scholarly journals Faktor-Faktor yang Mempengaruhi Keputusan Pembelian Kopi Bubuk Banyuatis di Kota Denpasar

2019 ◽  
pp. 20
Author(s):  
MAYSARA TAMPUBOLON ◽  
MADE ANTARA ◽  
WIDHIANTHINI WIDHIANTHINI
Keyword(s):  
Public Relations ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Consumption Pattern ◽  
Purchasing Decisions ◽  
Product Price ◽  
Sales Promotions ◽  
Pls Analysis

Factors that Influence the Decision to Purchase the Banyuatis Powder Coffee in Denpasar City The purchase decision is the act of the consumer buying a product or an item provided by a store. Consumers are influenced by information about products, prices, distribution, and promotion. In these conditions, the decision to choose a brand contributes to a modern lifestyle, so the desire to buy branded products also colors one's consumption pattern. For that, business people must know what factors are taken into consideration by consumers in making purchasing decisions. The sample studied was 85 respondents from the total unknown population with the sampling method used was accidental sampling. The primary data werecollected through interviews and questionnaires while secondary data weregathered from books and scientific documents; the method used in this study was descriptive analysis and SEM-PLS analysis. Descriptive analysis results were that Banyuatis products were based on packaging and variation; prices based on the weight of coffee sold, prices based on the type of coffee and prices based on coffee packaging; distribution is based on the type of coffee and coffee packaging, namely regular and premium, where regular distributed products are dominant in minimarkets and traditional stalls while premium products are distributed predominantly in gift shops, cafes and hotels; promotions include advertising, personal sales, sales promotions, and public relations. SEM-PLS analysis can be concluded that the product (X1), price (X2), distribution (X3), promotion (X4), and brand image (X5) had a positive and significant effect on purchasing decisions (Y) Banyuatis Powder Coffee. It is recommended that the Banyuatis Powder Coffee Company should continue to improve the quality in terms of product, price, promotion, distribution, and brand image to help improve purchasing decisions.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian Konsumen Produk Kartu Perdana Pascabayar Halo Pada PT. Telkomsel Grapari Makassar

2021 ◽  
Vol 4 (2) ◽  
pp. 771-778
Author(s):  
Safrida Safrida ◽  
Musmulyadi Musmulyadi
Keyword(s):  
Decision Making ◽  
Descriptive Analysis ◽  
Linear Regression Analysis ◽  
Secondary Data ◽  
Multiple Linear Regression Analysis ◽  
Primary Data ◽  
Coefficient Of Determination ◽  
Consumer Decision Making ◽  
Purchasing Decisions ◽  
Product Price

This research was conducted with the aim of: (1) examining and analyzing the effect of the product on consumer purchasing decisions for postpaid hello card products; (2) examining and analyzing the effect of price on consumer purchasing decisions for postpaid starter pack hello; (3) examining and analyzing the effect of promotion on consumer purchasing decisions for postpaid starter pack hello; (4) examining and analyzing the effect of place on consumer purchasing decisions for postpaid starter pack hello; (5) examining and analyzing the four factors that have the most dominant influence on consumer purchasing decisions for postpaid hello card products. This study uses primary data and secondary data. In this study, the sample used was 100 consumers. based on secondary data at the end of 2015 to December 2016. Data was collected through questionnaires and data tabulation was carried out. Methods of data analysis using multiple linear regression analysis and analysis of the coefficient of determination and descriptive analysis with the help of the Statistical Product and Service Solutions (SPSS) program. These results indicate that: (1) the product variable has a positive but insignificant effect on consumer decision making to buy postpaid starter pack hello: (2) the price variable has a positive and significant effect on the decision to buy a postpaid starter pack hello: (3) promotion variable has a significant effect on the decision to buy postpaid starter pack hello: (4) the place variable does not have a positive and significant effect on the decision to buy the postpaid starter card hello: (5) the most dominant variable influencing decision making is the price variable. Keywords: Product, Price, Place, Promotion, and Purchase Decision

scholarly journals Pentingnya Inovasi Produk dan Desain Produk Terhadap Keputusan Pembelian Berulang Pada Brand Iphone di Indonesia

