Many plants undergo vernalization, a long-term winter-triggered acceleration of flowering, to align their flowering time with spring. In Arabidopsis thaliana, this is achieved by silencing a floral repressor, FLOWERING LOCUS C (FLC). COOLAIR, an antisense noncoding RNA expressed at the FLC locus, is induced during the early phase of vernalization, preceding FLC suppression. However, the mechanism by which long-term cold induces COOLAIR is not well understood. Here, we showed that C-repeat (CRT)/dehydration-responsive elements (DREs) at the 3′-end of FLC and CRT/DRE-binding factors (CBFs) are required for vernalization-induced COOLAIR activation. The CBFs bind to CRT/DREs at the 3′-end of FLC, both in vitro and in vivo, and the CBFs levels increased gradually during vernalization. Additionally, vernalization-induced COOLAIR expression was highly suppressed in the cbfs mutant, in which all CBFs were knocked-out. Contrastingly, CBF-overexpressing plants showed COOLAIR upregulation, even at warm temperatures. We propose that COOLAIR is induced by CBFs in the early phase of vernalization but is downregulated as CBFs are evicted from closed FLC chromatin during the late vernalization phase. We also demonstrated that cbfs and COOLAIR mutants have a normal vernalization response, although they show defects in vernalization-induced COOLAIR activation, indicating that COOLAIR is not necessary for this process.