In a media-dominated society, all organizations have certain reputational risks. In recent years, the public image of the internal affairs bodies of the Russian Federation has been largely determined by the Internet environment. On the one hand, favorable images are created in it, on the other, the exposure of abuse and illegal actions. As a rule, the latter, on the basis of the action of the regularities of the formation of a conditioned reflex and the emergence of emotions and feelings, have a greater impact on the public. The authors note that the effectiveness of external communication of employees of internal affairs bodies is interconnected with its positioning in society, which ensures a positive or negative emotional attitude towards the Ministry of Internal Affairs of Russia on the part of others. In this regard, interaction with citizens in legal situations is an image-forming component.
The article analyzes the acute conflict situation of interaction between an employee of the internal affairs bodies with citizens, which is posted on the video hosting You Tube (channel of the public project "Movement") in the form of videos about citizens visiting the Reception of the Ministry of Internal Affairs of Russia ("Kneeling in front of the lieutenant colonel of the Ministry of Internal Affairs of Russia! Sercons continued", " Serkons Bought the Police? Bloggers At the Reception of the Minister of the Ministry of Internal Affairs "). The main methods of psychological influence are highlighted, which made it possible to destabilize this situation, the regulatory legal framework is analyzed, which can be used by police officers in an acute crisis situation and in the process of performing operational and service actions.