2021 ◽  
Vol 8 (1) ◽  
Author(s):  
Sofi Kurnia Sari ◽  
Anggia Novanda Isrofani ◽  
Citra Pratiwi ◽  
Reminta Lumban Batu
Keyword(s):  
Product Design ◽  
Random Sampling ◽  
Product Innovation ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decisions ◽  
Purchasing Decisions ◽  
Normality Test

This research aims to explain the effect of the product innovation variables and product design partially on the repeated purchase decisions of an iPhone smartphone. This study uses 3 variables; namely product innovation (X1), product design (X2), and repeat purchase decisions (Y). Data collection was obtained by distributing questionnaires to the iPhone user community in Indonesia. The sample used in this study amounted to 100 respondents. Analysis of the data used is descriptive analysis, verification, normality test, and regression analysis. The sampling technique of this study was Stratified Random Sampling using the Slovin formula. The type of data used in this study is primary data and secondary data. The results of this study prove that Product Innovation and Product Design have a positive and significant effect on Repeated Purchasing Decisions.

scholarly journals PENGARUH PRODUK, HARGA, TEMPAT, PROMOSI TERHADAP KEPUTUSAN PEMBELIAN PIZZA HUT DELIVERY GRESIK

MANAJERIAL ◽  
2019 ◽  
Vol 5 (2) ◽  
pp. 87
Author(s):  
Adel Trudis Nurya Jeni
Keyword(s):  
Regression Coefficient ◽  
Sales Promotion ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Product Price ◽  
Sales Promotions ◽  
Independent Variables ◽  
Decision Variables ◽  
Analysis Technique ◽  
Pizza Hut

Abstract The purpose of this study was to determine whether the product, price, place and sales promotion variables partially had an influence on the purchasing decision at Pizza Hut Delivery Gresik. The type of data used is primary data. Primary data was obtained through direct interviews with the Pizza Hut Delivery Gresik Manager. The data analysis technique used is multiple linear regression whose purpose is to calculate the magnitude of the regression coefficient which will show the magnitude of the influence of the independent variables consisting of product variables, prices, places, and sales promotions on purchasing decisions. Based on the results of this study indicate that product variables, prices, places, and sales promotions partially influence the purchase decision variables.

scholarly journals Pengaruh Bauran Pemasaran Terhadap Keputusan Pembelian (Studi Pada Ina Cookies Bandung)

2016 ◽  
Vol 9 (1) ◽  
Author(s):  
Fiera Aryati Natakusumah ◽  
Ai Lili Yuliati
Keyword(s):  
Descriptive Analysis ◽  
Secondary Data ◽  
Marketing Mix ◽  
Purchase Decisions ◽  
Data Sampling ◽  
Purchasing Decisions ◽  
Product Price ◽  
Consumer Complaints ◽  
Descriptive Research ◽  
Source Data

This research is motivated by the problems related to the marketing mix Ina Cookies. Those problems based on the results of the initial interview is indicative of consumer complaints related to marketing mix consisting of product, price, place and promotion. This study aims to determine the effect of marketing mix consisting of product, price, place and promotion on purchase decisions.The method used is quantitative method with descriptive research and causal. Source data using primary and secondary data, sampling techniques using Non Probability sampling with incidental sampling with the number of respondents as many as 400 people. Data were analyzed using descriptive analysis and multiple linear regression analysis.The results showed that the mix of marketing and consumer purchase decisions on Ina Cookies included in either category. The marketing mix consists of product, price, place and promotion simultaneously or partially positive and significant impact on purchasing decisions.

scholarly journals Pengaruh Persepsi Konsumen terhadap Keputusan Pembelian pada Perum Bulog sub Divre Pematangsiantar

2019 ◽  
Vol 2 (2) ◽  
pp. 462-467
Author(s):  
Mega Romauly Tampubolon ◽  
Muhammad Yunus ◽  
Liana Liana
Keyword(s):  
Descriptive Analysis ◽  
Field Research ◽  
Secondary Data ◽  
Consumer Perceptions ◽  
Primary Data ◽  
Purchasing Decisions ◽  
Quantitative Descriptive Analysis ◽  
Library Research ◽  
Analysis Technique ◽  
Quantitative Descriptive

