Impact of Online Recruitment on Organizational Attractiveness: An Experimental Study in the Context of Pakistan

The purpose of this study is to explore the aesthetical features of corporate recruitment websites, including the website design, style, and color, and to investigate their impact on organizational attractiveness and applicants' intention to apply. By doing so, the study also examines the effects of corporate websites on applicants' perception of the corporate culture and measures the mediating impact of perceptions of organizational culture on organizational attractiveness and applicants' intention to apply for the jobs in the context of Pakistan. The study is based on a laboratory experiment with three hundred undergraduate business students conducted at a university computer lab. Correlation, Independent T-test, One-way ANOVA, and Simple Linear Regression were applied to analyze variables using SPSS. The findings of this study support the hypothesis that website features have a significant positive impact on applicants' perceived organizational attractiveness. However, the website's design does not seem to impact applicants' intentions to apply for the job substantially. The regression analysis results also revealed that the perceived organizational culture partially mediates the relationship between website features and organizational attractiveness and fully mediates the relationship between website features and intentions to Apply.

A study on investigating the impact of website features on online impulse buying behaviour

E-commerce has led to many deliveries in business relationships specially used for online shopping. Given the growth of e-commerce to increase e-shopping, researchers can be investigated in this area in recent years. This paper aims to investigate the effect of website features on online impulse buying behaviour (OIBB). A questionnaire survey was conducted on the users of the Digi Kala website. They have made an impulsive online purchase at least once from the DigiKala website in Arak city, Iran. A relative stratified sampling technique was utilized for data collection. The data were analyzed statistically. The results show that: All research hypotheses have been confirmed. Among the research variables for the research's statistical sample, service quality and visual attraction affect online impulsive shopping behaviour.

Performance of Higher Education Archive Institution (Study in Two Public University)

In the digital era, universities are required to be more accountable and professional in managing institutions’ records. Archival institutions play a fundamental role in managing all matters related to university archives. This study aims to reveal the performance of higher education archive institutions that have been carried in two universities in Indonesia which are UGM and Airlangga University. This research gathered the main sources via the universitys’ website. The method used a qualitative research methodology. While the approach used in this study is content analysis which begins with unitizing, data reduction, abductively inferring contextual phenomena, and analysis. The study found that the two universities through their archives units have performed well by following the mandate of the law. It can be seen in both website features, as well as the development in each segment is complete and explorative owned by UGM compared to Airlangga University. In addition, Airlangga University provided the AMERTA Archives Audit System (SAKA).

Detecting the Phishing Website with the Highest Accuracy

Phishing attacks are increasing and it becomes necessary to use appropriate response methods and to respond effectively to phishing attacks. This paper aims to uncover phishing attack sites by analyzing a three-module set to prevent damage and reconsider the awareness of phishing attacks. Based on the analyzed content, a countermeasure was proposed for each type of phishing attack by using website features. These features will be classified in order to determine the effectiveness of the countermeasure. Finally, the proposed method enhanced the site security as anti-phishing technology. The phishing detection used three classification algorithms, which are the decision tree; the supporting vector machine and the random forest were combined into one system that was proposed in this paper for the purpose of obtaining the highest accuracy in detecting phishing sites. The results of the proposed algorithm showed 98.52% higher accuracy than others.

The Analysis of E-Commerce Website Features on Customer’s Purchase Intention Using Fuzzy Expert System

The rapid growth of internet users over the past few decades indicates a changing in the business model, in which previously the business only focuses on brick-and-mortar store whereas now, exists a need to add another store named as the e-commerce store. Business-to-Consumer (B2C) e-commerce is one of the various types of e-commerce, which has turned into an influential key to business channel. In order to meet the demands of the current business model, numerous e-commerce websites have been developed. However, building an e-commerce website is not enough if it does not meet the customers’ expectation which influences the customers’ purchase intention. This study investigates the features of an e-commerce website that influences the customers’ purchase intention as well as the most important feature of an e-commerce website based on the customers’ perspective. The e-commerce website features that being investigated are website design, information quality, security and privacy which are gained from the literature review. The data is collected through an online survey which consists of 358 respondents who are familiar with purchasing on the e-commerce website. An expert system has been developed by using a fuzzy logic approach to determine which feature possesses the biggest influence on customers in order to perform purchasing on the e-commerce website. The results performed in the MATLAB software shows thatthe most significant feature in the e-commerce website is the information quality

Measuring the Influence of Web Features in the Online Gamification Environment: A Multimediation Approach

Considering the increasing importance of user experience and the influence of gamification techniques in the online business environment. This research explores the antecedents and outcomes of user experience in the context of website features. We proposed a multimediation conceptual framework integrating several constructs to test the user response about online gamification. This study used PLS-SEM to measure the direct and mediating relationship among hedonic features and utilitarian features user experience, monetary value, experiential value, satisfaction, and behavioral consequences in the online gamification environment. The findings indicate that hedonic features and utilitarian features directly affect user experience, further influencing user satisfaction, intention to use, and recommendation. Moreover, experiential value and monetary value also have a significant effect on user experience and user satisfaction. The study also confirmed the mediating effect of user experience, monetary value, experiential, and user satisfaction. Hence, this study’s results can help web managers provide users’ memorable experiences of using such gamification websites, which in turn increase their satisfaction and arouse expected behavioral intentions.