Modern crop production in the conditions of total reduction of tilled area is one of the priorities in effective farming. The adaptive intensification of crop production, which provides sustainable growth of yield, resource conservation and ecological safety, requires increase of financing and involvement of plant protection measures in the mechanism of state support, the use of genetic selection potential of plants, the use of agrotechnical measures, technical and technological upgrade, for the purpose of adjustment of arable crops growth conditions, improvement of grain quality, as well as soil conservation and enrichment. Scientifically proven measures regarding plant protection against hazardous organisms play a special role in the mechanism of state support and stimulation of agricultural goods producers. This approach will make it possible to abandon abusive application of chemical agents and replace them with biological ones against the same variety of pathogens; it will facilitate increase in arable crops yield, improve of quality of goods produced, cost saving and growth of net profit, in comparison with traditional technologies, as well as mitigate risks related to the influence of chemical agents on the environment. It will increase the field competitiveness both at internal and external market. The offered measures were developed with provision for the WTO requirements which make it binding to implement the methods of state support without distorting influence of activities of companies, i.e. implement the support within the «green box». The «green box» includes the costs of plant protection measures and productive infrastructure formation.