The purpose of this study is: to determine the effect of consumer perceptions on purchasing decisions at Perum Bulog Sub Divre Pematangsiantar. This study uses a library research design and field research. This type of data uses qualitative and quantitative data. Data sources are primary data and secondary data. Data collection was carried out by means of questionnaires, interviews, and documentation. Test the research instrument using the validity test and reliability test. The data analysis technique used is normality test, qualitative descriptive analysis, and quantitative descriptive analysis. The results of this study can be concluded as follows: Consumer perceptions have a positive and significant effect on purchasing decisions either simultaneously or partially. There is a strong and positive relationship between consumer perceptions of purchasing decisions. The level of purchase decisions can be explained by consumer perceptions. Consumer perceptions have a positive and significant effect on purchasing decisions at Perum Blog Sub Divre Pematangsiantar

scholarly journals POLA KONSUMSI DAN TINGKAT KETAHANAN PANGAN RUMAH TANGGA MISKIN DI KECAMATAN GADINGREJO KABUPATEN PRINGSEWU

2020 ◽  
Vol 8 (3) ◽  
pp. 496
Author(s):  
Yolanda Agustina ◽  
Fembriarti Erry Prasmatiwi ◽  
Rabiatul Adawiyah
Keyword(s):  
Food Security ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Consumption Pattern ◽  
Poor Households ◽  
Ordinal Logistic Regression Analysis ◽  
Food Sufficiency ◽  
Food Expenditure ◽  
Cross Classification

This research aimed to analyze the food consumption pattern, the level of food security, and factors that affected the level of food security of poor households. The location was chosen purposively at Gadingrejo Subdistrict, Pringsewu Regency in which respondents were 61 poor households. The data of this research were primary data and secondary data collected in April – Mei 2018 and analyzed using statistic descriptive analysis, cross classification between the share of food expenditure and availability in addition to food sufficiency level, and ordinal logistic regression analysis. The results of this research showed that there were 14 types of food consumed by households per day, the household PPH score of Demapan Program members was 69.78 and nonmembers was 65.62. As many as 46.67 percent member households of Demapan Program and 35.48 percent nonmember households of the Program were classified as food secured. The factors affected the level of food security were household income, the number of household members, and price of the rice. There was no difference in the level of food security between member and nonmember households of Demapan Program.Key words: consumption pattern, demapan program, food security

KEPUTUSAN PEMBELIAN DI TINJAU DARI INOVASI, HARGA DAN BRAND IMAGE (PADA MOBIL TOYOTA CALYA DI NASMOCO SLAMET RIYADI SURAKARTA)

2020 ◽  
Vol 4 (02) ◽  
Author(s):  
Sontyan Iqbal Wibisono ◽  
Djumali Djumali ◽  
Bambang Mursito
Keyword(s):  
Quantitative Method ◽  
Brand Image ◽  
Secondary Data ◽  
Sampling Technique ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchasing Decisions ◽  
Literature Study ◽  
Analysis Technique ◽  
Simultaneous Influence

The purpose of this study was to determine whether there is a significant influence between the innovation variable, price, and brand image on purchasing decisions. In addition, it is also to determine whether there is a significant simultaneous influence and which variable is the most dominant in influencing purchasing decisions on the Toyota Calya Car at Nasmoco Slamet Riyadi Surakarta. The method used is descriptive quantitative method. The population in this study amounted to 75 consumers and the sample used was 75, where the sampling technique used saturated sampling (census). The data used are primary data and secondary data with data collection techniques: observation, questionnaires, interviews, documentation and literature study. The data analysis technique in this study used multiple linear tests. The results of the study can be concluded that: The results of the study can be concluded that: 1) There is an effect of innovation, price, and brand image simultaneously on purchasing decisions on the Toyota Calya Car Di Nasmoco Slamet Riyadi Surakarta. 2) There is an influence of innovation on purchasing decisions at Toyota Calya Car in Nasmoco Slamet Riyadi Surakarta 3) There is an effect of price on purchasing decisions on Toyota Calya cars at Nasmoco Slamet Riyadi Surakarta, 4) There is an influence of brand image on purchasing decisions on Toyota Calya cars in Nasmoco Slamet Riyadi Surakarta Keywords: Purchase Decision, Innovation, Price, and Brand Image

scholarly journals CITRA MEREK DAN KEPUTUSAN PEMBELIAN KONSUMEN : KASUS PADA PRODUK MIE INSTAN

