In the sight of the present demand of scientific exploration in nonlinear optics (NLO), we synthesized a symmetric donor–[Formula: see text]–acceptor–[Formula: see text]–donor (D–[Formula: see text]–A–[Formula: see text]–D) type organic chromophore [2-[2,6-di((E)-styryl)]-4H-pyran-4-ylidene]malononitrile (M1) for linear and nonlinear optical studies. The structural character of the compound M1 was confirmed using 1H NMR, [Formula: see text]C NMR, and IR spectroscopy. The intramolecular charge transfer (ICT) in molecule M1 has been analyzed using absorption and fluorescence spectrometry in different nonpolar and polar solvents. The optical bandgap, optical conductivity, and linear refractive index of M1 were also calculated using UV–Vis absorption spectrum in CHCl3. The thermogravimetric analysis (TGA) was also carried out to check the thermal stability of the compound M1 and it was found to be thermally stable up to 200∘C. Furthermore, the third-order optical nonlinearity in M1 has been investigated elaborately using the [Formula: see text]-scan technique with a continuous wave (CW) diode laser at 520[Formula: see text]nm. The nonlinear absorption ([Formula: see text]), nonlinear refraction ([Formula: see text]), and nonlinear optical susceptibility ([Formula: see text]) were computed for various solution concentrations as well as several laser powers and the magnitude of all the parameters were found to vary linearly with concentration and power. The magnitude of two-photon absorption cross-section ([Formula: see text]) was also calculated and found to be of the order of 10[Formula: see text] GM. The optical limiting performance of the compound was also studied in different solution concentrations using the same laser. Furthermore, DFT and TD-DFT theoretical calculations were performed for the support of experimental results.