The article is devoted to the problem of lack of theoretical, methodological and technological bases of projecting the process of formation servant’s personality who will be working in a state establishment. This process is considered in higher pedagogical and military educational institutions. The list of upbringing members in this institutions is defined (they are the members of a university administration, a dean’s office, the course officers (in military educational establishments), the lecturers, and also students or cadets as persons who are doing self-upbringing). Features of implementation their individual functions are described. Motivation aspects of the object of educational work are discussed in detail. The features of motivational activity in structural units “a university administration – a dean’s office”, “a dean’s office – the course officers”, “the course officers – the cadets” (in military educational establishments), “a dean’s office – the lecturers”, “the lecturers – students or cadets” are particularized. Realization of projecting function on the different levels of the educational system (the creation of provisions for educational work, its concepts, programs, plans and the like that) is investigated. Differences in realization of organizational function of members of upbringing process in the both types of higher education institutions are defined. Distinctive feature regarding staff resource in the two types of educational establishment (the lecturers of pedagogical educational institutions have pedagogical education however the biggest part of their military colleagues does not have it) was emphasized. Attention on the general lines of realization diagnostic (studying conditions of upbringing activity in an institution (a subdivision), readiness to execute it by members of upbringing system, and degree of formation in students (cadets) the personality of a state establishment servicer), prognostic (imagining the expecting result of realization certain upbringing actions, programs, plans, and conception of upbringing work), stimulating (using the encouragement methods to subordinates (who are subjects of upbringing work), students and cadets) and control (realization control actions which are focused on execution the plans and programs of upbringing work) functions is concentrated. The research results will contribute to the construction of educational systems in higher school, which will be oriented to state needs in preparation the pedagogical or military specialist.