Fluorescence microscopy with fluorescent reporters that respond to environmental cues are a powerful method for interrogating biochemistry and biophysics in living systems. Photoinduced electron transfer (PeT) is commonly used as a trigger to modulate fluorescence in response to changes in the biological environment. PeT based indicators rely either on PeT into the excited state (acceptor PeT) or out of the excited state (donor PeT). Our group has been developing voltage-sensitive fluorophores (VF dyes) that respond to changes in biological membrane potential. We hypothesize that the mechanism of voltage sensitivity arises from acceptor PeT (a-PeT) from an electron-rich aniline-containing molecular wire into the excited state fluorophore, resulting in decreased fluorescence at negative membrane potentials. Here, we can reverse the direction of electron flow to access donor-excited PeT (d-PeT) VF dyes by introducing electron-withdrawing (EWG), rather than electron-rich molecular wires. Similar to first-generation aniline containing VF dyes, EWG-containing VF dyes show voltage-sensitive fluorescence, but with the opposite polarity: hyperpolarizing membrane potentials now give fluorescence increases. We use a combination of computation and experiment to estimate a ΔE of ~0.6 eV for voltage sensitivity in d-PeT indicators, show that two of the new reverse VF dyes are voltage sensitive, and provide the first example, to our knowledge, of a molecular sensor that can be tuned across energy regimes to access bi-directional electron flow for fluorescence sensing in living systems.