about consumer behavior in digital marketing that has affected the sales of the culinary products. The analyzes were performed with case studies and associated in the literature on consumer behavior and digital marketing strategies. This article aims to describe the behavior of consumers in the digital age so that it can be input in determining the marketing strategy culinary efforts forward and be used for thought on the future of consumer research. Keywords: Digital Marketing, Social Media, Consumer Behavior

Digital Tourism

2021 ◽  
pp. 234-254
Author(s):  
Chandra Sekhar Patro
Keyword(s):  
Social Media ◽  
Consumer Protection ◽  
Marketing Strategies ◽  
Legal Issues ◽  
Digital Marketing ◽  
Marketing Technology ◽  
Current Trends ◽  
Tourism Sector ◽  
The World ◽  
Marketing Methods

The advancements in technology and social media have changed the sphere of marketing. Digital marketing became one of the imperative areas for business organisations all over the globe. E-marketing methods and strategies have revolutionised the tourism sector in various ways. From convenient booking engines to creating customised experiences, digital marketing has helped the tourism sector reach out to a wider audience, which was not possible with traditional marketing. Growth in the tourism sector boosts the economy of a country and improves the revenues, employment, and infrastructure. E-marketing influences beyond limits and allows the tourism sector to entice people from all over the world of the different places they can visit. The chapter focuses on the digital tourism practices, challenges, key inhibitors to innovation, legal issues, consumer protection, benefits of ICTs, digital marketing strategies, the influence of e-marketing technology, and reasons for adopting e-marketing. Further, it attributes the technology enablers of e-marketing and current trends in digital tourism.

scholarly journals Social Media as the Next Trend in Social Business Marketing Social Media as the Next Trend in Solar Business Marketing

2019 ◽  
Vol 8 (11S) ◽  
pp. 760-763
Keyword(s):  
Social Media ◽  
Strong Relationship ◽  
Social Business ◽  
Customer Base ◽  
Highly Active ◽  
Marketing Social ◽  
The World ◽  
Long Time ◽  
New Generation ◽  
Potential Customers

In today’s era, everyone have online presence. Someone will have more presence, someone will have less presence. Someone will be on mail and Facebook only and someone will be on everything from mail to Facebook, Twitter, Instagram, Linkedin etc. For Business, they are the perfect target. One can reach as many as potential customers and leads through social media all over the world which they can never achieve through any other media. Social media can be interactive and informative. New generation is highly active in social media at the same time they are highly aware of the growing concerns like global warming. New generation knows the importance of change and they encourage any noble cause all over the world. Even though solar business are present for a very long time but now only it is gaining importance after growing concerns towards our Mother Nature. To reach maximum target customers, it is very important for the Solar business to take leverage of Social media. Posting an article, or blog or uploading a video is not enough, if you are not targeting the correct viwers and you are not converting your viwers into leads. In this article, we would understand that how solar business can get fullest from social media and how to increase your customer base. Social media may sound like informal way to serve the customers but it is a powerful relationship builder for the company. Social media is very important to inspire and build strong relationship with the potential customers

scholarly journals Social Media Marketing Strategies and the Possibility of Investing It in the Marketing of Information Services

2022 ◽  
pp. 50-72
Author(s):  
طلال ناظم الزهيري
Keyword(s):  
Social Networks ◽  
Social Media ◽  
Information Services ◽  
Marketing Strategies ◽  
Information Resources ◽  
Social Media Marketing ◽  
The Internet ◽  
Digital Environment ◽  
Marketing Methods

Libraries institutions are responsible for collecting and organizing information resources, and simplifying ways to benefit from it through traditional and electronic tools. Libraries today face many technical challenges, such as open access initiatives. Therefore, in order to preserve its role and contribute to the development of its performance, this study came to try to employ some innovative marketing methods that are compatible with the requirements of the digital environment, especially those followed by social networks, and try to invest them in activating the role of libraries. We believe that the best marketing methods are related to the services themselves, especially those services that are difficult to obtain from the Internet.

E-Retailer's Technology Strategy for Implementing Online Marketing

2013 ◽  
Vol 427-429 ◽  
pp. 2716-2719
Author(s):  
Zhan Li
Keyword(s):  
Social Media ◽  
Customer Relationship Management ◽  
Word Of Mouth ◽  
Relationship Management ◽  
Online Marketing ◽  
Customer Relationship ◽  
Social Media Marketing ◽  
Marketing Social ◽  
Technology Strategies ◽  
Marketing Methods

Follwing with integration of between online and offline business. this trend, e-retailers implement new online marketing methods to differ from their competitors. This article will discuss four typical technology strategies for implementing online marketing: social media marketing, customer relationship management, affiliate marketing and word of mouth marketing.

