Effect of eWOM, Ease of Use, Trust on Purchase Decision (Case Study on Blibli.com)

<div class="WordSection1"><p><em>The purpose of this study was to determine: 1) Whether eWOM has a positive effect on purchase decisions, 2) Does Ease of Use have a positive effect on purchase decisions, 3) Does trust have a positive effect on purchase decisions. Data collection in this study was carried out using a questionnaire distributed online to Blibli users. The number of respondents used in this study is 100 respondents. The sampling technique used in this study is non-probability sampling by relying on judgmental sampling. Partial least square-structural equation modeling (PLS-SEM) analysis was performed using the SmartPLS 3.0 program to analyze the data. The findings of this study are that eWOM, Ease of Use and Trust have a positive effect on purchase decisions. The contribution of this research can provide input to the Blibli company to better maintain and manage ease of use, trust and electronic word of mouth so that Blibli users can use Blibli more freely and comfortably so that transactions carried out in Blibli can run more smoothly and safely, which is then will give Blibli an advantage as a player in Internet-based transaction systems because it is a fast paced industries that can change in a matter of time.</em></p></div><em><br clear="all" /></em>

Analisis Social Media Marketing Melalui Instagram Terhadap Keputusan Pembelian Pada Produk Clothing Linkswear

<div><div><p class="1eAbstract-text"><em>This study aims to analyze the effect of social media marketing through instagram on purchasing decisions on clothing linkswear products. </em><em>The result of the study found that all research, namely social media marketing through instagram and purchase decision, were declared valid and reliable. To test for normality that the value of all variables is declared to be normally distributes.</em> <em>The research method used is a quantitative method with explanatory research techniques using a questionnaire. The sampling technique used is purposive sampling method. The sample used is 100 consumers of clothing linkswear products. The data collected was then analyzed using a simple regression technique with SPSS version 25. The results showed that social media marketing through instagram had a positive and significant effect on purchasing decisions. This finding implies that to improve online purchasing decisions, companies need to pay more attention to instagram account quality indicators so that consumers can be more interested in seeing instagram social media accounts which ultimately increase good sales for the company.</em><em></em></p></div><p class="1eAbstract-text"><em><br /></em><em></em></p></div>

Pengaruh Penggunaan Teknologi Informasi Dan Kemampuan Berkomunikasi Interpersonal Terhadap Kinerja Karyawan

<div><p class="1eAbstract-text"><em>I</em><em>nformation and communication technology is used in all areas of human life, including in a company. Utilization of technology aims to improve employee performance. In addition, employee performance is believed to be related to their ability to carry out interpersonal communication activities. The main purpose of this research is to analyze the influence of the use of information technology and interpersonal communication skills on employee performance . This analysis is used to test the relationship between independent variables namely the use of information technology (X1), interpersonal communication skills (X2) with the dependent variable namely employee performance (Y). Likert scale as the assessment scale used. The number of samples used was 58 respondents with saturated sampling techniques. This research method uses multiple regression analysis.</em><em> Data obtained by distributing questionnaires. Based on the results of this study indicate that the variable use of information technology and interpersonal communication skills have a positive effect on employee performance.</em></p></div>

Development of 'Coaching' Model in 'Pumping-HR' Based Human Resource Development Model

<p><em>Coaching is a partner of development in which a coach supports a learner in achieving a specific personal or professional goal by training and counselling. The pumping HR Model is one of the HR development models based on the iceberg theory, which is divided into the areas of the unconscious (unconscious region), pre-conscious (pre-conscious region) and conscious (conscious region). The pumping HR Model places the unconscious as a function of the heart, the pre-conscious as a function of the brain and the conscious as a sensory function of human resources (HR). In practice, Pumping HR Model touches on 3 basic components of human resource development, namely character development, competency development and behaviour development. This research goal is the purpose of this study is to prove that the Pumping HR model can be used as a model in the coaching process. The method used is </em><em>qualitative descriptive &amp; Integrating theory. Research data were obtained through a Focus Group Discussion (FGD) and post-workshop questionnaire. The results of this research: Pumping HRM Coach is unique and can be one of the human resource development models with a coaching approach.</em><em></em></p>

Pengaruh Komunikasi Organisasi Dan Kepemimpinan Terhadap Kinerja Pegawai Pada PT. Teknologi Ahura Quasantra

<div><p class="1eAbstract-text"><em>The problem which is used as the object of this research is two independent variables and one dependent variable, namely organizational communication and leadership with employee performance. This study aims to: (</em><em>1) Analyze and determine the effect of organizational communication on employee performance, (</em><em>2) Analyze and determine the effect of leadership on employee performance, (</em><em>3) Analyze and determine organizational communication and leadership together on employee performance, at PT. Ahura Quasantra technology. This type of research is descriptive quantitative analysis. The sample used in this study were all employees of PT. Ahura Quasantara technology. The analytical tool used is multiple linear regression analysis. The results of the study using the SPSS 26 program resulted in three conclusions, namely: 1) there is a very significant effect of organizational communication on employee performance, a significant value of 0.000 is obtained smaller than 0.05 or 0.000 &lt;0.05, 2) there is a very significant influence. The significant value between leadership and employee performance is obtained a significant value of 0.002 smaller than 0.05 or 0.002 &lt;0.05, 3) there is a very significant relationship between organizational communication and leadership together on employee performance. f count is 92,87 bigger than f table of 3.17 or f count&gt; f table is 92,87&gt; 3.17.</em></p></div>