2019 ◽  
Vol 6 (2) ◽  
pp. 131
Author(s):  
Gianada Mawar DiKha Laras ◽  
Egi Firmanyah
Keyword(s):  
Social Factors ◽  
Brand Image ◽  
Descriptive Analysis ◽  
Secondary Data ◽  
Primary Data ◽  
Purchase Decision ◽  
Purchase Decisions ◽  
Personal Factors ◽  
Factors Affecting ◽  
Analysis Technique

<p><em>This study aims to explore the brand image of Indomie instant noodle product which is very legendary in Indonesia. This study also aims to determine the responses of respondents regarding their purchase decisions on Indomie brand. The respondents in this study consist of 100 people who are the consumers of Indomie. Age of respondents ranges from 15 years to 50 years in Bandung. The data in this study is the primary data obtained by disseminating questionnaires while the secondary data is derived from previous research and other sources. Analysis technique in this research is descriptive analysis. The results showed that the image of Indomie products is very good in the eyes of respondents while the purchase decision is in the category of good with cultural factors, social factors, personal factors, and psychological factors affecting respondents in decision making choose Indomie products.</em><em></em></p>

Analisis Pengaruh Kecerdasan Intelektual Terhadap Kemampuan Akuntansi dengan Kecerdasan Emosional dan Spiritual sebagai Pemoderasi

2018 ◽  
Vol 16 (1) ◽  
pp. 1
Author(s):  
Ria Manurung
Keyword(s):  
Data Analysis ◽  
Graduate Program ◽  
Descriptive Analysis ◽  
Research Result ◽  
Secondary Data ◽  
Spiritual Intelligence ◽  
Primary Data ◽  
Moderating Variables ◽  
Use Of Data ◽  
Independent Variable

Research conducted to obtain empirical evidence how the influence of independent variables of intellectual intelligence to accounting with moderating variables of emotional and spiritual intelligence. The research method used is descriptive quantitative with explanatory descriptive or explanatory research. This method is an explanatory research that proves the existence of causal relationship of independent variable (independent variable) that is intellectual intelligence; moderating variable (emotional and spiritual intelligence); and dependent variable (accounted dependent variable). Research begins by conducting library search, followed by primary data collection conducted by using questionnaires and secondary data through data analysis. And for the use of data analysis consists of descriptive analysis, classical assumption test and verification analysis with the method of Moderated Regression Analysis (MRA). This study is a census study with homogeneous and limited population of 92 students, all students of Accounting Graduate Program at UNSOED. Conclusion of research result that is: (1) Intellectual intelligence have influence either positively or signifikan to accountancy. Thus intellectual intelligence can lead students to more easily understand accounting, (2) Intellectual intelligence can be strengthened by emotional intelligence on accounting both positively and significantly. (3) Spiritual intelligence can strengthen the influence of intellectual intelligence on accounting both positively and significantly.

ANALISIS YURIDIS PERJANJIAN JUAL BELI MELALUI MEDIA ELEKTRONIK BERDASARKAN KUH PERDATA DAN UNDANG - UNDANG NOMOR 11 TAHUN 2008 TENTANG INFORMASI DAN TRANSAKSI ELEKTRONIK

2020 ◽  
Vol 18 (1) ◽  
pp. 114
Author(s):  
Anggit Rahmat Fauzi ◽  
Ansari Ansari
Keyword(s):  
Descriptive Analysis ◽  
Legal Protection ◽  
Secondary Data ◽  
Electronic Media ◽  
Primary Data ◽  
The Internet ◽  
Legal Problem ◽  
Civil State ◽  
Consumer Protection Act ◽  
The People

The utilization of e-commerce media in the trading world brings impact to the international community in general and the people of Indonesia in particular. For Indonesian people, This is related to a very important legal problem. The importance of law in the field of e-commerce is mainly in protecting the parties who transact through the Internet. The purpose of this study is to know the legal review of the buying and selling agreements through electronic media as well as to know the legal protections for sellers and buyers if one of the parties commits a default. The research uses a normative juridical method of approach and the discussion is done in a descriptive analysis. The source and type of data used are primary data and secondary data. While the data collection techniques using literature studies, and the data obtained will be analyzed qualitatively. The agreement to buy and sell through electronic media is a new phenomenon that has been implemented in various countries and regulated in the Civil state nor law ITE. Legal protection for the parties in the sale and purchase agreements through electronic media is governed by the consumer protection ACT. Any breach must respond to any loss arising from his or her actions.

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