scholarly journals Digital Marketing Strategies for Rural India

2019 ◽  
pp. 159-172
Author(s):  
Shruthi Jayaprakash
Keyword(s):  
Social Media ◽  
Rural Areas ◽  
Marketing Strategies ◽  
Digital Marketing ◽  
Rural India ◽  
The Internet ◽  
Marketing Social ◽  
Challenges And Opportunities ◽  
Current Scenario ◽  
Traditional Marketing

Digital marketing is dominating the market now. Though traditional marketing has not yet turned obsolete, digital marketing is surpassing traditional marketing. Digital marketing refers to advertising through digital means such as websites, social media (such as Facebook, Instagram, Snapchat, YouTube etc.) emails and so forth. This is digital era and no one can deny the fact that there are immense possibilities in digital marketing. Social media marketing, email marketing, affiliation marketing, on-demand video streaming, the website, SEO, SEM etc. are attributes of digital marketing. Currently, according to the report in rural India, 78 million users or around 48% use the internet daily, while 140 million, or around 83%use the internet at least once a month. Rural India contributes to over 60% of the country‘s GDP and with the staggering increase in internet usage, there is expected to be a significant uptick in digital commerce. Consumers are aware of the alternatives available to them, due to the internet. Digital marketing just aims at potential customers, making them aware of the products and services in the market thus consumers get familiar with the opportunities and choices handy and take sensible decisions. With digital marketing, consumers of the rural area have gained awareness about the brands. The paper aims at finding out what digital marketing is all about, and how companies are adopting digital marketing strategies in rural areas to promote their products and make consumers aware, and also to gain a competitive edge over others. The paper describes the current scenario of digital market in rural areas and explores the challenges and opportunities businesses have with the companies going rural with digital marketing. Why are companies adopting it? What is the future of digital marketing in rural India? It concludes that digital marketing is something that will continuously grow in both practice and demand in rural areas.

Follow for follow: marketing of a start-up company on Instagram

2017 ◽  
Vol 24 (3) ◽  
pp. 468-484 ◽  
Author(s):  
Henrik Virtanen ◽  
Peter Björk ◽  
Elin Sjöström
Keyword(s):  
Social Media ◽  
Marketing Strategies ◽  
Social Media Marketing ◽  
Content Type ◽  
Start Up ◽  
Social Media Platforms ◽  
Company Representative ◽  
A Company ◽  
Potential Customers ◽  
Practical Implications

Purpose The purpose of this paper is to analyse the deliberate social media marketing practices of a start-up company. The study aims to measure the effects of these practices (i.e. following potential customers and liking and commenting on their posts on Instagram) on creating and increasing awareness of the company’s business and gaining followers for the company’s Instagram account. Design/methodology/approach The research is exploratory in nature and adopts an approach similar to that of action research. The research was enabled and facilitated by collaboration between the researchers and a company representative. The company offers an application for young mothers. Findings The model developed in this study identifies the effects of the practice of endorsing and interacting with customers for marketing purposes. It points out following as a first-order practice that small- and medium-sized enterprises (SMEs) can employ to gain followers instantly on Instagram. Research limitations/implications The method used limits the generalisability of the findings. However, the findings offer preliminary insights for future studies on Instagram marketing in SMEs. Practical implications Companies can attain success in social media marketing by actively engaging with customers and potential customers on various social media platforms. Originality/value There is a paucity of research focussing on Instagram marketing in SMEs. The model in this study contributes to theory on Instagram marketing and offers a framework that can help managers plan Instagram marketing strategies.

Online-Marketing Schritt für Schritt

2021 ◽  
Author(s):  
Gerald Pilz
Keyword(s):  
Social Media ◽  
Big Data ◽  
Marketing Mix ◽  
Online Marketing ◽  
Mobile Marketing ◽  
Social Media Marketing ◽  
Soziale Medien ◽  
Marketing Social ◽  
E Mail

Das Online-Marketing hat sich in den vergangenen Jahren in beschleunigender Weise professionalisiert und ausdifferenziert. Die Dynamik von Geschäftsmodellen und die stetige Erweiterung technischer Möglichkeiten lassen immer weitere Marketinginstrumente entstehen. Gleichzeitig wirken soziale Medien und Big Data auf dieses Fachgebiet ein, so dass durch passgenaue Bedarfsermittlungen das Internetmarketing inzwischen von vielen Profis als weitaus wirksamer angesehen wird als der herkömmliche Marketing-Mix. Das Buch behandelt die Themen Banner-Werbung, E-Mail- Werbung, Affiliate-Marketing, SEO bzw. Suchmaschinenoptimierung, SEA bzw. Suchmaschinenwerbung, Blog-Marketing, Influencer-Marketing, Social-Media-Marketing, Mobile Marketing sowie Online-Marktforschung. Zahlreiche Übersichten, Merksätze, Zusammenfassungen und vielfältige Aufgaben mit Lösungen erleichtern das Verständnis.

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