Dampak Kompensasi Terhadap Kinerja dan Kepuasan Kerja Karyawan Selama Masa Covid 19 pada PT XYZ

This study discusses the impact of work compensation on employee performance during the Covid 19 pandemic with job satisfaction at PT XYZ. The purpose of this study is to determine the effect of job compensation on employee performance, the effect of job satisfaction on employee performance and the effect on job compensation and job satisfaction on employee performance partially and to see the effect of job compensation and job satisfaction on employee performance simultaneously and for the simultaneous influence. direct and indirect compensation variables on employee performance and compensation. This study used a population of 60 employees as respondents. Data collection uses primary and secondary data. Secondary data using a questionnaire using previous research and linear studies. The analysis technique used is path analysis. Based on the partial test the effect of job compensation on job satisfaction, the effect of compensation on employee performance, the effect of job satisfaction on employee performance partially has a significant effect and the effect of job compensation and job satisfaction on employee performance simultaneously also has a significant effect.<br /><br /><br /><br /><br /><br /><br /><br />Creative Commons Attribution-ShareAlike 4.0 International License. <br /><br /><br />

Creativity, Innovation and Promotion Variables as Determinants of Culinary Bussiness Success in OKU Regency

The objective of this research was to examine the effects of creativity, innovation, and promotion variables as determinants of culinary business success in the Ogan Komering Ulu (OKU) regency. The research design was survey research with a quantitative approach. The population of this research consisted of culinary businesses in the OKU regency. The analytical method used was multiple regression. The conclusion of this research showed that creativity, innovation, and promotion variables had significant effects on the success of the culinary business in the OKU regency. This research focused on creativity, innovation, and promotion as independent variables and business success as the dependent variable

The Mediating Effect of Smartphone Addiction on Students' Academic Performance

<em>This study identify the factors that influence the academic performance of students in Indonesia. Ease of use and social anxiety are considered antecedents of smartphone addiction. Data was collected through an online survey of 100 respondents who were students in the city of Malang. Data analysis using GSCA software. The findings of this study prove that ease of use and social anxiety have an impact on increasing smartphone addiction behavior. It also reveals the mediating effect of smartphone addiction playing an important role in students' academic performance. It is recommended that further researchers can also elaborate on this research model, especially with regard to the concept of smartphone addiction.</em>

Performance of ASN (Government Employee) in Implementation of the Work from Home Policy in the Regional Secretariat of Bogor Regency

<div><p class="1eAbstract-text"><em>Working from home (WFH) is a new work pattern applied by organizations and government agencies. During the COVID-19 pandemic, if it becomes an alternative for companies and agencies to keep working, performance can still be achieved. This study aims to see the effect of readiness on performance, readiness to change on readiness for acceptance of technology, acceptance of the technology on performance during work from home of governance employee in the Regional Secretariat of Bogor Regency. This study involved 136 respondents, with the sampling method used in this study is non-probability sampling. The sampling technique used is Voluntary Sampling. The Structural Equation Model-PLS analysis results showed that readiness to change had a significant effect on performance, readiness to change had an effect on readiness for technology acceptance, readiness for technology acceptance had a significant effect on performance, and there was no difference between the performance of men and women at work from home.</em></p></div>

Faktor-Faktor yang Memengaruhi Keputusan Pembelian Buku pada Mahasiswa

<p><em>Publishers and bookstores decline</em><em>d</em><em> in book sales from 2013 to 2020. </em><em>The</em><em> study </em><em>aimed </em><em>to find out factors that caused book sales decline</em><em>d and </em><em>students</em><em> </em><em>influenc</em><em>ing factors</em><em> in buying books. There are various factors that influenc</em><em>ing</em><em> the decision to purchase books,</em><em> i.e</em><em> price, product, location, promotion, lifestyle, word of mouth technology, and information.</em></p><p><em>This study use</em><em>d</em><em> 205 respondents who are students of IPB University. </em><em>The data collection technique used is</em><em> Probability sampling, a random sampling method. Sample selection using convenience sampling is a sampling technique from the person or unit that is the easiest to find or access</em><em>.</em><em> </em><em>The sampling </em><em>done by</em><em> the interview method and filled out a questionnaire on the google form. PLS SEM test tool</em><em> </em><em>used</em><em> to data analysis</em><em>.</em><em> SEM</em><em> </em>(<em>Structural Equation Models</em><em>)</em><em> is a statistical technique that aims to build or test statistical models, which are usually causal</em><em></em></p><p><em>This research is a field of consumer behaviour science. The research was conducted on the Bogor Agricultural University campus from December 2020 to April 2021. The author chose the location of this research purposively because the object of the research was active Bogor Agricultural University students</em><em></em></p><p><em>The </em><em>study </em><em>results showed that the product, price, word of mouth, lifestyle, technology, and information factors had a significant effect on students buying book decisions. Location and promotion factors have no significant effect on students purchase book decisions.</em></p>