The mediating role of customer relationship management between e-supply chain management and competitive advantage

The purpose of this study is to explore the role of implementing e-supply chain management (E-SCM) on the competitive position of companies and whether implementing customer relationship management (CRM) can affect the relationship between E-SCM and competitive advantage. To achieve this objective, a quantitative approach was utilized. A total of 300 questionnaires were distributed where 243 questionnaires were returned, with 17 incomplete questionnaires being excluded, leaving 226 usable questionnaires. PLS-SEM software was used to analyze the data. The results of this study demonstrate the imperative role of implementing E-SCM and CRM on creating a competitive advantage for firms. It also shows that CRM mediates the relationship between E-SCM and competitive advantage, suggesting that utilizing different technologies can help firms better communicate with their customers and thus better serve them which in turn will enhance customers’ satisfaction and thus boost the competitive position of the firm.

Project «Aerotropolis Tolmachevo»: Economic Conditions for Implementation

The paper gives a characteristic of a complex project for the development of the territory of Aerotropolis Tolmachevo, provides forecast estimates of the necessary capital expenditures for its implementation. In the course of the study, the advantages of placing business facilities in the airport zone for the main economic entities were identified, an assessment of the most important economic indicators of the Aerotropolis zone is given. The most important conditions for the implementation of the project have been formulated. It is concluded that the implementation of the complex project Aerotropolis Tolmachevo will become an important step in the spatial development of Russia, cementing its economic space and increasing its competitive position in the world economy.

Smart Tourism Destinations

Tourism businesses and touristic destinations that want to reach a highly competitive position in the world should fulfill the required infrastructure investments and acquire a service concept that is consistent with the smart tourism strategy in order to turn into smart tourism. In order to compete with rival destinations, it has become a prerequisite for Turkey's world-famous destinations such as Istanbul, Antalya, Izmir, and Cappadocia to embrace digital transformation and smart tourism concepts. Accordingly, the concepts of smart tourism, smart city, and smart tourism destinations will be explained, and smart tourism applications in Turkey's touristic destinations will be explored in this chapter within the framework of current academic studies. It is aimed to ascertain how well these specified destinations adhere to the concept of smart tourism.

SOLUTIONS TO THE DELIVERY LAST MILE PROBLEM IN THE COURIER SERVICES MARKET

Logistic systems are the basis of the functioning of any economy. It is on this that flows of goods and information are based. Due to the development of economies globally, each company must look for ways to improve its competitive position in the market. The best solution is to look for innovation. Their creation and implementation is a guarantee of development. It is similar in the logistics industry. The article analyzes and evaluates implemented innovative solutions in logistic as a way to improve the efficiency of processes.

Competitiveness of the EU Agri-Food Sector on the US Market: Worth Reviving Transatlantic Trade?

The systematically strengthening role of emerging economies has become a factor strongly determining the overall trade policy of the European Union (EU) and the United States of America (USA), as well as their bilateral relations. One of the initiatives aiming at the strengthening of economic ties within the transatlantic partnership, as a consequence promoting stabilization of the positions of the EU and the USA in the world economy, was related with negotiations concerning the Transatlantic Trade and Investment Partnership. The EU-USA trade talks were suspended at the end of 2016; however, the establishment of the EU-USA free trade area might be a breakthrough in the transatlantic relations, while the conclusion of this agreement would significantly determine the competitive position of the agri-food sector of these two economies, both in their bilateral relations and in world trade. In view of the above, the aim of this paper is to estimate the competitive position of the EU agri-food sector in transatlantic trade considering the conclusion of the agreement establishing the EU-USA free trade area. For this purpose, Widodo’s method of mapping products on the target market was applied. Results from the conducted analyses suggest that from 2010–2020 comparative advantages gained by the EU on the US market were sources of an advantageous export specialization. In view of the forecasted dynamic increase in agri-food export from the EU to the USA caused by possible liberalization of bilateral trade, the relatively strong competitive position of the EU on the American market might be maintained or even strengthened. However, such a situation would be determined by the regulatory cooperation progressing with the reduction of tariffs.

Analysis technology of a bank’s competitive position in the deposit market

The structurally balanced resource base of a bank determines its ability to achieve its goals and, as a result, its performance and has a decisive impact on the reproductive process in the economy by converting borrowed funds into investments. Despite a significant reduction in the number of banks over the past 10 years (from 175 to 73), the deposit market is a highly competitive environment. This necessitates the search for approaches to the formation of deposit resources that are adequate to modern conditions, aimed at their stabilization and sufficiency. The objective of the study is to develop a technology for analyzing a bank’s competitive position in the deposit market, which is the basis for choosing a strategy for managing the formation and use of the bank’s deposit resources. The technology of analysis of the bank’s competitive position in the deposit market consists of the following stages: building a system of indicators characterizing the formation and use of bank’s deposit resources, calculation and analysis of integrated taxonomic indicators of the formation and use of a bank’s deposit resources, developing the “formation of a bank’s deposit resources – use of a bank’s deposit resources” matrix, positioning of banks in this matrix, determining the strategies for the formation and use of a bank’s deposit resources, and making appropriate management decisions and their implementation. The proposed technology has been tested on the example of existing banks in Ukraine as of January 1, 2021. Its use allows determining the current competitive position of a bank in the deposit market and choosing a strategy for managing the formation and use of deposit resources from the proposed: preservation, activation, balancing, directed action, intensification, and aggressive strategy.

Features of implementation and development of circular economy in Ukraine

The article is devoted to the study of circular economy, its concept; the main circular business-models, their essence and advantages in the practical application based on the analysis of researches of their introduction and use in the world and domestic companies are analyzed; features of the development of circular economy in Ukraine in disclosure of researches of sources of financing of innovative activity and a share of innovative enterprises in general scale are revealed; the expediency of introduction of energy-efficient and energy-saving technologies at the enterprises within the limits of socially responsible production is substantiated. The results of the study showed that the development of the circular economy in Ukraine is at a much lower level compared to the world, due to negative factors such as ignorance of the population and entrepreneurs the necessity of circular economy transition, lack of full and perfect legislation, the unpreparedness of enterprises change in favor of environmental friendliness. However, it is still an enterprise that is ready to act and change by implementing environmental solutions, such as energy-efficient technologies, thus contributing to its competitive position. In the context of the need to move to a circular economy, scientists, politicians, businesses, consumers, public and international organizations are increasingly studying the basic principles and models, as well as their possible implementation and features of use. In addition, both domestic and international companies are trying to be socially responsible and implement energy-efficient technologies that reduce the consumption of energy resources, economic resources, increase the competitiveness of production. This means that both foreign and domestic companies, at the same time, must clearly understand the methods, ways, and opportunities to achieve the most competitive position as a socially responsible enterprise. Therefore, based on examples of implementation of methods and solutions in the field of circular economy in global companies, as well as using their experience, knowledge and skills, Ukrainian companies will be able to achieve at least the same level of social responsibility. However, it should be understood that these actions should be legally protected, which should serve as a regulatory framework developed by the state. Only with such bilateral work can Ukrainian enterprises and Ukraine in general become an example to follow for other countries.

E-Commerce Truth

E-commerce is an important pillar of the digital economy; Its mainly based on information technology, which is credited with creating a realistic and tangible e-commerce presence. E-commerce is one of the modern tools that has made a significant contribution to changing the future of commerce, facilitating the process of buying and selling electronically, increasing company efficiency, strengthening competitive position and marketing products electronically. The importance of research: The importance of knowing the realities of e-commerce as a cornerstone of the contemporary digital economy, as it contributes significantly to changing the future of commerce and facilitating the process of buying and selling electronically. This study aims to highlight this topic, as the number of authors is small and Arabic references are scarce. Research Methodology: This research is based on the inductive method, following the rules of scientific research and collecting scientific material from major books, with evidence, discussion and analysis.